Red Badger
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
Red Badger firmographics
Firmographics- Name
- Red Badger
- Legal name
- Red Badger Consulting Limited
- Website
- https://red-badger.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Red Badger industry classification
Industry- Product category
- Digital Transformation Consulting
- NAICS
- Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology) (541715)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Business Process & Digital Transformation Consulting (BPAEAAAD)
Keywords
Where Red Badger is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Red Badger business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Product Consulting Services: Professional consulting services for digital product transformation including design, build and delivery of digital products, platforms and capabilities for blue-chip enterprises.
- Digital Capability Building: Embedding digital product mindset and creating sustainable product culture within client organisations, including training, workshops and ongoing capability development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement pricing based on project scope |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Red Badger product offering
Product offeringCore offering
Red Badger is a digital product transformation consultancy that helps blue-chip enterprises craft digital products, build next-generation platforms, and embed sustainable digital product capabilities. It delivers its work through three core service lines — Digital Products (design and build of customer-facing digital experiences), Digital Platforms (engineering of resilient technical foundations and continuous delivery pipelines), and Digital Capabilities (organisational transformation embedding a digital product mindset). It also operates specialist programmes such as the open-source CRUX Rust framework and the accelerated "Product in 100 Days" delivery methodology.
Product overview
Red Badger is a digital product transformation consultancy for blue-chip enterprises, offering three core consulting service lines — Digital Products, Digital Platforms, and Digital Capabilities — alongside specialist focus areas and open-source tools. Digital Products crafts customer-facing digital experiences; Digital Platforms engineers resilient technical foundations and delivery pipelines; and Digital Capabilities embeds sustainable product culture within client organisations. These three services are often delivered together as an integrated transformation programme. Key specialist offerings include CRUX (an open-source Rust-based headless UI framework), the Product in 100 Days accelerated delivery programme, AI in the Enterprise, Embedded Finance, Rust in the Enterprise, and Digital Loyalty practices. A strategic partnership with the NVIDIA Partner Network extends agentic AI capabilities for financial services clients.
Differentiator
Problem solved
Functional benefit
Brands
- CRUX: Open-source framework for headless app development in Rust, enabling native UI applications for Mobile, Web, and Desktop.
Products and services
- Digital Products
Companies that use Red Badger
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
Red Badger technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature3 records
Red Badger partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, strategic and minor.
- SitoocoreStrategic partnership between Red Badger and Sitoo, a cloud-native PoS and unified commerce platform, to help retailers accelerate adoption of omnichannel technology. The collaboration aims to deliver seamless capabilities including Click & Collect and buy online, return in-store functionality to address customer expectations for personalised, flexible, and frictionless shopping experiences.
- NVIDIA Partner NetworkcoreRed Badger joined NVIDIA Partner Network (NPN) as a Solution Advisor Partner to scale agentic AI for modern payments. The partnership focuses on helping financial institutions deploy agentic AI for real-time fraud detection, liquidity, and payments.
- CivocorePartnership with Civo to revolutionise cloud computing with advanced Kubernetes solutions. Red Badger's Chief Scientist Stuart Harris speaks at Civo Navigate events on carbon-efficient enterprise workloads.
- SplitcorePartnership with Split.io for world-class digital products, focusing on continuous impact and feature flag management for sustainable digital product development.
- Dr. Chris Brauer and SYMMETRYstrategicStrategic partnership with Dr. Chris Brauer (strategy officer for World Economic Forum) and SYMMETRY to drive innovation and transformation in enterprise AI adoption.
- TuumcorePartnership with Tuum, a next-generation core banking platform provider, to accelerate finance innovation for banking institutions.
- Rust FoundationcoreSilver member of Rust Foundation, actively championing the use of Rust in enterprise. Red Badger's Co-Founder and Chief Scientist Stuart Harris is recognised as a Rust thought leader.
- AdyencoreOngoing partnership with Adyen to bolster payment capabilities for enterprise clients. Collaborated on 'Tap to Pay' implementation for Sweaty Betty and hosted joint events exploring payment innovation.
- SCAYLEminorCo-hosted 'Retail Visionaries' event with SCAYLE, a fashion retail technology platform, bringing thought leaders and retailers together to discuss innovation.
- CADA DesignminorPartnership with CADA Design on accessibility initiatives, exploring how brands can engage with global audiences through digital and physical accessibility.
- EIS GroupminorPartnership with EIS Group for insurance sector customer-first transformation events and thought leadership.
- EYminorCollaborated with EY on insurance transformation events and executive roundtables.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Red Badger competitors and assessment
Company assessmentBroad incumbents
- EPAM Systems: Large global digital engineering services firm delivering product development, platform modernization, and design services to enterprise clients across similar verticals (banking, retail, media); broader scale but operating in the same digital-product-transformation category.
- Razorfish / Publicis Sapient: Digital transformation arm of Publicis focused on commerce, customer experience and engineering for large enterprises in retail, financial services and consumer brands — directly comparable to Red Badger's retail-and-banking vertical emphasis.
- Accenture Interactive / Song: Global professional services giant with dedicated digital product, design and engineering practice serving the same blue-chip enterprise clients across retail, banking, media, and consumer goods; operates in the same 'craft digital products for enterprises' category at far greater scale.
- Deloitte Digital: Big Four consulting arm with dedicated digital product engineering and human-centered design practice targeting the same FTSE/Global 500 enterprise buyer personas for product and platform transformation mandates.
- Capgemini Engineering: Global systems integrator with strong digital product, platform engineering and applied innovation practice serving large enterprises in banking, retail and consumer products; overlaps heavily on client logo overlap and service-line scope.
- Cognizant Interactive / SoftVision: Large IT services firm's digital experience and product engineering practice serving the same blue-chip enterprise customers on digital transformation, modern platform build, and embedded engineering engagements.
Direct peers
- AND Digital: UK-headquartered digital transformation consultancy building digital products and platforms with embedded engineering squads for enterprise clients; directly comparable in size, geography (UK-focused), product-building model, and blue-chip target market.
- Kin + Carta: Mid-sized digital transformation consultancy delivering data, product, and engineering services to enterprise clients across retail, financial services and consumer goods; same craft-led, product-build positioning and similar size band.
- Thoughtworks: Global digital transformation consultancy that designs and builds custom digital products and platforms for blue-chip enterprises; closest comparable in both target customer (large enterprises needing modern engineering) and emphasis on engineering excellence, modern tech stacks, and outcome-based delivery.
- Equal Experts: UK-based digital product and software consultancy that delivers custom-built digital products and platforms to enterprises using agile, cross-functional squads; highly comparable on size, founder-led structure, and craft-led engineering approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Red Badger social profiles
Digital presenceRed Badger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Badger leadership team
Management profileNumber of profiles
Profiles10 records
Red Badger subsidiaries and ownership
Company hierarchySubsidiaries1 record
Red Badger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Badger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Badger
What does Red Badger do?
Red Badger is a digital product transformation consultancy that helps blue-chip enterprises craft digital products, build next-generation platforms, and embed sustainable digital product capabilities. It delivers its work through three core service lines — Digital Products (design and build of customer-facing digital experiences), Digital Platforms (engineering of resilient technical foundations and continuous delivery pipelines), and Digital Capabilities (organisational transformation embedding a digital product mindset). It also operates specialist programmes such as the open-source CRUX Rust framework and the accelerated "Product in 100 Days" delivery methodology.
Is Red Badger a public or private company?
Red Badger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Badger founded?
Red Badger was founded in 2010. It employs 51 to 100 people.
Where is Red Badger based?
Red Badger is headquartered in London, United Kingdom, in the Europe region.
How does Red Badger make money?
Two revenue lines are on record. Digital Product Consulting Services are the primary driver. The others are digital Capability Building.
Who are Red Badger's main competitors?
Broad incumbents on record are EPAM Systems, Razorfish / Publicis Sapient, Accenture Interactive / Song, Deloitte Digital, Capgemini Engineering and Cognizant Interactive / SoftVision. Direct peers are AND Digital, Kin + Carta, Thoughtworks and Equal Experts.
Does Red Badger have an API?
No public API is recorded for Red Badger.
What industry is Red Badger in?
Red Badger's product category is Digital Transformation Consulting. Its primary akta.pro industry code is BPAEAAAD, Business Process & Digital Transformation Consulting. Its NAICS code is 541715 and its SIC code is 7371.