What Fixya does

Fixya is a community-based Q&A troubleshooting platform for consumer products, founded in 2005 and headquartered in San Mateo, California. The platform enables individual consumers to ask product-related questions and receive answers from a community of expert users, with a searchable knowledge base covering over 19 million products across categories including office equipment, cars and trucks, washing machines, computers, televisions, and cell phones. The platform supports video and photo answers and gamifies expert participation through badges, points, and a Tips & How Tos leaderboard system. Fixya claims a community of 20-30 million monthly users and has accumulated years of historical Q&A content that functions as a structured troubleshooting database.

The company's product surface includes the core Q&A platform, Fixya Forums (category-organized discussion boards), Fixya Experts (gamified contributor system), Tips & How Tos (user-generated instructional guides), Fixya Reports (published consumer reliability research), Fixya Pro (a B2B manufacturer engagement program offering branded posts, lead delivery, and brand amplification), and Featured Pro Ads (free local-service professional listings). The underlying technology is a standard web-based Q&A platform with no documented proprietary AI/ML components or APIs.

Fixya operates a dual revenue model combining advertising (display ads served to free consumer users) with manufacturer Pro subscriptions (recurring B2B fees from brands seeking customer engagement and lead generation). The company is privately held under the legal entity Fixya, Ltd., and is associated with VerticalScope Inc., a forum and Q&A network operator, as evidenced by careers page integration. Fixya has raised $8M cumulatively across two funding rounds in 2007 and 2008 from Mayfield Fund and Pitango VC, with no subsequent institutional rounds disclosed. Yaniv Bensadon is the founder and CEO.

Name

Fixya

Legal name

Fixya, Ltd.

Website

https://fixya.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Fixya is a community-driven Q&A platform where consumers ask and answer product troubleshooting questions, covering 19M+ products and serving 20-30M monthly users, monetized through advertising and manufacturer Pro subscriptions.

Ownership category

akta.pro rank

Product category

Community Q&A and Consumer Product Support

NAICS

Web Search Portals and All Other Information Services (519290)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Technical Support & Helpdesk Contact Centers (BPAAAAAI)

Keywords

• Community Q&A platform
• Product troubleshooting support
• Consumer support community
• Manufacturer engagement platform
• Product knowledge base

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Manufacturer Pro Subscriptions: Fixya offers a Pro platform for manufacturers and brands to engage with customers, deliver web leads, and amplify their brand presence. This appears to be a subscription-based offering for businesses.
2. Advertising: The platform likely generates revenue through advertising, given the 'Advertising' link in the footer and the free access model for consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Fixya operates a community-driven Q&A platform where individual users ask and answer questions about consumer products, with a searchable knowledge base covering over 19 million products and a community of more than 20 million users. The platform monetizes this audience through Fixya Pro, a subscription program for manufacturers and brands to engage with customers, deliver web leads, and amplify brand presence via branded posts and solutions. Adjacent offerings include Fixya Reports (published consumer product reliability research) and Tips & How Tos user-contributed guides.

Product overview

Fixya is a Q&A community platform for consumer product support featuring a core Q&A platform where users ask questions and receive answers from expert community members, covering over 19 million products. The ecosystem includes Fixya Experts (a gamified contributor system with leaderboards and badges), Tips & How Tos (user-generated tips and guides), Fixya Reports (published consumer research on product reliability), Fixya Pro (a manufacturer engagement program for brands), and Fixya Forums (community discussions by product category). The platform targets both consumer self-service support and B2B manufacturer marketing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixya Q&A Platform Community-driven Q&A platform where users ask questions about consumer products and receive answers from expert community members. Covers over 19 million products with more than 20 million users, supporting video and photo answers across categories including Cars & Trucks, Office Equipment, Washing Machines, Computers & Internet, Televisions & Video, and Cell Phones. Free for consumers to use.
• Fixya Reports Published consumer research reports analyzing product reliability and top issues across categories such as Best Treadmill, Vacuum Cleaners, HD Televisions, Gaming Consoles, Smartphones, Tablets, and Trucks. Built from Fixya's Q&A data and offered as standalone published reports for consumers and the industry.
• Fixya Pro (Manufacturer Program) Subscription platform for manufacturers and brands to engage with the Fixya consumer community by delivering web leads, posting branded solutions and content, and amplifying brand presence in front of users actively researching their products. Sold as a monthly subscription with premium features for enhanced engagement and lead generation.

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VerticalScope (Parent Company)coreOthersFixya is owned by VerticalScope Inc., a company that operates a network of forum and Q&A websites. The Careers link on Fixya redirects to verticalscope.com/careers, indicating VerticalScope's ownership.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Instructables: Instructables is a community-driven DIY platform for step-by-step guides, repair instructions, and how-tos across consumer products. It overlaps with Fixya's Tips & How Tos and product repair categories, and competes for the same DIY/troubleshooting audience and SEO traffic.
• Quora: Quora is a large-scale community Q&A platform with comparable mechanics: user-generated questions and answers, expert badges, topic feeds, and ad-supported monetization. While Quora is horizontal across all topics and Fixya is product-focused, both compete for general consumer troubleshooting questions and operate on similar community/SEO-led GTM motions.
• JustAnswer: JustAnswer is a paid expert Q&A platform where consumers pay for answers from verified professionals, including tech and product specialists. It is directly comparable to Fixya's premium human-expert angle (Fixya Experts, Featured Pro), and competes for the same intent of consumers seeking trusted answers to product questions — differing primarily in monetization (pay-per-answer vs. free + ads/subscriptions).
• iFixit: iFixit is the most directly comparable community Q&A and DIY repair knowledge base for consumer products. Both Fixya and iFixit monetize via ads and commercial partnerships with manufacturers/parts sellers, target consumers seeking product troubleshooting, and compete for the same intent-rich SEO traffic around 'how to fix X' queries. iFixit has stronger depth in repair guides, while Fixya has broader product coverage.
• Angi (formerly Angie's List): Angi connects consumers with local service professionals — directly comparable to Fixya's Featured Pro Ad product for local repair technicians. Both platforms monetize by capturing high-intent leads for local services (appliance repair, automotive, home services) and compete for the same local-services lead-generation economics.
• Stack Exchange Network: Stack Exchange operates a network of Q&A sites (including Superuser, Server Fault, Electronics) that share Fixya's Q&A mechanic — community-validated answers with reputation systems. While Stack Exchange is more technical/developer-leaning, Superuser directly competes with Fixya's Computers & Internet and consumer-electronics categories.

Broad incumbents

• CNET: CNET is a major consumer-tech editorial publisher whose product reviews, troubleshooting guides, and reliability rankings compete directly with Fixya Reports for both consumer attention and SEO rankings. CNET is a broad incumbent in the same content-adjacent category — product advice and reliability information for consumers.
• Reddit: Reddit hosts thousands of product-specific subreddits (r/appliances, r/cars, r/techsupport, etc.) that functionally replicate Fixya's categorized product troubleshooting. Reddit is a much larger incumbent that has absorbed a meaningful share of consumer troubleshooting intent via search and community, and competes with Fixya for the same user attention and advertiser dollars at vastly greater scale.
• Consumer Reports: Consumer Reports is the established leader in consumer product reliability research and rankings — directly comparable to Fixya Reports (which covers treadmills, vacuums, HDTVs, etc.). While CR is subscription-based and methodologically rigorous, both monetize product reliability insights and target the same consumer-decision journey.

Others

• VerticalScope: VerticalScope appears to be Fixya's corporate parent/operator based on careers and operational links. It operates a portfolio of enthusiast forum websites and is the closest comparable operator — a network of vertical Q&A/forum properties monetized through ads and brand partnerships. It is not a competitive peer but rather the platform's owner and the structural template for its business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MUaliyu
• Facebookfacebook.com/315217715293
• LinkedInlinkedin.com/company/fixya

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fixya