Spark Travel
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Spark Travel firmographics
Firmographics- Name
- Spark Travel
- Legal name
- Spark Travel Ltd
- Website
- https://spark.travel
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Spark Travel industry classification
Industry- Product category
- Travel Technology SaaS
- NAICS
- Other Travel Arrangement and Reservation Services (56159)
- akta.pro primary industry
- Itinerary Management & Trip Collaboration Apps (THALAMAE)
- akta.pro secondary industries
- Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD), Travel Program Analytics, BI & Reporting Tools (THAKANAD), Corporate Travel CRM, Case/Ticketing & Service Workflow Tools (THAKANAL)
Keywords
Where Spark Travel is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Spark Travel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Spark operates on a subscription SaaS model with flexible pricing plans tailored to travel business size, number of users, and integration requirements. The platform offers flexible pricing that can adapt from small agencies to large tour operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flexible pricing based on business size and requirements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Spark Travel product offering
Product offeringCore offering
Spark Travel is a cloud-based SaaS platform that serves as an all-in-one itinerary builder and reservations software for tour operators and destination management companies (DMCs). It unifies itinerary building, branded proposals, sales pipeline/CRM, supplier management, financial management, and workflow automation within a single database, supported by integrations with travel, payment, and accounting tools.
Product overview
Spark Travel is an all-in-one unified platform (not modular/add-on architecture) for tour operators and destination management companies (DMCs). The core platform combines a 360° Itinerary Builder with Online Proposals, Sales Pipeline & CRM, Supplier Management, Financial Management, and Workflow/Trip Management capabilities. Key integrated modules include PDF Document Generation, Product Catalogue/Content Library with optional pre-built accommodation add-ons (Spark Library, Vamoos Library), Upselling Tools with alternative accommodations, and optional add-ons for Email Integration (Google/Microsoft 365), Forms & Data Capture, and Enquiry Management. The platform also supports Multi-Brand Setup for agencies managing multiple sub-brands. All components share a unified database eliminating double data entry across itineraries, proposals, sales pipeline, supplier management, and financial operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Spark Travel Platform All-in-one cloud-based SaaS platform for tour operators and DMCs that unifies itinerary building, branded proposals, sales pipeline/CRM, supplier management, and financial management into a single database with integrated workflow automation.
- Itinerary Builder
Quantifiable outcome
- 17% relative increase in conversion rates for tour operators
- +2 more outcomes
Companies that use Spark Travel
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Spark Travel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability3 records
Feature13 records
Spark Travel partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and supporting.
- VamooscoreTravel app that delivers trip details to travelers' fingertips. One-click integration syncs itineraries from Spark directly into Vamoos, providing clients with interactive mobile access to flight times, schedules, documents, maps, and location-based recommendations.
- AxuscoreTravel app providing travelers access to itineraries via interactive mobile app, live web link, or PDF. Works offline for 24/7 access. Spark itineraries sync to Axus in one click with automatic updates when changes are made.
- fellohcorePayment platform built exclusively for the travel industry. The partnership enables seamless payment processing through Spark, allowing clients to pay securely via direct links or embedded buttons in personalized itineraries. Felloh handles surcharges, refunds, and fund releases with travel-specific compliance.
- XerocoreAccounting platform integration allowing Spark to push payment information into Xero accounts, providing finance teams with clear, error-free overview of business cash flow.
- StripesupportingPayment processing integration enabling secure, branded payment links for client transactions.
- PaysafesupportingPayment service provider integration for processing client payments through secure payment portals.
- MapboxsupportingMap integration providing interactive maps in itineraries and proposals, helping clients visualize their journey with elegantly displayed destinations and routes.
- UnsplashsupportingIntegrated image library with high-quality license-free imagery for use in product profiles, itineraries, and proposals.
- GooglesupportingEmail integration with Google Workspace for sending/receiving emails, creating branded templates, and centralizing client communications within the Spark platform.
- MicrosoftsupportingEmail integration with Microsoft 365 for communication management within the Spark platform.
- MailchimpsupportingEmail service provider integration for sending newsletters and service-related updates to opted-in subscribers.
- HubSpotsupportingCRM integration allowing easy organization and export of customer information for enhanced data capture, reporting, segmentation, and marketing purposes.
- ZohosupportingCRM integration for customer data organization and reporting capabilities.
- iVectorOnesupportingTravel technology integration for itinerary and booking management.
- XEsupportingCurrency exchange rate provider for FX rate management in financial operations.
- RingCentralsupportingCommunication platform integration for business communications.
- mtripsupportingTravel technology integration for mobile travel solutions.
- CalendlysupportingScheduling integration for booking demos and appointments.
- Sanderson PhillipssupportingTravel content and licensing integration.
- AITOsupportingProud member of the Association of Independent Tour Operators (AITO), a trade association for independent tour operators.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Spark Travel competitors and assessment
Company assessmentDirect peers
- Lemax: Lemax is a cloud-based tour operator software platform offering itinerary building, CRM, supplier management, and booking workflows. It targets the same tour operator and DMC customer segment as Spark.
- Rezdy: Rezdy is a tour operator booking software offering online bookings, agent portal, and supplier connectivity. It targets the same SMB tour and activity operator segment as Spark.
- Ventrata: Ventrata is a tour and activity booking platform with reservation, distribution, and supplier connectivity features. It competes with Spark for tour operator and DMC booking software customers.
- Bokun (Tripadvisor): Bokun, owned by Tripadvisor, is an online booking and channel management platform for tour operators and attractions. It is a broader-scope competitor in the tour operator SaaS space, where Spark also operates.
- Tourplan: Tourplan provides reservations, operations, and financial management software for tour operators and wholesalers, including itinerary costing and supplier management. It overlaps with Spark's mid/back-office functionality for tour operators and DMCs.
- Checkfront (by Checkfront Inc.): Checkfront is a booking management platform for tour and activity operators, with online booking, inventory, and channel management. It competes with Spark for tour operators needing reservation and operations software.
- Wetu: Wetu is a leading itinerary builder and online brochure platform for tour operators and DMCs, with comparable features for visual itinerary creation, supplier content, and branded proposals. It is the most direct head-to-head competitor for Spark's core itinerary builder.
- Travefy: Travefy is a travel itinerary and proposal builder for travel advisors and tour operators, with branded itineraries and client management. It overlaps with Spark's itinerary builder and proposal capabilities.
- Trekksoft (now part of Bokun): Trekksoft (now part of Bokun) provides tour operator and activity booking software with online reservations, payment processing, and channel management. It is comparable to Spark as all-in-one tour operator SaaS.
Broad incumbents
- Traveltek: Traveltek is a large B2B travel technology provider selling hotel, flight, and ancillary content plus booking platforms to the trade. It is comparable as a broader incumbent in travel technology software serving operators and agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Spark Travel social profiles
Digital presenceSpark Travel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spark Travel leadership team
Management profileNumber of profiles
Profiles6 records
Spark Travel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spark Travel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spark Travel
What does Spark Travel do?
Spark Travel is a cloud-based SaaS platform that serves as an all-in-one itinerary builder and reservations software for tour operators and destination management companies (DMCs). It unifies itinerary building, branded proposals, sales pipeline/CRM, supplier management, financial management, and workflow automation within a single database, supported by integrations with travel, payment, and accounting tools.
Is Spark Travel a public or private company?
Spark Travel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spark Travel founded?
Spark Travel was founded in 2019. It employs 1 to 10 people.
Where is Spark Travel based?
Spark Travel is headquartered in London, United Kingdom, in the Europe region.
How does Spark Travel make money?
One revenue line is on record: subscription SaaS.
Who are Spark Travel's main competitors?
Direct peers on record are Lemax, Rezdy, Ventrata, Bokun (Tripadvisor), Tourplan, Checkfront (by Checkfront Inc.), Wetu, Travefy and Trekksoft (now part of Bokun). Traveltek is listed as a broad incumbent.
Does Spark Travel have an API?
No public API is recorded for Spark Travel.
What industry is Spark Travel in?
Spark Travel's product category is Travel Technology SaaS. Its primary akta.pro industry code is THALAMAE, Itinerary Management & Trip Collaboration Apps, with a secondary code of THALAGAD, Online Booking Tools (OBT) & Corporate Booking UX. Its NAICS code is 56159.