T-Mobile NL

What T-Mobile NL does

Odido (formerly T-Mobile NL) is a Dutch telecommunications provider headquartered in The Hague, founded in 1998 and operating as a strategic subsidiary of Deutsche Telekom's T-Mobile group. The company delivers a unified triple-play portfolio across mobile subscriptions (SIM-only, unlimited, family/shared plans, prepaid, and business plans), fixed-line internet (fiber/Glasvezel up to 2 Gbit/s, price-locked PrijsVast, and self-installable Klik&Klaar 5G fixed wireless), and television services, with bundled discounts via the Klantvoordeel program. It sells consumer hardware — smartphones (iPhone, Samsung Galaxy, Google Pixel, OPPO), tablets, and smartwatches — alongside subscriptions, and supports both consumer and SMB customers through owned digital channels (odido.nl, Odido App on iOS/Android), a network of physical Odido Shops, and a dedicated Odido Business sales motion. Underlying technology centres on a 5G mobile network that Odido claims leads the Dutch market based on Opensignal's independent benchmarking across all 14 assessed categories, alongside last-mile fiber and an MVNO-style eSIM/SimWallet digital SIM layer. Value-added services include F-Secure Total cybersecurity bundled at no extra cost and the Startphone/Start Slim family safety platform. The business monetises almost entirely through recurring monthly subscriptions, with revenue supplemented by device sales and bundled promotional discounts (e.g., €465 off Samsung Galaxy S26 Ultra, €189 off iPhone 17). Major marketing partnerships with TeamNL (Dutch Olympic/Paralympic team) and Feyenoord anchor brand visibility, and historical M&A — Tele2 NL (2017) and Simpel BV (2010) — has shaped the current subscriber base and scale position as one of three major Dutch MNOs.

Name

T-Mobile NL

Legal name

Odido

Website

https://t-mobile.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Odido (formerly T-Mobile NL) is a Dutch triple-play telecom operator offering mobile, fiber/5G home internet, and TV services to consumers and SMBs across the Netherlands. It operates a 5G network benchmarked by Opensignal as best-in-market and is a Deutsche Telekom subsidiary.

Ownership category

akta.pro rank

Product category

Wireless Telecommunications

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Radiotelephone Communications (4812), Cable & Other Pay Television Services (4841), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile telecommunications services
• Fiber internet subscriptions
• 5G mobile network
• TV entertainment bundles
• Consumer wireless provider

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Mobile subscriptions: Recurring monthly subscription revenue from consumer and business mobile plans, including SIM-only, phone + subscription, family plans, and prepaid. Plans offered include Unlimited (unlimited data), Samen Unlimited (shared family plan), and various data tiers.
2. Internet + TV bundles: Recurring monthly revenue from fiber (glasvezel) and copper internet subscriptions, TV services, and combined mobile + internet bundles. Offerings include Klik&Klaar Internet (fixed wireless over 5G), PrijsVast Internet (price-locked fiber), and TV bundles.
3. Device sales: Revenue from selling smartphones (iPhone, Samsung Galaxy, OPPO, Google Pixel), tablets (Samsung Galaxy Tab), and smartwatches (Apple Watch, Samsung Watch) alongside mobile subscriptions, often with promotional discounts and device trade-in programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

T-Mobile NL, now operating under the brand Odido, is a Dutch telecommunications provider selling mobile subscriptions (SIM-only, unlimited 5G plans, family plans, prepaid), fiber and 5G home internet, and TV bundles to consumers and business customers across the Netherlands. The company operates its own 5G mobile network, retails smartphones and accessories alongside subscriptions, and offers bundled loyalty discounts (Klantvoordeel) for multi-product households.

Product overview

Odido (formerly T-Mobile NL) is a Dutch telecommunications provider offering a unified triple-play service portfolio combining mobile, internet, and TV services. The core offerings consist of Odido Mobiel (mobile subscriptions with 5G connectivity, including Sim Only, unlimited plans, family plans, and prepaid) and Odido Internet + TV (fiber and 5G home internet with TV packages). Key sub-brands and products include Unlimited/Samen Unlimited (unlimited 5G data plans), Klik&Klaar Internet (self-installable 5G home internet), and Glasvezel Internet (fiber connectivity up to 2 Gbit/s). The family-oriented Start Slim Platform with Startphone provides parental controls and digital safety for children's first smartphones. Additional services include SimWallet/eSIM (digital SIM management), F-Secure Total (bundled security), and the Odido App for account management. Business customers are served through dedicated Odido Business mobile plans. The company emphasizes 5G network leadership, having won all 14 categories in Opensignal benchmarks.

Differentiator

Problem solved

Functional benefit

Products and services

• Odido Mobiel Mobile subscription service offering voice, SMS, and data plans including SIM-only, phone subscriptions, unlimited plans, family plans, children's subscriptions, and prepaid options delivered over Odido's 5G network. Targeted at Dutch consumers seeking mobile connectivity.
• Odido Internet + TV Home internet and television service bundle offering fiber internet, plug-and-play 5G internet, fixed-price internet, TV packages, and combination deals with mobile subscriptions for residential customers across the Netherlands.
• Klik&Klaar Internet Self-installable 5G home internet service providing quick setup without a technician appointment, delivering fast residential internet connectivity using Odido's 5G network infrastructure. For Dutch households seeking plug-and-play broadband.
• Glasvezel Internet Fiber optic home internet service providing high-speed connectivity up to 2 Gbit/s, available with 2-year commitments at competitive pricing, with bundled TV and Mediabox included. Targeted at Dutch households seeking high-bandwidth fiber broadband.
• Odido Business Business mobile subscription plans tailored for commercial customers, offering mobile services for business use with dedicated business sales support, fleet management SIMs, and team shared plans. Targeted at Dutch SMB and enterprise customers.
• Startphone First smartphone solution designed for children, providing step-by-step guidance for young users entering smartphone ownership as part of the Start Slim parental guidance platform. Targeted at Dutch families with children ready for their first phone.
• Start Slim Platform

Quantifiable outcome

• Opensignal awarded Odido the top ranking across all 14 5G benchmark categories, including download speed, upload speed, coverage, and reliability.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• TeamNL (Dutch Olympic and Paralympic Team)coreGTM or Marketing PartnerOdido is the official partner of TeamNL, the Dutch Olympic and Paralympic team. The partnership includes sponsoring athletes, visibility at Olympic and Paralympic Winter Games events, and association with national sporting achievements. Odido promotes this partnership prominently on its website under the 'TeamNL' section, featuring athletes such as Jutta Leerdam (speed skating) and Xandra Velzeboer (short track).
• FeyenoordcoreGTM or Marketing PartnerOdido maintains a partnership with Feyenoord, one of the Netherlands' largest and most prominent football clubs. The partnership provides brand visibility and association with the club's fan base and sporting events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KPN: KPN is the incumbent Dutch telecommunications operator offering mobile, fiber internet, TV, and business services across the Netherlands. It is Odido's primary competitor in both mobile and fixed broadband, with a particularly deep fiber footprint that directly competes with Odido's Glasvezel and Klik&Klaar offerings.
• VodafoneZiggo: VodafoneZiggo is a joint venture between Vodafone and Liberty Global, offering mobile, cable internet, and TV services across the Netherlands. As the cable-and-mobile market leader, it is Odido's closest direct competitor in converged mobile + fixed + TV bundles and competes head-to-head on network quality, pricing, and content.
• Delta Fiber: Delta Fiber is a Dutch fiber network operator and ISP providing gigabit fiber internet and TV services across the Netherlands. It directly competes with Odido's Glasvezel Internet and Internet+TV bundles, particularly in regions where both are rolling out fiber infrastructure.
• Caiway: Caiway is a Dutch regional cable and fiber internet, TV, and telephony provider serving both consumers and businesses. It is a smaller but persistent competitor in Odido's fiber and TV markets, particularly outside the major urban centers.

Broad incumbents

• T-Mobile (Deutsche Telekom): T-Mobile is the global mobile brand and a division of Deutsche Telekom AG, which is also Odido's parent company. It shares technology, procurement, and roaming infrastructure with Odido and represents the broader T-Mobile brand portfolio that Odido (as Odido) has deliberately moved away from.
• Orange (formerly Orange Nederland): Orange is a major European telecommunications group with mobile and fixed services in the Netherlands (previously as Orange Nederland and now integrated with the broader group). It competes in the Dutch mobile market alongside Odido, KPN, and VodafoneZiggo with comparable converged offerings.

Emerging players

• Youfone: Youfone is a Dutch challenger telecom brand offering mobile, internet, and TV services at competitive price points. It positions as a low-cost alternative to KPN, VodafoneZiggo, and Odido, and competes primarily on price in the value-conscious Dutch consumer segment.
• Lebara: Lebara is a mobile virtual network operator (MVNO) in the Netherlands targeting international and value-conscious consumers with low-cost mobile plans. It competes with Odido's prepaid and Sim Only offerings in the price-sensitive segment, typically riding on KPN's network.
• Simpel: Simpel is a Dutch no-frills mobile brand acquired by T-Mobile NL in 2010. Although now part of the same corporate group as Odido, it operates as a separate value-oriented sub-brand competing in the prepaid and Sim Only space against Lebara, Youfone, and other low-cost challengers.

Others

• Tele2 Netherlands: Tele2 NL was a Dutch fixed and mobile operator acquired by T-Mobile NL in December 2017 and subsequently merged into the Odido/T-Mobile NL platform. Historically a direct competitor in mobile and fiber, the brand has been largely absorbed into Odido's broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OdidoNederland
• Facebookfacebook.com/OdidoNederland
• LinkedInlinkedin.com/company/odidonederland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T-Mobile NL