What Simyo does

Simyo is a Spanish mobile virtual network operator (MVNO) and digital-first telecom brand operating under the legal entity Orange España Virtual, S.L.U., which became part of MasOrange following the 2023 merger of Orange España and MASMOVIL. Founded in 2008 and headquartered in Madrid, Simyo has accumulated over 2 million customers by offering value-oriented, no-permanence mobile and fiber services to price-sensitive consumers, families, freelancers, and small businesses in Spain. The brand is positioned as a transparent, always-low-priced alternative to incumbent operators Telefonica and Vodafone, with a stated lowest complaint rate among Spanish telecom operators since 2021 per the OAUT regulator.

The core technology stack is the Orange/MasOrange underlying radio access and fiber network, layered with Simyo's own self-service platform delivered through simyo.es and native iOS/Android applications. Customers configure their own bundles — selecting fiber speed (300Mb, 600Mb, 1Gb), mobile data (15GB to 300GB), and voice minutes (0, 120, unlimited) — and can modify tariffs daily. Differentiated product features include "Gigas Acumulables" (3-month data rollover), eSIM support via QR code, and network-level spam call identification. The 2026 portfolio expansion added simyoTV (IPTV with 90+ channels and bundled SkyShowtime at EUR 5.99/month) and a Second Home Fibre plan (300 Mbps at EUR 15/month, pauseable for up to 3 months annually).

The business model is overwhelmingly subscription-recurring revenue across mobile, fiber, converged bundles, additional lines, second-home fibers, and simyoTV, supplemented by one-time revenue from unlocked device sales with interest-free installments and ancillary service fees. Customer acquisition is digital-only: SEO, content marketing via blog.simyo.es, an Awin affiliate program (up to EUR 26 per active signup), and the GURÚ referral program (EUR 15-40 per referral, doubled at GURÚ tier). There is no physical retail footprint; sales, service, and support run through the website, mobile apps, and assisted channels (phone 1644, chat, WhatsApp, video). Pricing is fully transparent with no promotional teaser rates — the same tariffs apply to new and existing customers — and no permanence commitments, with a EUR 240 installation fee waived for customers staying beyond 3 months.

Name

Simyo

Legal name

Orange España Virtual, S.L.U.

Website

https://simyo.es

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Simyo is a Spanish digital-first MVNO (part of MasOrange) offering no-permanence mobile, fiber, and IPTV plans to over 2 million consumer and small-business customers via web and mobile app self-service.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Telecommunications Resellers (517121), Agents for Wireless Telecommunications Services (517122)

SIC

Radiotelephone Communications (4812), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Mobile Virtual Network Enablers & Full MVNO Operators (HDAIAAAC)

akta.pro secondary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile virtual network operator
• Fiber broadband services
• Consumer telecom subscriptions
• Prepaid mobile plans
• Digital self-serve telecom

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Technology or R&D, Personnel, Supply Chain

Revenue model

1. Mobile Subscription Services: Monthly recurring subscription revenue from postpaid mobile plans with data and voice bundles. Available in both prepaid and postpaid modalities. Base rate applies for overage on voice and data when bonuses are exhausted.
2. Fiber Broadband Services: Monthly recurring revenue from fiber-to-the-home (FTTH) broadband plans. Offered standalone or bundled with mobile services. Reduced pricing when combined with qualifying mobile contract (EUR 8.5+/month).
3. Device Sales: Sale of unlocked smartphones, tablets, and routers through the simyo store. Available as one-time payment or interest-free installment plans with configurable down payment and tenure.
4. Television Services (simyoTV): Monthly subscription to simyoTV service offering 90+ channels including SkyShowtime, priced at EUR 5.99/month.
5. Additional Lines and Fibers: Revenue from additional mobile lines (for families/groups) and secondary residence fiber connections at reduced rates for existing customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Simyo is a Spanish mobile virtual network operator (MVNO) that sells consumer mobile voice and data plans (prepaid and postpaid) along with symmetric fiber-to-the-home (FTTH) broadband internet, bundled or standalone, leveraging Orange's underlying network infrastructure. Customers configure their own tariffs through the website or mobile app, with no permanence commitments, transparent flat pricing, and a feature that accumulates unused monthly data for up to three months.

Product overview

Simyo is a Spanish virtual mobile operator (MVNO) owned by MasOrange that offers a modular telecom services portfolio. The core offering consists of mobile plans (both prepaid and postpaid) and symmetric fiber optic internet, which customers can purchase separately or as combined bundled packages. The product architecture follows a platform-plus-modules model where customers can build custom combinations by adding services such as additional mobile lines, secondary fiber connections for second residences, IPTV (simyoTV), and mobile devices. All services leverage the Orange network infrastructure and share a unified customer management platform accessible via web, app, and personal area.

Differentiator

Problem solved

Functional benefit

Products and services

• Móvil (Mobile Plans) Prepaid and postpaid mobile voice and data plans with bundles from 15GB to 300GB and unlimited voice options, including 5G access, eSIM support, and a feature where unused monthly data rolls over for up to 3 months. Targeted at individual consumers and families in Spain.
• Fibra Óptica (Fiber Internet) Symmetric fiber-to-the-home broadband with three speed tiers (300Mb, 600Mb, 1Gb), no fixed line required, router included, available standalone or with discount when bundled with mobile service. Targeted at households and individual consumers in Spain.
• Fibra + Móvil (Fiber + Mobile Packages) Combined fiber and mobile bundles combining symmetric fiber (300Mb/600Mb/1Gb) with mobile data (50GB-300GB) and unlimited calls at a discounted combined monthly price. Targeted at households seeking converged telecom services.
• simyoTV IPTV television service launched in April 2026 offering over 90 live channels with SkyShowtime streaming included at no additional cost, priced at EUR 5.99/month with no permanence commitment. Targeted at households seeking affordable TV alongside mobile and fiber services.
• Líneas Adicionales (Additional Mobile Lines) Additional mobile lines for existing primary customers at reduced prices (EUR 3-12/month) across data tiers from 15GB to 300GB. Requires an active primary contract line and reduced-rate fiber. Targeted at families and multi-person households.
• Fibra Segunda Residencia (Second Home Fiber) Secondary fiber connection service for second residences or vacation properties at EUR 15/month for 300Mbps symmetric fiber, with optional service pause of up to 3 months per year. Up to 3 additional fibers per existing customer. Targeted at households with vacation or secondary properties.
• WiFi Portátil / MiFi Portable WiFi hotspot router with embedded SIM card providing 300GB of mobile data for travel, weekends, or temporary locations without requiring fixed installation. Targeted at mobile users needing portable connectivity.
• Tienda de Móviles (Mobile Device Store) Online store selling unlocked smartphones, tablets, and routers from brands including Apple, Samsung, Google, Xiaomi, OPPO, and Motorola, available as one-time purchase or interest-free installment plans with configurable down payment and tenure. Targeted at consumers buying devices for use with Simyo services or independently.

Quantifiable outcome

• 95% of customer queries resolved on first contact
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MasOrangecoreStrategic or Co-development Partner · 17 June 2026MasOrange is the parent company and brand under which Simyo Spain operates. MasOrange is the joint venture between Orange and MásMóvil combining their Spanish telecom operations. Simyo Spain is a sub-brand leveraging MasOrange's infrastructure, procurement scale, and market position as a challenger to incumbents Telefonica and Vodafone.
• Orange S.A.coreTechnology or IntegrationSimyo operates as a mobile virtual network operator (MVNO) on Orange's physical network infrastructure in Spain. Orange provides the underlying radio access network, spectrum, core mobile network, and national fiber infrastructure that enables all Simyo mobile and fiber services. This is the foundational technical partnership without which Simyo cannot operate.
• AwinminorChannel Partner/ Reseller/ DistributorAwin is the affiliate marketing network that powers Simyo's affiliate program. Partners in the Awin network promote Simyo tariffs and earn commissions per active signup. Awin provides tracking, reporting, and access to affiliate publishers across Europe.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tuenti: Telefónica's digital-first MVNO targeting younger consumers with app-based management. Overlaps with Simyo's self-serve digital GTM but with a narrower demographic focus.
• Lebara (Spain): MVNO focused on international calling and migrant segments, with a similar no-permanence model. Smaller scale but competes for the price-sensitive segment in Spain.
• Finetwork: Spanish low-cost MVNO focused on mobile and fiber bundles with value pricing. Recently aggressive in customer acquisition; competes in same value tier as Simyo with overlapping target customer.

Direct peers

• Yoigo: MásMóvil's flagship Spanish brand, now part of MasOrange. Offers mobile and fiber at value prices, overlapping with Simyo but historically positioned as the primary MásMóvil consumer brand.
• Pepephone: Spanish low-cost MVNO originally on Vodafone, now part of MásMóvil/MasOrange. Competes in the same value-conscious segment with similar transparency and simplicity positioning; comparable ARPU and customer profile.
• Digi Mobil (Spain): Hungarian-owned Digi's Spanish operation, an aggressive low-cost challenger offering mobile and fiber at deeply discounted prices. Competes head-to-head in Spain's value segment with growing network footprint.
• Lowi (Spain): Orange/MasOrange's sister low-cost brand operating on the same network as Simyo. Competes directly in mobile and fiber with comparable pricing and self-serve digital model — closest internal benchmark within the same parent group.
• O2 (Spain): Telefónica España's low-cost mobile brand, directly competing with Simyo in the value segment with similar no-permanence mobile and convergent offers over the parent MNO's network. Closest head-to-head competitor in Spanish low-cost mobile.
• Hollandsnieuwe: KPN's low-cost brand in the Netherlands, with the same NPS positioning tied for third in Dutch Q1 2026 rankings. Direct functional analog to Simyo Spain — illustrates the value-brand playbook across European MNO families.

Broad incumbents

• Jazztel: Orange/MasOrange's value-leaning broadband brand offering fiber and convergent bundles. Larger and more established than Simyo but overlaps on fiber+mobile price-conscious positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/simyo_es
• YouTubeyoutube.com/user/simyoOficial
• Facebookfacebook.com/simyo
• LinkedInlinkedin.com/company/simyo-espana
• Instagraminstagram.com/simyooficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simyo