Ground Labs
Ground Labs is a Singapore-headquartered, privately held software company that provides sensitive data discovery and classification across cloud, SaaS, and on-premises environments, serving large enterprises in financial services, healthcare, government, retail, defense, and other regulated industries.
- Company typePrivate
- Founded2008
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Ground Labs does
Ground Labs is a privately held data discovery and classification software company founded in 2008 and headquartered in Singapore, with operating entities in the United States (Texas) and England and Wales. The company builds software that identifies and reports on sensitive data — including personally identifiable information (PII), electronic protected health information (ePHI), and payment cardholder data — across cloud, SaaS, on-premises, structured, and unstructured environments. Its core platform, Enterprise Recon, ships with more than 300 preconfigured personal data types and supports full-file deep scanning rather than sample-based scanning, with risk scoring, access governance, and remediation actions such as encryption, quarantine, masking, and deletion. A specialized Card Recon product line targets PCI DSS compliance, and a new DSPM (Data Security Posture Management) preview extends the platform toward continuous posture management. GLASS Studio allows customers to author custom data patterns for non-standard secrets and identifiers.
The company serves large enterprise customers across financial services, healthcare, government, retail and eCommerce, defense, hospitality, telecommunications, transportation, education, manufacturing, and consulting — with publicly referenced logos including McDonald's, Thales, Hallmark, Verifone, Oxfam, the U.S. Centers for Disease Control and Prevention, Mandarin Oriental, Virgin Australia, BBVA, and Avaya. Pre-built compliance support covers GDPR, CCPA, HIPAA, PCI DSS, LGPD, PDPA, PIPEDA, DPDP, and APA, alongside detection patterns calibrated to 155+ jurisdictions.
Ground Labs monetizes exclusively through annual subscription licensing, with quote-based pricing tied to scanning capacity, target platform count, and host count for Card Recon. Support is sold separately in Standard (12-hour response SLA) and Premium (8-hour response SLA) tiers. Distribution is primarily direct enterprise field sales with demo- and consultation-driven conversion, supplemented by the Data Discovery Network partner program for resellers and consulting partners. Software is delivered electronically with license-key activation through a customer portal. The company is led by co-founder and CEO Stephen Cavey, with co-founder Peter Duthie returning to an executive role following a March 2026 founder-led buyout.
Ground Labs firmographics
Firmographics- Name
- Ground Labs
- Legal name
- Ground Labs Pte Ltd
- Website
- https://groundlabs.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ground Labs is a Singapore-headquartered, privately held software company that provides sensitive data discovery and classification across cloud, SaaS, and on-premises environments, serving large enterprises in financial services, healthcare, government, retail, defense, and other regulated industries.
- Ownership category
- akta.pro rank
Ground Labs industry classification
Industry- Product category
- Data Discovery and Classification
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)
Keywords
Where Ground Labs is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ground Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Recon Subscription: Subscription-based licensing model for Enterprise Recon product family (PRO, PII, PCI variants). Initial subscription period of 12 months with auto-renewal. Licenses are scoped by host system (operating system instance, physical or virtual). License fees are quoted based on scanning capacity and Master Server specifications defined in applicable Order. Payment terms: full payment within 30 days of receipt of Licensed Product and invoice.
- Card Recon Subscription: Subscription-based licensing for Card Recon Desktop and Server products. 12-month initial subscription period with annual auto-renewal. License required for each host where software is used. Auto-renewal with credit card charge 15 days prior to expiration unless opted out.
- Support Services: Technical support services including Web support, Standard support, Premium support tiers with varying response times (12-hour SLA for Standard, 8-hour SLA for Premium), coverage hours (24x5), and included services such as initial setup, training, and annual health checks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Recon subscription licensing with capacity-based pricing |
| Subscription | Annual | Card Recon subscription licensing per host |
| Subscription | Monthly | Free support tier with self-service resources |
| Subscription | Annual | Standard support tier with 12-hour SLA |
| Subscription | Annual | Premium support tier with 8-hour SLA and enhanced services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Ground Labs product offering
Product offeringCore offering
Ground Labs develops data discovery and classification software that helps organizations identify sensitive data across cloud, SaaS, on-premises, and hybrid environments. Its flagship platforms, Enterprise Recon and Card Recon, scan structured and unstructured data sources to locate personal and payment-card information, classify it, remediate exposure, and produce audit-ready reporting for global privacy regulations.
Product overview
Ground Labs delivers a unified data intelligence platform for next-generation security, compliance, and risk mitigation. The core product family consists of Enterprise Recon (flagship data discovery and classification platform with variants PRO, PII, and PCI) and Card Recon (specialized payment card data detection with Desktop and Server editions), alongside a new DSPM (Data Security Posture Management) preview. The platform enables organizations to uncover hidden sensitive and personal data across cloud, on-premises, structured, and unstructured environments. GLASS Studio provides customization capabilities for bespoke data pattern discovery. Enterprise Recon integrates natively with Microsoft Purview and exports data to analytics platforms including Power BI and Tableau.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Full-file scanning approach provides greater assurance than sample scanning offered by competitor solutions for unstructured data repositories
- +2 more outcomes
Companies that use Ground Labs
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles1 record
Ground Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature8 records
Ground Labs partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- MicrosoftcoreDeep product integration with Microsoft ecosystem including Microsoft Purview for data classification, Microsoft 365 support, SharePoint Server and SharePoint Online scanning capabilities. Enterprise Recon integrates with Microsoft Purview to apply data classification as persistent metadata for DLP and risk assessment. Supports Azure and Google Workspace as part of comprehensive cloud platform coverage.
- AWScoreNative cloud capabilities supporting Amazon Web Services for cloud-hosted deployment and data discovery scanning across AWS environments as part of hybrid and multi-cloud strategies.
- AzurecoreCloud-native capabilities supporting Microsoft Azure for deployment and data discovery across Azure cloud environments.
- Google WorkspacecoreSupport for Google Workspace platform enabling data discovery scanning across Google collaboration and storage services.
- Data Discovery Network PartnerscorePartner program enabling consulting firms, system integrators, and technology partners to resell, deploy, and deliver Ground Labs solutions. Includes deal registration, partner portal access, and sales/technical enablement resources.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Ground Labs competitors and assessment
Company assessmentDirect peers
- Sentra: Sentra provides cloud-native data security posture management for discovering, classifying, and securing sensitive data in public clouds. Directly comparable to Ground Labs' DSPM offering with stronger cloud-native positioning and VC scale.
- Cyera: Cyera is a cloud-native DSPM focused on AI-driven data discovery, classification, and risk posture across cloud and SaaS environments. It competes directly with Ground Labs' Enterprise Recon/DSPM platform for sensitive data discovery spend, with materially more venture funding.
- BigID: BigID is a data intelligence platform for data discovery, classification, privacy, and governance across cloud and on-prem — overlapping almost one-to-one with Ground Labs' Enterprise Recon plus compliance modules.
- Securiti: Securiti combines DSPM, data privacy, governance, and compliance automation in a unified platform, targeting the same Fortune 500 buyer as Ground Labs with a broader automation and consent-management stack.
- Dig Security (Palo Alto Networks): Dig Security (now part of Palo Alto Networks) pioneered agentless data security posture for cloud data stores; it competes directly with Ground Labs' cloud-side discovery/classification and adds the scale of a major platform vendor.
Broad incumbents
- Collibra: Collibra is a data intelligence and governance platform with data cataloging and classification capabilities — relevant adjacent comparison for Ground Labs' data governance and master-data positioning.
- Wiz: Wiz is a cloud security platform that has expanded into DSPM and agentless data scanning; it is a strategic competitor absorbing share from pure-play data discovery vendors like Ground Labs in cloud-first accounts.
- Varonis: Varonis is a long-established data security and analytics platform covering file shares, email, and cloud; it competes in sensitive data discovery and classification but operates a much broader data-security portfolio than Ground Labs.
- OneTrust: OneTrust is a broad privacy, security, and governance platform (consent, GRC, ethics) with a data discovery module; it overlaps with Ground Labs at the privacy-discovery intersection but serves a much wider compliance remit.
- Microsoft Purview: Microsoft Purview is the hyperscaler-native unified data governance, security, and compliance suite that Ground Labs integrates with; it is both a partner and the most credible threat to a standalone DSPM/detection-only play.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ground Labs social profiles
Digital presenceGround Labs compliance and trust
Trust signalCompliance8 records
Ground Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ground Labs leadership team
Management profileNumber of profiles
Profiles2 records
Ground Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ground Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ground Labs
What does Ground Labs do?
Ground Labs develops data discovery and classification software that helps organizations identify sensitive data across cloud, SaaS, on-premises, and hybrid environments. Its flagship platforms, Enterprise Recon and Card Recon, scan structured and unstructured data sources to locate personal and payment-card information, classify it, remediate exposure, and produce audit-ready reporting for global privacy regulations.
Is Ground Labs a public or private company?
Ground Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ground Labs founded?
Ground Labs was founded in 2008. It employs 51 to 100 people.
Where is Ground Labs based?
Ground Labs is headquartered in Austin, United States, in the North America region.
How does Ground Labs make money?
Three revenue lines are on record. Enterprise Recon Subscription is the primary driver. The others are card Recon Subscription and support Services.
Who are Ground Labs's main competitors?
Direct peers on record are Sentra, Cyera, BigID, Securiti and Dig Security (Palo Alto Networks). Broad incumbents are Collibra, Wiz, Varonis, OneTrust and Microsoft Purview.
Does Ground Labs have an API?
No public API is recorded for Ground Labs.
What industry is Ground Labs in?
Ground Labs's product category is Data Discovery and Classification. Its primary akta.pro industry code is HDABAHAK, Data Security & Privacy for Cloud (DLP, DSPM, Tokenization). Its SIC code is 7370.