What Mabang ERP does

Mabang ERP (上海马帮科技有限公司 / Shanghai MaBang Technology Co., Ltd.) is a China-based SaaS provider founded in 2010 that builds cross-border e-commerce management software for Chinese sellers operating on global marketplaces. Its core platform is a modular ERP system covering product selection, multi-platform listing, order processing, procurement, warehouse management (WMS), transportation management (TMS), supply chain (SCM), and consolidated financial reporting, supported by a proprietary Data Middle Platform for business-finance integration with downstream systems such as Kingdee, SAP, and NetSuite. The technology stack natively integrates with 170+ e-commerce platforms, 1,876+ logistics providers, and 1,579+ overseas warehouses, and includes specialized compliance modules such as Brazil NF-e full-chain automation and the first-in-China TEMU full-consignment 4-dimension/17-item reconciliation. The platform also offers an AI suite (Baba product selection, GPT-powered listing, DeepSeek-powered customer service), a manufacturing execution system (MES), cloud warehouse, cross-border distribution, and freight forwarding services.

Mabang serves approximately 400,000+ active cross-border sellers ranging from early-stage SMBs to large enterprise customers including Pop Mart, TCL, Focallure, Unitree, Perfect Diary, 52TOYS, and Judydoll. It operates a hybrid go-to-market combining a self-serve product-led motion (free trial, online registration) with enterprise field sales and on-site implementation support from nine regional offices across China (Shanghai HQ, Shenzhen, Guangzhou, Xiamen, Quanzhou, Zhengzhou, Hangzhou, Yiwu, Ningbo). It monetizes primarily through annual subscriptions tiered by order volume (Standard 30,000 to Ultimate 3.5M orders/year), plus WMS, TMS, MES, and Data Middle Platform modules, with multi-year contracts at the upper tiers and unit pricing for WMS Entry at 2,000 yuan per warehouse. The company is privately held and venture-backed, having raised approximately 450M+ RMB across funding rounds in 2016, late 2020, March 2021 (150M RMB Series A/A+), August 2021 (300M RMB Series B), and May 2022, from investors including SBVA, Raycloud, Huaying Capital, Meridian Capital Asia, Weimob, Dark Horse Ventures, Plum Ventures, and Welight Capital.

Name

Mabang ERP

Legal name

上海马帮科技有限公司

Website

https://mabangerp.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mabang ERP is a Shanghai-based SaaS provider of cross-border e-commerce management software, serving 400,000+ Chinese sellers on 170+ global marketplaces through a modular ERP, WMS, TMS, and SCM platform with proprietary business-finance integration.

Ownership category

akta.pro rank

Product category

Cross-Border E-commerce ERP Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO), ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• Cross-border e-commerce ERP
• Warehouse management system
• Logistics management software
• Supply chain platform
• Order fulfillment automation

Headquarters

HQ city

Minhang

HQ country

China

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - ERP Software: Annual subscription model with tiered plans based on order volume, store count, and sub-account limits. Plans range from Standard (30,000 orders/year) to Ultimate (3.5 million orders/year) tiers, plus WMS and TMS add-on modules.
2. WMS Warehouse Management System: Additional module for warehouse management with Starter (2,000 yuan/warehouse), Standard (1.2 million orders), and Luxury (2.5 million orders) tiers.
3. MES Manufacturing System: Smart factory manufacturing execution system with multi-terminal collaboration, transparent production tracking, and automated wage calculation.
4. Open Platform API Services: Open platform with multi-platform integration APIs and custom module development services for enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mabang ERP is a SaaS-based enterprise resource planning platform purpose-built for cross-border e-commerce sellers. It consolidates order management, multi-platform inventory, warehousing, logistics, procurement, and finance into one system, with deep integrations to 170+ e-commerce marketplaces, 1,876+ logistics providers, and 1,579+ overseas warehouses. The platform is used by more than 400,000 cross-border merchants to operate unified global storefronts from China.

Product overview

Mabang ERP is a comprehensive cross-border e-commerce platform with a modular product architecture. The core offering is Mabang ERP (马帮ERP), a full-process management system covering product selection, listing, order processing, procurement, warehouse, logistics, and finance. The product portfolio includes specialized versions for Amazon (马帮ERP亚马逊专业版) and Southeast Asia (马帮ERP东南亚专用版), warehouse management (WMS), transport management (TMS), supply chain (SCM), manufacturing execution (MES), and a data middle platform for business-finance integration. Additional services include cloud warehouse, cross-border distribution, freight forwarding (镖局), and the VOTOBO hot product intelligence platform. The ecosystem is tied together through the Mabang Open Platform API, serving 400,000+ cross-border sellers with integrations to 170+ e-commerce platforms, 1700+ logistics channels, and 800+ overseas warehouses.

Differentiator

Problem solved

Functional benefit

Brands

• 马帮ERP亚马逊专业版: One-stop Amazon store management with FBA intelligent shipping, Amazon advertising scheduled strategy, custom bidding strategies and other tools.
• 马帮ERP东南亚专用版
• 马帮WMS
• 马帮TMS
• 马帮跨境分销
• 马帮云仓
• VOTOBO (物托帮)
• 马帮MES
• 马帮镖局
• 马帮数据中台
• 马帮开放平台
• 马帮电商运营机器人

Products and services

• Mabang ERP (马帮ERP) SaaS-based enterprise resource planning platform for cross-border e-commerce merchants that unifies multi-platform order management, inventory, warehousing, logistics, procurement, and finance into a single system. Connects to 170+ e-commerce marketplaces, 1,876+ logistics providers, and 1,579+ overseas warehouses, and is used by more than 400,000 cross-border sellers globally.
• Mabang Free Warehouse (马帮免费仓 / 跨境易免费仓) Overseas warehouse and fulfillment service for cross-border e-commerce sellers that connects into the Mabang ERP platform. Provides overseas storage, fulfillment, and returns processing as a paid service to merchants using Mabang ERP.

Quantifiable outcome

• Order processing efficiency improvement of 27%
• +8 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability10 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon SPN (Solution Provider Network) certified partner providing official ERP integration with Amazon seller tools. Mabang ERP is recognized as Amazon Advertising Verified Partner and Amazon MCF (Multi-Channel Fulfillment) partner, enabling deep integration with Amazon's seller ecosystem.
• ShopeecoreChannel Partner/ Reseller/ DistributorShopee 2020 Best ERP Partner Award recipient with deep integration for Southeast Asian marketplace operations including Shopee Malaysia, Singapore, Thailand, Vietnam, Philippines, Indonesia, and Taiwan.
• LazadacoreChannel Partner/ Reseller/ DistributorLazada 2020 Excellent Partner Award recipient with integrated support for Lazada seller tools, product listing, and order management across Southeast Asian markets.
• 速卖通 (AliExpress)coreChannel Partner/ Reseller/ DistributorAliExpress Ecosystem Star Excellent Software Service Provider with official integration for global seller operations.
• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart SPN certified partner enabling integration with Walmart marketplace for US cross-border sellers.
• Mercado Libre (美客多)coreChannel Partner/ Reseller/ DistributorOfficial Mercado Libre certified partner for Latin American market operations. Mabang was among the first ERP providers to support Mercado Libre semi-hosted listing (April 2026) with 3 listing entry points and full coverage of 7 Mercado Libre sites.
• TikTok ShopcoreChannel Partner/ Reseller/ DistributorTikTok Shop official quality tool certification in both US local store and cross-border store tracks for 2026 Q1. Mabang ERP provides comprehensive TikTok Shop integration for order, inventory, fulfillment, and content collaboration.
• 金蝶 (Kingdee)coreTechnology or IntegrationDeep system integration with Kingdee cloud星空 and other financial ERP systems for automated business-finance data flow, enabling automatic conversion of business data to financial vouchers.
• SAPcoreTechnology or IntegrationIntegration partnership for SAP financial system connectivity enabling enterprise clients to sync Mabang ERP data with SAP for consolidated financial reporting.
• NetSuitecoreTechnology or IntegrationDeep integration with Oracle NetSuite for international enterprise clients requiring global financial consolidation and reporting capabilities.
• TrendyolminorChannel Partner/ Reseller/ DistributorExclusive technical partnership for Turkey and Middle East market operations through Trendyol platform.

Scale indicators15 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• 店小秘 (Dianxiaomi / DM Cloud): Direct competitor in Chinese cross-border e-commerce ERP space. Offers similar multi-platform order, inventory, and listing management for cross-border sellers targeting Amazon, eBay, and other marketplaces. Most direct comparable in product scope and customer segment.
• 领星 ERP (LingXing ERP): Direct competitor focused on Amazon seller ERP with strong advertising management, financial reporting, and supply chain modules. Serves similar cross-border seller base with emphasis on Amazon and Walmart marketplace operations.
• 易仓科技 (ECCANG): Direct competitor providing cross-border e-commerce ERP, WMS, and supply chain solutions. Comparable in product breadth across ERP, warehouse management, and logistics tracking for cross-border sellers.
• 万里牛 (WanLiNiu): Direct competitor offering e-commerce ERP and WMS solutions with cross-border seller focus. Overlaps with Mabang in multi-platform order management, inventory sync, and warehouse operations.
• 积加 ERP (Jijia ERP): Direct competitor in cross-border e-commerce ERP market, particularly strong in Amazon advertising and financial analytics. Targets similar seller segments with comparable ERP functionality.

Broad incumbents

• 客如云 (KRY) / Shopify ecosystem: Broad incumbent in e-commerce SaaS. Shopify provides native order, inventory, and multi-channel tools to merchants, including cross-border sellers. While not a direct ERP for Amazon/Walmart, it competes at the seller-tooling layer for independent merchants.
• Oracle NetSuite: Broad incumbent in cloud ERP with deep financials, multi-currency, multi-subsidiary capabilities. Mabang integrates with NetSuite but does not directly compete. However, larger cross-border enterprises may use NetSuite as a financial backbone, putting pressure on Mabang's enterprise finance modules.
• SAP Business One: Broad incumbent in mid-market ERP. Mabang integrates with SAP but SAP Business One addresses the same enterprise customer segment with broader global compliance, multi-currency, and multi-entity capabilities that could limit Mabang's enterprise tier expansion.

Regional players

• Kingdee (金蝶): Regional incumbent and Chinese financial ERP leader. Mabang integrates with Kingdee Cloud for business-finance integration, but Kingdee offers its own cross-border e-commerce and financial management solutions that could compete for enterprise customers in China.

Emerging players

• 店匠科技 (Shoplazza): Emerging player in cross-border e-commerce tooling, primarily serving independent website (DTC) sellers. While not a direct ERP competitor, it overlaps in seller operations tooling and integrates with multiple marketplaces, partially competing for seller wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mabang ERP