BirdDog

What BirdDog does

BirdDog (operating as Arcoro) is a US-based, private vertical SaaS company that provides cloud-based human resources, payroll, benefits, learning, and time-tracking software purpose-built for the commercial construction industry. Its platform is organized into three pillars — Hire (applicant tracking and onboarding), Manage (HRIS, payroll, benefits, and the ExakTime time-tracking product with GPS verification and job-site kiosk mode), and Grow (learning management, performance, and succession) — and is delivered as an annual subscription. The company differentiates through construction-specific workflows such as certified payroll reporting, union wage calculations, multi-state compliance, and OSHA/safety tracking, and maintains native integrations with the six major construction ERP/accounting platforms (Sage 300, Viewpoint/Trimble, Procore, Acumatica, Foundation, CMiC), which it markets as the broadest ERP integration footprint in construction HR.

The business serves more than 7,000 construction companies ranging from SMB specialty trade contractors (electrical, plumbing, HVAC, concrete, finishing, heavy civil) to enterprise general contractors, with named customers including Sparkle Painting, Hancock Structural Steel, Victory Concrete, Bison Gear & Engineering, Superior Bowen, and Farrell Roofing. Go-to-market is sales-led, combining direct enterprise sales with website-driven demos and a Construction Association Partners channel program for mid-market distribution; pricing is quote-based and not publicly disclosed, with most customers implemented in 4–6 weeks. The company has operated since at least the mid-2010s, has been consecutively recognized by Construction Executive as a Top Construction Technology Firm (2021, 2023, 2024, 2025) and by TrustRadius as Top Rated (2024, 2025), and in 2024 won Stevie Gold and Silver awards.

Financially, BirdDog/Arcoro appears to be largely self-funded: only a single ~$3M funding round (June 2014, investors undisclosed) is in the record, and the firm operates a 51–100 employee organization with no disclosed revenue. Its operating geography is concentrated in North America (USA), it has no disclosed parent company or subsidiaries, and there is no evidence of M&A activity, restructuring, or leadership turnover in the data set.

Name

BirdDog

Legal name

Arcoro

Website

https://birddoghr.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

BirdDog, operating as Arcoro, is a US vertical SaaS provider of construction-specific HR, payroll, benefits, and GPS-verified time-tracking software, serving over 7,000 commercial contractors across trade specialties with deep integrations to leading construction ERP platforms.

Ownership category

akta.pro rank

Product category

Construction HR Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

Keywords

• Construction HR software
• Construction time tracking
• Construction payroll software
• Applicant tracking systems
• HRIS platform

Headquarters

HQ city

Urbandale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based HR and time tracking software delivered as a subscription service with implementation and training support included

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cloud-based SaaS platform providing construction-specific HR, time tracking, payroll, benefits, learning management, and applicant tracking solutions. The platform includes GPS-verified time tracking, mobile applications, job site kiosk mode, and integrates with leading construction ERP systems including Sage 300, Viewpoint, Procore, Acumatica, Foundation, and CMiC.

Differentiator

Problem solved

Functional benefit

Brands

• ExakTime: Time tracking product with GPS verification for construction job sites.

Products and services

• Applicant Tracking
• Onboarding
• Time Tracking (ExakTime)
• HRIS
• Payroll
• Benefits Management
• Learning Management
• Performance and Succession

Quantifiable outcome

• Cut HR admin time by up to 60%
• +1 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• SagecoreTechnology or IntegrationIntegration with Sage 300 construction accounting software for seamless data flow between HR and accounting systems
• Viewpoint (Trimble)coreTechnology or IntegrationIntegration with Viewpoint (now Trimble) construction ERP for connected workflows
• ProcorecoreTechnology or IntegrationIntegration with Procore construction management platform for seamless data flow
• AcumaticacoreTechnology or IntegrationIntegration with Acumatica cloud ERP for construction companies
• Foundation SoftwarecoreTechnology or IntegrationIntegration with Foundation construction accounting software
• CMiCcoreTechnology or IntegrationIntegration with CMiC construction ERP for unified data management

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Procore Technologies: Leading construction management platform covering project management, financials, and resource management. Increasingly overlapping with Arcoro through workforce management and integrations; comparable because both target commercial GCs and specialty contractors with cloud software.
• Viewpoint (Trimble): Trimble-owned construction ERP serving mid-market and enterprise contractors with accounting, project management, and operations. Direct comparable as a construction-specific software suite and named Arcoro integration partner serving the same buyer.
• Sage 300 Construction (Timberline): Long-established construction accounting and operations suite from Sage with HR/payroll capabilities and deep penetration among commercial contractors. Comparable due to overlap in construction payroll and certified payroll reporting and as a named Arcoro integration partner.
• ADP Workforce Now / RUN: Dominant payroll and HCM provider with construction-specific offerings and partner ecosystem. Comparable because it directly competes for construction payroll and HR budgets and benefits from massive scale advantages in payroll processing.
• Paychex Flex: Major payroll, HR, and benefits provider heavily penetrated in SMB and mid-market U.S. employers including construction. Comparable as a horizontal HCM/payroll incumbent that contractors often default to and that Arcoro must displace or integrate with.
• UKG (Ultimate Kronos Group): Large HCM and workforce management vendor with strong time-and-attendance capabilities serving enterprise and mid-market. Comparable due to overlap in time tracking, HR, and workforce management functionality that Arcoro competes against in larger deals.

Direct peers

• Foundation Software: Construction-specific accounting, project management, and payroll software for commercial contractors. Comparable because it sells HR-adjacent functionality (payroll, job costing, certified payroll) into the same construction SMB customer base and is a named Arcoro integration partner.
• CMiC: Unified ERP platform purpose-built for construction with financials, project management, HR, and payroll. Comparable as a vertically specialized construction software suite competing for the same GC and specialty contractor wallet; also a named Arcoro integration partner.
• BambooHR: SMB-focused HRIS with ATS, onboarding, and payroll partnering. Comparable as a SaaS HR suite targeting a similar company-size segment, though without Arcoro's construction vertical specialization and GPS field time tracking.

Emerging players

• Workyard: Construction-specific time tracking and labor compliance platform with GPS verification, similar in concept to ExakTime. Comparable as a niche, emerging competitor in construction field time tracking competing for the same jobsite use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/birddog

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BirdDog