BirdDog
BirdDog, operating as Arcoro, is a US vertical SaaS provider of construction-specific HR, payroll, benefits, and GPS-verified time-tracking software, serving over 7,000 commercial contractors across trade specialties with deep integrations to leading construction ERP platforms.
- Company typePrivate
- Founded2007
- HeadquartersUrbandale, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What BirdDog does
BirdDog (operating as Arcoro) is a US-based, private vertical SaaS company that provides cloud-based human resources, payroll, benefits, learning, and time-tracking software purpose-built for the commercial construction industry. Its platform is organized into three pillars — Hire (applicant tracking and onboarding), Manage (HRIS, payroll, benefits, and the ExakTime time-tracking product with GPS verification and job-site kiosk mode), and Grow (learning management, performance, and succession) — and is delivered as an annual subscription. The company differentiates through construction-specific workflows such as certified payroll reporting, union wage calculations, multi-state compliance, and OSHA/safety tracking, and maintains native integrations with the six major construction ERP/accounting platforms (Sage 300, Viewpoint/Trimble, Procore, Acumatica, Foundation, CMiC), which it markets as the broadest ERP integration footprint in construction HR.
The business serves more than 7,000 construction companies ranging from SMB specialty trade contractors (electrical, plumbing, HVAC, concrete, finishing, heavy civil) to enterprise general contractors, with named customers including Sparkle Painting, Hancock Structural Steel, Victory Concrete, Bison Gear & Engineering, Superior Bowen, and Farrell Roofing. Go-to-market is sales-led, combining direct enterprise sales with website-driven demos and a Construction Association Partners channel program for mid-market distribution; pricing is quote-based and not publicly disclosed, with most customers implemented in 4–6 weeks. The company has operated since at least the mid-2010s, has been consecutively recognized by Construction Executive as a Top Construction Technology Firm (2021, 2023, 2024, 2025) and by TrustRadius as Top Rated (2024, 2025), and in 2024 won Stevie Gold and Silver awards.
Financially, BirdDog/Arcoro appears to be largely self-funded: only a single ~$3M funding round (June 2014, investors undisclosed) is in the record, and the firm operates a 51–100 employee organization with no disclosed revenue. Its operating geography is concentrated in North America (USA), it has no disclosed parent company or subsidiaries, and there is no evidence of M&A activity, restructuring, or leadership turnover in the data set.
BirdDog firmographics
Firmographics- Name
- BirdDog
- Legal name
- Arcoro
- Website
- https://birddoghr.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BirdDog, operating as Arcoro, is a US vertical SaaS provider of construction-specific HR, payroll, benefits, and GPS-verified time-tracking software, serving over 7,000 commercial contractors across trade specialties with deep integrations to leading construction ERP platforms.
- Ownership category
- akta.pro rank
BirdDog industry classification
Industry- Product category
- Construction HR Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
Keywords
Where BirdDog is headquartered
LocationHeadquarters
- HQ city
- Urbandale
- HQ country
- United States
- HQ region
- North America
Markets served
BirdDog business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based HR and time tracking software delivered as a subscription service with implementation and training support included
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
BirdDog product offering
Product offeringCore offering
Cloud-based SaaS platform providing construction-specific HR, time tracking, payroll, benefits, learning management, and applicant tracking solutions. The platform includes GPS-verified time tracking, mobile applications, job site kiosk mode, and integrates with leading construction ERP systems including Sage 300, Viewpoint, Procore, Acumatica, Foundation, and CMiC.
Differentiator
Problem solved
Functional benefit
Brands
- ExakTime: Time tracking product with GPS verification for construction job sites.
Products and services
- Applicant Tracking
- Onboarding
- Time Tracking (ExakTime)
- HRIS
- Payroll
- Benefits Management
- Learning Management
- Performance and Succession
Quantifiable outcome
- Cut HR admin time by up to 60%
- +1 more outcomes
Companies that use BirdDog
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles2 records
BirdDog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BirdDog partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SagecoreIntegration with Sage 300 construction accounting software for seamless data flow between HR and accounting systems
- Viewpoint (Trimble)coreIntegration with Viewpoint (now Trimble) construction ERP for connected workflows
- ProcorecoreIntegration with Procore construction management platform for seamless data flow
- AcumaticacoreIntegration with Acumatica cloud ERP for construction companies
- Foundation SoftwarecoreIntegration with Foundation construction accounting software
- CMiCcoreIntegration with CMiC construction ERP for unified data management
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
BirdDog competitors and assessment
Company assessmentBroad incumbents
- Procore Technologies: Leading construction management platform covering project management, financials, and resource management. Increasingly overlapping with Arcoro through workforce management and integrations; comparable because both target commercial GCs and specialty contractors with cloud software.
- Viewpoint (Trimble): Trimble-owned construction ERP serving mid-market and enterprise contractors with accounting, project management, and operations. Direct comparable as a construction-specific software suite and named Arcoro integration partner serving the same buyer.
- Sage 300 Construction (Timberline): Long-established construction accounting and operations suite from Sage with HR/payroll capabilities and deep penetration among commercial contractors. Comparable due to overlap in construction payroll and certified payroll reporting and as a named Arcoro integration partner.
- ADP Workforce Now / RUN: Dominant payroll and HCM provider with construction-specific offerings and partner ecosystem. Comparable because it directly competes for construction payroll and HR budgets and benefits from massive scale advantages in payroll processing.
- Paychex Flex: Major payroll, HR, and benefits provider heavily penetrated in SMB and mid-market U.S. employers including construction. Comparable as a horizontal HCM/payroll incumbent that contractors often default to and that Arcoro must displace or integrate with.
- UKG (Ultimate Kronos Group): Large HCM and workforce management vendor with strong time-and-attendance capabilities serving enterprise and mid-market. Comparable due to overlap in time tracking, HR, and workforce management functionality that Arcoro competes against in larger deals.
Direct peers
- Foundation Software: Construction-specific accounting, project management, and payroll software for commercial contractors. Comparable because it sells HR-adjacent functionality (payroll, job costing, certified payroll) into the same construction SMB customer base and is a named Arcoro integration partner.
- CMiC: Unified ERP platform purpose-built for construction with financials, project management, HR, and payroll. Comparable as a vertically specialized construction software suite competing for the same GC and specialty contractor wallet; also a named Arcoro integration partner.
- BambooHR: SMB-focused HRIS with ATS, onboarding, and payroll partnering. Comparable as a SaaS HR suite targeting a similar company-size segment, though without Arcoro's construction vertical specialization and GPS field time tracking.
Emerging players
- Workyard: Construction-specific time tracking and labor compliance platform with GPS verification, similar in concept to ExakTime. Comparable as a niche, emerging competitor in construction field time tracking competing for the same jobsite use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BirdDog social profiles
Digital presenceBirdDog financial estimates
Financial estimateRevenue estimate
Valuation estimate
BirdDog leadership team
Management profileNumber of profiles
Profiles2 records
BirdDog funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BirdDog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BirdDog
What does BirdDog do?
Cloud-based SaaS platform providing construction-specific HR, time tracking, payroll, benefits, learning management, and applicant tracking solutions. The platform includes GPS-verified time tracking, mobile applications, job site kiosk mode, and integrates with leading construction ERP systems including Sage 300, Viewpoint, Procore, Acumatica, Foundation, and CMiC.
Is BirdDog a public or private company?
BirdDog is a private company. It is classified as venture growth investor backed and is currently operating.
When was BirdDog founded?
BirdDog was founded in 2007. It employs 51 to 100 people.
Where is BirdDog based?
BirdDog is headquartered in Urbandale, United States, in the North America region.
How does BirdDog make money?
One revenue line is on record: saaS Subscription.
Who are BirdDog's main competitors?
Broad incumbents on record are Procore Technologies, Viewpoint (Trimble), Sage 300 Construction (Timberline), ADP Workforce Now / RUN, Paychex Flex and UKG (Ultimate Kronos Group). Direct peers are Foundation Software, CMiC and BambooHR. Workyard is listed as an emerging player.
Does BirdDog have an API?
No public API is recorded for BirdDog.
What industry is BirdDog in?
BirdDog's product category is Construction HR Software. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms. Its NAICS code is 51821 and its SIC code is 7372.