What San Tan Ford does

San Tan Ford is a privately held Ford franchise dealership located in Gilbert, Arizona, operating since 2007 under parent San Tan Auto Partners LLC. The company sells the full Ford lineup — including F-150, Mustang, Bronco, Explorer, Expedition, Maverick, Ranger, Transit, and Super Duty models — alongside pre-owned vehicles, Ford Certified Pre-Owned inventory with 172-point inspections, and the Ford eBikes alternative-mobility product. A complete parts and service operation is staffed by Ford-certified technicians, with online parts ordering, a dedicated auto glass service, and a mobile service channel including Ford Pickup & Delivery.

The business operates five core revenue streams: new vehicle sales, used vehicle sales, service and parts, finance and insurance (including second-chance financing through in-house and partner lenders such as Capital One), and fleet/commercial sales served through a dedicated Work Truck Solutions portal. Distribution is anchored by a single physical showroom in Gilbert with a website-driven lead engine (inventory search, payment calculators, online credit applications, trade-in tools, service scheduling). The dealership serves the broader Phoenix metro area — Gilbert, Chandler, Phoenix, Ahwatukee, and Queen Creek — and offers a Spanish-language website and bilingual staff to address Hispanic consumers.

The go-to-market is direct-to-consumer franchise retail with B2B fleet as a secondary channel. Marketing relies on paid search, email, FordDirect digital platforms, and community sponsorships. Technology is conventional dealer infrastructure (FordDirect platform, Google Analytics/Ads, Smart PIXL monitoring, Black Book valuation, Capital One financing) with no proprietary AI, APIs, or developer-facing products. The dealership has accumulated Ford manufacturer recognition including multiple President's Awards and four Ford One Hundred Club memberships, plus the Gilbert Large Business of the Year award, and self-describes as the fastest-growing dealership in the Phoenix metro.

Name

San Tan Ford

Legal name

San Tan Auto Partners LLC

Website

https://santanford.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

San Tan Ford is a privately held Ford franchise dealership in Gilbert, Arizona, selling new and used Ford vehicles, certified pre-owned units, service, parts, financing, and a dedicated commercial/fleet division serving the Phoenix metro area since 2007.

Ownership category

akta.pro rank

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Ford vehicles including trucks, SUVs, sedans, and commercial vehicles
2. Used Vehicle Sales: Sales of pre-owned Ford vehicles and certified pre-owned vehicles with warranties
3. Service and Parts: Full-service maintenance and repair center with Ford-certified technicians, parts sales, tire services, and mobile service
4. Finance and Insurance: Auto financing services including traditional financing, lease options, and second chance financing through lending partnerships
5. Fleet Sales: Commercial inventory sales to business customers including work trucks, cargo vans, and service vehicles

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

San Tan Ford is a Ford franchise dealership in Gilbert, Arizona that sells new Ford vehicles (F-150, Mustang, Bronco, Explorer, Expedition, Maverick, Ranger, Transit, Super Duty), used and Certified Pre-Owned vehicles, and Ford eBikes. It operates a full-service maintenance and repair center staffed by Ford-certified technicians, an OEM parts department, auto glass service, mobile service/Ford Pickup & Delivery, a commercial fleet sales division, and in-house auto financing including second-chance financing through lender partnerships.

Product overview

San Tan Ford is a Ford dealership offering a comprehensive automotive ecosystem. The core offering consists of new Ford vehicles (trucks, SUVs, sedans, vans including F-150, Mustang, Bronco, Explorer, Expedition, Maverick, Ranger, Transit, Super Duty), used Ford vehicles, and Ford Certified Pre-Owned vehicles. These are complemented by a full-service department providing maintenance, repairs, parts ordering, auto glass, and mobile service. The dealership also offers custom vehicle ordering, fleet/commercial inventory management, and in-house financing services. Additional products include Ford eBikes for alternative mobility and FordPass app connectivity.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Full lineup of new Ford trucks, SUVs, sedans, and vans including F-150, Mustang, Bronco, Explorer, Expedition, Maverick, Ranger, Transit, and Super Duty models, sold to individual consumers in the Phoenix metro area.
• Used Vehicles Pre-owned cars, trucks, CUVs, SUVs, and vans inspected and ready to drive, available to individual consumers.
• Ford Certified Pre-Owned (CPO)

Quantifiable outcome

• 172-point inspection on every Certified Pre-Owned vehicle with CARFAX history and warranties

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorFranchise dealership relationship with Ford Motor Company. Authorized to sell new Ford vehicles, use Ford branding, access manufacturer incentives and programs, and represent the Ford brand in the Phoenix metro area.
• FordDirectcoreGTM or Marketing PartnerAdvertising and analytics services provider for Ford dealerships. Provides website hosting, advertising services, and related analytics support. Monitors dealership website and collects visitor data.
• Gilbert Chamber of CommerceminorGTM or Marketing PartnerCommunity involvement and local business networking through chamber membership supporting local business community and customer outreach.
• Ahwatukee Chamber of CommerceminorGTM or Marketing PartnerCommunity involvement and local business networking through chamber membership serving the Ahwatukee area.
• Queen Creek Chamber of CommerceminorGTM or Marketing PartnerCommunity involvement and local business networking through chamber membership serving the Queen Creek area.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lithia Motors: One of the largest US dealer groups with stores nationwide across multiple brands including Ford. Aggressive growth strategy through acquisitions and the Driveway digital channel represents a broader competitive benchmark for franchise dealer scaling.
• Penske Automotive Group: Major multi-brand automotive retailer with US and international operations, including commercial truck dealerships. Comparable in scale and revenue mix diversity, with a strong premium-brand tilt similar to Ford's truck-heavy lineup.
• Sonic Automotive: US-based multi-brand automotive retailer operating franchised dealerships and EchoPark used vehicle stores. Closely comparable dual-format business model with both franchise and used-car exposure relevant to San Tan Ford's mixed channel mix.
• AutoNation: Largest US auto dealer with hundreds of franchise stores across many brands including Ford. Operates multiple Ford stores in the Phoenix metro, providing direct scaled competition to San Tan Ford at the OEM allocation level.

Emerging players

• Carvana: Pure-play online used car retailer with vehicle vending machines and home delivery. Represents the digital-first threat to traditional franchise dealers, particularly for entry-level used buyers who might otherwise shop at San Tan Ford's used inventory.
• CarMax: Largest US used car retailer with no-haggle pricing and omnichannel experience. Directly competes with San Tan Ford's used vehicle and CPO business, particularly with digitally-engaged consumers in the Phoenix metro.

Direct peers

• Chapman Ford: Scottsdale-based Ford franchise dealer serving the Phoenix metro. Direct competitor offering similar Ford sales, service, and fleet solutions to an overlapping Phoenix-area customer base.
• Bell Ford: Phoenix-area Ford franchise dealer offering new and used Ford vehicles, service, and parts. Directly comparable business model competing in the same metropolitan market with similar product and service mix.
• Horne Ford: Ford franchise dealer in Glendale, AZ serving the Phoenix metro. Direct competitor to San Tan Ford with similar Ford-certified service, new/used inventory mix, and fleet offerings competing for the same regional Ford buyers.
• Earnhardt Auto Centers: Arizona-based dealer group operating multiple Ford franchise stores across the Phoenix metro, directly competing with San Tan Ford for the same customers and overlapping Ford franchise allocation in Gilbert, Chandler, and surrounding areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/santanford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Tan Ford