SIS International Research

What SIS International Research does

SIS International Research is a privately-held, founder-owned market research and strategy consulting firm headquartered in New York City, founded in 1984 by Ruth Stanat. The firm operates from on-the-ground offices in London, Shanghai, and Dubai, and reports a project footprint spanning 135+ countries. It delivers custom qualitative and quantitative research, focus group and taste testing services, and strategy consulting engagements to Fortune 500 enterprises and fast-growing companies, with named clients including Apple, Pfizer, Samsung, BMW, and Coca-Cola. Core service lines span consumer, B2B, healthcare, FinTech, automotive, hospitality, industrial, retail, legal, and travel research, supplemented by market entry strategy, competitive intelligence, and brand consulting.

The firm's underlying technology combines traditional methodologies (focus groups, CATI, surveys, digital ethnography) with an AI capability stack marketed under SIS AI Solutions, including NLP-based sentiment analysis, predictive analytics, machine learning, biometric monitoring, emotion AI, metaverse consumer analytics, autonomous research systems, and quantum-enhanced AI research. The 2025 launch of SIS AI Solutions introduced a subscription-based platform offering monthly dashboards, real-time competitive tracking, and predictive forecasting built on four decades of accumulated proprietary market intelligence data. A self-serve product-led growth channel operates in parallel to the traditional enterprise field-sales motion.

SIS generates revenue primarily through project-based professional services fees on custom engagements, with a growing subscription component from the SIS AI Solutions platform and ancillary fees from focus group facility usage and participant recruitment. Pricing is quote-based and not publicly disclosed, with contract cadences spanning multi-year engagements. The company is entirely founder-owned with no disclosed institutional investors, funding rounds, or M&A activity.

Name

SIS International Research

Legal name

SIS International Research

Website

https://sisinternational.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

SIS International Research is a privately-held, founder-owned global market research and strategy consulting firm founded in 1984, headquartered in New York with offices in London, Shanghai, and Dubai, serving Fortune 500 enterprises and fast-growing companies across 135+ countries via custom qualitative and quantitative research and an AI-powered intelligence platform.

Ownership category

akta.pro rank

Product category

Market Research & Strategy Consulting

NAICS

Marketing Research and Public Opinion Polling (54191), Other Scientific and Technical Consulting Services (54169)

akta.pro primary industry

Sector-Specific Industry Research (FSACAGAL)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Policy, Regulatory & Public Affairs Research (BPAHALAF)

Keywords

• Market research services
• Strategy consulting
• Consumer research
• Focus group services
• Competitive intelligence

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Market Research Projects: Full-service customized market research engagements combining qualitative and quantitative methodologies, strategic consulting, and actionable insights tailored to specific client business challenges. Revenue generated through project-based professional services fees.
2. Strategy Consulting Services: Comprehensive strategy consulting services including market assessment, competitive intelligence, market entry strategy, M&A research, and strategic roadmap development. Delivered as bespoke consulting engagements.
3. SIS AI Solutions Subscription: AI-powered market intelligence platform offered as subscription with monthly dashboards, real-time competitive tracking, and predictive forecasting. Provides instant access to four decades of strategic knowledge.
4. Focus Group and Data Collection Services: In-person and online focus groups, taste testing facilities, surveys, and data collection services. Revenue from facility usage fees and participant recruitment services.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels9 records

Core offering

SIS International Research is a full-service global market research and strategy consulting firm that delivers customized qualitative and quantitative research, focus groups, taste testing, and strategic consulting engagements. The firm complements traditional methodologies with an AI-powered market intelligence platform, SIS AI Solutions, which provides monthly dashboards, real-time competitive tracking, and predictive forecasting drawn from four decades of accumulated market intelligence.

Product overview

SIS International Research is a full-service global market research and strategy consulting firm with over 40 years of experience offering a comprehensive portfolio of research services. The company operates a platform-plus-modules architecture anchored by core research services including Consumer Market Research, B2B Market Research, Healthcare Market Research, and FinTech Strategy Consulting, supported by specialized capabilities like AI Market Research, Strategy Consulting, Focus Groups, Taste Testing, and Legal Market Research. The 2025 launch of SIS AI Solutions introduced an AI-powered platform providing real-time dashboards, competitive tracking, and predictive forecasting. Add-on modules include Data Analytics, Competitive Intelligence, Blockchain Solutions, Brand Consulting, and Market Entry Research, while industry-specific services cover Automotive, Industrial, Retail, and Travel & Tourism sectors. The company delivers research across 135 countries with offices in New York, London, Shanghai, and Dubai.

Differentiator

Problem solved

Functional benefit

Brands

• SIS AI Solutions: AI-powered market intelligence platform offering 40 years of strategic knowledge, monthly dashboards, real-time competitive tracking, and predictive forecasting

Products and services

• SIS AI Solutions AI-supercharged platform providing instant access to four decades of strategic market knowledge, with monthly dashboards, real-time competitive tracking, and predictive forecasting for enterprise buyers.
• AI Market Research and Strategy Consulting Comprehensive AI-powered market research and strategy consulting services combining traditional research expertise with AI capabilities for AI adoption and transformation projects.
• Consumer Market Research Data-driven consumer market research services providing insights into consumer preferences, behaviors, trends, and market dynamics for consumer-facing enterprises.
• B2B Market Research Business-to-business market research studying procurement practices, supplier evaluation, and corporate partnership dynamics for B2B sellers.
• FinTech Strategy Consulting & Market Research Specialized financial technology strategy consulting and market research helping financial institutions innovate and lead in the digital age.
• Healthcare Market Research Healthcare industry market research identifying unexplored market opportunities for healthcare providers, life sciences companies, and healthtech firms.
• Strategy Consulting Comprehensive strategy consulting including market dynamics studies, customer needs analysis, competitor assessments, and actionable strategies for business growth.
• Taste Testing Food and beverage product testing services including food product tests in New York, central location tests, and in-home use tests for consumer packaged goods.
• Qualitative & Quantitative Research Solutions Research methodology services combining focus groups, surveys, interviews, and data analytics to provide comprehensive market insights and strategic recommendations.
• International Market Research Global market research with on-the-ground offices worldwide providing in-depth insight into the global marketplace across 135 countries.
• Automotive Market Research Automotive sector research including car clinics, qualitative insights, surveys, and strategic research for automotive industry decisions.
• Travel & Tourism Market Research Hospitality and tourism market research consulting for the travel industry including customer behavior analysis and market opportunity identification.
• Focus Groups In-person and online focus group facilitation creating dynamic and engaging discussions with participants providing rich qualitative data.
• Legal Market Research Law firm market research including competitive analysis, growth strategies, technology integration, and spend management for legal services industry.
• Blockchain Solutions Blockchain strategy and advisory solutions helping businesses leverage the transformative power of blockchain technology.
• Data Analytics Data science and analytics services transforming raw data into clear, actionable insights using advanced analytics tools.
• Competitive Intelligence Competitive intelligence services helping businesses gather and analyze information about competitors and markets to create competitive advantages.
• Industrial Market Research Industrial market research helping businesses optimize operations, drive growth, and capitalize on emerging market opportunities.
• Retail Market Research Retail industry research empowering retailers with consumer behavior insights, product offering optimization, and customer experience enhancement.

Quantifiable outcome

• Over 70% of Fortune 500 companies served as clients
• +3 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered minor.

• NielsenIQminorOthersListed among top 10 market research companies in Saudi Arabia alongside NielsenIQ in a curated ranking by Vocal, serving businesses navigating Vision 2030 economic transformation. Co-listed as peer firms in the regional market research landscape.
• IMARC GroupminorOthersListed among top 10 market research companies in Saudi Arabia alongside IMARC Group in Vocal's regional market research rankings. Co-listed as peer firms serving the Saudi market transformation.
• Ipsos Saudi ArabiaminorOthersListed alongside Ipsos Saudi Arabia among top market research firms in Saudi Arabia serving Vision 2030 sectors including retail, healthcare, fintech, and technology.
• KantarminorOthersCo-listed with Kantar among top market research companies operating in Saudi Arabia, serving the region's economic transformation under Vision 2030.
• Euromonitor InternationalminorOthersListed alongside Euromonitor International among top 10 market research companies in Saudi Arabia in Vocal's industry guide.
• YouGov MENAminorOthersProfiled alongside YouGov MENA as leading market research firms serving the Middle East and Saudi Arabia market under Vision 2030 economic transformation.
• C&O Consumer Opinion Marketing ResearchminorOthersListed alongside C&O Consumer Opinion Marketing Research among top market research companies in Saudi Arabia serving Vision 2030 sectors.
• Feedback Market ResearchminorOthersCo-listed with Feedback Market Research among top 10 market research firms in Saudi Arabia serving retail, healthcare, fintech, and technology sectors.
• GfKminorOthersProfiled alongside GfK among top market research companies in Saudi Arabia and the broader MENA region under Vision 2030 economic transformation.
• Global Down Syndrome FoundationminorStrategic or Co-development PartnerSIS International Research was commissioned by the Global Down Syndrome Foundation to conduct research published in Hotel Business on inclusive hiring for individuals with Intellectual and Developmental Disabilities in the hospitality industry. This represents a specialized research partnership for social impact.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Mintel: Independent market research firm providing syndicated and custom consumer product research, especially in CPG, beauty, food, and beverage. Directly overlaps with SIS's taste testing, consumer, and F&B practices.
• IMARC Group: Global market research and consulting firm offering custom and syndicated research across industries with growing MENA presence. Co-listed with SIS in Saudi Vision 2030 rankings and a comparable mid-sized peer.
• Escalent: Mid-sized full-service market research and analytics firm offering custom research, syndicated insights, and AI-enabled analytics. Closest direct peer to SIS by headcount scale, Fortune 500 client mix, and full-service delivery model.
• YouGov: Global research data and analytics company known for its YouGov panel and connected data products. Comparable in offering B2B brand tracking, consumer intelligence, and syndicated research to enterprise clients globally.
• Forrester Research: Global research and advisory firm delivering syndicated research, custom consulting, and advisory services to technology and business leaders. Comparable in serving Fortune 500 with research + consulting + advisory model.

Broad incumbents

• Ipsos: Global market research and consulting firm operating across 90+ markets with strong healthcare, consumer, and public sector practices. Direct competitor in custom research and strategy consulting for multinational clients.
• NielsenIQ: Global market research and consumer intelligence giant with deep retail measurement panels, syndicated data, and advanced analytics. Directly comparable to SIS as a full-service global MR firm serving Fortune 500 multinationals, but at materially greater scale.
• Euromonitor International: Global market research provider of syndicated and custom research across consumer markets, travel, and industry verticals. Strong overlap with SIS's international research offering and Saudi Vision 2030 work.
• GfK: German-based global market research firm specializing in consumer goods, retail, and durable goods intelligence. Comparable in international coverage and Fortune 500 client base, and a direct competitor in MENA and Europe.
• Kantar: One of the world's largest market research and insights firms covering brand, media, consumer, and shopper research globally. Co-listed with SIS in Saudi Arabia Vision 2030 rankings; serves many of the same Fortune 500 clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sisintlresearch
• Facebookfacebook.com/14694159087
• LinkedInlinkedin.com/company/299669

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIS International Research