What Plauti does

Plauti B.V. is a privately held Dutch software vendor founded in 2011 by Sten Ebenau and headquartered in Arnhem, Netherlands, with a US sales entity in New York. The company builds a Salesforce-native data quality and data management platform, with eight integrated modules: Plauti Deduplicate (duplicate detection, prevention, and merging), Plauti Verify (email/phone/address validation and formatting), Plauti Manipulate (bulk updates, conversions, deletes), Plauti Assign (intelligent record routing, acquired via Super Round Robin in 2024), Plauti Restore (merge undo and field-level rollback), Plauti Context (metadata documentation and trend-based quality monitoring), Plauti Agentforce (real-time data actions inside Salesforce Agentforce), and Plauti SDK (Apex/Flow extensibility). A separate Plauti Deduplicate product also runs natively on Microsoft Dataverse for Dynamics 365 CE customers. Technically, the products install and execute inside the customer's CRM org, respect field-level security and sharing rules, and minimize data egress — with an isolated Azure environment used only for Plauti Cloud batch processing jobs.

The company serves 2,000+ customers globally including EF Education First, Roche Diagnostics, Xerox, J.P. Morgan, AstraZeneca, Sony, Honeywell, Richemont, McCain, Loews, Booksy, and Robin Hood Foundation, across verticals such as technology, healthcare, manufacturing, financial services, pharmaceuticals, luxury goods, insurance, automotive, education, hospitality, nonprofit, and sports. Pricing is subscription-based, distributed through the Salesforce AppExchange and Microsoft AppSource marketplaces with free trials as a product-led entry point, with custom enterprise pricing negotiated via direct sales. In March 2026, German private equity firm EOS Partners acquired a majority stake with disclosed intent to accelerate growth through organic investment and a buy-and-build strategy; financial terms were not disclosed. Plauti is ISO 27001 certified, rated 4.8/5 on AppExchange and 4.5/5 on G2 based on 500+ reviews.

Name

Plauti

Legal name

Plauti B.V.

Website

https://plauti.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Plauti is a Dutch Salesforce-native data quality software vendor offering deduplication, validation, bulk manipulation, record routing, and metadata governance modules to 2,000+ mid-market and enterprise CRM customers globally.

Ownership category

akta.pro rank

Product category

CRM Data Quality Software

NAICS

Software Publishers (513210), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• CRM data quality
• Salesforce data management
• Duplicate record prevention
• Data deduplication software
• Data validation tools

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licensing: Plauti generates revenue through subscription-based licensing for its Salesforce-native data quality and management solutions. Pricing is tiered and sold per organization or use case, with free trials available via the Salesforce AppExchange. Enterprise customers contact sales for custom pricing and editions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Plauti provides a Salesforce-native data quality and management platform with modules that find, prevent, and merge duplicate records, validate email, phone, and address fields in real time, perform bulk data actions, route and assign records using intelligent rules, undo merges and restore field-level data, document metadata, and run AI-driven data operations inside Salesforce Agentforce. The platform is sold primarily via subscription on the Salesforce AppExchange and serves mid-market and enterprise customers managing CRM data within Salesforce Sales Cloud, Service Cloud, Lightning Experience, and Microsoft Dynamics 365 CE.

Product overview

Plauti is a Salesforce-native data quality and data management software vendor offering a platform-plus-modules architecture. The Plauti Platform unifies eight integrated modules: Plauti Deduplicate (duplicate detection and merging), Plauti Verify (email/phone/address validation), Plauti Manipulate (bulk data actions), Plauti Assign (intelligent record routing, acquired via Super Round Robin in 2024), Plauti Restore (merge undo and field-level restore), Plauti Agentforce (real-time actions in Salesforce Agentforce), Plauti Context (metadata documentation and quality monitoring), and Plauti SDK (custom enforcement via Apex/Flow). The platform is built for Salesforce and Microsoft Dynamics 365 CE, with products running natively inside the CRM to respect sharing and field-level security. The company was founded in 2011 and serves 2,000+ customers globally.

Differentiator

Problem solved

Functional benefit

Brands

• Plauti Deduplicate: Salesforce-native duplicate record finding, merging, and prevention solution.
• Plauti Verify
• Plauti Manipulate
• Plauti Assign
• Plauti Agentforce
• Plauti Context
• Plauti Restore
• Plauti SDK

Products and services

• Plauti Deduplicate Salesforce-native duplicate management tool that finds, prevents, and merges duplicate records across standard and custom objects using smart matching rules, real-time prevention, and batch processing — for Salesforce administrators and RevOps teams managing data quality.
• Plauti Verify Salesforce-native validation and formatting tool for email, phone, and address fields, ensuring contact data accuracy and deliverability through real-time and bulk verification for Salesforce users.
• Plauti Manipulate Salesforce-native bulk data action platform enabling mass updates, conversions, deletions, and owner changes across records in single-click executions for Salesforce administrators.
• Plauti Assign Salesforce-native intelligent record routing and assignment solution providing automated, real-time assignment using round-robin, load-balanced, distance, or territory-based distribution methods.
• Plauti Restore Salesforce-native merge undo and field-level restore tool providing instant rollback of merge operations and granular data restoration within Salesforce.
• Plauti Agentforce Real-time data management actions integrated directly inside Salesforce Agentforce, enabling AI agents to execute data quality operations autonomously within Salesforce.
• Plauti Context Salesforce-native metadata documentation and data quality monitoring tool that documents metadata, runs 20+ data quality analyses, and monitors trends over time.
• Plauti Deduplicate for Microsoft Dynamics 365 Native deduplication solution for Microsoft Dynamics 365 Customer Engagement (CE), providing duplicate detection, prevention, and merging for Dataverse across standard and custom tables.

Quantifiable outcome

• 713 hours saved in 2 weeks (Robin Hood Foundation)
• +5 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and secondary.

• Super Round RobincoreOthers · 1 August 2024Plauti acquired Super Round Robin, a company specializing in intelligent record routing solutions for Salesforce. The acquisition expanded Plauti's product suite with advanced distribution methods including automated real-time record assignment and custom field use. Super Round Robin is now integrated as Plauti Assign.
• SalesforcecoreTechnology or IntegrationPlauti is a Salesforce-native application provider with apps listed on the Salesforce AppExchange. Products integrate deeply with Salesforce Sales Cloud, Service Cloud, Lightning Experience, Flow, and Apex. Plauti Agentforce extends functionality into Salesforce's AI agent platform.
• MicrosoftsecondaryTechnology or IntegrationPlauti Deduplicate is available for Microsoft Dynamics 365 CE through Microsoft AppSource. Products run natively within Dataverse and catch duplicates at all entry points without external ETL.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Talend (Qlik): Talend, now part of Qlik, provides enterprise data quality, integration, and governance tooling that competes with Plauti's verification and data manipulation capabilities at the broader enterprise data layer.
• Informatica: Informatica is a large enterprise data integration and master data management (MDM) vendor that competes broadly in data quality, offering heavier-weight alternatives to Plauti's lightweight Salesforce-native approach.
• Salesforce Data Cloud: Salesforce's own native data quality, matching, and unification capabilities within Data Cloud represent the most direct competitive threat, as Salesforce can bundle or extend native dedup features that compete head-on with Plauti Deduplicate.
• ZoomInfo: ZoomInfo's data enrichment and operations products overlap with Plauti Verify for contact data accuracy, lead enrichment, and routing — though ZoomInfo operates at a broader GTM scale and is a publicly traded incumbent.

Others

• Melissa Data: Melissa Data provides address, email, and phone verification APIs that compete directly with the underlying validation services used by Plauti Verify, positioning Melissa as a technology supplier/alternative rather than a direct platform competitor.
• Boomi: Boomi offers integration and data management capabilities that could encroach on Plauti's bulk manipulation and data routing use cases as customers look to consolidate tools onto broader integration platforms.

Direct peers

• Validity (DemandTools): Validity's DemandTools is one of the most established Salesforce-native data quality and deduplication suites, directly competing with Plauti Deduplicate and Verify across the same admin/RevOps buyer base on the AppExchange.
• Insycle: Insycle offers a comprehensive CRM data management suite for HubSpot and Salesforce covering deduplication, formatting, association, and bulk operations — closely matching Plauti's end-to-end module approach.
• Cloudingo: Cloudingo is a Salesforce AppExchange-native deduplication and data quality tool with overlapping functionality to Plauti Deduplicate, targeting the same Salesforce admin persona for duplicate management and conversion.
• DataGroom: DataGroom is a Salesforce-native data quality platform with ML-assisted duplicate detection, mass update, and import/export capabilities, directly competing with Plauti's core Deduplicate and Manipulate modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@plauti_
• LinkedInlinkedin.com/company/plauti-b-v-
• Instagraminstagram.com/plauti_data_experts
• Xx.com/duplicate_check
• Facebookfacebook.com/plauti-bv-228505174017887

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plauti