BK Pilates

What BK Pilates does

BK Pilates is a private, founder-owned boutique fitness company operating a chain of reformer Pilates studios in the United States. Founded in 2012 by Marina Kaydanova in New York City, the company has grown to 10 studio locations — five in New York City (Flatiron, NoMad, Park Slope, Chelsea, South Brooklyn) and five in North Carolina (Concord, Raleigh, and three in Charlotte). The core offering is group reformer Pilates classes built around Balanced Body equipment with resistance springs, complemented by private one-on-one sessions and a subscription product (BK Camp Pilates) priced at $89 for seven days of unlimited classes. The company serves individual consumers across multiple persona segments including general fitness enthusiasts, runners, desk workers, seniors, and postpartum women.

The business operates on a direct-to-consumer model with bookings processed through the MindBody Online platform, supported by content marketing and SEO to drive top-of-funnel awareness. Pricing is publicly transparent, with promotional grand-opening offers (e.g., Chelsea at 50% off 10 classes) used to seed new locations. Distribution is entirely through company-owned physical studios, though the company has published a Franchise page on its website, suggesting a future channel for asset-light expansion. The technology stack is intentionally lean: no proprietary software, no mobile app, no disclosed AI capabilities, and reliance on third-party Balanced Body hardware and MindBody SaaS for core operations.

BK Pilates is privately held with no disclosed external institutional funding, subsidiaries, or parent company, and reports a headcount of 11-50 employees. Its growth in 2025 — five new North Carolina openings plus the Chelsea studio — represents the most active expansion phase in its history and the first movement beyond its founding NYC base.

Name

BK Pilates

Legal name

BK Pilates

Website

https://bkpilates.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

BK Pilates is a private, founder-owned boutique fitness chain operating 10 reformer Pilates studios across New York City and North Carolina. Founded in 2012 by Marina Kaydanova, it serves individual consumers through group classes, private sessions, and an unlimited weekly subscription program.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Reformer pilates classes
• Group fitness training
• Pilates studio memberships
• Private pilates sessions
• Boutique fitness services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Reformer Pilates Classes: The company generates revenue through group reformer Pilates classes sold via class packs and unlimited membership packages. Classes are scheduled through the MindBody booking platform and are available at multiple studio locations in New York City and North Carolina.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

BK Pilates operates a chain of boutique fitness studios that deliver small-group reformer Pilates classes using Balanced Body equipment with resistance springs, alongside one-on-one private sessions and unlimited weekly membership packages (BK Camp Pilates). Classes target strength, posture, flexibility, balance, and mind-body connection for individuals of all fitness levels, and are sold through class packs, weekly unlimited subscriptions, and private session bookings at 10 locations across New York City and North Carolina.

Product overview

BK Pilates is a reformer Pilates studio chain offering group classes, private sessions, and unlimited membership programs. The core offering is small-group reformer Pilates classes using Balanced Body equipment with resistance springs. The flagship product is BK Camp Pilates (7 days unlimited classes for $89), complemented by private one-on-one sessions and drop-in class options. Studios operate across 10 locations in New York City and North Carolina, with classes designed for all fitness levels from beginner to advanced.

Differentiator

Problem solved

Functional benefit

Brands

• BK Camp Pilates: A 7-day unlimited classes offer for $89, providing unlimited access to reformer Pilates classes for a week.

Products and services

• Reformer Pilates Classes Group reformer Pilates classes using Balanced Body reformers with resistance springs, focused on strength, posture, flexibility, and control in small group settings with experienced instructors. Available to individuals of all fitness levels across 10 studio locations.
• BK Camp Pilates

Quantifiable outcome

• Most clients notice improved posture, more stability, and less everyday tension after 2-3 weeks of consistent practice
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Club Pilates: Largest franchised Reformer Pilates studio chain in the US with 700+ locations. Directly comparable to BK Pilates as a reformer-focused, multi-location Pilates brand; both target similar general-fitness consumers via group classes and membership models.
• SLT (Strength Lengthen Tone): NYC-headquartered boutique fitness brand combining Pilates-based reformer workouts with strength training. Comparable as a premium, urban, reformer-Pilates-anchored studio operator competing in the same NYC market as BK Pilates.
• Physique 57: NYC-based boutique fitness studio offering barre and Pilates-infused group classes. Comparable to BK Pilates as a premium NYC studio targeting similar affluent professionals and offering small-group, low-impact conditioning.
• Pure Barre: National barre-based boutique fitness franchise with hundreds of locations. Comparable to BK Pilates as a group-based, low-impact, Pilates-adjacent strength studio targeting similar female-skewing, fitness-focused consumers.
• Solidcore: National boutique fitness brand offering reformer-based group classes. Closely comparable to BK Pilates on equipment (reformer), class format, and target customer; competing brand in the premium reformer category.
• Reforming NYC: Independent NYC-based reformer Pilates studio operating multiple Manhattan locations. Comparable as a direct NYC competitor offering small-group reformer Pilates to similar demographics.
• Bodyrok: Boutique Pilates-inspired fitness studio with multiple US locations, including NYC. Comparable to BK Pilates on reformer-style group classes, urban positioning, and premium pricing.

Emerging players

• Pilates Anytime: Online Pilates instruction subscription platform offering virtual classes. Relevant as a non-location-based alternative in the same Pilates category; could either compete for consumer attention or serve as a complementary digital extension.

Broad incumbents

• Equinox: Premium full-service fitness club chain operating in NYC, Charlotte, and other metros. Overlaps with BK Pilates on premium urban positioning and Pilates class offerings, but as part of a much broader fitness portfolio rather than a dedicated Pilates niche.
• Barry's Bootcamp: Iconic boutique fitness brand operating globally with locations in NYC. Adjacent competitor in the premium boutique fitness category, sharing the same high-rent urban real estate and affluent consumer target as BK Pilates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bkpilates

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BK Pilates