Belsimpel
Belsimpel (MobielWerkt B.V.) is a Dutch online telecom retailer that aggregates smartphones, subscriptions, and accessories from 12+ Dutch mobile providers for Dutch consumers and businesses via a self-service comparison platform.
- Company typePrivate
- Founded2006
- HeadquartersEindhoven, Netherlands
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Belsimpel does
Belsimpel (legal entity MobielWerkt B.V.) is a Dutch online telecommunications retailer headquartered in Groningen, Netherlands. The company operates a self-service e-commerce platform at belsimpel.nl that aggregates smartphones, subscriptions, and accessories from approximately twelve Dutch mobile providers — KPN, Odido, Vodafone, Ben, Simpel, Simyo, hollandsnieuwe, Lebara, Youfone, 50+mobiel, DELTA, and Budget Thuis — enabling consumers and small businesses to compare, configure, and purchase phone-plus-subscription bundles, standalone devices, and SIM-only contracts in a single interface. Belsimpel manages end-to-end contract administration including number portability (Nummerbehoud) and renewal flows (Verlengingen) across all partner networks.
The product portfolio spans four categories: (1) Telefoon met Abonnement — smartphone-plus-subscription bundles on 2-year contracts; (2) standalone smartphones from Apple, Samsung, Google, Xiaomi, and other OEMs, including dedicated refurbished lines for Apple and Samsung; (3) SIM-only subscription plans from €2.50 to €30 per month; and (4) tablets, wearables, and accessories spanning cases, chargers, audio devices, smartwatches, and cables. A B2B sub-brand, Belsimpel Zakelijk, targets corporate and public-sector telecom procurement including structured tenders. Supporting services include a 31-day return policy, Best Price Guarantee (Beste Prijsgarantie), and in-store pickup at the Groningen retail location.
Revenue is generated through device sales (one-time and financed via carrier installment plans), recurring subscription commissions across partner carriers, and one-time accessory/wearable sales. The company employs 501-1,000 staff, has served over 2 million customers, and has processed more than 10 million orders cumulatively. Belsimpel holds Thuiswinkel Waarborg certification, has been a FairCommerce member since March 2020, and operates exclusively within the Netherlands. No external investors, parent company, or institutional ownership has been disclosed; the company is led by directors Hieronymus Doorenbos and Jeroen Elkhuizen.
Belsimpel firmographics
Firmographics- Name
- Belsimpel
- Legal name
- MobielWerkt B.V.
- Website
- https://belsimpel.nl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Belsimpel (MobielWerkt B.V.) is a Dutch online telecom retailer that aggregates smartphones, subscriptions, and accessories from 12+ Dutch mobile providers for Dutch consumers and businesses via a self-service comparison platform.
- Ownership category
- akta.pro rank
Where Belsimpel is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Belsimpel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Device and subscription sales: Revenue generated from sales of mobile phones bundled with telecommunications subscriptions. Customers purchase devices either outright or financed through provider installment plans, combined with 2-year mobile subscription contracts from partner providers.
- Sim Only subscriptions: Revenue from standalone SIM-only subscription sales, where customers receive only the mobile service without purchasing a device.
- Accessories sales: Revenue from sale of phone accessories including cases, chargers, cables, powerbanks, audio products, smartwatches, and tablets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Phone + subscription bundles (2-year contracts) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Belsimpel product offering
Product offeringCore offering
Belsimpel (MobielWerkt B.V.) is a Dutch online telecom retailer that compares and sells smartphones, SIM-only subscriptions, tablets, smartwatches, and mobile accessories from major Dutch carriers. The platform aggregates offerings from providers such as KPN, Odido, Vodafone, Ben, Simpel, Simyo, hollandsnieuwe, Youfone, Lebara, 50+ Mobiel, DELTA, and Budget Thuis, allowing customers to purchase bundled phone-and-subscription deals, standalone devices, or subscription-only plans. The company handles the full workflow including number portability, contract renewal, and provider switching for Dutch consumers and, via Belsimpel Zakelijk, business customers.
Product overview
Belsimpel is a Dutch online telecommunications retailer offering a comprehensive mobile ecosystem. The core offering consists of three interconnected product lines: (1) Telefoon met Abonnement - bundled smartphones with carrier subscriptions, (2) Telefoons - standalone device purchases, and (3) Sim Only - subscription-only plans. Supporting products include Tablets and Accessories & Wearables covering cases, chargers, audio devices, and smartwatches. The company serves both consumer and business segments through Belsimpel Zakelijk. Key value propositions include a Best Price Guarantee, number portability (Nummerbehoud), and contract renewal services. The company partners with major Dutch mobile providers including KPN, Odido, Vodafone, Ben, Simpel, Simyo, hollandsnieuwe, Lebara, Youfone, and 50+mobiel.
Differentiator
Problem solved
Functional benefit
Brands
- Belsimpel Zakelijk: B2B telecom solutions and business mobile services
Products and services
- Telefoon met Abonnement (Phone with Subscription) Smartphones sold bundled with a 2-year mobile subscription from a Dutch carrier such as KPN, Odido, or Vodafone. Customers pay a single monthly fee that combines device installment and voice/SMS/data service.
- Telefoons (Loose Phones) Standalone smartphone sales without a bundled subscription, including devices from Apple, Samsung, Google, Xiaomi, Motorola, OnePlus, OPPO, Fairphone, and other brands, as well as refurbished and outlet options.
- Sim Only Standalone SIM-only mobile subscriptions across all major Dutch providers, available as new contracts or renewals (verlengingen), with monthly plans starting from 2.50 and ranging up to unlimited tiers.
- Tablets Tablet sales including Apple iPad, Samsung Galaxy Tab, and other brands, available with or without mobile data subscriptions.
- Accessoires & Wearables Phone cases, screen protectors, chargers, cables, powerbanks, audio products (earbuds, headphones, speakers), smartwatches, and activity trackers sold alongside phones and subscriptions.
- Belsimpel Zakelijk Dedicated B2B sub-brand offering business telecommunications solutions, including phone and tablet subscriptions, telecom procurement, and participation in public sector tenders for Dutch corporate and government customers.
Quantifiable outcome
- 9/10 average customer rating
- +2 more outcomes
Companies that use Belsimpel
Customer profileSegments1 record
Ideal customer profiles2 records
Belsimpel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Belsimpel partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- FairCommerceminorBelsimpel is a member of the FairCommerce initiative since March 2020, which focuses on fair e-commerce practices.
- KPNcoreKPN is one of the major Dutch mobile providers whose subscriptions are sold through Belsimpel's platform. Customers can purchase KPN mobile subscriptions bundled with devices or as SIM-only plans.
- OdidocoreOdido (formerly T-Mobile Netherlands) is one of the primary mobile providers featured on Belsimpel. Featured prominently in promotional deals.
- VodafonecoreVodafone mobile subscriptions are available through Belsimpel's platform, offered with various device bundles and promotional pricing.
- BenminorBen (Telenor subsidiary) is a budget mobile provider featured on Belsimpel with SIM-only and device subscription options.
- SimpelminorSimpel is a value-oriented Dutch mobile provider offered through Belsimpel with competitive SIM-only pricing.
- hollandsnieuweminorHollandsnieuwe (Vodafone brand) is a mobile provider available through Belsimpel's platform with budget-friendly options.
- YoufoneminorYoufone is a Dutch mobile provider whose subscriptions are sold through Belsimpel.
- SimyominorSimyo (KPN brand) budget mobile provider available on Belsimpel.
- LebaraminorLebara is an international SIM provider available through Belsimpel.
- 50+ Mobielminor50+ Mobiel is a mobile provider targeting Dutch consumers aged 50+ offered on Belsimpel.
- DELTAminorDELTA is a regional Dutch provider whose mobile services are available through Belsimpel.
- Budget ThuisminorBudget Thuis is a budget mobile provider available on Belsimpel's platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Belsimpel competitors and assessment
Company assessmentBroad incumbents
- Odido (T-Mobile Netherlands): One of the three major Dutch mobile carriers and a key Belsimpel partner. Comparable as a core channel partner, while also a potential disintermediation risk if it pushes consumers toward its own direct sales.
- Coolblue: Largest Dutch online consumer electronics retailer, offering smartphones, subscriptions, and accessories with strong logistics. Overlaps with Belsimpel on device and accessory sales, though Coolblue is much broader in category scope and has its own delivery infrastructure.
- MediaMarkt Netherlands: Major Dutch electronics retail chain selling smartphones, tablets, and accessories online and in-store. Comparable to Belsimpel on the device and accessory side, with bundled carrier offers increasingly common.
- Bol.com: Largest Dutch online marketplace, selling phones, accessories, and SIM cards. Comparable as a Dutch consumer e-commerce competitor, though it operates as a general marketplace rather than a specialised telecom aggregator.
- Amazon Netherlands: Major general e-commerce platform selling phones, accessories, and increasingly mobile plans in select EU markets. Comparable as a Dutch online retail competitor for the device and accessory side of Belsimpel's offering.
Direct peers
- Mobiel.nl: Dutch online comparison and subscription platform for mobile phones and SIM-only plans across multiple carriers. Directly comparable to Belsimpel in product mix (phone + subscription, SIM-only, accessories) and Dutch consumer focus.
Regional players
- Youfone: Dutch MVNO/MNO brand whose subscriptions are sold through Belsimpel. Functions both as a partner and a partial competitor, as Youfone sells directly to consumers via its own site with overlapping phone+plan bundles.
- Simyo: KPN-owned Dutch budget mobile provider also distributed through Belsimpel. Direct competitor for end customers and a partner on the platform, illustrating the dual channel-partner/competitor dynamic Belsimpel navigates.
Emerging players
- Verisure (comparison ecosystem players like Pricewise / Independer): Dutch price-comparison sites (Pricewise, Independer) covering telecom, energy, and insurance. Comparable as aggregator/lead-generation businesses in the Dutch market, though broader in scope than Belsimpel.
Others
- Samsung Netherlands Online Shop: Direct-to-consumer OEM channel for one of Belsimpel's largest device brands. Comparable as a Dutch smartphone purchase channel and a structural disintermediation vector for any device-focused retailer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Belsimpel social profiles
Digital presenceBelsimpel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belsimpel leadership team
Management profileNumber of profiles
Profiles2 records
Belsimpel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belsimpel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belsimpel
What does Belsimpel do?
Belsimpel (MobielWerkt B.V.) is a Dutch online telecom retailer that compares and sells smartphones, SIM-only subscriptions, tablets, smartwatches, and mobile accessories from major Dutch carriers. The platform aggregates offerings from providers such as KPN, Odido, Vodafone, Ben, Simpel, Simyo, hollandsnieuwe, Youfone, Lebara, 50+ Mobiel, DELTA, and Budget Thuis, allowing customers to purchase bundled phone-and-subscription deals, standalone devices, or subscription-only plans. The company handles the full workflow including number portability, contract renewal, and provider switching for Dutch consumers and, via Belsimpel Zakelijk, business customers.
When was Belsimpel founded?
Belsimpel was founded in 2006. It employs 501 to 1,000 people.
Where is Belsimpel based?
Belsimpel is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Belsimpel make money?
Three revenue lines are on record. Device and subscription sales are the primary driver. The others are sim Only subscriptions and accessories sales.
Who are Belsimpel's main competitors?
Broad incumbents on record are Odido (T-Mobile Netherlands), Coolblue, MediaMarkt Netherlands, Bol.com and Amazon Netherlands. Mobiel.nl is listed as a direct peer. Regional players are Youfone and Simyo. Verisure (comparison ecosystem players like Pricewise / Independer) is listed as an emerging player. Samsung Netherlands Online Shop is listed as an others.
Does Belsimpel have an API?
No public API is recorded for Belsimpel.