What JustRelate does

JustRelate Group GmbH is a privately held European software vendor headquartered in Berlin, Germany, that sells JustRelate Home, an AI-powered Digital Experience Platform (DXP) combining seven integrated modules: Email Builder (drag-and-drop email creation with generative AI), Web Builder (no-code websites, portals, and web apps), CRM, Marketing Automation (with Certified Senders Alliance-certified deliverability), Analytics (powered by the December 2025 etracker acquisition, a cookie-free GDPR-compliant analytics product), Portal (self-service portals), and CPQ (Configure Price Quote, added via the February 2022 Planware acquisition for complex product configuration). The platform is sold through direct enterprise sales with 30-45 minute demo-and-consultation cycles, supplemented by a network of 17+ implementation partners, and is delivered on AWS infrastructure. The company serves 4,000+ customers across six primary verticals — Luxury & Beauty, Retail & Fashion, Healthcare, Manufacturing & Industry, Public Sector & Media, and Tourism & Travel — with referenceable enterprise logos including L'Oréal, Nestlé, Renault, Air France, Club Med, Saint-Gobain, Yves Saint Laurent, Lancôme, Siemens Healthineers, Lufthansa Technik, FDJ, and Radio France. Revenue is generated through SaaS subscriptions on a modular pricing basis (individual modules or bundled), with pricing not publicly disclosed and quote-based sales. The company operates from six offices across Germany (Berlin, Hamburg, Munich), France (Paris, Lille), and Poland (Wrocław), with localized platforms in English, German, and French, and employs 200+ people. No external venture funding rounds are disclosed, indicating founder/management ownership.

Name

JustRelate

Legal name

JustRelate Group GmbH

Website

https://justrelate.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

JustRelate is a Berlin-based, privately held European software vendor selling JustRelate Home, an AI-powered Digital Experience Platform combining email, web, CRM, marketing automation, analytics, portal, and CPQ modules. It serves 4,000+ enterprise and mid-market customers across six verticals including luxury, retail, healthcare, manufacturing, public sector, and tourism.

Ownership category

akta.pro rank

Product category

Digital Experience Platform (DXP)

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Digital experience platform
• Email marketing software
• Marketing automation software
• Customer relationship management
• Enterprise content management

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: JustRelate Home platform sold as cloud-based SaaS subscriptions, likely with modular pricing based on modules/applications used (Email Builder, Web Builder, CRM, Marketing Automation, Portal, CPQ, Analytics).

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

JustRelate Home is an AI-powered Digital Experience Platform (DXP) that combines email marketing, web building, CRM, marketing automation, cookie-free analytics, self-service portals, and configure-price-quote (CPQ) capabilities into one integrated cloud-based system. It is sold as a SaaS subscription to enterprise marketing, sales, and service teams to orchestrate consistent customer experiences across all digital touchpoints, with modules for campaign creation, customer data management, and privacy-compliant analytics.

Product overview

JustRelate Home is a unified Customer Engagement Platform (DXP) that combines multiple integrated modules: Email Builder for campaign creation, Web Builder for website/portal development, CRM for customer relationship management, Marketing Automation for campaign orchestration, Analytics (powered by etracker) for privacy-compliant web analytics, Portal for self-service experiences, and CPQ for sales configuration and quoting. The platform is designed for enterprise marketing, sales, and service teams to orchestrate consistent customer experiences across all touchpoints, with AI-powered features for content creation, localization, and personalization. The platform has evolved through acquisitions including Planware (CPQ, 2022) and etracker (Analytics, December 2025).

Differentiator

Problem solved

Functional benefit

Products and services

• Email Builder

Quantifiable outcome

• Email production time reduced from days to minutes with AI-powered Email Builder
• +3 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

19 partnerships are on record, tiered minor and core.

• ErgosignminorImplementation/ SI/ Consulting PartnerErgosign provides UX design and implementation services, ranging from strategic customer experience consulting to service design. Specializes in industrial IoT solutions, complex business applications, medical devices, and augmented reality experiences.
• PinutsminorImplementation/ SI/ Consulting PartnerDigital agency with 20+ years of partnership with JustRelate, having delivered 200+ projects. Specializes in UX/UI design, user research, and digital services integrated with internal business processes.
• Büro am DrahtminorImplementation/ SI/ Consulting PartnerFounded in 1995, provides web applications, CMS, mobile and responsive applications, asset management systems, and technical consulting for large German companies.
• Click solutionsminorImplementation/ SI/ Consulting PartnerDigital agency since 2000 with 60+ specialists in Wismar, Berlin, and Hamburg. Creates websites, online shops, mobile/web applications, interactive trade fair exhibits, and AR/VR experiences.
• AsiosominorImplementation/ SI/ Consulting PartnerAward-winning top-job employer and full-service digital agency offering sustainable digital experiences. Focuses on customer needs from consulting to technical implementation.
• TaktsoftminorImplementation/ SI/ Consulting PartnerEnterprise software developer using Ruby on Rails framework. Builds high-performance e-commerce solutions and integrates JustRelate's Create Suite into custom applications.
• MDwpminorImplementation/ SI/ Consulting PartnerDigital consulting and services agency serving publishing houses, online publishers, media companies, consultancies, and startups. Develops and hosts high-performance, scalable websites.
• BitgripminorImplementation/ SI/ Consulting PartnerIT consultants providing support in business analysis, consulting, strategy, IT architecture, UX design, software development, and operations for digital experiences.
• Active valueminorImplementation/ SI/ Consulting PartnerInternet/shop agency with 14+ years of experience implementing shops, websites, and social media campaigns for businesses.
• AvengaminorImplementation/ SI/ Consulting PartnerGlobal IT and digital transformation leader delivering strategy, customer experience, solution development, managed services, and software products. Formed by merger of four companies in November 2019.
• 3pcminorImplementation/ SI/ Consulting PartnerFull-service agency developing digital transformation strategies from content and communication strategies to interaction design, UX, and AI applications.
• ThoughtbotminorImplementation/ SI/ Consulting PartnerDesign and development agency helping organizations design, build, and grow products for iOS, Android, and web. Works with 100+ organizations including Yammer, Constant Contact, Autodesk, and MIT.
• Forte DigitalminorImplementation/ SI/ Consulting PartnerMultinational services company specializing in technology, design, and strategy. Offices in Oslo, Berlin, Krakow, Katowice, and Copenhagen. Develops digital products and services based on digital service platforms.
• BraidminorImplementation/ SI/ Consulting PartnerDeveloper-led agency using Vue, React, and Scrivito CMS to build custom web interfaces and applications. Headquartered in Charlottesville, USA.
• Sensory MindsminorImplementation/ SI/ Consulting PartnerDigital agency since 2009 providing web/touch interfaces, native apps, IoT products, interactive exhibits, and consulting with focus on best possible user experience.
• ValueboundminorImplementation/ SI/ Consulting PartnerCustomer experience agency specializing in CMS and cloud solutions. Leverages AI and digital platforms for high-quality, scalable enterprise web solutions globally.
• etrackercoreTechnology or IntegrationWeb analytics solution integrated into JustRelate's platform. Provides cookie-free, GDPR-compliant analytics with ePrivacyseal certification.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider with multiple certifications (ISO 27001, ISO 27017, ISO 27018, C5, EU-US Privacy Shield, SOC 2, CSA). Provides secure, scalable cloud computing platform for JustRelate's SaaS services.
• coseco GmbHcoreImplementation/ SI/ Consulting PartnerCompliance office appointed as Data Protection Officer per Article 37 GDPR. Monitors compliance with GDPR and other data privacy regulations for JustRelate Group GmbH.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Klaviyo: Klaviyo is a leading email and SMS marketing platform focused on ecommerce brands with strong AI personalization. While more commerce-focused than JustRelate, it competes for the same retail/fashion customer segment (e.g., La Redoute, Maisons du Monde).

Direct peers

• Sitecore: Sitecore is a leading Digital Experience Platform (DXP) combining CMS, personalization, marketing automation, and analytics. It directly competes with JustRelate Home across enterprise CX use cases including email marketing, web content management, and personalization.
• Optimizely: Optimizely (formerly Episerver) is a DXP offering CMS, experimentation, and personalization alongside commerce. It competes with JustRelate in mid-market and enterprise web content management and digital experience orchestration.
• Dotdigital: Dotdigital is an email marketing automation and CX platform with strong European (especially UK) presence. It competes directly with JustRelate's Email Builder and Marketing Automation modules for mid-market and enterprise customers.
• Acquia (Drupal): Acquia provides enterprise Drupal-based digital experience and marketing automation. It competes with JustRelate's Web Builder, Marketing Automation, and personalization capabilities for content-heavy enterprise websites.
• Liferay: Liferay is an enterprise DXP and portal platform used for customer, partner, and employee self-service portals. It directly overlaps with JustRelate's Portal and Web Builder modules, particularly for manufacturing and public sector use cases.
• Bloomreach: Bloomreach is a commerce-focused DXP combining content, search, and marketing automation. It overlaps with JustRelate's Web Builder, Email Builder, and Marketing Automation modules, particularly for retail and ecommerce customers like Lacoste and La Redoute.

Broad incumbents

• HubSpot: HubSpot is a broad incumbent CRM and marketing automation platform with CMS, email, and AI content tools. While primarily mid-market, its Breeze AI and bundled CRM compete with JustRelate's integrated platform for marketing and sales use cases.
• Adobe Experience Cloud: Adobe Experience Cloud (including Adobe Experience Manager, Marketo, Campaign) is a broad incumbent DXP and marketing automation suite. It overlaps with JustRelate across email marketing, web, analytics, and personalization, especially for large enterprise customers like L'Oréal.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud (Email Studio, Pardot, Interaction Studio) is a broad incumbent marketing automation and CRM platform. It competes with JustRelate's Email Builder, CRM, and Marketing Automation modules for enterprise marketing organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JustRelateGroup
• Facebookfacebook.com/JustRelateGroup

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JustRelate