What SuperProcure does

SuperProcure (legally Truckhall Private Limited) is a Kolkata-headquartered SaaS company that builds an Intelligent Logistics Management System (ILMS) / Transport Management System (TMS) for Indian manufacturing and infrastructure enterprises. Founded in 2017, the platform unifies six core modules — SP Freight Sourcing (a reverse-auction vehicle sourcing engine), SP Indent Allocation (rule-based automated vendor allocation), SP In-plant Logistics (IoT-driven plant operations), SP Shipment Tracking (GPS/SIM + ULIP integration), SP Proof of Delivery (SKU-wise e-POD) and SP Freight Accounting (automated reconciliation with SAP AutoMIRO) — and layers add-on offerings such as a Dedicated Fleet Command Center, the SP Indian Freight Index market intelligence product, and Verify Truck/Driver/Fastag compliance tools.

The product is built on AWS infrastructure with native integrations into SAP for ERP-side automation and into Indian government logistics APIs (ULIP, Vahan, Sarathi, FASTag) for compliance and tracking. SuperProcure operates a two-sided logistics marketplace connecting 300+ shipper enterprises — including 40+ Fortune 500 companies such as Havells, Tata group entities, ITC, Godrej, Aditya Birla and Afcons — to a network of 15,000+ verified transporters across India.

The business model is enterprise SaaS, with quote-based, multi-year subscription contracts (gated behind a 'Book A Demo' sales motion) on top of which professional services and customer-specific 'Other Agreements' cover onboarding, integration and customization. Go-to-market is enterprise field sales in India across verticals such as FMCG, FMEG, metals, pipes, chemicals, cement, agrochemicals, footwear and EPC infrastructure, supplemented by content-led demand generation (case studies, blogs, CII co-branded certification courses) and ratings-and-reviews presence on Gartner Peer Insights, G2, Capterra and SoftwareSuggest. The company is privately held and venture-backed, with Caret Capital (April 2024, undisclosed) and Pentathlon Ventures (Feb 2026, ₹14 crore / ~$1.6M) as disclosed institutional investors; capital from the latter is earmarked to deepen AI integration and accelerate enterprise GTM expansion.

Name

SuperProcure

Legal name

Truckhall Private Limited

Website

https://superprocure.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

SuperProcure is a Kolkata-based SaaS company that sells an end-to-end Transport Management System (ILMS) to Indian manufacturing and infrastructure enterprises, connecting 300+ shippers — including 40+ Fortune 500 customers — with 15,000+ transporters through modules for freight sourcing, indenting, in-plant logistics, tracking, e-POD and freight accounting.

Ownership category

akta.pro rank

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (ILMS Platform): Recurring subscription revenue from licensing the multi-module Intelligent Logistics Management System (Freight Sourcing, Indent Allocation, In-plant Logistics, Shipment Tracking, Proof of Delivery, Freight Accounting) to enterprises. Sold as a SaaS-based Transport Management System; pricing is demo/quote-based and not publicly listed.
2. Module-based Add-ons & Enterprise Expansion: Land-and-expand motion selling modular add-ons (Dedicated Fleet Command Center, Indian Freight Index, Verify Truck/Driver/Fastag compliance tools, SAP integration/AutoMIRO) on top of the core TMS subscription to broaden account footprint across multi-site enterprises.
3. Marketplace Intelligence & Freight Index Data: Freight benchmarking data (SP Indian Freight Index) and market intelligence products delivered via the platform, monetized as part of subscription or as premium intelligence services.
4. Professional / Implementation Services: Service charges and Other Agreements governing onboarding, customization, integration (e.g., SAP, ULIP) and ongoing support, paid under customer-specific statements of work on top of the subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

SuperProcure (operated by Truckhall Private Limited) sells a cloud-native, multi-tenant SaaS Intelligent Logistics Management System (ILMS) / Transport Management System (TMS) for shippers. The platform unifies digital freight sourcing via reverse auction, rule-based vendor allocation, IoT-driven in-plant logistics, GPS/SIM plus ULIP-based shipment tracking, electronic proof of delivery, automated freight accounting and SAP AutoMIRO integration. It is sold to Indian manufacturing, FMCG, FMEG, chemicals, metals, EPC, infrastructure and agribusiness enterprises on a subscription basis.

Product overview

SuperProcure (operated by Truckhall Private Limited) is a SaaS-based Intelligent Logistics Management System (ILMS) / Transport Management System (TMS) platform built as a core platform with modular, enterprise-grade solutions for manufacturing and infrastructure companies. Its flagship core modules — SP Freight Sourcing (digital reverse-auction vehicle sourcing), SP Indent Allocation (rule-based vendor allocation), SP In-plant Logistics (IoT-driven plant operations), SP Shipment Tracking (ULIP/GPS/SIM-based tracking), SP Proof of Delivery (electronic POD), and SP Freight Accounting (automated invoicing/reconciliation) — work together as the unified ILMS to digitize freight sourcing, placement, in-plant movement, tracking, delivery documentation and accounting. Around these, the platform layers add-on offerings such as the Dedicated Fleet Command Center, the SP Indian Freight Index market intelligence tool, and compliance add-ons Verify Truck (Vahan), Verify Driver (Sarathi), and Fastag toll validation. The platform currently serves 265+ enterprises including 30+ Fortune 500 companies across India through a network of 15,000+ transporters, and is offered with a companion mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• SP TMS Platform: SuperProcure's flagship Transport Management System (TMS) / Intelligent Logistics Management System (ILMS) platform branded as 'SP TMS' on the company website.
• SP Indian Freight Index
• Dedicated Fleet Command Center

Products and services

• ILMS (Intelligent Logistics Management System) Unified cloud-native platform that orchestrates SuperProcure's SP modules and provides cross-functional data synchronization, real-time analytics, configurable user-access controls, unified control tower, vendor collaboration, and integration with existing enterprise tech stacks for shippers.
• SP Freight Sourcing Standardized, uniform digital vehicle sourcing module featuring reverse-auction-based spot bidding that increases vendor participation, secures vehicles at best freight rates, and provides real-time visibility with live ETA updates across geographies. For shippers running spot freight procurement.
• SP Indent Allocation Rule-based automated vendor allocation module that reassigns vehicles in case of non-placements or no-shows, surfaces data insights on reasons for price escalations due to risk purchases, and applies auto-debits on penalties to ensure adherence to SLAs.
• SP In-plant Logistics IoT-driven holistic one-window control tower for in-plant logistics that monitors tender movement from entry to dispatch, provides end-to-end visibility, prevents operational repetitiveness, and improves vehicle turnaround time.
• SP Shipment Tracking Real-time GPS/SIM-based shipment tracking module that integrates data from India's ULIP APIs to deliver insights into vehicle location, status and movements across geographies with instant alerts on regulatory compliances.
• SP Proof of Delivery Electronic proof of delivery module providing SKU-wise dealer verification of PODs with accurate delivered-goods details to enable real-time incident management, grievance redressals, faster freight bill processing, and improved customer experience.
• SP Freight Accounting Automated freight reconciliation and approval platform that ensures seamless execution of SLAs, prevents financial losses and audit gaps arising from errors, disputes or lack of penalty justification clarity.
• Dedicated Fleet Command Center Command center module designed to reduce operations cost through maximised resource utilisation for shippers' dedicated fleets.
• SP Indian Freight Index Benchmarking tool that surfaces real-time freight rate cost trends across India by region, distance and vehicle type using live carrier data.
• Verify Truck (Vahan) Compliance verification tool that instantly checks truck details against official Vahan government data to ensure validity, ownership and roadworthiness before trip loading.
• Verify Driver (Sarathi) Driver authentication tool that verifies driver licenses via Sarathi to confirm identity, license class and compliance in seconds.
• Fastag Toll readiness validation tool that checks Fastag status via real-time compliance verification to ensure toll readiness and avoid trip delays.
• SuperProcure Mobile App Companion mobile application available on Google Play and Apple App Store for on-the-go access to SuperProcure logistics workflows for shippers and transporters.

Quantifiable outcome

• Up to 15% reduction in logistics expenses for enterprises
• +11 more outcomes

Named customers29 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature8 records

Partnerships

13 partnerships are on record, tiered core incubator / co-development partner, critical infrastructure provider, flagship erp integration partner, standard productivity sub-processor, standard development sub-processor, standard hr/payroll sub-processor, standard support sub-processor, standard hr sub-processor, strategic government data integration, strategic compliance integrations and industry gtm and certification partner.

• IIM Calcutta Innovation Park (IIMCIP)core incubator / co-development partnerStrategic or Co-development Partner · 25 February 2026Incubated at IIM Calcutta Innovation Park; the platform is publicly described as an 'Intelligent Logistics Management System (ILMS) platform incubated at IIM Calcutta Innovation Park', establishing an institutional co-development and go-to-market partnership.
• Amazon Web Services (AWS)critical infrastructure providerTechnology or IntegrationListed as a Tier-1 sub-processor running the production environment, including application and databases, in India. Data Processing Addendum confirms AWS data centers with multi-AZ resiliency, HTTPS encryption, and central authentication.
• SAPflagship erp integration partnerTechnology or IntegrationDeep bi-directional integration with SAP enabling AutoMIRO, e-POD sync, SKU-wise processing and freight bill automation. Featured in the Anmol Industries case study where SuperProcure 'Super-powers SAP' as a multi-enterprise TMS.
• Google Workspacestandard productivity sub-processorTechnology or IntegrationSub-processor providing email services to Truckhall Private Limited.
• Atlassianstandard productivity sub-processorTechnology or IntegrationSub-processor providing work management tooling (Jira/Confluence-style) for internal operations.
• Bitbucketstandard development sub-processorTechnology or IntegrationSub-processor providing code version control for SuperProcure engineering.
• Slackstandard productivity sub-processorTechnology or IntegrationSub-processor providing internal team messaging.
• Kekastandard hr/payroll sub-processorTechnology or IntegrationSub-processor providing HR & payroll operations.
• Freshservicestandard support sub-processorTechnology or IntegrationSub-processor providing ticketing and customer support tooling.
• Freshteamstandard hr sub-processorTechnology or IntegrationSub-processor supporting HR recruitment workflows.
• ULIP (Unified Logistics Interface Platform, Government of India)strategic government data integrationTechnology or IntegrationIntegrated with India's ULIP APIs for real-time tracking, ETA, and regulatory compliance data inside SP Shipment Tracking. ULIP recognition badge also displayed on the Awards page.
• FASTag / Vahan / Sarathi (Government of India)strategic compliance integrationsTechnology or IntegrationNative integrations for Fastag status validation, Verify Truck (Vahan) and Verify Driver (Sarathi) license authentication, embedded directly in the SuperProcure platform.
• Confederation of Indian Industry (CII)industry gtm and certification partnerGTM or Marketing PartnerCo-delivers the 'CII-TMPRO Online Logistics TMS Course' certification program, and CII awards are featured on the Awards page — providing industry co-branding, lead generation and training reach.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Blue Yonder (formerly JDA Software): Global supply chain and TMS incumbent with a broad transportation management suite used by large manufacturers worldwide. Comparable to SuperProcure in TMS functionality and manufacturing vertical focus, but as a much larger global player offering supply chain planning, WMS, and TMS as part of a wider portfolio rather than specializing in Indian freight sourcing.
• Manhattan Associates: Global supply chain and omnichannel commerce software provider with Manhattan Active TMS as part of its broader WMS-led portfolio. Comparable to SuperProcure in TMS category presence and enterprise manufacturing customers, but operates as a global incumbent across multiple supply chain domains rather than focusing on India-specific freight sourcing.
• Blackbuck (BlackBuck): India's largest trucking marketplace connecting shippers with truck operators, with growing software and fintech offerings for fleet owners. Comparable to SuperProcure in Indian freight ecosystem and transporter base, but BlackBuck is primarily a marketplace and fintech player rather than a TMS software vendor.

Direct peers

• FarEye: India-headquartered delivery and shipment management SaaS platform serving enterprise shippers with real-time tracking, vendor allocation, and proof of delivery. Directly comparable to SuperProcure in target customers (large Indian enterprises) and core functionality (logistics workflow automation), though FarEye leans more toward last-mile delivery while SuperProcure is heavier on multi-modal freight sourcing and in-plant logistics.
• Eka Software Solutions: Bangalore-based commodity management and supply chain platform with logistics and freight procurement modules used by Indian and global enterprises. Comparable to SuperProcure in enterprise supply chain SaaS, freight sourcing, and multi-vertical GTM across manufacturing and commodities trading.
• Loginext Solutions: Mumbai-based delivery management and logistics SaaS platform used by enterprises across FMCG, e-commerce, and manufacturing for shipment tracking, dispatch automation, and proof of delivery. Comparable to SuperProcure in enterprise India GTM and delivery-execution focus, with overlapping modules around tracking, POD, and route optimization.
• Shipsy: Gurgaon-based logistics SaaS platform providing shipment management, vendor allocation, tracking, and freight procurement for enterprises. Closely comparable to SuperProcure in target customers (Indian manufacturing, FMCG, retail) and end-to-end logistics workflow modules, and is a direct competitor in the Indian enterprise TMS space.
• Freight Tiger: India-based freight procurement and logistics visibility platform serving large shippers with contract management, freight bidding, and tracking. Directly comparable to SuperProcure's freight sourcing and contract auction capabilities, with a similar enterprise manufacturing focus.
• Locus: Bangalore-based logistics optimization platform offering route planning, dispatch automation, and shipment tracking for enterprises. Directly comparable to SuperProcure in AI-driven logistics execution for large Indian enterprises, with overlapping customers in FMCG and manufacturing verticals.

Emerging players

• Fleetx.io: Gurgaon-based fleet management and logistics intelligence platform offering vehicle tracking, dispatch, and analytics for Indian enterprises. Comparable to SuperProcure in in-plant logistics and shipment tracking modules, with stronger fleet telematics emphasis and a smaller enterprise footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/superprocure
• YouTubeyoutube.com/@superprocure2588
• Facebookfacebook.com/SuperProcure
• LinkedInlinkedin.com/company/superprocure

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperProcure