What FRETRON does

Fretron Technologies Pvt. Ltd. is a Gurugram-headquartered, cloud-based AI-powered Transportation Management System (TMS) platform purpose-built for Indian manufacturing logistics. Founded in 2017 by logistics professionals including ex-CJ Darcl operator Puneet Agarwal (CEO) and IIT alumnus Sunil Dhaker (CTO), the platform unifies freight procurement, dispatch planning, in-plant logistics, real-time tracking, and freight accounting on a single system with multi-modal coverage across road, rail, ocean, and air. The platform serves over 100 enterprise clients across verticals including steel & metals (Tata Steel, JSW, Jindal Steel, JSP), cement (Shree Cement, Nuvoco Vistas, Birla Corporation, Welspun), automotive (Exide), FMCG/retail (VMart), chemicals & oil/gas, EPC, and LSP/3PL (CJ Darcl, DHTC).

The technology stack centers on a core TMS platform augmented by eight modules — Automated Dispatch Planner, Collaborative Execution, Live Control Tower, AI Supply Chain Analytics, Plant Logistics Automation, Freight Procurement, Freight Accounting, and EXIM & Cross-Border — with differentiating components including the proprietary MoveAsOne customization framework, an 87 Value Levers optimization catalog, a Decision Intelligence Engine that captures logistics decision context over time, digital-twin what-if simulation, and integrations into SAP, Oracle, Infor, Tally, WMS, CRM, and Indian government systems (E-way Bill, FASTag, Vahan, Sarathi, FOIS).

Fretron operates a sales-led enterprise go-to-market targeting Indian mid-market manufacturers with 100-500 daily shipments across multiple plants, with personalized demos, 6-8 week guided implementation, and transaction-based pricing scaled to shipment volume. The company is bootstrapped with reported ARR of $8.5M, a $25.4M valuation as of 2025, and 77 employees; in 2025 it added the IndiaMart financial partnership and launched new modules and research positioning it for the next growth stage.

Name

FRETRON

Legal name

Fretron Technologies Pvt. Ltd.

Website

https://fretron.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Fretron is a Gurugram-based, cloud-native AI-powered Transportation Management System serving 100+ Indian manufacturing enterprises across steel, cement, automotive, FMCG, and chemicals with multi-modal dispatch planning, real-time tracking, and freight accounting on a unified platform.

Ownership category

akta.pro rank

Product category

Transportation Management Software

NAICS

Other Communications Equipment Manufacturing (334290), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Misc Industrial & Commercial Machinery & Equipment (3590), Computer Terminals (3575)

akta.pro primary industry

Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC)

akta.pro secondary industry

Parcel & Multi-Carrier Shipping TMS (TLAEAAAG)

Keywords

• Transportation management system
• Freight procurement software
• Logistics optimization platform
• Supply chain analytics
• Dispatch planning software

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. TMS Platform Subscription: Transaction-based pricing model that scales with shipment volume. Pricing varies based on specific solutions and modules chosen. Customized packages to fit business needs. Contact sales for detailed quotes.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Fretron is a cloud-based, AI-powered Transportation Management System (TMS) platform built for Indian manufacturing logistics. The platform unifies freight procurement, dispatch planning, in-plant operations, real-time GPS-based tracking, and freight accounting on a single system of record, supporting multi-modal freight across road, rail, ocean, and air.

Product overview

Fretron is a cloud-based, AI-powered transportation management system (TMS) platform designed specifically for Indian manufacturing logistics. The platform operates as a unified system-of-record connecting shippers, carriers, plants, warehouses, fleet/drivers, and customers across the logistics chain. The core Fretron TMS Platform serves as the central hub, supplemented by eight integrated modules: Automated Dispatch Planner (AI-enabled load planning and route optimization), Collaborative Execution (freight procurement and vendor management), Live Control Tower (real-time GPS tracking and incident management), AI Supply Chain Analytics (natural language query and KPI dashboards), Plant Logistics Automation (yard, gate, and loading bay management), Freight Procurement (RFQ and spot bidding), Freight Accounting (invoicing and reconciliation), and EXIM & Cross-Border (international logistics). The platform also offers supporting intellectual property including the 87 Value Levers Framework for logistics optimization and industry-specific research reports.

Differentiator

Problem solved

Functional benefit

Products and services

• Fretron TMS Platform India's most comprehensive cloud-based transportation management system platform for manufacturing logistics, covering freight procurement, dispatch planning, in-plant operations, real-time tracking, and freight accounting on a unified system that connects shippers, carriers, plants, warehouses, fleet, and customers.
• Automated Dispatch Planner AI-enabled load planning, route optimization, and mode selection solution that determines optimal vehicle loading, routing sequences, and transportation modes for manufacturing dispatch operations.
• Collaborative Execution Load dispatch, spot bidding, auto indent, and vendor collaboration solution enabling automated freight procurement workflows and carrier engagement for transportation scheduling.
• Live Control Tower GPS-enabled shipment tracking, incident management, and route deviation tracking solution providing real-time visibility across the entire logistics operation.
• AI Supply Chain Analytics AI-powered analytics solution with natural language query capabilities through AI agents and custom KPI dashboards for monitoring logistics performance and cost drivers.
• Plant Logistics Automation Yard management, gate automation, and loading bay scheduling solution automating the complete yard-in to plant-out journey with full visibility and control.
• Freight Procurement Automated RFQ and WhatsApp-based spot bidding solution for competitive freight rate sourcing and optimal carrier selection for transportation contracts.
• Freight Accounting Automated freight invoicing and reconciliation solution preventing overpayments through automated matching of invoices against contracts and delivery confirmations.
• EXIM & Cross-Border Multi-modal logistics solution with cross-border orchestration capabilities for managing international freight operations including customs and regulatory compliance.

Quantifiable outcome

• 7% freight cost reduction
• +5 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability10 records

Feature7 records

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Locus: AI-driven logistics orchestration platform providing dispatch planning, route optimization, and control-tower capabilities to Indian and global enterprises — a direct head-to-head competitor to Fretron's core TMS modules.
• Shipsy: India-headquartered AI-powered logistics and supply chain platform offering TMS, fleet management, and visibility — directly comparable to Fretron's product scope and target mid-market Indian manufacturers.
• FleetX: Indian fleet and transport management platform offering GPS tracking, dispatch, and TMS-style capabilities to logistics operators and shippers — competes with Fretron's Live Control Tower and dispatch modules.
• Loginext: Cloud-based delivery and logistics management platform serving Indian enterprises across dispatch, tracking, and analytics — overlaps with Fretron's control tower, dispatch planning, and analytics modules.
• FarEye: India-based delivery management and logistics orchestration platform serving manufacturers, 3PLs, and retailers with dispatch, tracking, and visibility — overlapping directly with Fretron's mid-market manufacturing focus.
• Traqo: India-based TMS offering covering dispatch planning, tracking, and freight management for shippers and logistics providers — directly competitive with Fretron's mid-market enterprise sales motion.
• SuperProcure: India-focused logistics tech platform specializing in freight procurement, rate management, and TMS for shippers — overlapping with Fretron's freight procurement, freight accounting, and broader TMS.

Broad incumbents

• Blue Yonder (formerly JDA): Global supply chain planning and execution vendor offering TMS as part of a broader platform — broad incumbent competing for large Indian manufacturers and LSPs seeking end-to-end supply chain suites.
• Oracle Transportation Management (OTM): Global, large-enterprise TMS incumbent part of Oracle's broader SCM suite — competes with Fretron at the high end of the Indian manufacturing market and on ERP-integrated logistics.
• SAP Transportation Management (SAP TM): SAP's enterprise TMS tightly integrated with its ERP — competes with Fretron for SAP-using Indian manufacturers and represents both a partner (Fretron integrates with SAP) and a competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/FretronLtd
• LinkedInlinkedin.com/company/fretron

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRETRON