Presence Marketing
Presence Marketing is a national CPG broker and service provider focused on natural and organic consumer packaged goods brands, delivering multi-channel retail representation, data and reporting, and trade promotion services across 30+ U.S. retailers.
- Company typePrivate
- Founded1990
- HeadquartersBarrington, Australia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Presence Marketing does
Presence Marketing (PRESENCE) is a privately held, national CPG broker and service provider founded in 1990 and headquartered in South Barrington, Illinois. The company focuses on natural and organic consumer packaged goods brands, providing multi-channel retail representation across natural, specialty, conventional grocery, and mass market retailers including Whole Foods, Sprouts, Kroger, Walmart, Amazon, Target, and Costco. Its service model is organized around four integrated modules: Broker Services (brand management, retail services, distributor relations, and data/analytics), Market Ready Services (roadmap development for emerging brands), Reporting Services (proprietary syndicated data, micro/macro reports, and custom analytics), and Trade Promotion Services (deduction management and trade spend optimization). Underlying the offering is a proprietary technology platform that aggregates point-of-sale, syndicated, and retail-photo data across the company's 30+ retailer relationships, supporting high-touch account management via a deliberately low rep-to-brand ratio.
Revenue is generated primarily through commission-based broker representation, supplemented by professional services fees for Market Ready engagements, recurring subscriptions for reporting, and managed services for trade promotion optimization. The go-to-market is sales-led and field-driven, leveraging deep, multi-decade relationships with national and regional retailers (Whole Foods, Sprouts, Erewhon, MOM's, Fresh Thyme, Kroger, Publix, Albertsons, Meijer, HEB) as well as major natural and conventional distributors including KeHE and UNFI. In February 2025, Presence Marketing was acquired by PLTFRM, an omni-channel commerce partner, creating a combined platform of over 650 industry experts extending into digital and mass channels such as TikTok Shop, Best Buy, and Amazon. The company is led by founder Bill Weiland (CEO) and has received consistent workplace recognition including Fortune Best Workplaces in Retail (#10 in 2024) and eight consecutive Nation's Best & Brightest in Wellness awards.
Presence Marketing firmographics
Firmographics- Name
- Presence Marketing
- Legal name
- Presence Marketing LLC
- Website
- https://pmidpi.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Presence Marketing is a national CPG broker and service provider focused on natural and organic consumer packaged goods brands, delivering multi-channel retail representation, data and reporting, and trade promotion services across 30+ U.S. retailers.
- Ownership category
- akta.pro rank
Where Presence Marketing is headquartered
LocationHeadquarters
- HQ city
- Barrington
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Presence Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Broker Services: Commission-based broker representation for CPG brands in retail channels including brand management, retail services, and distributor relations
- Market Ready Services: Strategic consulting services for emerging brands to prepare for retail expansion
- Reporting Services: Data and analytics services providing micro and macro level reports for CPG brands
- Trade Promotion Services: Deduction management and trade spend optimization solutions
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Presence Marketing product offering
Product offeringCore offering
Presence Marketing is a national, independently owned natural products broker and service provider that connects natural and organic consumer packaged goods (CPG) brands with retail distribution across grocery, nutrition, and body care channels. The company delivers an integrated suite of services including Broker Services (brand management, retail services, distributor relations, and data analytics), Market Ready Services (roadmap development for emerging brands), Reporting Services (micro and macro data insights), and Trade Promotion Services (deduction management and profitability optimization).
Product overview
PRESENCE is a national, independently owned natural products broker and service provider offering a suite of four integrated service modules. The core platform consists of Broker Services (brand management, retail services, distributor relations, and data analytics), supported by Market Ready Services (emerging brand scaling and roadmap development), Reporting Services (data-driven insights and analytics), and Trade Promotion Services (profitability and deduction management). These services work together to provide comprehensive CPG commercialization support across conventional, specialty, and natural trade channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Broker Services
Quantifiable outcome
- Over $2 million in charitable contributions and time given back to local communities
Companies that use Presence Marketing
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Presence Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Presence Marketing partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- PLTFRMcorePLTFRM acquired Presence Marketing in February 2025. PLTFRM is a leading omni-channel commerce partner specializing in driving retail and digital sales growth. The acquisition enhances PLTFRM's service offerings and expands retail channel reach.
- BeyondBrandscoreStrategic partnership with Heywell for retail expansion. BeyondBrands and Presence Marketing partnered to scale Heywell's distribution and market presence in the retail channel as part of brand's 2024 growth strategy.
- HeywellcoreFunctional beverage maker Heywell partnered with BeyondBrands and Presence Marketing for brand refresh and retail expansion strategy in 2024. Partnership designed to scale distribution and market presence.
- Whole Foods MarketcoreLong-standing strategic partnership with Whole Foods Market. PRESENCE supports suppliers that align with Whole Foods Market mission to Nourish People and the Planet, providing coaching and support for natural and organic brands.
- New Hope Network / Natural Products ExpocorePRESENCE is a strong and valued partner for New Hope Network and the Natural Products Expos. Partnership brings together the community with diversified services and high standards, promoting sales and connections throughout the industry.
- KeHE DistributorscorePRESENCE maintains strong distributor relationships with KeHE, supporting emerging brands through programs like the Elevate program and helping brands achieve distribution goals.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Presence Marketing competitors and assessment
Company assessmentRegional players
- National Service Industries (NSI): Retail services and merchandising provider operating in regional markets. Comparable service offerings to Presence though with smaller scale and more geographically focused operations.
Direct peers
- Crossmark: Sales and marketing agency providing retail services, merchandising, and brand activation for CPG manufacturers. Overlaps with Presence in retailer relationships and broker service offerings across grocery and mass channels.
- Advantage Solutions: Largest CPG broker in North America offering sales, retail merchandising, and marketing services to consumer goods manufacturers. Directly competes with Presence in the CPG broker space with significantly greater scale and broader service portfolio.
- Daymon Worldwide: CPG broker and retail services company (now part of Advantage Solutions) specializing in private label and emerging brand representation. Comparable to Presence in broker service model and target customer base of CPG manufacturers.
- Acosta: Leading sales and marketing agency providing retail services, category management, and broker solutions to CPG brands. Directly competes with Presence across natural, conventional, and mass market channels.
- SPAR Group: Provider of retail merchandising, brand building, and marketing services to manufacturers and retailers. Comparable to Presence in delivering in-store execution and brand representation services.
Broad incumbents
- News America Marketing: Large marketing services company specializing in in-store, digital, and direct mail advertising for CPG brands and retailers. Broader marketing focus than Presence's broker-centric model with overlapping customer base.
- NielsenIQ: Global data and analytics provider serving CPG brands and retailers. Comparable to PRESENCE's Reporting Services but as a much larger incumbent with broader market data offerings across syndicated retail data and consumer insights.
Others
- UNFI: Largest natural and organic food distributor in North America. Ecosystem participant alongside brokers in the natural products retail supply chain rather than a direct broker competitor.
- KeHE Distributors: Major natural and organic food distributor that partners with PRESENCE through the Elevate program. Adjacent ecosystem player in the natural products distribution channel rather than a direct broker competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Presence Marketing social profiles
Digital presencePresence Marketing compliance and trust
Trust signalCompliance2 records
Presence Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Presence Marketing leadership team
Management profileNumber of profiles
Profiles2 records
Presence Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Presence Marketing M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Presence Marketing
What does Presence Marketing do?
Presence Marketing is a national, independently owned natural products broker and service provider that connects natural and organic consumer packaged goods (CPG) brands with retail distribution across grocery, nutrition, and body care channels. The company delivers an integrated suite of services including Broker Services (brand management, retail services, distributor relations, and data analytics), Market Ready Services (roadmap development for emerging brands), Reporting Services (micro and macro data insights), and Trade Promotion Services (deduction management and profitability optimization).
Is Presence Marketing a public or private company?
Presence Marketing is a private company. It is classified as corporate owned and is currently operating.
When was Presence Marketing founded?
Presence Marketing was founded in 1990. It employs 251 to 500 people.
Where is Presence Marketing based?
Presence Marketing is headquartered in Barrington, Australia, in the Oceania region.
How does Presence Marketing make money?
Four revenue lines are on record. Broker Services are the primary driver. The others are market Ready Services, reporting Services and trade Promotion Services.
Who are Presence Marketing's main competitors?
National Service Industries (NSI) is listed as a regional player. Direct peers are Crossmark, Advantage Solutions, Daymon Worldwide, Acosta and SPAR Group. Broad incumbents are News America Marketing and NielsenIQ. Others are UNFI and KeHE Distributors.
Does Presence Marketing have an API?
No public API is recorded for Presence Marketing.