Tires Les Schwab
Les Schwab Tire Centers is a private retail chain operating 600+ company-owned stores across 15 Western U.S. states, selling tires, wheels, brakes, alignment, batteries, and related automotive services to individual consumers, commercial fleets, agricultural operators, and industrial customers under its America's Best Tire Warranty.
- Company typePrivate
- Founded1952
- HeadquartersBend, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Tires Les Schwab does
Les Schwab Tire Centers is a privately held retail chain that sells tires, wheels, and related automotive services through a network of more than 600 company-owned stores across 15 Western U.S. states. Founded in 1952 in Bend, Oregon by Les Schwab, the company has grown into one of the largest independent tire retailers in the United States, serving individual consumers, commercial fleet operators, agricultural businesses, construction and industrial customers, and RV owners. As of the most recent reporting, the company employs more than 8,000 people, is headquartered in Bend, Oregon, and is owned by Meritage Group following a 2020 acquisition from the founding family valued at approximately $3 billion; Meritage explored a sale in 2024 at a reported potential valuation exceeding $7 billion including debt, with Goldman Sachs advising.
The company's product offering centers on tires from major brands—Continental, Goodyear, Hankook, Pirelli, Toyo, Cooper, Falken, Maxxis, Mazama, Caldera, Dean, and Vredestein—plus aftermarket wheels from brands such as Fuel, Raceline, Method Race, Black Rhino, and Asanti. These are complemented by services including brake repair, wheel alignment, ADAS calibration, battery replacement, shocks and struts, oil changes, tire storage, and seasonal changeovers. Technical capabilities are rooted in service-bay equipment—alignment machines, road-force balancers, and TPMS tools—rather than in software or AI. Differentiation is anchored by the proprietary "America's Best Tire Warranty," bundled free with every tire purchase and covering a 60-day satisfaction guarantee, 100% road-hazard replacement, and free lifetime maintenance (rotations, balancing, flat repairs, and air checks). Consumer Reports ranked Les Schwab as the top-rated tire retailer for customer satisfaction in a survey of more than 24,000 members—the only chain-level recommendation alongside independent outlets and Point S Tire.
Les Schwab generates revenue from one-time tire and wheel sales, paid service jobs, recurring interest income on its in-house credit programs (Retail Payment Plan at 18% APR, Equal Pay, and 90-Days Same as Cash), and commercial fleet financing (Commercial Payment Plans, Commercial Equal Pay, 30-Day Payment Plans). Distribution is exclusively through company-owned retail locations and dedicated commercial account management via 1-800 numbers; the company does not use third-party resellers. In April 2026, Tom Nolan—previously CEO of Kendra Scott—was appointed CEO and Chairman, succeeding Mike Broberg, signaling a focus on scaling the retail operating model.
Tires Les Schwab firmographics
Firmographics- Name
- Tires Les Schwab
- Legal name
- Les Schwab Tire Centers
- Website
- https://lesschwab.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Les Schwab Tire Centers is a private retail chain operating 600+ company-owned stores across 15 Western U.S. states, selling tires, wheels, brakes, alignment, batteries, and related automotive services to individual consumers, commercial fleets, agricultural operators, and industrial customers under its America's Best Tire Warranty.
- Ownership category
- akta.pro rank
Tires Les Schwab industry classification
Industry- Product category
- Tire Retail and Automotive Services
- NAICS
- Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Retreading (326212)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industries
- Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Wheel & Rim Repair/Refurbishment (TLAKADAG), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)
Keywords
Where Tires Les Schwab is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Tires Les Schwab business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Tire Sales: Les Schwab sells tires from major brands including Continental, Caldera, Cooper, Dean, Falken, Goodyear, Hankook, Maxxis, Mazama, Pirelli, Toyo, and Vredestein. Revenue is generated through one-time product sales with installation included. They carry tires for passenger vehicles, light trucks, RVs, trailers, ATVs, commercial vehicles, farm equipment, and more.
- Service Revenue: Revenue from paid services including alignments, brake repair/replacement, battery installation, shock/strut replacement, oil changes, and tire storage. Services are priced per job with estimates provided in-store.
- Financing Interest Income: Les Schwab offers internal credit plans including Retail Payment Plan (18% APR), Equal Pay, and 90-Days Same as Cash. Revenue is generated from finance charges on revolving credit accounts carried by customers.
- Wheel Sales: Sale of custom wheels from brands including XD, Fuel, Raceline, Ultra Motorsports, Method Race, Black Rhino, Platinum, TSW, Vöxx Road, G-FX, Nomad, Niche, Asanti, Touren, Icon, Reika, Allied, and Focal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Retail Payment Plan - Most popular revolving credit option |
| Subscription | Monthly | Equal Pay - Consistent monthly payments |
| Other | Pay-as-you-go | 90-Days Same as Cash - Interest-free period |
| Subscription | Monthly | Commercial Payment Plans |
| Subscription | Monthly | Commercial Equal Pay |
| Other | Monthly | 30-Day Payment Plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Tires Les Schwab product offering
Product offeringCore offering
Les Schwab Tire Centers is a tire and automotive service retailer that sells tires, custom wheels, and provides vehicle maintenance services including alignment, brakes, batteries, and shocks/struts at 600+ company-owned retail stores across 15 Western US states. The company generates revenue through tire and wheel product sales, installation and maintenance services, commercial/fleet accounts, and proprietary in-house financing plans.
Product overview
Les Schwab Tire Centers operates as a tire and automotive service retailer offering a comprehensive product portfolio centered on tires (for cars, trucks, SUVs, trailers, RVs, ATVs, and commercial vehicles) and custom wheels, complemented by vehicle maintenance services including brakes, alignment (with ADAS calibration), batteries, and shocks/struts. The company differentiates through its proprietary America's Best Tire Warranty (included free with purchase, covering 60-day satisfaction guarantee, road hazard protection, and free tire maintenance), flexible financing options, and the Tires for Purpose community giving program. Services are available at 600+ retail locations across 15 states in the Western United States, with commercial and fleet services offered at select locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Tires
Quantifiable outcome
- Ranked #1 by Consumer Reports for customer satisfaction among tire retailers in survey of 24,000+ members
- +3 more outcomes
Companies that use Tires Les Schwab
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Tires Les Schwab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tires Les Schwab partnerships and signals
Strategic signalScale indicators7 records
Recent moves8 records
Expansion highlights4 records
Tires Les Schwab competitors and assessment
Company assessmentDirect peers
- Discount Tire (America's Tire): The largest independent tire and wheel retailer in the U.S. with over 1,300 stores. Directly competes with Les Schwab on tire sales, installation, and wheels across many of the same customer segments, with a comparable company-owned retail model.
- Tire Rack: The leading online tire and wheel retailer in the U.S., distributing to consumers via shipped-to-home and partner installer networks. Directly competitive on consumer tire SKUs and increasingly on installation referrals, representing the online channel that Les Schwab must defend against.
- Big O Tires: Franchise-based tire and auto service retailer with ~500+ locations primarily in the Western and Midwestern U.S. Closely overlaps with Les Schwab on store format, product mix (tires, wheels, alignment, brakes), and target customer (consumer and small commercial).
- Mavis Tire Express Service Centers: PE-backed (Sun Capital) tire and auto service retailer with 800+ locations across the Eastern and Midwestern U.S. after rapid consolidation. Directly comparable on service mix, store model, and consumer/fleet customer base, and a relevant peer given shared PE sponsorship dynamics.
- Firestone Complete Auto Care: Bridgestone's U.S. retail service brand with 1,700+ company-owned stores offering tires, alignments, brakes, batteries, and maintenance. Overlaps directly with Les Schwab on services, customer profile, and warranty-backed offerings, with the added backing of a major tire manufacturer.
- Point S Tire: Independent tire dealer cooperative and the only chain besides Les Schwab recommended by Consumer Reports. Closely comparable on consumer ratings, warranty offering, and tire/installation service model across North America.
Broad incumbents
- Goodyear Tire & Rubber Company: One of the world's largest tire manufacturers and the operator of company-owned Goodyear Auto Service and Just Tires retail networks. Comparable on retail execution and consumer brand, with a broader portfolio spanning manufacturing, commercial, and retail.
- Pep Boys: Iconic U.S. automotive service chain (owned by Icahn Automotive/Parts iD) offering tires, alignments, brakes, and maintenance across ~1,000 locations. Comparable on service mix and customer demographics, though it carries a wider parts and accessory offering beyond tires.
- Monro Inc. Publicly traded U.S. operator of Monro Muffler/Brake, Mr. Tire, and Tire Choice service centers with 1,300+ stores. Directly comparable on tire and brake service mix and consumer/SMB customer profile, though with heavier undercar-service emphasis.
- Bridgestone Americas: U.S. arm of the world's largest tire manufacturer, operating the Firestone retail network and supplying commercial/fleet customers. Comparable on commercial tire programs and retreading, with broader manufacturing and OEM exposure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tires Les Schwab social profiles
Digital presenceTires Les Schwab compliance and trust
Trust signalCompliance1 record
Tires Les Schwab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tires Les Schwab leadership team
Management profileNumber of profiles
Profiles2 records
Tires Les Schwab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tires Les Schwab M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tires Les Schwab
What does Tires Les Schwab do?
Les Schwab Tire Centers is a tire and automotive service retailer that sells tires, custom wheels, and provides vehicle maintenance services including alignment, brakes, batteries, and shocks/struts at 600+ company-owned retail stores across 15 Western US states. The company generates revenue through tire and wheel product sales, installation and maintenance services, commercial/fleet accounts, and proprietary in-house financing plans.
Is Tires Les Schwab a public or private company?
Tires Les Schwab is a private company. It is classified as private equity controlled and is currently operating.
When was Tires Les Schwab founded?
Tires Les Schwab was founded in 1952. It employs 5,001 to 10,000 people.
Where is Tires Les Schwab based?
Tires Les Schwab is headquartered in Bend, United States, in the North America region.
How does Tires Les Schwab make money?
Four revenue lines are on record. Tire Sales are the primary driver. The others are service Revenue, financing Interest Income and wheel Sales.
Who are Tires Les Schwab's main competitors?
Direct peers on record are Discount Tire (America's Tire), Tire Rack, Big O Tires, Mavis Tire Express Service Centers, Firestone Complete Auto Care and Point S Tire. Broad incumbents are Goodyear Tire & Rubber Company, Pep Boys, Monro Inc. and Bridgestone Americas.
Does Tires Les Schwab have an API?
No public API is recorded for Tires Les Schwab.
What industry is Tires Les Schwab in?
Tires Les Schwab's product category is Tire Retail and Automotive Services. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKADAF, Wheel Services (Mount/Balance, Alignment, Rotation). Its NAICS code is 441340 and its SIC code is 7500.