Extra Life
Extra Life is a peer-to-peer charitable fundraising program of Children's Miracle Network Hospitals (CMN), enabling gamers and content creators to raise donations for 170 children's hospitals across North America via gaming marathons, live streams, and tabletop events since 2008.
- Company typePrivate
- Founded2008
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Extra Life does
Extra Life is a peer-to-peer charitable fundraising program operated by Children's Miracle Network Hospitals (CMN), a 501(c)(3) nonprofit headquartered in Salt Lake City, Utah. Founded in 2008, the program enables gamers, content creators, and community groups to raise donations for any of 170 CMN-affiliated children's hospitals across North America by hosting gaming marathons, live streams, tournaments, tabletop events, or year-round fundraisers. The platform itself is delivered through two third-party infrastructure providers: Tiltify (recommended for streamers, with native streaming overlays, alerts, polls, auctions, matching challenges, and Crowd Control gameplay integration) and DonorDrive (traditional peer-to-peer fundraising with Facebook integration and a mobile app).
Participation is free; an optional $15 Platinum upgrade unlocks milestone-based merchandise rewards (decals, t-shirts, silver and gold medals, LED wall lights). Distribution is community-led and event-driven across Twitch, YouTube, Discord, and major social platforms, anchored by a national Game Day each November and a spring Tabletop Season. The channel includes corporate Super Teams from Wizards of the Coast (flagship partner since 2013), Daybreak Games (since 2018), Code Ninjas (since 2023), plus community partners Humble Bundle and ArenaNet. Cumulative donations facilitated since inception exceed $145 million across an 18-year operating history, served by a community of more than 100,000 gamers organized into 70+ regional guilds.
As a charitable program of CMN, Extra Life does not generate product revenue. Donations are tax-deductible and flow directly to the participant-chosen hospital. Operational headcount of 1-10 employees is consistent with its structure as a CMN program rather than an independent venture, and the program has no investment capital structure, no public listing, and no subsidiaries. Strategic priorities visible in the data are deepening vertical reach (tabletop, coding education), continuing platform investment via Tiltify/DonorDrive, and maintaining the annual Game Day activation that anchors the fundraising calendar.
Extra Life firmographics
Firmographics- Name
- Extra Life
- Legal name
- Children's Miracle Network Hospitals
- Website
- https://extra-life.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Extra Life is a peer-to-peer charitable fundraising program of Children's Miracle Network Hospitals (CMN), enabling gamers and content creators to raise donations for 170 children's hospitals across North America via gaming marathons, live streams, and tabletop events since 2008.
- Ownership category
- akta.pro rank
Extra Life industry classification
Industry- Product category
- Peer-to-Peer Charitable Fundraising
- NAICS
- Voluntary Health Organizations (813212), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industry
- Disability Services & Independent Living Support (BPAGACAG)
Keywords
Where Extra Life is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Extra Life business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure
Revenue model
- Peer-to-Peer Donations: Extra Life generates revenue entirely through charitable donations made by participants' supporters. Gamers and content creators raise money by soliciting donations from friends, family, and followers during their gaming marathons, streams, tournaments, or game nights. All donations go directly to the participant's chosen children's hospital. The program itself is free to join, with an optional $15 Platinum upgrade for participants who want access to exclusive rewards and merchandise.
- Platinum Registration Upgrade: Optional $15 Platinum registration provides access to exclusive rewards including official t-shirts, decals, medals, and other merchandise as participants reach fundraising milestones.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Classic Registration |
| Subscription | Annual | Platinum Registration ($15) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Extra Life product offering
Product offeringCore offering
Extra Life is a DIY peer-to-peer fundraising program that lets individual gamers, content creators, workplaces, and community groups raise money for their local Children's Miracle Network hospital by hosting gaming marathons, live streams, tabletop events, tournaments, or any gaming activity. Participants register for free on extra-life.org (using either Tiltify or DonorDrive back-ends), pick one of 170 children's hospitals to support, and run their own fundraising campaign on their own timeline, with all donations staying local and routed directly to the chosen hospital.
Product overview
Extra Life is a peer-to-peer DIY fundraising program — not a single software product but a fundraising initiative operated across two platform providers: Tiltify (recommended for creators/streamers) and DonorDrive (traditional P2P fundraising). Participants create personal fundraising pages, choose a local children's hospital, and raise funds through streaming, game nights, tournaments, or any gaming activity. The Tiltify platform adds interactive streaming tools (overlays, Crowd Control, polls/auctions) while DonorDrive provides straightforward P2P pages with Facebook integration and a mobile app. A Fundraising Power-Ups rewards program supplements engagement by unlocking milestone-based merchandise and medals. The program culminates annually in a national Game Day (November 7–15, 2026).
Differentiator
Problem solved
Functional benefit
Products and services
- Extra Life Fundraising Platform (Tiltify Integration) Tiltify-powered fundraising platform recommended for creators and streamers. Provides real-time, streaming-native fundraising tools including customizable fundraising pages, donation incentives, Twitch panel widgets, streaming overlays and alerts, polls and auctions, matching challenges, QR code generation, and Crowd Control integration that lets donors affect the streamer's gameplay in real time. Built for content creators, streamers, and any participant running live content for their local children's hospital.
- Extra Life Fundraising Platform (DonorDrive Integration) DonorDrive-powered peer-to-peer fundraising platform providing a straightforward home base for personal and team fundraising pages, goals, donations, Facebook fundraising integration, and the DonorDrive mobile fundraising app for managing campaigns on the go. Built for traditional fundraisers, tabletop gamers, workplaces, and community groups hosting game nights or tournaments.
- Extra Life Fundraising Power-Ups (Rewards Program) Milestone-based rewards program accessible via the optional $15 Platinum registration upgrade. Unlocks official Extra Life decals ($75 milestone), t-shirts ($200 milestone, men's/women's/youth sizing), Silver Hero medal ($500 milestone), Gold Hero medal ($1,000 milestone), LED Neon Wall Light ($2,000 milestone), and exclusive challenge coins ($10,000 lifetime, available to all participants). Designed to gamify the fundraising experience and recognize top fundraisers with gaming-themed merchandise.
Companies that use Extra Life
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Extra Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Extra Life partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Children's Miracle NetworkflagshipChildren's Miracle Network is the parent organization of Extra Life. Extra Life is the signature cause-gaming peer-to-peer fundraising program of Children's Miracle Network Hospitals. The program has raised over $145 million since 2008 to support 170 children's hospitals across North America. All funds raised through Extra Life benefit local CMN hospitals.
- TiltifycoreTiltify is the recommended fundraising platform for creators and streamers on Extra Life. Built for content creators with native streaming integration including customizable pages, donation incentives, Twitch panel widgets, streaming overlays, alerts, polls, auctions, matching challenges, and Crowd Control integration. Tiltify helps creators bring fundraising into the heart of their content.
- DonorDrivecoreDonorDrive hosts the Extra Life websites and provides the peer-to-peer fundraising platform for traditional fundraising pages. Offers Facebook fundraising integration and mobile app for managing donations and goals. Powers all Extra Life websites including extra-life.org.
- Wizards of the CoastflagshipWizards of the Coast has been a proud partner since 2013. Magic: The Gathering and Dungeons & Dragons communities have collectively raised over $10 million for children's hospitals. Wizards of the Coast maintains a Super Team on Extra Life with sub-teams for community members. The partnership includes special merchandise and incentives for participating community members.
- Daybreak GamescoreDaybreak Games has partnered with Children's Miracle Network since 2018, raising over $1 million to support children's hospitals. Their studios and community participate through the Extra Life Super Team. Individual studios offer additional incentives for community participation. Plans for 2026 are in development.
- Code NinjascoreCode Ninjas, a coding education franchise for kids, has supported Children's Miracle Network through Extra Life since 2023. Together they've raised over $42,000. Their 2026 goal is $30,000. Code Ninjas centers run various fundraising events from back-to-school activities to hack-a-thons.
- Humble BundleminorHumble Bundle is a community partner that supports Extra Life. The partnership allows gamers to contribute to children's hospitals through gaming purchases and bundles.
- ArenaNetminorArenaNet is a community partner supporting Extra Life through their gaming community engagement and Guild Wars-related content creator networks.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Extra Life competitors and assessment
Company assessmentOthers
- Humble Bundle: Humble Bundle's "Humble Bundle" pay-what-you-want game bundles have historically donated a portion of proceeds to children's health and other charities, and is listed as an Extra Life community partner — directly comparable as a gaming-channel fundraising mechanism.
- DonorDrive: DonorDrive powers Extra Life's traditional P2P fundraising pages, mobile app, and Facebook fundraising integration — directly comparable peer-to-peer fundraising SaaS used across many nonprofit programs.
- Tiltify: Tiltify powers Extra Life's creator/streamer-facing platform with native Twitch overlays, alerts, polls, and Crowd Control — directly comparable as a P2P fundraising platform for live content creators, with broader applicability beyond Extra Life.
Emerging players
- AbleGamers Foundation: AbleGamers uses the gaming community to support disabled players through assistive technology and developer advocacy — comparable in leveraging gamers as a fundraising/awareness constituency, though focused on accessibility rather than hospital care.
- Stack-Up.org: Stack-Up operates charity gaming fundraisers (Stack-Up Stacks and Overwatch Tournament) supporting veterans via the gaming community — analogous P2P gaming charity model but serving a different beneficiary population than Extra Life's children's hospitals.
Broad incumbents
- Make-A-Wish Foundation: Make-A-Wish is a large incumbent children's charity that grants wishes to critically ill kids — broadly comparable mission (children's health), well-established brand, and donor-funded model, but does not operate a gaming-specific P2P funnel like Extra Life.
- St. Jude Children's Research Hospital: St. Jude is a major incumbent children's hospital fundraising charity with sustained institutional donor and corporate partner programs — directly comparable as a pediatric healthcare charity but at far larger scale and with a broader institutional fundraising apparatus than Extra Life's gaming-led community model.
- Children's Miracle Network Hospitals: CMN Hospitals is the parent nonprofit of Extra Life and operates a parallel portfolio of hospital fundraising programs (radiothons, dance marathons, etc.) — extremely relevant as the operating context, broader institutional scale, and donor infrastructure Extra Life plugs into.
Direct peers
- Child's Play Charity: Child's Play Charity is a peer-driven fundraising program where gamers raise money to provide games, toys, and other comfort items for children in hospitals — overlapping almost entirely with Extra Life's gamer-to-children's-hospital P2P fundraising model.
- Gamers Outreach Foundation: Gamers Outreach Foundation is a nonprofit that leverages video games and the gaming community to support hospitalized children through technology and equipment donations — directly comparable peer gaming charity serving pediatric hospital populations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Extra Life social profiles
Digital presenceExtra Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Extra Life leadership team
Management profileNumber of profiles
Profiles1 record
Extra Life funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Extra Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Extra Life
What does Extra Life do?
Extra Life is a DIY peer-to-peer fundraising program that lets individual gamers, content creators, workplaces, and community groups raise money for their local Children's Miracle Network hospital by hosting gaming marathons, live streams, tabletop events, tournaments, or any gaming activity. Participants register for free on extra-life.org (using either Tiltify or DonorDrive back-ends), pick one of 170 children's hospitals to support, and run their own fundraising campaign on their own timeline, with all donations staying local and routed directly to the chosen hospital.
Is Extra Life a public or private company?
Extra Life is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Extra Life founded?
Extra Life was founded in 2008. It employs 1 to 10 people.
Where is Extra Life based?
Extra Life is headquartered in Salt Lake City, United States, in the North America region.
How does Extra Life make money?
Two revenue lines are on record. Peer-to-Peer Donations are the primary driver. The others are platinum Registration Upgrade.
Who are Extra Life's main competitors?
Others on record are Humble Bundle, DonorDrive and Tiltify. Emerging players are AbleGamers Foundation and Stack-Up.org. Broad incumbents are Make-A-Wish Foundation, St. Jude Children's Research Hospital and Children's Miracle Network Hospitals. Direct peers are Child's Play Charity and Gamers Outreach Foundation.
Does Extra Life have an API?
No public API is recorded for Extra Life.
What industry is Extra Life in?
Extra Life's product category is Peer-to-Peer Charitable Fundraising. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of BPAGACAG, Disability Services & Independent Living Support. Its NAICS code is 813212 and its SIC code is 8300.