KRAVE Jerky

What KRAVE Jerky does

KRAVE Jerky, legally KRAVE PURE FOODS, INC, is a Sonoma, California-based packaged-snack company that manufactures and sells premium jerky products under three lines — Meat Sticks (Original and Chimichurri in 24-count 1oz packs), Classic KRAVE meat cuts across seven flavor profiles (Sweet Chipotle, Black Cherry BBQ, Chili Lime, Grilled Teriyaki, Sea Salt Original, and others, available in 4/8/16-pack SKUs), and a Zero Sugar line anchored by Sonoma Style BBQ (0g sugar, 12g protein per serving). The company's underlying production technology is a marinade-based, low-and-slow cooking process intended to produce tender cuts distinct from the nitrite-treated, grisly texture of conventional jerky, paired with culinary-inspired flavor development rather than commodity spice blends.

KRAVE sells directly to consumers through a Shopify storefront at kravejerky.com, offering a Subscribe & Save subscription with a 10% discount, free shipping, and 30-day auto-renewal. The company also distributes through Amazon (used to reach Alaska and Hawaii where direct shipping is unavailable), a wholesale portal hosted at wholesale.chefscutrealjerky.com (indicating a channel partnership with the Chef's Cut Real Jerky brand), and physical retail outlets surfaced through a store locator. Pricing is unit-based, ranging from $27.16 for a 4-pack to $87.84 for a 16-pack of classic cuts, $44.99 for a 24-count stick pack, and $27.16–$38.94 for curated variety packs (The Favorites, Power Pack, Pepper Pack) targeting gifting and trial use cases.

The target customer base is health-conscious snackers and fitness enthusiasts seeking high-protein, clean-ingredient snacks (100% grass-fed beef, gluten-free, no nitrites or artificial ingredients) for on-the-go, outdoor, and post-workout consumption. Marketing is concentrated in organic social (Facebook and Instagram @kravejerky), email, and earned press. The company is privately held with no disclosed funding, headcount, revenue, ownership, or leadership-team information, and ships within the continental United States only, with international availability limited to Amazon.

Name

KRAVE Jerky

Legal name

KRAVE PURE FOODS, INC

Website

https://kravejerky.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

KRAVE Jerky is a Sonoma, California-based private CPG company that produces premium grass-fed beef jerky and meat sticks across multiple flavor lines and a zero-sugar SKU, selling direct-to-consumer via Shopify and Subscribe & Save, through Amazon, wholesale, and physical retail, targeting health-conscious snackers and fitness consumers.

Ownership category

akta.pro rank

Product category

Premium Jerky Snacks

NAICS

All Other Specialty Food Retailers (445298)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Jerky & Meat Snacks (CRADABAK)

akta.pro secondary industries

Jerky & Meat Snacks Manufacturing (AFAKAIAH), Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Premium jerky snacks
• Grass-fed beef snacks
• Protein meat snacks
• Culinary-inspired jerky
• Zero sugar jerky

Headquarters

HQ city

Sonoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of jerky products including meat sticks, classic jerky cuts, and variety packs. Products sold in various pack sizes (4-pack, 8-pack, 16-pack, 24-pack) with tiered pricing based on quantity.
2. Subscription (Subscribe & Save): Recurring subscription model offering 10% discount on all products with free shipping. Auto-renews every 30 days, allowing customers to maintain regular supply of their favorite KRAVE products.
3. Wholesale Distribution: Products available through wholesale channels, with a separate wholesale portal referenced at wholesale.chefscutrealjerky.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

KRAVE manufactures and sells premium grass-fed beef and pork jerky products — including slow-cooked meat sticks (Original, Chimichurri), classic jerky cuts (Sweet Chipotle, Black Cherry BBQ, Chili Lime, Grilled Teriyaki, Sea Salt Original), zero-sugar options (Sonoma Style BBQ), and curated variety packs (The Favorites, Power Pack, Pepper Pack). The company emphasizes clean-label ingredients, tender slow-cooked texture, and bold culinary-inspired flavors targeted at health-conscious snackers and fitness consumers.

Product overview

KRAVE Jerky is a food company offering protein-packed snack products organized across three main product lines: Meat Sticks (portable protein bars in 24-count packs), Classic KRAVE (traditional jerky meat cuts in various flavors), and Zero Sugar (sugar-free jerky options). The product portfolio includes individual flavored beef and pork jerky products (Original Sticks, Chimichurri Sticks, Sweet Chipotle, Black Cherry BBQ, Chili Lime, Grilled Teriyaki, Sea Salt Original, Sonoma Style BBQ) as well as variety packs (The Favorites, Power Pack, Pepper Pack). KRAVE subscriptions enable recurring purchases with 10% savings. All products emphasize 100% grass-fed beef, real ingredients, good protein content, and gluten-free formulation with no nitrites or artificial ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Grass-Fed Beef Sticks Protein-packed beef jerky sticks made with 100% grass-fed beef in a bold original flavor, sold in a 1oz 24-count pack for $44.99; targeted at on-the-go snacking consumers.
• Chimichurri Grass-Fed Beef Sticks Beef jerky sticks made with 100% grass-fed beef seasoned with fresh, herbaceous chimichurri; 8g protein per serving, sold in a 1oz 24-count pack for $44.99.
• Sweet Chipotle Meat Cuts Premium beef jerky slices seasoned with smoky southwestern chipotle balanced with honey sweetness; available in 4-pack ($27.16), 8-pack ($47.92), and 16-pack ($87.84) sizes.
• Black Cherry BBQ Meat Cuts Tender pork slices infused with a sweet and peppery black cherry barbecue sauce; available in 4-pack ($27.16), 8-pack ($47.92), and 16-pack ($87.84) sizes.
• Chili Lime Meat Cuts Premium beef jerky slices seasoned with chili and zesty lime; available in 4-pack ($27.16), 8-pack ($47.92), and 16-pack ($87.84) sizes.
• Grilled Sweet Teriyaki Meat Cuts Tender pork slices marinated in sweet and tangy teriyaki seasoning; available in 4-pack ($27.16), 8-pack ($47.92), and 16-pack ($87.84) sizes.
• Sea Salt Original Meat Cuts Classic beef jerky with a sweet, savory, and sea-salty flavor profile; available in 4-pack ($27.16), 8-pack ($47.92), and 16-pack ($87.84) sizes.
• Sonoma Style BBQ Zero Sugar Beef Jerky Zero-sugar beef jerky with sweet and smoky Sonoma-style BBQ flavor featuring a splash of red wine; 0g sugar and 12g protein per serving, available in 4-pack ($27.16), 8-pack ($47.92), and 16-pack ($87.84) sizes.
• The Favorites Variety Pack Jerky sampler/gift pack featuring KRAVE's signature flavors — Black Cherry Barbecue (Pork), Sweet Chipotle (Beef), Sea Salt Original (Beef), Chili Lime (Beef), Garlic Chili Pepper (Beef), and Grilled Teriyaki (Pork) — priced at $27.16 per pack.
• Power Pack Variety Pack Comprehensive variety pack containing all classic KRAVE flavors — Black Cherry BBQ pork, Sweet Chipotle beef, Sea Salt Original beef, Chili Lime beef, Garlic Chili Pepper beef, and Grilled Teriyaki pork — priced at $38.94.
• Pepper Pack Variety Pack Spicy flavor variety pack featuring three chili-spiced beef jerky varieties — Sweet Chipotle, Chili Lime, and Garlic Chili Pepper — for heat seekers, priced at $38.94.
• Subscribe & Save Program Recurring subscription service offering 10% discount on all KRAVE products with free shipping; auto-renews every 30 days, with adjustable quantities and easy cancellation through account management.

Quantifiable outcome

• 12g of protein per serving (Zero Sugar line)
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lorissa's Kitchen: Premium jerky brand focused on tender meats and clean ingredients. Competes directly with KRAVE on flavor innovation and protein-snacking positioning in DTC and natural food retail.
• People's Choice Beef Jerky: Premium specialty jerky brand with long heritage, offering a wide flavor range. Comparable on premium positioning, gourmet flavors, and direct-to-consumer specialty retail distribution.
• Country Archer Provisions: Premium jerky made with 100% grass-fed beef using clean ingredients. Direct competitor in the same grass-fed, no-nitrite jerky niche with overlapping flavor profiles and DTC channels.
• Mission Meats: Grass-fed beef jerky sticks with clean-ingredient positioning. Overlapping product format (sticks), similar ingredient philosophy, and competing in the same DTC better-for-you snacking space.
• Chef's Cut Real Jerky: Premium jerky brand using real cuts and culinary flavors. Directly comparable since KRAVE's wholesale portal even routes to this domain, indicating an operational relationship alongside overlapping product positioning.
• Chomps: Grass-fed beef jerky sticks positioned around clean ingredients (Whole30, paleo, keto). Closest direct competitor in the better-for-you meat stick category with strong DTC and retail presence.
• Wild Baron: Premium jerky brand emphasizing high-protein, clean-ingredient, snack-format products. Direct competition in the same better-for-you jerky segment with similar DTC and retail distribution.
• Tillamook Country Smoker: Jerky brand with established retail presence offering premium cuts. Comparable in product category and consumer audience, with deeper mass-market distribution.

Regional players

• Country Smoke House: Midwest-based jerky/snack stick producer with strong regional retail presence. Comparable in product format with regional scale advantage; less national DTC penetration than KRAVE.

Broad incumbents

• Jack Link's: Largest U.S. jerky brand (mass-market). Frames the ceiling of the category and represents the value/bulk competitor KRAVE positions against with its premium, clean-ingredient story.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kravejerky
• Instagraminstagram.com/kravejerky
• Xx.com/kravejerky

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRAVE Jerky