Octopia
Octopia is a French marketplace-as-a-service provider, spun out of Cdiscount in 2021, that helps European retailers and brands launch and operate online marketplaces via SaaS tooling, fulfillment services, retail media, and access to a network of 10,000+ sellers.
- Company typePrivate
- Founded-
- HeadquartersBordeaux, France
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Octopia does
Octopia is a French-headquartered marketplace-as-a-service provider that enables retailers and brands to launch, operate, and scale online marketplaces without building the underlying technology from scratch. The company was founded in 2021, leveraging more than 20 years of marketplace operational expertise from Cdiscount, and operates from offices in Paris, London, and Madrid with a 251-500 employee base. Its core offering is an end-to-end SaaS platform comprising marketplace creation tools, outsourced fulfillment, dropshipping, retail media monetization (Octopia Ads), multi-marketplace seller access (Octopia Community), and merchant recruitment, supported by REST, SOAP, and Operator APIs plus native connectors for Adobe, Magento, Salesforce, and Beez'up.
The platform's technical foundation rests on a comprehensive API layer covering products, offers, orders, discussions, sellers, finance, tracking, and delivery, with 160+ REST API partner connections. A central differentiator is access to a pre-vetted community of 10,000+ international sellers and more than 100 million product references, enabling operator clients to onboard catalogs via one-click activation rather than building seller networks organically. The Octopia Catalog, Seller Portal, and Fulfillment Portal extend this asset to long-tail merchants, while 150+ technology, implementation, consulting, and channel partners (including Capgemini, Avalara, AVASK, and BeezUP) broaden distribution and integration reach.
Octopia monetizes through a hybrid model combining enterprise SaaS platform licensing, transaction-based marketplace commissions, managed fulfillment services, professional services and consulting, and retail media advertising. Customers span enterprise retailers and marketplace operators across France and Europe, including Casino, CDON, Rakuten, Kingfisher, Cdiscount, Joom, Castorama, Worten, Fruugo, and Kiabi. Distribution combines direct enterprise field sales, inside sales for mid-market, a self-serve seller portal for SMBs, and a partner channel for global reach, with pricing structured as custom quote-based multi-year contracts rather than published tiers.
Octopia firmographics
Firmographics- Name
- Octopia
- Legal name
- Octopia
- Website
- https://octopia.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Octopia is a French marketplace-as-a-service provider, spun out of Cdiscount in 2021, that helps European retailers and brands launch and operate online marketplaces via SaaS tooling, fulfillment services, retail media, and access to a network of 10,000+ sellers.
- Ownership category
- akta.pro rank
Octopia industry classification
Industry- Product category
- Marketplace Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Distribution (512120), Advertising Material Distribution Services (541870)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Vertical/Specialty Marketplaces (BPAMAGAB)
- akta.pro secondary industry
- Marketplace APIs & API Monetization Platforms (BPAMAOAM)
Keywords
Where Octopia is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Octopia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Licensing: Octopia provides SaaS solutions for marketplace operations. The platform licensing likely follows a subscription or commission-based model where marketplace operators pay for access to the technology stack, APIs, seller network, and operational tools.
- Marketplace Commissions: As a marketplace ecosystem provider, Octopia likely generates revenue through commissions on transactions processed through marketplaces built on their platform, aligning their success with client outcomes.
- Fulfillment Services: Outsourced logistics services including storage, picking, packaging, and shipping. This represents an additional revenue stream from marketplace operators seeking to outsource their fulfillment operations.
- Professional Services & Consulting: Implementation support, seller relations management, and business consulting services provided by Octopia's Customer Success teams to help clients maximize their marketplace performance.
- Octopia Ads / Retail Media: Monetization solutions for marketplace operators to offer sponsored product placements and advertising options to sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise/Custom - Quote-based pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Octopia product offering
Product offeringCore offering
Octopia provides a SaaS marketplace ecosystem that enables retailers and operators to create, launch, and scale online marketplaces. Its offering combines a full marketplace technology stack (REST, SOAP, and Operator APIs with native connectors), access to a community of 10,000+ international sellers for rapid catalog development, outsourced fulfillment services, dropshipping infrastructure, and retail media (Octopia Ads) for monetization.
Product overview
Octopia is a full marketplace ecosystem providing a SaaS platform with multiple integrated modules. The core offering includes Create a Marketplace for operators to launch their own marketplace, Octopia Fulfillment for outsourced logistics, Dropshipping for sellers to access 25,000+ products without inventory, Octopia Ads for retail media monetization, and Octopia Community/Multi-Marketplace Selling for cross-marketplace expansion. Supporting products include the Octopia Catalog providing access to 14,000+ sellers and 100M+ product references, the Seller Portal for seller management, and the Fulfillment Portal for logistics operations. The platform also offers REST and SOAP APIs with 160+ partner connections and customized connectors for Adobe, Magento, Salesforce, and Beez'up.
Differentiator
Problem solved
Functional benefit
Products and services
- Create a Marketplace
Quantifiable outcome
- Casino's food marketplace achieved 25,000+ products at launch with a target of 500,000+ SKUs, aiming to become France's leading food e-commerce site.
- +2 more outcomes
Companies that use Octopia
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
Octopia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Octopia partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered flagship, core and minor.
- CDONflagshipCDON is a major Nordic marketplace operating within the Octopia ecosystem. The partnership enables CDON to leverage Octopia's technology and seller network, resulting in 120 million annual visitors and significant GMV growth.
- RakutencoreRakuten, a global e-commerce marketplace, is part of the Octopia marketplace ecosystem, enabling cross-marketplace selling opportunities.
- KingfishercoreKingfisher, the European DIY and home improvement retailer, operates marketplaces within the Octopia ecosystem.
- CdiscountflagshipCdiscount is the source of Octopia's marketplace expertise—Octopia was born from Cdiscount's 20+ years of marketplace operational experience as France's non-food e-commerce leader.
- FruugocoreFruugo, an international marketplace, operates within the Octopia ecosystem enabling cross-border marketplace selling.
- CastoramacoreCastorama, French DIY retailer, operates marketplace channels within the Octopia ecosystem.
- WortencoreWorten, Portuguese e-commerce marketplace, is part of the Octopia marketplace ecosystem.
- KiabicoreFrench fashion retailer Kiabi operates marketplace capabilities within the Octopia ecosystem.
- PraxisminorDutch DIY retailer Praxis operates within the Octopia marketplace ecosystem.
- Maxeda DIY GroupminorEuropean DIY retail group Maxeda operates marketplace channels under the Octopia ecosystem.
- WowcherminorUK deals marketplace Wowcher operates within the Octopia ecosystem.
- DIY.comminorUK home improvement marketplace DIY.com is part of the Octopia marketplace ecosystem.
- CasinoflagshipCasino, French grocery retailer, launched their food marketplace using Octopia's technology and seller network. Octopia provided access to 15,000 sellers that could be activated on Casino.fr in a few clicks. The partnership achieved 25,000+ products at launch.
- AnchantocoreE-commerce solutions provider offering integration with Octopia's marketplace platform through the partner program.
- AtomicSellercoreE-commerce solution provider with native integration for Cdiscount marketplace connection through Octopia.
- JTL SoftwarecoreWarehouse management system (WMS) provider with integration into the Octopia partner ecosystem.
- Mabangerp (马帮科技)coreChinese ERP provider for e-commerce sellers, integrated with Octopia's marketplace platform.
- AvalaracoreTax compliance solution provider integrated with Octopia for marketplace tax management.
- BeezUPcoreFeed management and channel integration platform for marketplace sellers.
- CapgeminicoreGlobal consulting firm providing implementation and consulting services for Octopia marketplace solutions.
- AVASKcoreE-commerce compliance and VAT solutions provider helping sellers navigate cross-border marketplace requirements.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Octopia competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Octopia social profiles
Digital presenceOctopia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Octopia leadership team
Management profileNumber of profiles
Profiles5 records
Octopia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Octopia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Octopia
What does Octopia do?
Octopia provides a SaaS marketplace ecosystem that enables retailers and operators to create, launch, and scale online marketplaces. Its offering combines a full marketplace technology stack (REST, SOAP, and Operator APIs with native connectors), access to a community of 10,000+ international sellers for rapid catalog development, outsourced fulfillment services, dropshipping infrastructure, and retail media (Octopia Ads) for monetization.
Is Octopia a public or private company?
Octopia is a private company. It is classified as corporate owned and is currently operating.
When was Octopia founded?
Octopia was founded in -1. It employs 251 to 500 people.
Where is Octopia based?
Octopia is headquartered in Bordeaux, France, in the Europe region.
How does Octopia make money?
Five revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are marketplace Commissions, fulfillment Services, professional Services & Consulting and octopia Ads / Retail Media.
Does Octopia have an API?
Yes. Octopia offers REST and SOAP APIs for marketplace integration. The REST API provides connections to over 160 partners and covers all components needed to manage a marketplace including products, offers, orders, discussions, sellers, finance, tracking, and delivery. Customised connectors are available for Adobe, Magento, Salesforce, and Beez'up solutions to facilitate integration and accelerate time-to-market. Plugin-based integration accelerators allow websites built on e-commerce platforms to quickly become marketplaces using the same content management system. Developer documentation is at developer.octopia-io.net.
What industry is Octopia in?
Octopia's product category is Marketplace Software. Its primary akta.pro industry code is BPAMAGAB, Vertical/Specialty Marketplaces, with a secondary code of BPAMAOAM, Marketplace APIs & API Monetization Platforms. Its NAICS code is 5162 and its SIC code is 7370.