Liberty Reverse Mortgage
Liberty Reverse Mortgage was a reverse mortgage originator and servicer (sub-brand of Onity Mortgage Corporation, a unit of publicly-traded Onity Group Inc.) serving US homeowners aged 62 and older seeking to convert home equity into cash. The brand was discontinued effective March 23, 2026.
- Company typePublic
- Founded2004
- HeadquartersRancho Cordova, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Liberty Reverse Mortgage does
Liberty Reverse Mortgage is a reverse mortgage originator and servicer that operated as a sub-brand under Onity Mortgage Corporation (formerly PHH Mortgage Corporation, NMLS ID #2726), itself a subsidiary of the publicly-traded non-bank financial services firm Onity Group Inc. Founded in 2004 and incorporated in Mt Laurel Township, New Jersey, the company targeted US homeowners aged 62 and older seeking to convert home equity into tax-free cash without monthly mortgage payments and without surrendering property ownership. Its core technology is a reverse mortgage lending and servicing platform that combined a phone-based loan origination channel with an online servicing portal at reverse.mortgagequestions.com for existing borrowers.
The business model operates on two revenue streams: volume-based transaction fees on reverse mortgage originations and recurring servicing fees tied to the unpaid principal balance of the serviced book. In Q3 2025, the parent Onity Group reported $12 billion in total originations volume (a 39% year-over-year increase) and $18 million in net income, with servicing profitability contributing to improved financial performance. The single primary customer segment is senior homeowners, addressed through a horizontal, persona-based go-to-market approach focused on retirement-income and home-equity-utilization pain points.
The most recent corporate actions materially reshape the entity: PHH Mortgage was rebranded to Onity Mortgage on October 28, 2025, and the Liberty Reverse Mortgage and Reverse Mortgage Guides websites were discontinued effective March 23, 2026, with reverse mortgage servicing continuing under the Onity Mortgage identity. Onity Group also elected not to renew subservicing agreements with Rithm Capital, removing approximately 10% of its servicing UPB from third-party subservicing. The Liberty Reverse Mortgage brand no longer operates as a distinct acquisition channel, though reverse mortgage origination and servicing activity persists within the Onity Mortgage franchise.
Liberty Reverse Mortgage firmographics
Firmographics- Name
- Liberty Reverse Mortgage
- Legal name
- Onity Mortgage Corporation
- Website
- https://libertyreverse.com
- Company type
- Public
- Founded year
- 2004
- Operating status
- Closed
- Headcount range
- 251–500 employees
- Short description
- Liberty Reverse Mortgage was a reverse mortgage originator and servicer (sub-brand of Onity Mortgage Corporation, a unit of publicly-traded Onity Group Inc.) serving US homeowners aged 62 and older seeking to convert home equity into cash. The brand was discontinued effective March 23, 2026.
- Ownership category
- akta.pro rank
Liberty Reverse Mortgage industry classification
Industry- Product category
- Reverse Mortgage Lending
- NAICS
- Real Estate Credit (522292)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Reverse Mortgage Origination (HECM & Proprietary) (FSALAIAA)
Keywords
Where Liberty Reverse Mortgage is headquartered
LocationHeadquarters
- HQ city
- Rancho Cordova
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Liberty Reverse Mortgage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Mortgage Origination: Reverse mortgage origination generating volume-based revenue. Q3 2025 saw 39% increase in originations volume to $12 billion.
- Mortgage Servicing: Mortgage servicing operations including servicing unpaid principal balance (UPB). Servicing profitability contributed to improved financial performance.
Distribution channels2 records
Marketing channels2 records
Liberty Reverse Mortgage product offering
Product offeringCore offering
Liberty Reverse Mortgage originates and services reverse mortgage loans, primarily Home Equity Conversion Mortgages (HECMs), that allow homeowners aged 62 and older to convert home equity into cash via lump sums, lines of credit, or monthly payments. The company operates both the origination front-end and the loan servicing back-end, providing full lifecycle support for senior borrowers. It functions as a brand under Onity Group Inc. (formerly PHH Mortgage Corporation).
Product overview
Onity Group operates as a non-bank financial services firm offering mortgage servicing and origination solutions through its two primary brands: PHH Mortgage (now Onity Mortgage) and Liberty Reverse Mortgage. Liberty Reverse Mortgage focuses on reverse mortgage products for seniors, while PHH Mortgage handles traditional forward mortgage servicing and originations. Effective March 23, 2026, the Liberty Reverse Mortgage and Reverse Mortgage Guides websites are being discontinued.
Differentiator
Problem solved
Functional benefit
Products and services
- Reverse Mortgage Loans (HECM Origination) Origination of Home Equity Conversion Mortgages (HECMs) and other reverse mortgage products for U.S. homeowners aged 62 and older. The product converts home equity into loan proceeds distributed as a lump sum, line of credit, or monthly tenure payments, allowing the borrower to retain ownership and continue living in the home.
- Reverse Mortgage Loan Servicing
Companies that use Liberty Reverse Mortgage
Customer profileSegments1 record
Ideal customer profiles1 record
Liberty Reverse Mortgage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Liberty Reverse Mortgage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rithm CapitalminorRithm Capital was a subservicing partner for Liberty Reverse Mortgage/Onity Mortgage. Onity Group has decided not to renew the subservicing agreements with Rithm Capital, affecting approximately 10% of its servicing unpaid principal balance (UPB). This is a reduction of partnership rather than a new alliance.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Liberty Reverse Mortgage competitors and assessment
Company assessmentBroad incumbents
- Wells Fargo Home Mortgage: Major bank mortgage originator and servicer that previously offered HECM reverse mortgages. While it has scaled back reverse products, it remains a comparable reference for the broader mortgage servicing and origination platform that Liberty Reverse operates within as a non-bank brand.
- One Reverse Mortgage (Rocket Mortgage Reverse): Reverse mortgage brand owned by Rocket Companies, combining a specialized reverse offering with Rocket's broad mortgage origination platform. Comparable in reverse mortgage product offering, with materially larger scale and broader distribution than Liberty.
Direct peers
- Reverse Mortgage Funding (RMF): U.S. reverse mortgage lender and servicer offering HECM and proprietary products to senior homeowners. Direct overlap with Liberty in product, customer, and retail/wholesale distribution despite prior operational challenges.
- American Advisors Group (AAG): One of the largest U.S. reverse mortgage lenders, focused exclusively on HECM and proprietary reverse products for senior homeowners. Direct overlap with Liberty Reverse in product, customer (62+), and direct-to-consumer distribution model.
- Open Mortgage: Non-bank lender with a significant reverse mortgage division providing HECM and proprietary products via retail and wholesale channels. Direct competitor to Liberty in product, target customer, and channel strategy.
- Finance of America Reverse (FOA Reverse): Major U.S. reverse mortgage originator and servicer serving senior homeowners with HECM and proprietary products. Direct competitor to Liberty Reverse in origination volume, servicing scale, and retail/wholesale channels.
- Longbridge Financial: Reverse mortgage lender offering HECM and proprietary reverse mortgage products with a strong direct-to-consumer and wholesale platform. Closely comparable to Liberty Reverse in product mix, target demographic, and origination model.
Emerging players
- Guild Mortgage: Retail-focused mortgage lender with growing reverse mortgage capability and a similar customer base of retirement-age homeowners. Comparable in select reverse product offerings and senior demographic targeting, though smaller reverse presence than Liberty.
- Mutual of Omaha Mortgage (Reverse): Reverse mortgage arm of Mutual of Omaha Mortgage offering HECM products to seniors, leveraging the parent brand's strong senior demographic affinity. Comparable reverse product offering and senior customer focus.
Others
- NewRez (now part of Rithm Capital): Non-bank mortgage originator and servicer owned by Rithm Capital — Liberty's former subservicing partner. Adjacent relationship given the Rithm/Onity subservicing dynamic and overlapping origination/servicing competencies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Liberty Reverse Mortgage social profiles
Digital presenceLiberty Reverse Mortgage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liberty Reverse Mortgage leadership team
Management profileNumber of profiles
Liberty Reverse Mortgage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liberty Reverse Mortgage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liberty Reverse Mortgage
What does Liberty Reverse Mortgage do?
Liberty Reverse Mortgage originates and services reverse mortgage loans, primarily Home Equity Conversion Mortgages (HECMs), that allow homeowners aged 62 and older to convert home equity into cash via lump sums, lines of credit, or monthly payments. The company operates both the origination front-end and the loan servicing back-end, providing full lifecycle support for senior borrowers. It functions as a brand under Onity Group Inc. (formerly PHH Mortgage Corporation).
Is Liberty Reverse Mortgage a public or private company?
Liberty Reverse Mortgage is a public company. It is classified as corporate owned and is currently closed.
When was Liberty Reverse Mortgage founded?
Liberty Reverse Mortgage was founded in 2004. It employs 251 to 500 people.
Where is Liberty Reverse Mortgage based?
Liberty Reverse Mortgage is headquartered in Rancho Cordova, United States, in the North America region.
How does Liberty Reverse Mortgage make money?
Two revenue lines are on record. Mortgage Origination is the primary driver. The others are mortgage Servicing.
Who are Liberty Reverse Mortgage's main competitors?
Broad incumbents on record are Wells Fargo Home Mortgage and One Reverse Mortgage (Rocket Mortgage Reverse). Direct peers are Reverse Mortgage Funding (RMF), American Advisors Group (AAG), Open Mortgage, Finance of America Reverse (FOA Reverse) and Longbridge Financial. Emerging players are Guild Mortgage and Mutual of Omaha Mortgage (Reverse). NewRez (now part of Rithm Capital) is listed as an others.
Does Liberty Reverse Mortgage have an API?
No public API is recorded for Liberty Reverse Mortgage.
What industry is Liberty Reverse Mortgage in?
Liberty Reverse Mortgage's product category is Reverse Mortgage Lending. Its primary akta.pro industry code is FSALAIAA, Reverse Mortgage Origination (HECM & Proprietary). Its NAICS code is 522292 and its SIC code is 6162.