What asioso does

asioso is a Munich-headquartered digital agency founded in 2017 that delivers consulting, implementation, and managed services for enterprise digital transformation. Its service portfolio is organized into three pillars — Customer Experience (digital strategy, UX design, CMS & MAM, e-commerce & PIM, marketing automation & CRM, hosting/ITSM, data protection, and accessibility), Employee Experience (employer branding, personnel marketing, employee advocacy, social intranet, and AI-assisted workplace), and Artificial Intelligence (consulting and technical implementation) — supported by a Digital Product Passport (DPP) practice that combines PIM, DAM, and MDM data foundations for EU sustainability compliance. The underlying technical stack is partner-led rather than proprietary: asioso is a certified implementation partner for Pimcore (combined PIM/DAM/WCM), Shopware (e-commerce), FirstSpirit (CMS), Haiilo (social intranet), Frontify (brand management), and Sharedien (digital business processes). On its own infrastructure, asioso uses Brevo for marketing automation and CRM, Botsonic (Writesonic) for chatbot-based customer interaction, CloudFlare for CDN/security, Google Analytics and etracker for web analytics, and YouTube for video distribution.

The business model is professional services–driven: revenue is generated from project-based consulting and implementation engagements plus recurring managed services (hosting and IT service management) on deployed platforms. Go-to-market combines direct enterprise sales (B2B and B2C) with co-marketing referrals from technology partners; pricing is not publicly disclosed and is scoped per engagement. asioso sells to enterprise customers in manufacturing, lighting, steel, and other industrial verticals, with named reference customers including TK Elevator, LEDVANCE, and thyssenkrupp Steel. Customer segments include large B2B enterprises seeking digital transformation, B2C retail and e-commerce companies requiring PIM and DPP implementations, and HR/Internal Communications teams using social intranet and employer-branding solutions.

asioso operates as asioso GmbH under German law (Managing Director: Nico Rehmann) with wholly-owned regional subsidiaries — asioso systems doo in Belgrade, Serbia (CEO/Partner: Goran Stefanovic) and asioso d.o.o. in Crkvina/Samac, Bosnia & Herzegovina — giving the firm a three-country DACH-and-Western-Balkans delivery footprint. The company is privately held (no disclosed external investors, no funding rounds), actively operating, and bootstrapped to scale across its 11–50 employee headcount band. Visibility is anchored by partnerships, webinars, industry speaking, and a DPOK 2022 second-place award with ReDi School.

Name

asioso

Legal name

asioso GmbH

Website

https://asioso.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

asioso is a Munich-based digital agency that delivers digital strategy, PIM/DAM/CMS implementation, e-commerce, and AI consulting services to enterprise B2B and B2C clients through certified partnerships with Pimcore, Shopware, FirstSpirit, Haiilo, Frontify, and Sharedien.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

Keywords

• Digital transformation consulting
• E-commerce implementation services
• Product information management
• Content management services
• Marketing automation consulting

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Digital agency providing consulting, strategy, design, and implementation services for enterprise clients across digital transformation, e-commerce, CMS, PIM/DAM, and marketing automation projects.
2. Managed Services & Support: Ongoing hosting, IT service management, and technical support services for implemented platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

asioso is a Munich-based digital agency providing enterprise consulting, strategy, UX design, and implementation services for digital transformation projects. The agency delivers Customer Experience services (e-commerce, PIM/DAM, CMS, marketing automation), Employee Experience services (employer branding, social intranet, AI integration), and Artificial Intelligence consulting and technical implementation, primarily through certified partnerships with platforms including Pimcore, Shopware, FirstSpirit, Haiilo, Frontify, and Sharedien.

Product overview

asioso is a digital agency headquartered in Munich, Germany, with additional offices in Belgrade (Serbia) and Crkvina/Samač, Bosnia & Herzegovina. The company operates under the parent organization avinci and delivers a portfolio of digital consulting and implementation services organized across three pillars: Customer Experience (digital strategy, UX design, CMS & MAM, E-Commerce & PIM, marketing automation & CRM, hosting, data protection, and accessibility), Employee Experience (employer branding, social intranet via Haiilo, personnel marketing, employee advocacy, and AI integration), and Artificial Intelligence (consulting and technical implementation). asioso specializes in implementing and extending platforms including Pimcore (combined PIM/DAM/WCM), Shopware (headless e-commerce), FirstSpirit (content management), Haiilo (social intranet), Frontify (brand asset management), and Sharedien (digital business processes). The agency's service delivery integrates with external tools including Brevo for marketing automation and CRM, Botsonic for chatbot-based customer interaction, CloudFlare for CDN and security, Google Analytics and etracker for web analytics, Google Maps for location services, and YouTube for video content. No standalone commercial product is sold; all offerings are delivered as professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy & Analysis Strategic consulting covering digital transformation, customer journey analysis, and technology roadmap planning to secure future competitive advantages through efficient business processes and customer communication.
• UX Concept & Design User experience design and UI concept services focusing on customer experience, customer journey mapping, and sustainability considerations in the creation process.
• CMS & MAM Content Management System and Media Asset Management services, including web content management, media asset organization, and single-source publishing solutions for time-to-market optimization.
• E-Commerce & PIM E-commerce consulting and Product Information Management implementation to structure product information, variants, and attributes across all sales channels, supporting cross-selling and dynamic product groups.
• Marketing Automation & CRM Marketing automation and customer relationship management services integrated with Brevo for newsletter distribution, contact management, and campaign automation.
• Hosting & IT Service Management Infrastructure hosting and IT service management ensuring secure, stable, and efficient website operation, utilizing CDN and cloud security services.
• Accessibility Digital accessibility services ensuring websites and digital products comply with accessibility standards and regulations, including WCAG guidelines.
• Data Protection Data protection and privacy compliance services covering GDPR implementation, cookie consent management (via CCM19), and data processing policy development.
• Employer Branding & Personnel Marketing Employee branding, personnel marketing, and employer branding services to strengthen corporate identity and attract talent.
• Employee Advocacy & Social Intranet Employee advocacy programs and social intranet implementation using Haiilo to improve internal communication and employee engagement.
• Working with AI Artificial intelligence consulting and integration services helping clients incorporate AI capabilities into their business processes and digital products.
• AI Consulting Strategic AI consulting services to assess AI readiness, define use cases, and develop roadmaps for AI adoption in enterprise environments.
• AI Technical Implementation Technical implementation of AI solutions, including chatbot deployment (Botsonic), automation pipelines, and integration of AI capabilities into existing systems.
• Pimcore Services Implementation and consulting services for Pimcore, an open-source platform combining PIM, DAM, WCM, and e-commerce capabilities, used to manage product information, digital assets, and content from a centralized database.
• Shopware Implementation of Shopware e-commerce platform featuring headless commerce architecture, API-first design, integrated CMS, and support for traditional stores and omnichannel scenarios including cross-selling, dynamic product groups, and B2B commerce.
• FirstSpirit Services Migration, operation, and support services for the FirstSpirit CMS platform, enabling content management, media asset management, and multi-channel publishing.
• Haiilo Social intranet implementation using Haiilo platform to improve employee engagement, internal communications, and corporate culture.
• Frontify Brand management and digital asset management using Frontify to centralize brand guidelines, design assets, and content workflows.
• Sharedien Services related to Sharedien platform for digital business processes and content management solutions.
• Digital Product Passport (DPP) Consulting Consulting and implementation guidance for the Digital Product Passport — a standardized, cross-channel data collection containing product lifecycle information including material composition, origin, CO2 footprint, repairability, and recyclability — built on integrated PIM, DAM, and MDM data foundations.

Quantifiable outcome

• 20 years of digital transformation consulting experience

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PimcorecoreTechnology or IntegrationCertified partner providing Pimcore Services including PIM, DAM, WCM, and e-commerce implementations. Expertise in Pimcore 5, 6, and subsequent versions. Offers webinars and demonstrations of Pimcore capabilities.
• ShopwarecoreTechnology or IntegrationCertified partner for Shopware e-commerce platform implementation. Expertise in Shopware administration, cross-selling, dynamic product groups, and Digital Product Passport integration.
• FirstSpiritcoreTechnology or IntegrationCertified partner providing FirstSpirit Services for CMS and content management implementations. Successfully delivered migration, operation and support projects for enterprise clients like thyssenkrupp Steel.
• JustRelateminorStrategic or Co-development PartnerCollaboration on In:sight Seminar event where asioso presented on Customer Experience and content management trends in 2022.
• ReDi School of Digital IntegrationminorStrategic or Co-development PartnerPro bono partnership for BayCode initiative - an initiative of the Bavarian State Ministry of Digital Affairs implemented by ReDi School. asioso created an accessible, youth-focused website for programming hackathons. Awarded second place at DPOK 2022.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• diva-e Digital GmbH: Stuttgart-based German digital agency with deep focus on e-commerce, PIM, CMS, and digital transformation for enterprise clients — directly overlaps asioso's customer experience, Pimcore/Shopware implementations, and DACH mid-market enterprise segment.
• Valtech GmbH: Global digital agency with strong DACH presence covering e-commerce, content platforms, and digital transformation — competes for similar enterprise digital experience mandates and partner-channel relationships with platform vendors.
• nexum AG: Cologne-based digital agency focused on e-commerce, content, and PIM/DAM consulting — comparable service portfolio around Shopware, Pimcore, and enterprise CMS implementations targeting DACH mid-market and enterprise.
• Scholz & Volkmer: Wiesbaden-based digital agency delivering brand experiences, e-commerce, and CMS implementations for enterprise clients — directly comparable on enterprise digital experience delivery in the DACH market.
• SYZYGY Group: XETRA-listed German digital agency group covering marketing technology, e-commerce, and digital transformation — comparable in DACH enterprise digital services and partner-channel GTM with platform vendors.
• denkwerk GmbH: Cologne-based digital agency with strong enterprise digital experience and platform implementation practice — directly comparable in DACH enterprise digital services scope and partner ecosystem approach.
• hmmh multimediahaus AG: Hamburg/Berlin digital agency delivering e-commerce, PIM/DAM, and content platform implementations for enterprise clients — directly comparable on customer experience, PIM/DAM, and platform partner model.
• Plan.Net Group: Munich-based digital agency within the Serviceplan Group covering digital strategy, UX, e-commerce, and platform implementations — direct DACH competitor with overlapping enterprise customer experience services.

Broad incumbents

• Reply S.p.A. European IT/digital consultancy with significant DACH operations covering e-commerce, customer experience, and platform implementations — broader, listed incumbent that competes for similar enterprise digital transformation mandates at higher scale.
• adesso SE: Listed Dortmund-based IT consultancy with strong digital experience, e-commerce, and enterprise platform practices — broader incumbent competing for enterprise digital transformation RFPs in the DACH mid-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/asiosoDE

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about asioso