Nielsen

Name

Nielsen

Legal name

כפיר נילסן ישראל (Kfir Nielsen Israel)

Website

https://nielsen.co.il

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Custom Furniture and Outdoor Kitchen Manufacturing

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Custom Architectural Woodwork and Millwork Manufacturing (337212), Wood Kitchen Cabinet and Countertop Manufacturing (33711)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Outdoor Kitchens & Built-In BBQ Islands (HSAIACAF)

akta.pro secondary industries

Outdoor Kitchens & Built-In BBQ Construction (HSAPALAE), Interior Doors (IMADAIAB), Custom Cabinet Design & Build (HSAPAIAA), Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Custom outdoor kitchens
• Aluminum entry doors
• Kitchen cabinet facades
• Interior door manufacturing
• Custom furniture manufacturing

Headquarters

HQ city

Ramla

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Outdoor Kitchen Sales: The company manufactures and sells custom-built outdoor kitchens for gardens, patios, event venues, restaurants, and cafes. Outdoor kitchens are sold as one-time purchases with custom sizing, materials, and configurations. Made-to-order basis with aluminum frame, granite porcelain cladding, and integrated appliances.
2. Entry and Interior Door Sales: Sale of aluminum-framed entry doors and interior doors. Entry doors are sold with granite porcelain cladding (LAMINAM), various hardware/locking mechanisms, and customization options. Interior doors include sliding doors, pocket doors, and standard swing doors.
3. Kitchen Facade Sales: Sale of kitchen cabinet facades/doors to other kitchen companies, furniture companies, and carpenters. Product line includes 'Harim' series (aluminum profile with various cladding materials), veneer-faced MDF, Fenix nano, and acrylic finishes.
4. Complementary Furniture: Sale of complementary furniture including aluminum shelving systems (8mm profile), glass tables, dining tables, office tables, cabinets, and storage solutions. These items complement the core door and kitchen product lines.
5. Commercial B2B Projects: Large-scale commercial furniture and door installation projects for hotels, office buildings, event venues, and commercial chains. Includes hotel room furniture, office furniture, public area doors, and branded installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Nielsen Israel designs and manufactures custom-made outdoor kitchens (aluminum frames with granite porcelain cladding and integrated COYOTE appliances), entry doors and interior doors (aluminum-framed, granite-porcelain-clad), kitchen cabinet facades in multiple material series, and complementary furniture (tables, cabinets, shelving). All products are built to customer specification in the company's Ramla factory using CNC machinery, with sales supported through a Bnei Brak showroom and direct B2B channels.

Product overview

Nielsen (כפיר נילסן ישראל) is an Israeli furniture manufacturer with 33 years of industry experience, specializing in custom-made furniture for residential and commercial interiors and exteriors. The company's core product portfolio includes: (1) Outdoor Kitchens - custom aluminum-frame kitchens with granite porcelain surfaces and integrated COYOTE appliances; (2) Entry Doors (VILLA series) - aluminum-frame doors with various cladding options including LAMINAM granite porcelain; (3) Interior Doors - including FLAT, VERONA, TORINO, and OPEN SPACE series; (4) Kitchen Facades - three main series (ויטרינות with aluminum/glass, הרים+ with aluminum profiles, and מצופה MDF-coated); and (5) Complementary Furniture - tables, cabinets, and aluminum shelving systems. The company uses advanced materials including granite porcelain from LAMINAM, EGGER surfaces, and proprietary aluminum finishing (ALU, Metalo, FOG glass, LR glass series). Products are manufactured with CNC equipment and emphasize custom design ('CUSTOM MADE') allowing customers to specify materials, colors, and configurations.

Differentiator

Problem solved

Functional benefit

Brands

• Total Design: A design philosophy combining entry doors and interior doors with carpentry work and complementary furniture using the same materials and manufacturing technologies for a cohesive look in the home.

Products and services

• Outdoor Kitchens (מטבחי חוץ) Custom-made outdoor kitchens for gardens, patios, and yards. Built with 16mm aluminum frames painted in the Nielsen color collection and clad in LAMINAM granite porcelain (12mm countertops), with integrated COYOTE appliances (gas grills, charcoal grills, cooktops, smokers) and configurable storage, drawers, and modules. Sold to homeowners, hotels, event venues, restaurants, and cafes.
• Entry Doors (דלתות כניסה) Aluminum-frame entry doors surfacing flush with the exterior wall, clad on the outside with LAMINAM granite porcelain and with customer-selected finishes on the interior. Available in VILLA series versions 1.0 through 14.0 with varied cladding options (granite porcelain, painted aluminum, glass, wood-grain aluminum) plus integrated lighting handle options and various locking mechanisms and hardware. Sold to homeowners, hotels, offices, and commercial properties.
• Interior Doors (דלתות פנים) Interior doors in multiple model lines including FLAT, VERONA, VERONA SLIDE, SERAMO, TORINO (pocket doors), CLASSIC, and OPEN SPACE. Configurable with glass inserts, granite overlays, and a range of handle options. Sold to homeowners, designers, architects, and commercial-project clients.
• Kitchen Facades (חזיתות למטבח) Kitchen cabinet facades sold across three main series: aluminum-frame Vitrinas (with glass), Harim / Harim+ (aluminum profiles with multiple cladding options), and coated MDF (Formica, veneer, Fenix nano, acrylic). Compatible with various handle styles. Supplied to kitchen companies, furniture companies, and carpenters as components or finished goods.
• Display Cabinets (ויטרינות) Display-cabinet series built from aluminum profiles with full glass inserts in SOFT, SORONA, 19, 79, COLORADO, and EVEREST configurations featuring unique Nielsen design patterns. Sold to homeowners and interior designers.
• Harim+ Kitchen Facade Series (הרים +) Kitchen facade series with 45mm aluminum profile width. Various materials (granite porcelain, Metalo painted aluminum, glass) bond to door fronts, with Luckobond lightweight aluminum panels on the back for protection. Available in diverse handle styles and electrostatic aluminum colors. Supplied to kitchen companies and carpenters.
• VILLA Series Entry Doors (סדרת VILLA) VILLA entry-door series available in versions 1.0 through 14.0, built on aluminum frames with multiple cladding choices (granite porcelain, painted aluminum, glass, wood-grain aluminum) and integrated lighting options in handles. Sold to homeowners and commercial clients.
• Coated MDF Facades (חזיתות MDF מצופה) Door series using Formica, veneer, or acrylic finishes over CDF/MDF cores, with matching edge banding or aluminum profile edges. Models include Ido (oak), Fenix series, Milenium, and K-13 edges. Sold to kitchen companies, carpenters, and homeowners.
• Complementary Furniture (ריהוט משלים) Supplementary furniture including office tables (MANAGER, ADJUST, 5:10), dining tables (MOON, ANGLE, ANGLE+), glass living-room tables (ECO, GATE, ARENA), cabinets and storage units (VERONA SLIDE, TOP 72, SLIDER 72, SLIDER VERONA, Liner system), and aluminum shelving/libraries (8mm profile, 300mm depth) developed in partnership with Domisil. Sold to homeowners, commercial offices, and commercial-project clients.
• Tables (שולחנות) Table collection including office tables (MANAGER, ADJUST, 5:10), dining-room tables (MOON, ANGLE, ANGLE+), and glass living-room tables (ECO, GATE, ARENA). Sold to homeowners and commercial offices.
• Cabinets and Storage (ארונות שידות ואחסון) Storage solutions including VERONA SLIDE, TOP 72, SLIDER 72, SLIDER VERONA, and the Liner system. Also includes aluminum libraries with 8mm profile at 300mm depth, customizable in design, painting, and material combinations, and able to incorporate brass elements and mashrabiya patterns. Sold to homeowners and commercial projects.
• Materials Catalog (חומרים) Material offerings including LAMINAM granite porcelain, ALU-series aluminum sheets with metallic painted finish, LR metallic painted glass, FOG frosted specialty glass, Metalo metallic-effect aluminum, Formica/veneer/acrylic surfaces, and electrostatic powder-coating colors. Materials are integrated into Nielsen products and made available across the catalog for customization.
• Kitchen Handles (ידיות למטבח) Aluminum handle collection including LARGO, GENTIL, GIRO, and ALTO models. Manufactured to specification and suitable for all facade types, particularly integrated refrigerator doors and cabinets. Customizable in design and color; sold as a standalone handle offering across Nielsen customers.
• Commercial Project Installations Large-scale commercial furniture and door installation projects for hotels (e.g., Crowne Plaza Jerusalem), office buildings (e.g., Big Galiloot), event venues, and commercial chains (e.g., Deli Krimim retail refreshment, Mazda Ford Tel Aviv showroom lobby, Emet Atrium public areas, TOHA public spaces). Sold as project-based contracts to enterprise clients, with design coordination and installation managed directly by Nielsen Israel.

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core, supporting and minor.

• LAMINAM (Italy)coreTechnology or IntegrationLAMINAM is an Italian manufacturer of granite porcelain slabs used by Nielsen Israel as cladding material for outdoor kitchens, kitchen facades, and entry doors. The granite porcelain is available in various finishes (ng-series and ndt-series) and provides high resistance to scratches, moisture, and UV radiation. Nielsen uses LAMINAM slabs in thicknesses of 3-5.6mm for facade applications.
• COYOTE (USA)coreTechnology or IntegrationCOYOTE is an American brand specializing in outdoor cooking appliances (gas grills, charcoal grills, smokers) that are integrated into Nielsen Israel's outdoor kitchens. The partnership enables Nielsen to offer complete outdoor cooking solutions combining its aluminum cabinet structures with COYOTE's professional-grade grilling and smoking equipment.
• EGGERsupportingTechnology or IntegrationEGGER supplies wood-based materials (formica, veneer, acrylic) used by Nielsen Israel in kitchen facade manufacturing. These materials are applied to MDF/CDF cores for interior kitchen door facades.
• DomisilminorStrategic or Co-development PartnerDomisil is mentioned in connection with Nielsen's complementary furniture line (specifically aluminum shelving systems), indicating a collaborative supplier relationship for furniture components.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Steel Cucine: Italian manufacturer of stainless-steel and metal kitchens and outdoor units. Closely comparable to Nielsen on metal/aluminum kitchen construction, premium positioning, and integrated appliance offerings.
• NewAge Products: Manufacturer of outdoor kitchen cabinets, indoor cabinetry, and garage storage. Directly comparable on outdoor-kitchen cabinet category though positioned more toward mass-market than Nielsen's custom premium tier.
• Brown Jordan Outdoor Kitchens: Premium outdoor kitchen brand built on weather-resistant modular cabinetry for residential and hospitality use. Closely comparable to Nielsen's aluminum-bodied outdoor kitchens with integrated grills and storage.
• Kalamazoo Outdoor Gourmet: US maker of premium outdoor kitchen equipment (grills, pizza ovens, cabinetry). Comparable to Nielsen on integrated outdoor-cooking-plus-cabinetry solutions for residential and hospitality buyers.
• Danver Outdoor Kitchens: US manufacturer of premium stainless steel outdoor kitchen cabinetry and islands. Direct peer to Nielsen's custom aluminum outdoor kitchens — comparable on product category, premium positioning, and integrated outdoor-cooking solutions.

Broad incumbents

• Poliform: Italian premium furniture, kitchen, and door systems maker with global showrooms. Comparable to Nielsen on premium custom kitchens and interior doors, though operates at much larger scale and broader portfolio.
• Caesarstone: Israeli-headquartered engineered stone/porcelain countertop manufacturer. Comparable on premium surfacing used in kitchens and outdoor applications; Israel-based like Nielsen, though focused on surfaces rather than full kitchens/doors.
• Scavolini: Major Italian kitchen manufacturer with global distribution. Comparable to Nielsen's kitchen-facade and custom-kitchen offering, though Scavolini is far larger, more standardized, and serves a broader price/market range.

Emerging players

• RTA Outdoor Living: US outdoor kitchen and patio enclosure maker. Comparable to Nielsen on outdoor kitchen category and weather-resistant construction, though more standardized/modular versus Nielsen's fully bespoke model.
• Napoleon Grills: Canadian outdoor cooking appliance brand with growing outdoor-kitchen island/cabinetry lines. Comparable to Nielsen on integrated outdoor-cooking offerings, though Napoleon's kitchen cabinetry is a newer extension of its core appliance business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pg/Nielsen.Design/photos/?ref=page_internal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nielsen