Vamoos
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vamoos does
Vamoos Ltd is a UK-based, privately-held SaaS company founded in 2013 and headquartered in London, with a North American phone line indicating cross-border operations. The company operates a white-label mobile and web application platform that enables travel companies, hotels, villas, events, and relocation providers to deliver branded digital itineraries, document libraries, real-time notifications, and offline trip information to end travelers. The core architecture is API-first, with a documented REST API (docs.vamoos.com) and pre-built integrations to 8+ reservation and back-office platforms including Tourwriter (flagged as flagship), PEAK 15, Spark Travel, TTS, Servico, Sugati, Dolphin Dynamics, Traverse Automation, and Anteeo Solutions; ancillary integrations cover Mapbox for maps and Unsplash for imagery. Notable proprietary components include StoryBoard (visual itinerary builder), Documents (offline document storage), Notifications (24/7 messaging and flight alerts), Multilingual (10 European languages), Imsert (AI image selection with preference learning), and TripImport (AI PDF-to-itinerary conversion).
Vamoos generates revenue through two subscription models: a per-seat monthly subscription for travel companies (third-party comparison suggests $25–$59 per seat per month, with a 1-month free trial), and tiered monthly subscriptions for hotels, villas, guest houses, and B&Bs based on property type and room count, ranging from £12/$15/€13 per month for self-catering properties (1–5 rooms) up to £370/$480/€445 per month for hotels with 100–499 rooms, with a 10% discount for annual billing. Distribution combines a self-serve free trial and PLG website funnel with enterprise field sales (20-minute personalized demos), plus channel/reseller referrals from integration partners, exhibiting presence at events like TravelTech Show London 2026, and content-led demand generation through blogs, webinars, and downloadable guides. The company serves 500+ travel company customers across verticals including tailormade/luxury, villa, golf, safari, adventure, educational, incentive, sports, and active holidays; the management team comprises CEO Tom Rose, Co-founder Alisdair Luxmoore, and Head of Tech Stephan Nedregaard.
Vamoos firmographics
Firmographics- Name
- Vamoos
- Legal name
- Vamoos Ltd
- Website
- https://vamoos.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Vamoos industry classification
Industry- Product category
- Travel Technology Software
- akta.pro primary industry
- OBT Mobile Booking Apps & Traveler Self-Service (THACABAI)
- akta.pro secondary industry
- Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)
Keywords
Where Vamoos is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Vamoos business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Hotels & Villas: Monthly subscription pricing based on property type and room count. Self-catering properties (1-5 rooms) start at £12/$15/€13 monthly, while hotels with 100-499 rooms are priced at £370/$480/€445 monthly. Annual billing available with 10% discount applied.
- Subscription - Travel Companies: Per-seat monthly subscription model for travel companies with various pricing tiers. Annual billing options available. Includes free trial period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self-Catered (1-5 rooms): £12/$15/€13 monthly |
| Subscription | Monthly | Guesthouse/B&B (1-20 rooms): £29/$37/€34 monthly |
| Subscription | Monthly | Hotel (1-19 rooms): £62/$81/€74 monthly |
| Subscription | Monthly | Hotel (20-49 rooms): £125/$160/€150 monthly |
| Subscription | Monthly | Hotel (50-99 rooms): £250/$320/€300 monthly |
| Subscription | Monthly | Hotel (100-499 rooms): £370/$480/€445 monthly |
| Per seat | Monthly | Travel Companies - Per Seat |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Vamoos product offering
Product offeringCore offering
Vamoos provides a white-label mobile and web application platform that allows travel companies, hotels, and villas to deliver branded digital itineraries, travel documents, real-time flight alerts, and 24/7 client messaging to their end travelers. The platform centralizes tickets, maps, weather, points of interest, and live updates in a single app available offline, and is sold on a subscription basis with optional AI-powered modules for image selection and PDF-to-itinerary conversion.
Product overview
Vamoos is a unified digital travel platform providing B2B software for travel companies to deliver branded mobile and web applications to their clients. The core Vamoos Travel App serves as the central hub, with vertical-specific solutions including Vamoos for Travel Companies (covering Tailormade, Sports, Golf, Education, Groups, Active holidays, Safari, Villa holidays, and Incentive travel segments), Vamoos for Hotels and Villas, Vamoos for Events, and Vamoos for Relocation. Key modules include StoryBoard for visual itinerary creation, Documents for digital file management, Notifications for 24/7 client communication, and AI-powered tools including TripImport for PDF conversion and Imsert for image selection. Vamoos Studio enables custom app design without developer resources. The platform integrates with major reservation and booking systems (Tourwriter, PEAK 15, Spark Travel, TTS, Dolphin Dynamics, Sugati, Servico, Traverse Automation, Anteeo) via API to automate itinerary syncing.
Differentiator
Problem solved
Functional benefit
Brands
- Vamoos Studio: Platform for designing custom travel apps without developer resources
- Imsert
- StoryBoard
- WebVamoos
- TripImport
Products and services
- Vamoos Travel App The core white-label mobile and web application that delivers itineraries, documents, maps, weather, points of interest, flight alerts, and real-time notifications to end travelers; offered to travel operators on a subscription basis.
- Vamoos for Travel Companies
Quantifiable outcome
- Up to 50% higher rebooking rates for travel companies using Vamoos
- +6 more outcomes
Companies that use Vamoos
Customer profileNamed customers13 records
Segments12 records
Ideal customer profiles3 records
Vamoos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability7 records
Feature11 records
Vamoos partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- TourwriterflagshipFlagship integration partnership with Tourwriter, the standard for bespoke travel itinerary design, pricing, and management. Integration eliminates manual data entry by flowing itineraries from Tourwriter directly into Vamoos with no rebuild required. Flight status updates automatically, changes made once update everywhere, and vouchers, visas, and documents travel with the itinerary.
- Spark TravelcoreCustomizable travel management system for tour operators, DMCs, and independent agents. Provides fully automated integration with Vamoos where key details like flight and itinerary information are sent directly to Vamoos at the touch of a button, creating records within minutes. Integrates with Storyboard, Documents, Flights, Maps, Weather, and Points of Interest.
- PEAK 15coreComprehensive tour operator software platform for FITs, adventure travel companies, leisure travel agencies, DMCs, and scheduled tour operators with 15 years of hands-on development experience. Integrates with Vamoos Visual Itinerary (Storyboard) and Documents features. Integration setup takes approximately 5 minutes with no charge.
- ServicocoreBelgian software company providing comprehensive back-office systems for tour operators and travel agencies across Belgium with 40 years in business. Integrates with Vamoos SwingTour module for tour operator back-office and SwingContent module for content management. Features include Visual Itinerary, Notifications, Documents, Points of Interest, Flights, Inspirations, and Maps integration.
- SugaticoreTravel tech company with solutions for bespoke luxury holidays and group tour holidays, running exclusively on Salesforce since 2011. Seamlessly transfers information from Salesforce to Vamoos at the touch of a button, creating records within seconds. Integrates with Documents, Maps, Points of Interest, and Visual Itinerary (Storyboard).
- Dolphin DynamicscoreTravel software company developing reservation and back-office systems for tour operators, leisure travel agents, and travel management companies. Booking data automatically generates rich daily itineraries in Vamoos mobile app, saving time for clients. Integrates with Visual Itinerary, Maps, Flights, and Documents.
- Traverse AutomationcoreSoftware company specializing in intelligent automation using data, AI solutions, and automation for travel businesses. Data warehouse integration system consolidates booking details for effortless travel management with real-time holiday updates. Integrates with Documents, Flights, Notifications, and Points of Interest.
- Anteeo SolutionscoreTravel software company providing booking and management platforms to small and medium-sized specialist tour operators for 20 years. Flexible system supports diverse products including singles holidays, school tours, and diving experiences. Integrates with Visual Itinerary, Documents, and Flights.
- TTS (Travel Technology Systems)coreUK-based software development company with 30 years of expertise delivering bespoke solutions. Erin platform simplifies tailor-made tours and dynamic packaging with API-first architecture. Seamless integration with Vamoos for interactive visual itineraries. Integrates with Storyboard, Documents, Flights, Maps, Points of Interest, Inspirations, and Notifications.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Vamoos competitors and assessment
Company assessmentDirect peers
- Wetu: Wetu provides digital itinerary and content platforms for travel agents, tour operators, and DMCs - directly comparable to Vamoos' core itinerary, document-sharing, and traveller-facing app offering for the same customer base.
- Travefy: Travefy offers itinerary builders, proposals, and client management tools for travel advisors and tour operators, overlapping closely with Vamoos' StoryBoard visual itineraries and CRM-style client engagement capabilities.
- Axus: Axus provides itinerary management and day-by-day trip planning software for travel advisors and DMCs, directly comparable to Vamoos' StoryBoard and document-sharing workflow for bespoke travel operators.
- TravelJoy: TravelJoy is a CRM, proposal, and itinerary platform for travel advisors; comparable to Vamoos in target customer (travel advisors/tour operators) and itinerary delivery functionality.
Broad incumbents
- TripCase (SAP Concur): TripCase is a corporate traveller-facing itinerary app from SAP Concur; broad incumbent that overlaps with Vamoos' traveller-facing itinerary delivery but is positioned for managed corporate travel rather than bespoke agency clients.
- Lemax: Lemax is an end-to-end travel agency management platform covering back-office, sales, and operations; broad incumbent that overlaps with Vamoos in serving tour operators but with a much wider functional scope.
- Tourwriter: Tourwriter is a tour operator itinerary design, pricing, and management platform and one of Vamoos' flagship integration partners; overlaps in itinerary design and operator workflow, but targets back-office design rather than traveller-facing delivery.
- Sabre: Sabre is a global GDS and travel technology incumbent serving airlines, hotels, agencies, and travellers; broad incumbent that could extend itinerary and engagement features into Vamoos' niche over time.
Emerging players
- Inspirock: Inspirock is a consumer trip planning and itinerary platform; emerging player that intersects with Vamoos' traveller-facing itinerary product but targets end consumers rather than travel-company clients.
- TourRadar: TourRadar is a multi-day tour operator marketplace and platform; emerging player that overlaps with Vamoos' tour-operator customer base but focuses on distribution and booking rather than in-trip client engagement workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Vamoos social profiles
Digital presenceVamoos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vamoos leadership team
Management profileNumber of profiles
Profiles3 records
Vamoos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vamoos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vamoos
What does Vamoos do?
Vamoos provides a white-label mobile and web application platform that allows travel companies, hotels, and villas to deliver branded digital itineraries, travel documents, real-time flight alerts, and 24/7 client messaging to their end travelers. The platform centralizes tickets, maps, weather, points of interest, and live updates in a single app available offline, and is sold on a subscription basis with optional AI-powered modules for image selection and PDF-to-itinerary conversion.
Is Vamoos a public or private company?
Vamoos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vamoos founded?
Vamoos was founded in 2013. It employs 11 to 50 people.
Where is Vamoos based?
Vamoos is headquartered in London, United Kingdom, in the Europe region.
How does Vamoos make money?
Two revenue lines are on record. Subscription - Hotels & Villas are the primary driver. The others are subscription - Travel Companies.
Who are Vamoos's main competitors?
Direct peers on record are Wetu, Travefy, Axus and TravelJoy. Broad incumbents are TripCase (SAP Concur), Lemax, Tourwriter and Sabre. Emerging players are Inspirock and TourRadar.
Does Vamoos have an API?
Yes. Vamoos provides a REST API that allows travel companies to integrate their reservation systems directly with the Vamoos app. The API enables automatic transfer of itinerary details including flights, hotels, day plans, and documents. Booking data flows automatically from connected systems into Vamoos, with flight status updates syncing in real-time. Changes made in the source system update everywhere with minimal manual intervention. Vamoos describes their API as 'easy-to-understand' and provides documentation at docs.vamoos.com. Developer documentation is at docs.vamoos.com.
What industry is Vamoos in?
Vamoos's product category is Travel Technology Software. Its primary akta.pro industry code is THACABAI, OBT Mobile Booking Apps & Traveler Self-Service, with a secondary code of THALAGAD, Online Booking Tools (OBT) & Corporate Booking UX.