RunGo

What RunGo does

RunGo is a Vancouver-based mobile platform that provides turn-by-turn voice-guided GPS navigation purpose-built for runners. Founded in 2012, the company operates a freemium consumer app across iOS, Android, and Apple Watch, allowing users to follow, create, share, and discover running routes. Its core technical asset is an audio-rendered navigation engine layered on top of a route library of over 1 million user-generated and curated routes across 25+ global cities, with hundreds of new routes added daily. The platform includes a web-based route creator at routes.rungoapp.com with GPX and Strava import/export, 3D maps, and embeddable widgets, and supports VoiceOver accessibility for visually impaired runners.

RunGo monetizes through two distinct streams. On the consumer side, the company offers "Go Premium," a paid upgrade that removes advertising and unlocks enhanced features on top of the free tier. On the B2B side, the company licenses branded audio-guided routes and concierge maps to hospitality brands — including Fairmont, Ritz-Carlton, Accor, Hyatt, Six Senses, Montage, and Westin — and provides a Race Director Platform featuring audio-guided courses, live participant tracking, digital signage, leaderboards, rewards badges, and NFT capabilities. Distribution is primarily through app stores (product-led growth) supplemented by direct enterprise sales into hotels and race event organizers.

RunGo has signed a notable strategic partnership with Interstate Creative Partners (announced February 2026) to build RunGP, a global mass participation running league, extending the company's positioning from route tooling into event ownership, broadcast, and branded race production. Leadership comprises founder and CEO Craig Slagel and co-founder and head of partnerships Noah Bloom, with a small team (1-10 employees) and a single disclosed early-stage funding event from Launch Academy in 2017.

Name

RunGo

Website

https://RunGoApp.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

RunGo is a Vancouver-based mobile platform offering turn-by-turn voice-guided GPS navigation for runners via iOS, Android, and Apple Watch apps, serving individual consumers through a freemium model and licensing branded routes to hotels and race directors.

Ownership category

akta.pro rank

Product category

Running Navigation Software

akta.pro primary industry

Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)

akta.pro secondary industries

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Voice-guided running navigation
• GPS running app
• Route discovery platform
• Hotel running programs
• Race event management

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription (Go Premium): Paid premium upgrade available alongside free tier. Premium likely includes unlimited route access, no ads, and enhanced features. Free tier exists with limited route access.
2. B2B Hotel Programs: Licensing/whitelabel of branded route programs to hotels and hospitality properties. Hotels receive custom branded walk and run routes for guest amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

RunGo provides turn-by-turn voice-guided GPS navigation for runners through its iOS, Android, and Apple Watch apps, with access to more than 1 million user-generated and verified routes plus run-stat tracking. The company also operates a web-based route creation platform (routes.rungoapp.com) supporting GPX and Strava import, and extends into B2B with a white-label/branded hotel running program and a race director event management platform offering live tracking, leaderboards, and digital signage.

Product overview

RunGo is a mobile-first running navigation platform combining a consumer mobile app with professional-grade tools for hotels and race directors. The core offering is the RunGo mobile app (iPhone, Android, and Apple Watch) providing voice-guided turn-by-turn navigation across over 1 million routes worldwide. This is supported by the Routes web application for creating, managing, and embedding running routes with GPX and Strava import/export capabilities. Go Premium is the paid ad-free upgrade tier. The platform extends into B2B services: the Hotel Program provides branded running routes and concierge maps for hospitality properties, while the Race Director Platform offers event management tools including live tracking, leaderboards, and digital course signage. City Pages deliver curated local running content across major global cities.

Differentiator

Problem solved

Functional benefit

Products and services

• RunGo Mobile App Primary mobile application for iPhone and Android that provides turn-by-turn voice-guided running navigation, allowing users to search and follow over 1 million routes, track run statistics including estimated finish time, and navigate new cities with audio directions at each turn. Targeted at individual runners worldwide.
• Routes Web Application Web-based route creator and management platform for designing, sharing, and discovering running routes. Supports GPX and Strava segment import, custom waypoints and points of interest, 3D maps with flyover views, photo integration, GPX export, and embeddable route widgets. Used by individual runners, content creators, and partners to create and publish routes.
• Hotel Program White-label or branded running route program for hotels and hospitality properties. Provides custom audio-guided routes for guests, concierge maps, and integration with hotel branding. Customers include Fairmont, Ritz-Carlton, Accor, Hyatt, Six Senses, Montage, and Westin. Sold to hotels as a B2B offering.
• Race Director Platform Event management tools for race directors and race event organizers, including custom course maps, digital course signage, audio-guided courses, live participant tracking, leaderboards, rewards badges, and NFT capabilities. Sold to race directors and event organizers as a B2B offering.
• Apple Watch App Dedicated watchOS application for Apple Watch that provides turn-by-turn voice navigation for runners on wrist-worn devices, companion to the RunGo iPhone/Android app. Targeted at runners who prefer wrist-based run tracking and audio cues.
• Virtual Races Virtual race event hosting and participation platform integrated with the RunGo app ecosystem, enabling runners to participate in races remotely and event organizers to host virtual race experiences.

Quantifiable outcome

• Over 1 million routes available globally
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Interstate Creative PartnerscoreStrategic or Co-development Partner · 12 February 2026RunGP announced partnership with Interstate Creative Partners to build a new global mass participation running league. The collaboration aims to redefine the experience, broadcast, and branding of running events, leveraging Interstate's creative capabilities.
• Fairmont Hotels & ResortscoreOEM/ Whitelabel/ Licensing PartnerFairmont participates in RunGo's hotel program, offering branded walk and run routes for guests. Logo displayed on RunGo website as partner.
• Ritz-CarltoncoreOEM/ Whitelabel/ Licensing PartnerRitz-Carlton participates in RunGo's hotel program, offering branded walk and run routes for guests. Logo displayed on RunGo website as partner.
• Accor HotelscoreOEM/ Whitelabel/ Licensing PartnerAccor participates in RunGo's hotel program, offering branded walk and run routes for guests. Logo displayed on RunGo website as partner.
• Hyatt Hotels & ResortscoreOEM/ Whitelabel/ Licensing PartnerHyatt participates in RunGo's hotel program, offering branded walk and run routes for guests. Logo displayed on RunGo website as partner.
• Six Senses Hotels & Resorts SpascoreOEM/ Whitelabel/ Licensing PartnerSix Senses participates in RunGo's hotel program, offering branded walk and run routes for guests. Logo displayed on RunGo website as partner.
• Montage Hotels & ResortscoreOEM/ Whitelabel/ Licensing PartnerMontage participates in RunGo's hotel program, offering branded walk and run routes for guests. Logo displayed on RunGo website as partner.
• Westin Hotels & ResortscoreOEM/ Whitelabel/ Licensing PartnerWestin participates in RunGo's hotel program, offering branded walk and run routes for guests. Logo displayed on RunGo website as partner.
• LululemonminorGTM or Marketing PartnerRace partner with logo displayed on RunGo website. Lululemon Align 5K event partner.
• RWJBarnabas HealthminorGTM or Marketing PartnerRace partner with logo displayed on RunGo website.
• 5x5 For GoodminorGTM or Marketing PartnerRace partner with logo displayed on RunGo website.
• Vancouver International Marathon SocietyminorGTM or Marketing PartnerRace partner with logo displayed on RunGo website. Local Vancouver running event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Komoot: Komoot is a route planning and turn-by-turn navigation app popular for hiking and cycling, with a strong content and community flywheel. It is comparable to RunGo in navigation technology and route-library approach, though oriented toward broader outdoor activities.
• AllTrails: AllTrails is a leading outdoor navigation app with turn-by-turn guidance and a large user-generated trail library. While focused on hiking rather than running, it competes with RunGo's route-discovery and voice-navigation concept for outdoor-active consumers.
• Ride with GPS: Ride with GPS is a route planning and voice-guided navigation app primarily for cyclists, with similar technology stack and route library approach to RunGo. It is comparable as a route-platform peer targeting endurance athletes.

Direct peers

• Strava: Strava is the leading consumer GPS running and cycling app with social-network-driven engagement. It directly overlaps RunGo on running route discovery, GPS tracking, and mobile-first usage, and is the principal competitive threat in the consumer segment.
• MapMyRun: MapMyRun (Under Armour) is one of the original running route discovery and GPS tracking apps. It overlaps with RunGo's route creation, discovery, and tracking functionality for the same individual runner customer.
• RunSignup: RunSignup is a leading race registration and event management platform in the U.S. endurance market. It is a direct peer to RunGo's Race Director Platform on the event organizer customer and competes for the same race director wallet.
• Race Roster: Race Roster is a race registration and event management platform serving endurance events globally. It competes with RunGo's Race Director Platform for race directors seeking digital event tooling and registration infrastructure.
• Nike Run Club: Nike Run Club is a free guided-run app offering audio-coached runs, route tracking, and community features. It competes with RunGo for the same individual runner persona and has the brand and marketing scale of Nike behind it.
• Adidas Running (Runtastic): Adidas Running, the successor to Runtastic, is a global running app with route planning, GPS tracking, and community features. It competes directly with RunGo in the consumer running app category and benefits from the Adidas brand.

Broad incumbents

• Garmin Connect: Garmin Connect is the platform tied to Garmin's dominant GPS watch ecosystem, providing run tracking, routes, and navigation. It is a broader incumbent that overlaps RunGo on GPS run tracking and route navigation for device-tied users.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RunGoApp
• Facebookfacebook.com/rungoapp
• LinkedInlinkedin.com/company/2786889

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RunGo