Sela Roofing and Remodeling
Sela Roofing and Remodeling is a family-owned exterior services contractor founded in 1982 that provides roofing, siding, windows, gutters, storm restoration, and solar roofing to residential, multifamily, and commercial clients across Minnesota and Wisconsin.
- Company typePrivate
- Founded1982
- HeadquartersSaint Louis Park, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Sela Roofing and Remodeling does
Sela Roofing and Remodeling is a family-owned, private exterior services contractor founded in 1982 and headquartered in St. Louis Park, Minnesota. The company provides an integrated suite of exterior home services for residential, multifamily, and commercial customers across the Twin Cities metro and Wisconsin. Core service lines include residential roofing, commercial roofing, storm damage restoration with insurance-claim coordination, siding, windows and doors, gutters, skylights, chimney restoration, and a recently added solar roofing offering. The company holds top-tier manufacturer certifications (GAF Master Elite, Owens Corning Platinum Preferred, Pella Platinum, James Hardie certified installer) and reports serving more than 150,000 customers since inception with a 4.9 Google rating and A+ BBB accreditation.
The business operates on a project-based professional services model. Revenue is generated through quote-driven, one-time installation and repair engagements priced per project scope, with no publicly listed pricing tiers and no subscription or recurring service contracts at scale. Distribution is primarily regional and direct: the company runs four service nodes across the Twin Cities and Rochester, fields dedicated phone lines per territory, accepts free-estimate requests via web and phone, and captures storm restoration demand through insurance carrier partnerships. A 24/7 emergency service line supports rapid response, and customer financing is offered through a third-party lender (SvcFin). Marketing relies on content marketing (educational blog), Google reviews, social channels (Facebook, Instagram, X), and word-of-mouth referrals rather than paid digital acquisition at scale. The company is privately held with no disclosed institutional investors, funding rounds, M&A activity, or executive turnover, consistent with a stable family-operated regional business.
Sela Roofing and Remodeling firmographics
Firmographics- Name
- Sela Roofing and Remodeling
- Legal name
- Sela Roofing and Remodeling
- Website
- https://selaroofing.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sela Roofing and Remodeling is a family-owned exterior services contractor founded in 1982 that provides roofing, siding, windows, gutters, storm restoration, and solar roofing to residential, multifamily, and commercial clients across Minnesota and Wisconsin.
- Ownership category
- akta.pro rank
Sela Roofing and Remodeling industry classification
Industry- Product category
- Roofing and Exterior Remodeling Services
- NAICS
- Roofing Contractors (23816), Roofing Contractors (238160), Residential Remodelers (236118), Glass and Glazing Contractors (238150)
- SIC
- Asphalt Paving & Roofing Materials (2950), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Roof Installation & Replacement (HSAPAKAA)
- akta.pro secondary industries
- Roof Repair & Leak Remediation (HSAPAKAB), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Window Replacement (Residential) (HSAPAJAA), Skylight Replacement (HSAPAJAD)
Keywords
Where Sela Roofing and Remodeling is headquartered
LocationHeadquarters
- HQ city
- Saint Louis Park
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Sela Roofing and Remodeling business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Roofing Services: Roof replacement, repair, and installation services for residential and commercial properties. Revenue is generated through project-based fees, typically one-time payments for installation work with potential service contracts for ongoing maintenance.
- Exterior Remodeling Services: Includes siding, windows, doors, gutters, skylights, and chimney restoration services. These are one-time project-based revenue streams complementary to core roofing services.
- Storm Damage Restoration: Emergency repair and restoration services following storm events, including working with insurance companies to process claims. Revenue is generated through repair and restoration project fees.
- Multifamily Services: Specialized services for multifamily properties including apartment complexes and multi-unit residential buildings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based project pricing - no publicly listed tiers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Sela Roofing and Remodeling product offering
Product offeringCore offering
Sela Roofing and Remodeling is a family-owned exterior contracting company based in St. Louis Park, Minnesota that installs and replaces residential and commercial roofs, siding, windows, doors, gutters, skylights, chimneys, insulation, and decks. The firm serves homeowners, multifamily property managers, and commercial property owners across the Twin Cities metro, providing free in-home consultations, project-based quoting, and financing options.
Product overview
Sela Roofing and Remodeling is a full-service contractor offering an integrated suite of exterior home services centered around roofing. The core offering includes Residential Roofing, Storm Damage Restoration, Commercial Roofing, Siding, Gutters, Windows & Doors, Skylights, Chimney Restoration, Multifamily, and Solar Roofing. These services work together to provide comprehensive protection, restoration, and upgrade solutions for residential homes, multifamily properties, and commercial buildings in the Twin Cities region. The company serves as a single trusted source for total home exterior care.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Roofing
Quantifiable outcome
- Trusted by more than 150,000 satisfied customers
- +3 more outcomes
Companies that use Sela Roofing and Remodeling
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Sela Roofing and Remodeling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sela Roofing and Remodeling partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- GAFcoreGAF Master Elite certified contractor - the highest certification level in the roofing industry. Only top 2% of North American roofing contractors achieve this status. The partnership includes access to GAF's full range of roofing materials and the ability to offer enhanced warranties.
- Owens CorningcorePlatinum Preferred Contractor status - held to the highest standard through continual evaluation. Only authorized company to offer extended warranty coverage on Owens Corning roof systems.
- PellacorePella Platinum Contractor status - recognized as a top Pella-certified product installer and specialist for windows and doors.
- James HardiecoreJames Hardie certified installer for siding products, authorized to install and warranty James Hardie siding materials.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
Sela Roofing and Remodeling competitors and assessment
Company assessmentBroad incumbents
- Lowe's Installation Services: National home improvement retailer's contractor network for roofing and exterior installations — overlaps with Sela's homeowner customer base and product categories.
- DaBella: National home remodeling company providing roofing, siding, windows, baths, and gutters — comparable in offering breadth and target customer to Sela, but with national footprint and direct-sales model.
- Home Depot Home Services: National retailer's installation services arm that connects homeowners to vetted local contractors for roofing, windows, siding, and gutters — competes for the same customers via different lead-source.
- Power Home Remodeling: National exterior home remodeling company covering roofing, windows, siding, and doors at scale — a much larger incumbent competing in many of the same homeowner segments with an aggressive direct-sales model.
Direct peers
- Lindus Construction: Minnesota-based exterior remodeling company offering roofing, siding, windows, and gutters across the Twin Cities and Wisconsin — the closest geographic and service-line peer to Sela.
- Aspen Contracting: National roofing, siding, and gutter contractor with a heavy insurance-restoration focus and large outside-sales rep model — directly comparable in service mix and storm-claim workflow.
- Bone Dry Roofing: Multi-state Midwest and Southeast residential and commercial roofing contractor with comparable GAF Master Elite positioning and direct-to-consumer sales motion.
Emerging players
- Kingdom Roofing & Construction: Multi-state residential roofing and exterior contractor growing rapidly in the Midwest — comparable in service mix but smaller and earlier-stage than Sela.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sela Roofing and Remodeling social profiles
Digital presenceSela Roofing and Remodeling compliance and trust
Trust signalCompliance5 records
Sela Roofing and Remodeling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sela Roofing and Remodeling leadership team
Management profileNumber of profiles
Sela Roofing and Remodeling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sela Roofing and Remodeling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sela Roofing and Remodeling
What does Sela Roofing and Remodeling do?
Sela Roofing and Remodeling is a family-owned exterior contracting company based in St. Louis Park, Minnesota that installs and replaces residential and commercial roofs, siding, windows, doors, gutters, skylights, chimneys, insulation, and decks. The firm serves homeowners, multifamily property managers, and commercial property owners across the Twin Cities metro, providing free in-home consultations, project-based quoting, and financing options.
Is Sela Roofing and Remodeling a public or private company?
Sela Roofing and Remodeling is a private company. It is classified as family owned and is currently operating.
When was Sela Roofing and Remodeling founded?
Sela Roofing and Remodeling was founded in 1982. It employs 51 to 100 people.
Where is Sela Roofing and Remodeling based?
Sela Roofing and Remodeling is headquartered in Saint Louis Park, United States, in the North America region.
How does Sela Roofing and Remodeling make money?
Four revenue lines are on record. Roofing Services are the primary driver. The others are exterior Remodeling Services, storm Damage Restoration and multifamily Services.
Who are Sela Roofing and Remodeling's main competitors?
Broad incumbents on record are Lowe's Installation Services, DaBella, Home Depot Home Services and Power Home Remodeling. Direct peers are Lindus Construction, Aspen Contracting and Bone Dry Roofing. Kingdom Roofing & Construction is listed as an emerging player.
Does Sela Roofing and Remodeling have an API?
No public API is recorded for Sela Roofing and Remodeling.
What industry is Sela Roofing and Remodeling in?
Sela Roofing and Remodeling's product category is Roofing and Exterior Remodeling Services. Its primary akta.pro industry code is HSAPAKAA, Roof Installation & Replacement, with a secondary code of HSAPAKAB, Roof Repair & Leak Remediation. Its NAICS code is 23816 and its SIC code is 2950.