Rick’s Custom Fencing & Decking

What Rick’s Custom Fencing & Decking does

Rick's Custom Fencing & Decking is a privately held residential and light-commercial outdoor construction contractor founded in 1980 and headquartered in Hillsboro, Oregon, operating across Oregon and Washington. The company designs, supplies, and installs fencing, decking, patio covers, and gates through six company-owned retail showrooms (Tri-Cities, Salem, Vancouver, Gresham, Hillsboro, Eugene), each with a fully stocked lumber yard. Core product lines include cedar, vinyl, aluminum, chain link, simulated wood and rock, and pasture-rail fencing; Port Orford cedar, Armadillo composite, and Tigerwood hardwood decking; wood-framed, Duralum, Acrylite, gazebo, and pergola patio covers; and a full custom gate and arbor line fabricated through an on-site custom gate production facility. Installation is performed by in-house, non-outsourced local crews using Pacific Northwest-adapted methods for soil and weather conditions, and the company offers a lifetime workmanship warranty on its installations.

The go-to-market model is direct-to-consumer with a transactional project-based revenue structure: customers initiate engagement via free in-home estimates (15-minute callback commitment), walk-in showroom visits, phone, or online quote forms, then pay per project for materials and labor. A materials-only and partial-installation offering targets DIY homeowners. The company also monetizes through third-party financing partnerships (0% for 18 months on decks and patio covers; 6.99% for 120 months on all projects on approved credit) and operates a customer referral rewards program ($50 per referral who books a completed estimate, plus $250–$500 off for referred customers who install). Average customer segments are residential homeowners (primary) and commercial/agricultural properties (secondary, including chain link, pasture rail, and ornamental driveway gates). Sales and marketing rely on SEO and content marketing through a PNW-specific blog, paid promotions, referral incentives, hundreds of five-star Google reviews, an Oregon Ducks athletic sponsorship, and community-cause marketing through partnerships with Make-A-Wish Oregon, KGW, and Alaska Airlines. The company holds Oregon CCB license #50088 and Washington contractor license #RICKSCF099KB, is HomeMag-certified and Google Guaranteed, and on 2025-08-19 received institutional capital led by Tenex Capital Management — the first visible external sponsor in its 45-year history.

Name

Rick’s Custom Fencing & Decking

Legal name

Rick's Custom Fencing & Decking

Website

https://ricksfencing.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Rick's Custom Fencing & Decking is a Hillsboro, Oregon-based, privately held outdoor construction contractor founded in 1980 that designs, supplies, and installs fencing, decking, patio covers, and custom gates for residential and light-commercial customers across Oregon and Washington through six company-owned retail showrooms.

Ownership category

akta.pro rank

Product category

Residential outdoor construction and fencing

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Fence Installation & Replacement (HSAPALAC)

akta.pro secondary industries

Deck Design & New Deck Construction (HSAIAJAE), Privacy Screens, Lattice & Windbreak Installation/Repair (HSAIAJAJ), Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)

Keywords

• Custom fencing installation
• Deck construction services
• Patio cover installation
• Residential outdoor construction
• Fence materials supply

Headquarters

HQ city

Hillsboro

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fence Installation: Full-service professional fence installation across Oregon and Washington, including cedar, vinyl, aluminum, chain link, simulated wood/rock, and pasture fencing. Revenue generated from materials, labor, and installation services.
2. Deck Construction: Custom deck design and construction including Port Orford cedar, Armadillo composite, Tigerwood hardwood, and underdeck water diversion systems. Revenue includes materials and professional installation labor.
3. Patio Covers and Pergolas: Installation of wood-framed, Duralum (aluminum), Acrylite, gazebo, and pergola covers. Both attached and freestanding options offered.
4. Gates and Arbors: Custom gate fabrication and installation including cedar gates, vinyl/SimTek gates, ornamental driveway gates, chain link gates, arbors, and simulated gates.
5. Materials and DIY Sales: Sale of fencing, decking, and cover materials to DIY homeowners. Also offers partial installation packages and material-only packages for customers who prefer to install themselves.
6. Financing Program Revenue: Company offers financing through home services lenders, including 0% interest for 18 months on decks and patio covers, and 6.99% for 120 months on all projects. Revenue partially supported by financing partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Rick's Custom Fencing & Decking designs, supplies, and installs custom residential fencing, decking, patio covers, and gates across Oregon and Washington through six retail showrooms. Products span cedar, vinyl, aluminum, chain link, simulated wood/rock, and pasture rail fencing, alongside Port Orford cedar, Armadillo composite, and Tigerwood decking systems. The company also sells DIY material packages and offers in-house custom gate fabrication supported by a lifetime craftsmanship warranty.

Product overview

Rick's Custom Fencing & Decking is a construction services company offering a unified portfolio of outdoor living products and installation services across Oregon and Washington. The core offering spans five product lines: (1) Fencing in multiple materials including Cedar, Vinyl, Aluminum, Chain Link, Simulated Wood/Rock, Pasture Rail, and Retaining Walls; (2) Decking featuring natural wood (Port Orford Cedar, Tigerwood Hardwood) and composite options (Armadillo); (3) Patio Covers including Wood-Framed, Duralum, Acrylite, Gazebos, and Pergolas in various materials; (4) Custom Gates in Cedar, Vinyl, Ornamental, Chain Link, Simulated, plus Arbors; and (5) Accessory systems like Underdeck Water Diversion and Deck Handrails/Benches. The company also provides DIY material packages, financing options, and a customer referral rewards program. Services are delivered through six retail locations across the Pacific Northwest with licensed, bonded, and insured local crews.

Differentiator

Problem solved

Functional benefit

Products and services

• Cedar Fencing

Quantifiable outcome

• Wind-resistant simulated fencing tested up to 130 mph
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Make-A-Wish OregoncoreStrategic or Co-development Partner · 1 June 2026Rick's partners with Make-A-Wish Oregon and KGW on the Million Miles drive, running June 1-30. The company raises awareness and donations of Alaska Airlines frequent flyer miles to help grant wishes for children with critical illnesses. Nearly 70% of local Make-A-Wish wishes involve travel, requiring over 14 million airline miles annually.
• KGW (KEX-AM/NBC Portland)minorGTM or Marketing PartnerKGW, the NBC affiliate in Portland, partners with Rick's on the Million Miles for Make-A-Wish Oregon campaign. The media partnership amplifies awareness for the airline mile donation drive.
• Alaska AirlinesminorStrategic or Co-development PartnerAlaska Airlines is the official airline partner of Make-A-Wish Oregon. During the Million Miles campaign (June 1-30), Alaska Airlines matches donated miles up to 1 million. Donated miles never expire and continue helping grant wishes.
• Oregon Ducks (University of Oregon Athletics)coreGTM or Marketing PartnerRick's is an official sponsor of Oregon Athletics. The partnership leverages shared values of excellence, hard work, and home-field pride. Rick's appears at athletic events and auto shows. Messaging: 'Two Oregon originals. Two winning teams.'

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Superior Fence & Rail: National franchise-based fencing and deck installation company with multi-state footprint and PE backing. Directly comparable business model—residential fence and deck installation with company-owned crews and regional showrooms—making it the most relevant scaled peer for Rick's.
• Cascade Fence & Deck: Pacific Northwest-based fencing and deck contractor serving Oregon and Washington. Directly competes in the same regional footprint with overlapping product lines (cedar fencing, vinyl, decks) and similar residential customer base.
• Northwest Fence & Deck: Regional Pacific Northwest fencing and deck installer with comparable product breadth and customer focus. Competes head-to-head in Oregon/Washington markets with similar residential installation model.
• Frederick Fence Company: Mid-Atlantic regional fencing and decking contractor with multi-decade history, full-service installation, and showroom operations. Comparable business model and product mix in a different geography.
• Columbus Fence & Deck: Regional fencing and deck installation specialist serving residential customers with showrooms and crew-based installations. Comparable service model and product portfolio in a different U.S. region.

Broad incumbents

• Home Depot Installation Services: National home improvement retailer offering installed sales for fencing, decks, and patio covers. A scaled incumbent that competes with Rick's for fence/deck projects via third-party installer networks, often at lower price points.
• Lowe's Installation Services: National home improvement retailer providing installed sales across fencing, decking, and outdoor structures. Competes with Rick's for residential projects through installer partnerships, leveraging brand trust and financing scale.
• Trex Company: Leading manufacturer of composite decking and railing products sold through dealers and contractors nationwide. While Trex is a manufacturer rather than installer, it is a key supplier of composite decking materials used in Rick's deck product line.
• AZEK (TimberTech): Major composite decking and railing manufacturer serving residential contractors and homeowners. Comparable through the decking category overlap with Rick's Armadillo and cedar deck offerings.

Others

• Angi (formerly Angie's List): Online home services marketplace connecting homeowners with fencing, deck, and patio contractors. Adjacent competitor for lead generation, increasing price transparency and customer acquisition cost pressure on regional installers like Rick's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RicksFencing
• Facebookfacebook.com/RicksCustomFencingandDecking

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rick’s Custom Fencing & Decking