FYTT

What FYTT does

FYTT, Inc. is a cloud-based SaaS platform that provides HIPAA- and FERPA-compliant strength and conditioning programming, monitoring, and automation software for coaches managing athletic organizations. The company serves a horizontal mix of customers spanning professional sports franchises (including Chicago Cubs, Washington Nationals, San Francisco Giants, Chicago White Sox, Utah Football, US Speed Skating, and Vail Ski Club), NCAA athletic departments (Ohio State, Michigan, Santa Clara, Northeastern), high schools and competitive clubs, private performance training facilities, and tactical/municipal organizations such as military and first-responder units. The product is positioned to replace spreadsheet-based programming workflows used by strength and conditioning coaches, with an explicit value proposition of saving coaches weeks of administrative work per year and enabling individualized training at scale across large rosters.

The platform is structured around four integrated modules — Strength Programming, Automation and Individualization, Athlete Performance Monitoring, and Planning & Periodization — supported by a set of features including a Metrics Hub with a Ruby-style formula builder, a visual decision tree automation engine (Automations), Surveys, Digital Whiteboard, Reports & Leaderboards, and a dedicated mobile interface (iOS/Android) plus a tablet interface (facilities.fytt.io) for in-facility stations. Underlying infrastructure includes multi-tenant architecture with role-based access controls and data isolation between organizations, AES-256-GCM encryption at rest and TLS 1.2+ in transit, hosting on SOC 2-compliant infrastructure (Heroku/Salesforce, AWS), and integrations with Catapult (wearables/GPS), Vitruve (VBT), Teamworks AMS, Output Sports, and Calendly. The planned Flex AI / FlexIQ capability adds a generative AI coaching assistant powered by the OpenAI API that drafts periodized programs from natural-language coach descriptions.

FYTT operates on a subscription SaaS revenue model with three tiers — Solo, Team, and Enterprise — sold via a hybrid go-to-market that combines a product-led-growth motion (14-day free trial on Solo and Team plans, no credit card required) with a sales-assisted enterprise motion (HubSpot demo scheduling, custom multi-year Enterprise pricing). The company was founded by Ernie Rimer and Todd Miller and is led by CEO Eric Wynalek and President Landon Bench; it operates primarily from the United States, is backed by Summit Venture Studio, and is currently raising pre-seed capital. Customer scale is reported as 50+ performance organizations, with a forthcoming full-sports-league enterprise deal in a market the company sizes at approximately $3 billion.

Name

FYTT

Legal name

FYTT, Inc.

Website

https://fytt.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

FYTT is a HIPAA-compliant SaaS platform providing strength and conditioning programming software for coaches at professional sports franchises, NCAA athletic departments, and performance training facilities, offering individualized training tools, periodization planning, decision-tree automation, and an AI coaching assistant.

Ownership category

akta.pro rank

Product category

Strength and Conditioning Software

NAICS

Computer Systems Design and Related Services (54151), Sports and Recreation Instruction (61162)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industries

Strength & Conditioning / Performance Training (EDALAIAI), Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

Keywords

• Strength and conditioning software
• Athlete performance monitoring
• Training periodization platform
• Sports performance analytics
• Individualized athlete training

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: FYTT operates as a SaaS subscription platform with tiered pricing (Solo, Team, Enterprise). Revenue generated through recurring subscription fees billed monthly or annually. Enterprise tier offers custom pricing for large athletic organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

FYTT is a HIPAA-compliant cloud-based SaaS platform that enables strength and conditioning coaches to design and deploy individualized athlete training programs, automate training decisions based on performance data, and monitor athlete readiness across teams and organizations. The platform combines Excel-style programming, visual automation workflows, periodization planning, and an AI-powered coaching assistant to replace spreadsheet-based S+C workflows with a unified system for multi-athlete environments.

Product overview

FYTT is a unified strength and conditioning software platform for coaches that combines core programming tools with AI-powered automation. The platform includes the main FYTT Platform (strength and conditioning software), four integrated modules (Strength Programming, Automation and Individualization, Athlete Performance Monitoring, and Planning & Periodization), plus supporting features including Flex AI (AI assistant), Mobile Interface, Tablet Interface, Calendar, Digital Whiteboard, Metrics Hub, Surveys, Automations, Formulas, and Reports & Leaderboards. The architecture centers on the FYTT Platform as the core product, with modules handling specific functions and features enabling capabilities like AI-assisted programming and data-driven automation.

Differentiator

Problem solved

Functional benefit

Products and services

• FYTT Platform HIPAA-compliant cloud-based SaaS platform for strength and conditioning coaches to build individualized training programs, track athlete performance data, and automate workflows across athletic organizations. Replaces spreadsheets with a unified programming, monitoring, and automation system.
• Strength Programming Excel-style programming module with long-term planning capabilities for designing and deploying individualized strength and conditioning programs across athletes and teams.
• Automation and Individualization Visual decision tree automation engine that delivers personalized training at scale using rule-based grouping routed off athlete performance data.
• Athlete Performance Monitoring Metrics hub that aggregates and tracks athlete performance data including 1RMs, force-velocity, GPS/VBT outputs, wellness scores, and sprint times, connecting the data directly to programming decisions.
• Planning & Periodization Intelligent planning tools for building annual periodized training plans that adapt weekly without rebuilding, with visual calendar views for mapping macrocycles and mesocycles across multiple sports or groups.

Quantifiable outcome

• Saves coaches weeks of busywork every year
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Teamworks: Teamworks is a large, well-funded athlete operations platform serving NCAA, professional sports, and military customers. Its S+C module directly overlaps with FYTT's core offering, but it bundles broader capabilities (recruiting, nutrition, performance), making it a one-stop-shop incumbent that competes head-on in FYTT's primary market.
• Catapult Sports: Catapult is the leading wearable GPS and athlete monitoring platform for professional and elite sports. It integrates with FYTT for data ingestion but is a broad incumbent whose athlete monitoring suite competes with FYTT's Metrics Hub at the enterprise level.

Direct peers

• TrainHeroic: TrainHeroic is a strength and conditioning programming platform used by individual coaches, high schools, and college programs. It overlaps directly with FYTT on programming, athlete monitoring, and tiered subscription pricing, and is one of the named comparison competitors on FYTT's site.
• TeamBuildr: TeamBuildr is a long-established S+C programming and athlete tracking platform widely used by high school and collegiate strength coaches. It directly competes with FYTT on programming workflows, individualization features, and the NCAA segment, and is explicitly cited in FYTT's competitive comparisons.
• BridgeAthletic: BridgeAthletic is a performance and recovery platform used primarily by college and professional athletic programs. It offers programming, monitoring, and analytics features that overlap closely with FYTT's modules and is another named competitor in FYTT's positioning.
• Volt Athletics: Volt Athletics provides AI-driven strength and conditioning programming for college, military, and tactical customers. It is a direct competitor to FYTT in the NCAA and tactical segments and competes on similar automated individualization features.
• PLT4M: PLT4M is a strength and conditioning platform targeted at high school and college athletic programs, with curated programming content and tracking features. It directly competes with FYTT in the high school and NCAA tiers and is named in FYTT's competitive comparisons.
• CoachMePlus: CoachMePlus is an athlete performance monitoring and S+C platform serving collegiate and professional sports organizations. It overlaps with FYTT on athlete monitoring, metrics dashboards, and NCAA customer base, and is listed as a direct competitor.

Emerging players

• Output Sports: Output Sports makes portable force-plate and sensor hardware for athlete assessment and integrates natively with FYTT's Metrics Hub. It is complementary rather than directly competitive but operates in the same S+C workflow and serves similar customers.
• TrueCoach: TrueCoach is a personal training and S+C programming app focused on independent coaches and small gyms. It sits at the lower end of FYTT's Solo/Team target market with overlapping programming and client management features, making it an adjacent SMB-tier peer.

Market position

Strengths3 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fyttio

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FYTT