What VIP Soap Products does

V.I.P. Soap Products Ltd. is a privately held Canadian manufacturer of plant-based, biodegradable household cleaning products, founded in 1951 in Vancouver, British Columbia, and headquartered at 32859 Mission Way, Mission, BC. The company operates a vertically integrated manufacturing campus spanning 8 acres with 150,000+ square feet of building space, including an in-house bottle blowing facility for PET and HDPE containers, fully integrated liquid and powder production lines, computerized mixing, and 100% digital traceability. Its core technology is plant-based surfactant chemistry drawing on coconut oil, palm kernel oil, soybean oil, corn, and essential minerals combined with enzyme systems, with all performance claims validated against ASTM-standard testing methods through in-house R&D and quality control labs staffed by PhD-level chemists.

The company sells a portfolio of four brands — V.I.P. (core household cleaners), Granny's (value-oriented laundry and dish), Echoclean (PETA and Leaping Bunny certified, HE-machine compatible), and Leaf & Mineral (premium plant-based laundry and dish) — through Canadian health and grocery retailers (Choices Market, Natures Fare, Famous Foods, Independent Island, Sobeys) and, since Q3 2025, US health food stores such as Greens Nutrition in Northern California. Revenue is generated through branded retail sales, private label/contract manufacturing for retailers and brands, and exports to 7+ countries via the Port of Vancouver. The company also holds a government-approved hand sanitizer product (NPN 80098530) and operates a direct e-commerce storefront currently under construction. CEO Rod Terry leads the organization, which has 51–100 employees and no disclosed external funding.

Name

VIP Soap Products

Legal name

V.I.P. SOAP PRODUCTS LTD.

Website

https://vipsoap.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

51–100 employees

Short description

VIP Soap Products is a privately held Canadian manufacturer, founded in 1951, of plant-based and biodegradable laundry, dish, and household cleaning products sold under the V.I.P., Granny's, Echoclean, and Leaf & Mineral brands through Canadian and US retailers, private label contracts, and exports.

Ownership category

akta.pro rank

Product category

Household Cleaning Products

NAICS

Soap and Other Detergent Manufacturing (325611), Soap and Cleaning Compound Manufacturing (32561), Toilet Preparation Manufacturing (32562)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives) (CRADAKAA)

akta.pro secondary industry

Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)

Keywords

• Plant-based cleaning products
• Laundry detergents
• Dish soaps
• Private label manufacturing
• Eco-friendly cleaners

Headquarters

HQ city

Mission

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Consumer Products: VIP Soap Products generates revenue through branded cleaning product lines including V.I.P., Granny's, and Echoclean brands sold through retail channels and e-commerce platforms. Products include laundry detergents, dish soaps, all-purpose cleaners, and hand soaps in various sizes and formulations.
2. Leaf & Mineral Premium Brand: Premium eco-friendly brand positioned in the growing eco-friendly laundry detergent market, generating revenue through plant-based cleaning products with competitive performance positioning.
3. Private Label Manufacturing: Full-service private label manufacturing offering custom formulation, packaging design, and production capabilities for liquid and powder cleaning products. Services include product capabilities, R&D, innovation and packaging, and facility and logistics services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

VIP Soap Products manufactures and sells plant-based, biodegradable laundry detergents, dish soaps, all-purpose cleaners, and personal care products under four owned brands (V.I.P., Granny's, Echoclean, Leaf & Mineral) through retail and e-commerce channels. The company also provides full-service private label manufacturing, including custom formulation, R&D, packaging design, and production for retailers and brand owners.

Product overview

VIP Soap Products is a cleaning products manufacturer founded in 1951 in Vancouver, BC, offering a portfolio of four distinct brands: V.I.P. (core brand offering environmentally friendly household cleaners including laundry detergents and dish soaps), Granny's (value-oriented cleaning products), Leaf & Mineral (eco-friendly plant-based cleaning brand with surfactants derived from natural sources), and Echoclean (PETA-certified plant-based brand safe for HE machines). The company also provides private label manufacturing services. The product portfolio spans laundry care (liquid and powdered detergents in various sizes and formulations including hypo-allergenic options), kitchen care (dish soaps, automatic dishwasher detergents), home care (disinfectants, all-purpose cleaners), and personal care (hand soaps). The company operates manufacturing facilities with integrated liquid and powder production lines, in-house R&D labs, and bottle blowing capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• V.I.P. Core household cleaning product brand offering hypo-allergenic laundry detergents, dish soaps, and all-purpose cleaners.
• Granny's
• Echoclean
• Leaf & Mineral

Products and services

• V.I.P. Brand Products Core brand offering environmentally friendly laundry detergents (liquid and powder, including hypo-allergenic variants), dish soaps in multiple scents (Cucumber Melon, Green Apple, Ruby Red Grapefruit, Tangerine Dream, Lemon Fresh), all-purpose cleaners, disinfectants, and hand soaps for household consumers.
• Granny's Brand Products

Quantifiable outcome

• Over 74 years of continuous operation in cleaning products industry since 1951
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Better Life: Naturally-derived, non-toxic cleaning products brand spanning laundry, dish, and all-purpose cleaners. Comparable as a smaller-scale plant-based cleaning brand competing for the same health-and-wellness and grocery shelf space.
• Ecover: European plant-based cleaning and laundry products manufacturer. Comparable as a heritage (founded 1979) eco-cleaning brand with vertical manufacturing capability and global distribution across laundry, dish, and household cleaning categories.
• Biokleen: Plant-based, biodegradable cleaning products manufacturer. Comparable as a smaller eco-cleaning manufacturer with concentrated laundry and dish product lines and natural / health-channel retail distribution.
• Seventh Generation: Plant-based household cleaning and laundry products brand (Unilever subsidiary). Directly comparable as a category leader in eco-friendly detergents, dish soaps, and all-purpose cleaners with comparable plant-based formulation positioning and retailer distribution model.
• Method Products: Plant-based, biodegradable cleaning products brand now part of the Ecover portfolio. Comparable as a design-forward eco-cleaning brand selling dish soap, laundry detergent, and all-purpose cleaners through grocery and mass retail channels.
• Puracy: Plant-based, natural cleaning and personal care products brand. Comparable as a multi-SKU eco-cleaning line spanning laundry, dish, and household cleaning sold through DTC and natural-product retail channels.
• Mrs. Meyer's Clean Day: Plant-derived cleaning products brand owned by SC Johnson. Comparable as a multi-SKU eco-cleaning line spanning laundry, dish, and all-purpose cleaners with broad grocery and mass channel distribution.

Broad incumbents

• The Clorox Company: Major US household cleaning products manufacturer. Comparable as a broad incumbent in laundry, dish, and surface cleaning that competes across conventional and (via Green Works) eco-friendly segments for the same retailer shelf space.
• Henkel: Global consumer and industrial products company with major laundry and home care brands (Persil, all, Purex). Comparable as a broad incumbent whose laundry detergent scale and retailer relationships set the competitive benchmark for plant-based entrants.
• SC Johnson: Major privately held household products manufacturer (parent of Mrs. Meyer's). Comparable as a broad incumbent in cleaning products with the scale, trade relationships, and marketing budgets that any sub-100-employee eco-cleaning manufacturer must contend against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vipsoapproducts
• Facebookfacebook.com/VIPSoapProducts
• Instagraminstagram.com/vipsoapproducts/?hl=en
• LinkedInlinkedin.com/company/vip-soap-products-ltd.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIP Soap Products