Hollywood Agency

What Hollywood Agency does

Hollywood Agency is a privately held, bi-coastal boutique integrated communications firm founded in 2011 and headquartered in Hingham, Massachusetts, with operations in San Francisco. The company delivers retainer-based public relations, digital marketing, creative services, content development, events, and stakeholder relations to roughly 40+ active clients across three primary verticals: nonprofits (Girl Scouts, Pan-Mass Challenge, Family Reach, Dunkin' Joy in Childhood Foundation), consumer goods and services (Stop & Shop, Stanley, Samsonite, Catit, Hearthsong, Kendamil), and B2B companies (Honeywell, Piaggio Fast Forward, PKF O'Connor Davies, Mott Corporation, Zelcore).

The agency's flagship technology is fAImous, a proprietary AI-powered PR intelligence platform that measures where brands rank in AI Search answers across ChatGPT, Google AI, Claude, and Perplexity, identifies the web sources shaping those rankings, and provides a data-informed optimization roadmap. The platform analyzes 8,000+ AI responses and includes a Crisis Comms Rapid Response module for high-velocity narrative monitoring. Hollywood Agency is explicit that fAImous is not a standalone software subscription — senior PR expertise is bundled into the retainer-based delivery model.

The firm operates a sales-led go-to-market motion driven by referrals, direct outreach, and reputation-based business development. Revenue is generated through quote-based retainer arrangements scoped by category complexity and activation level. The company has no disclosed external funding, no parent company, and is led by founder Darlene Hollywood, supported by VPs in media relations and performance marketing. Industry recognition includes the 2021 ACCE Communications Excellence Best In Show award and the 2022 Bellringer Award from the Publicity Club of New England.

Name

Hollywood Agency

Legal name

Hollywood Agency

Website

https://hollywoodagency.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Hollywood Agency is a private, bi-coastal boutique integrated communications firm founded in 2011, serving nonprofits, consumer brands, and B2B clients through retainer-based PR, digital marketing, and creative services, differentiated by its proprietary fAImous AI Search intelligence platform.

Ownership category

akta.pro rank

Product category

Public Relations & Integrated Communications Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Reputation Management & Executive Thought Leadership (MPAAADAK), Executive & Leadership Reputation Management (MPAAAOAE)

Keywords

• Public relations services
• Media relations
• Integrated communications
• Digital marketing services
• Crisis communications

Headquarters

HQ city

Hingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR and Communications Retainer Services: The agency operates on a retainer-based model delivering PR intelligence, media relations, crisis communications, digital marketing, creative services, content development, and events support. Senior PR expertise is included with the fAImous tool as part of retainer services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Hollywood Agency is a boutique integrated communications firm delivering retainer-based public relations, media relations, digital marketing, creative services, content development, events, and stakeholder relations to nonprofits, consumer brands, and B2B clients. Its flagship proprietary offering is fAImous, an AI-powered PR intelligence tool that measures brand visibility in AI Search answers, identifies the sources shaping those answers, and provides a data-informed improvement roadmap, bundled with senior PR expertise as part of retainer engagements.

Product overview

Hollywood Agency is a boutique integrated communications firm offering a portfolio of services centered around its proprietary fAImous AI Search intelligence platform, complemented by traditional PR, digital marketing, creative services, content development, events, and stakeholder relations. The agency positions fAImous as its flagship technology product—a distinct differentiator that measures brand performance in AI Search and provides actionable insights—while delivering client work through service offerings including Media & Public Relations, Digital Marketing, Creative Services, Content Development, Events, and Stakeholder Relations. This technology-plus-services model combines proprietary AI tooling with human expertise to help brands increase visibility across traditional and AI-driven search channels.

Differentiator

Problem solved

Functional benefit

Brands

• fAImous: Proprietary AI-powered PR intelligence platform that measures brand visibility in AI Search, tracks brand mentions, and provides data-informed roadmap for optimization.

Products and services

• fAImous Proprietary AI-powered PR intelligence platform that measures where brands rank in AI Search answers (ChatGPT, Google AI, Claude, Perplexity), reveals the web sources shaping those answers, and provides a data-informed roadmap to improve AI visibility. Delivered as part of retainer-based agency service with senior PR expertise included, available with or without full-service PR support. Includes Crisis Comms Rapid Response with high-velocity AI Search monitoring.
• Media & Public Relations Strategic PR service covering media relations, crisis communications, thought leadership, awards programs, celebrity endorsements, influencer relations, and pay-for-play, delivered on a retainer basis to nonprofits, consumer brands, and B2B clients.
• Digital Marketing Integrated digital marketing service covering organic and paid social media, email marketing, SEO/SEM, AI Search optimization, data and analytics, and website development for agency clients.
• Creative Services Creative production services including branding, website design, graphic design, social media assets, advertising/collateral/package design, photography, videography, and podcast production for client campaigns.
• Content Development Editorial content development service producing blogs, op-eds, byline and contributed articles, advertorials, and technical papers to support client thought leadership and media placements.
• Events Event planning and activation service covering event production, speaking opportunities, and trade shows and conferences, including brand launches, celebrity events, nonprofit fundraisers, and community activations.
• Stakeholder Relations Stakeholder engagement service covering partner/sponsor relations, trade association relations, government relations, and fundraising support for client initiatives.

Quantifiable outcome

• 1B+ impressions generated for Zelcore crypto platform campaign in 6 months
• +5 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

One partnership is on record.

• Massachusetts Lodging AssociationcoreStrategic or Co-development PartnerLong-term PR partner for MLA representing Massachusetts lodging establishments. Hollywood Agency serves as MLA's Boston-based PR firm, developing campaigns like the AI search survey comparing 8,000+ AI answers to hotel concierges for the 2026 FIFA World Cup. Relationship includes crisis comms support and industry initiatives.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Inkhouse: Waltham, MA-based PR and integrated communications agency serving technology and consumer brands. Comparable boutique scale, New England base, and retainer-driven model with multi-vertical client mix similar to Hollywood Agency.
• Matter Communications: Plymouth, MA-based PR, digital marketing, and creative agency with a comparable mid-market positioning and New England footprint. Offers integrated communications services directly overlapping Hollywood Agency's core capabilities.
• The Castle Group: Boston-based integrated communications agency offering PR, digital, creative, and events under a retainer model. Directly comparable in scale, geography, and the integrated-services positioning Hollywood Agency emphasizes.
• PAN Communications: Boston-based mid-size integrated PR and marketing agency serving B2B tech, healthcare, and consumer clients with a similar full-service retainer model — directly comparable in geography, scale, and service mix to Hollywood Agency.
• March Communications: Boston-based PR and integrated marketing agency serving B2B technology and consumer clients. Similar boutique size, retainer-based model, and multi-vertical approach makes it a close peer in the Boston PR market.

Emerging players

• Muck Rack: PR software platform offering media database, monitoring, and increasingly AI-search and measurement tooling. An emerging tech-led entrant that overlaps with fAImous's AI Search measurement capability and pressures Hollywood Agency's technology differentiation.

Broad incumbents

• Edelman: Global public relations and communications holding-company headquartered in the US. Competes with Hollywood Agency on integrated communications mandates for major brands but at a vastly larger scale and broader geographic footprint.
• Cision: Global PR technology and communications intelligence platform. As a broad incumbent, it competes for PR analytics and measurement budgets and could expand into AI Search visibility — directly threatening the fAImous value proposition.

Regional players

• MullenLowe U.S. Boston-headquartered creative/advertising network serving major brands with integrated campaign capabilities. Larger scale than Hollywood Agency but operates in the same New England creative-services ecosystem and competes for overlapping brand assignments.
• Connelly Partners: Boston-based independent creative and integrated marketing agency serving regional and national brands. Overlaps with Hollywood Agency in creative and integrated communications but skews more toward advertising/creative than PR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/hwdagency
• Facebookfacebook.com/hollywoodagency
• LinkedInlinkedin.com/company/hollywood-public-relations
• Instagraminstagram.com/hollywoodagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollywood Agency