What Ignition does

Ignition Coaching LLC is a boutique executive coaching and corporate training firm founded in 2011 by Kully Jaswal, originally as a one-on-one career coaching practice in Hong Kong and now headquartered in Rye, New York, with operations across North America, Europe, Asia, and the Middle East. The company serves enterprise and institutional clients — including Regeneron, HSBC, Goldman Sachs, NEOM, Marriott, New York Power Authority, Deloitte, PwC, EY, Tesco, Kimberly-Clark, and DREAM Unlimited — through three core service lines: one-on-one executive and leadership coaching, team coaching and workshops, and the WAVE™ Employee Wellbeing Program for organizational rollout.

The firm's offering is built around its proprietary WAVE™ Model for Resilience, a four-dimensional framework covering Wisdom (mindset and attentional control), Alignment (strengths, skills, and values), Vitality (physical, mental, and emotional energy), and Engagement (empathy, compassion, and trust). The methodology is operationalized through the WAVE™ Assessment questionnaire (a self-reflection tool measuring resilience levels) and the Ignition Academy, a LearnWorlds-hosted online learning platform featuring the 20-day WAVE™ Program for Mindful Resilience and other self-paced courses. Delivery is provided by a network of approximately 16 certified coaches with corporate backgrounds and credentials from ICF, SIYLI, Goleman EI, Hogan, and SDI.

Ignition generates revenue primarily through bespoke, multi-year enterprise professional-services contracts for coaching engagements, team workshops, and corporate well-being programs, with an emerging recurring revenue stream from Academy subscriptions. The firm is privately held and founder-owned, with no institutional funding, no parent company, and no disclosed financial metrics. Go-to-market is sales-led, combining direct enterprise engagement, referrals from a marquee client base, and thought-leadership content marketing via blog, newsletter, and case studies.

Name

Ignition

Legal name

Ignition Coaching LLC

Website

https://ignition-coaching.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Ignition Coaching is a boutique executive coaching and corporate training firm serving enterprise clients globally with one-on-one leadership coaching, team workshops, and the proprietary WAVE™ Model for Resilience, delivered by 16 coaches across four continents.

Ownership category

akta.pro rank

Product category

Executive Coaching & Leadership Development

NAICS

Professional and Management Development Training (611430)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industries

Organizational Change & Transformation Coaching (EDABANAG), High-Potential & Succession Coaching (EDABANAC)

Keywords

• Executive coaching services
• Leadership development programs
• Employee wellbeing programs
• Resilience training
• Team coaching workshops

Headquarters

HQ city

Rye

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Executive & Leadership Coaching: One-on-one executive coaching programs that maximize and unleash employees' potential, growth, and opportunity. Coaches help leaders develop skills to lead teams through challenges.
2. Team Coaching & Workshops: Group coaching programs and workshops that strengthen team culture, communication skills, and sense of connection to enhance individual and team performance.
3. WAVE Employee Wellbeing Program: Corporate wellbeing and resilience programs that equip teams with research-backed mindfulness and emotional intelligence tools, including the WAVE assessment and training.
4. Ignition Academy Online Programs: Self-paced virtual academy programs, including the 20-day WAVE™ Program for Mindful Resilience foundation course, offering scalable digital learning solutions for organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ignition is a boutique executive coaching and training firm that delivers one-on-one leadership coaching, team coaching and workshops, and corporate wellbeing programs built around the proprietary WAVE™ Model for Resilience (Wisdom, Alignment, Vitality, Engagement). Services are complemented by the WAVE™ assessment questionnaire and a self-paced virtual Academy that supports blended learning for enterprise clients worldwide.

Product overview

Ignition Coaching is a global executive coaching and training company offering a integrated suite of services centered on building resilience and emotional intelligence. The core offerings include Executive & Leadership Coaching (one-on-one coaching for senior leaders), Team Coaching & Workshops (group programs for team development), and the WAVE Employee Wellbeing Program (corporate wellness initiatives). These services are supported by two proprietary platforms: the Ignition Academy (a virtual, self-paced learning platform built on LearnWorlds hosting the WAVE Program for Mindful Resilience) and the WAVE Assessment tool (a resilience measurement questionnaire). The WAVE Model for Resilience serves as the foundational methodology across all programs, encompassing four dimensions: Wisdom, Alignment, Vitality, and Engagement. The company operates with a team of approximately 16 coaches across North America, Europe, and Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive & Leadership Coaching

Quantifiable outcome

• 92.8% employee retention rate achieved by SAP using similar wellbeing programs
• +5 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BetterUp: BetterUp is the leading enterprise coaching and mental health platform combining 1:1 coaching with AI-driven measurement. It directly competes with Ignition for corporate resilience and leadership development budgets, particularly with multinational enterprises that require global coach supply.
• CoachHub: CoachHub is a global digital coaching platform serving enterprise clients across 70+ countries with a large bench of certified coaches. Like Ignition, it targets senior leader development and organizational resilience, but competes via a more standardized, tech-enabled delivery model.
• Sounding Board: Sounding Board is an enterprise coaching platform that matches leaders with vetted executive coaches and provides reporting/analytics. It competes for the same corporate coaching RFPs Ignition pursues, but with stronger data and measurement tooling.
• EZRA: EZRA is a global enterprise coaching provider combining 1:1 coaching with behavioral science assessments. It targets the same Fortune 500 buyer persona as Ignition and competes on similar resilience, leadership, and well-being outcomes with a more productized delivery approach.
• Marshall Goldsmith Group: Marshall Goldsmith Group is a premier executive coaching boutique led by a globally recognized coaching thought leader. It is a direct competitor for senior-executive coaching engagements at the same enterprise client tier Ignition serves.

Emerging players

• LifeLabs Learning: LifeLabs Learning is a learning and development company offering manager and leadership training, including well-being and resilience topics. It competes with Ignition in the corporate resilience and leadership workshop segment, typically for mid-market and enterprise L&D buyers.
• Torch Leadership Labs: Torch is an early-stage enterprise coaching and leadership development platform combining 1:1 coaching with team workshops and learning content. It targets similar mid-market and enterprise buyers but with a more tech-forward delivery model than Ignition.

Broad incumbents

• Center for Creative Leadership: CCL is a globally recognized leadership development research institution offering executive coaching, assessments, and programs. It competes with Ignition for corporate leadership development budgets and brings deeper research backing and brand recognition.
• Heidrick & Struggles: Heidrick & Struggles is a global executive search and leadership advisory firm with a coaching practice targeting senior executives. It overlaps with Ignition's C-suite coaching offering, typically bundled with broader leadership advisory engagements.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with a large leadership development and executive coaching practice. It serves the same enterprise buyers as Ignition but bundles coaching into broader talent and leadership transformation engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/kully-jaswal-6a423012

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ignition