DataGroomr
DataGroomr provides an AI-powered Salesforce data quality platform that automates deduplication, verification, standardization, and enrichment for Salesforce administrators, RevOps, and marketing teams across SMB to enterprise customers.
- Company typePrivate
- Founded2018
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DataGroomr does
DataGroomr is a Pennsylvania LLC founded in 2018 that builds an AI-powered data quality platform purpose-built for Salesforce. The platform uses proprietary machine-learning matching models running on AWS infrastructure to automatically detect and eliminate duplicate records across standard and custom Salesforce objects, removing the need for customers to author manual matching rules. Beyond deduplication, the platform provides data verification (email, address, phone), standardization, automated import screening, and — as of 2026 — an AI-powered enrichment workspace that orchestrates GenAI prompts (defaulted to Claude on AWS Bedrock, with OpenAI available) alongside nine third-party enrichment providers including ZoomInfo, Apollo, and Dun & Bradstreet.
The product is organized into a Dedupe module, a Cleanse module with the Enrichment Workspace, a standalone Verify app, and an Import/Transfer module, supported by Live Dedupe real-time triggers and per-object health KPI dashboards introduced in the Summer '26 release. Customers include Salesforce administrators, Revenue Operations teams, and Marketing organizations across verticals such as technology, financial services, healthcare, education, nonprofit, and real estate. Compliance posture includes SOC 2 Type II, HIPAA, and WCAG 2.1 AA, and the platform is sold both directly and through the Salesforce AppExchange and ZoomInfo App Marketplace.
DataGroomr operates a hybrid product-led and sales-assisted go-to-market: a free 14-day trial requires no credit card and supports self-serve onboarding, while annual subscription tiers ($1,195 Baseline, $2,395 Custom/Advanced, $4,795 Enterprise for 100,000 records with one included seat) target SMB through enterprise buyers. Additional seats are sold at $500 each and verification credits operate on usage-based pricing with a 12-month expiry. The company is bootstrapped (no disclosed funding rounds beyond a 2019 placeholder), headquartered in Southampton, Pennsylvania, employs 11–50 people, and is led by Co-Founder & CEO Steven Pogrebivsky and CTO Ben Novoselsky.
DataGroomr firmographics
Firmographics- Name
- DataGroomr
- Legal name
- DataGroomr, LLC
- Website
- https://datagroomr.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DataGroomr provides an AI-powered Salesforce data quality platform that automates deduplication, verification, standardization, and enrichment for Salesforce administrators, RevOps, and marketing teams across SMB to enterprise customers.
- Ownership category
- akta.pro rank
DataGroomr industry classification
Industry- Product category
- Salesforce Data Quality Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB)
Keywords
Where DataGroomr is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DataGroomr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Licensing: Annual subscription-based pricing with tiers based on record volume and seat count. Tiers include Baseline, Custom/Advanced, and Enterprise. Additional seats available at $500/seat. Subscriptions auto-renew for additional periods unless cancelled 30 days before end of term.
- Verification Credits: Optional add-on credits for data verification services. Credits expire 12 months from purchase date with no refund for expired credits.
- Free Trial: Free 14-day trial with full features and volume limits to drive product-led adoption and conversion to paid subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Baseline tier at 100k records with 1 seat for organizations starting their data quality journey |
| Subscription | Annual | Custom/Advanced tier at 100k records with 1 seat for organizations with more complex needs |
| Subscription | Annual | Enterprise tier at 100k records with 1 seat for large organizations with enterprise requirements |
| Freemium | Pay-as-you-go | Free 14-day trial with full feature access and volume limits |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
DataGroomr product offering
Product offeringCore offering
DataGroomr is an AI-powered Salesforce data quality SaaS platform that automatically detects and eliminates duplicate records, verifies contact data, standardizes formats, and orchestrates third-party enrichment within Salesforce orgs. It uses machine learning to deliver no-code, no-setup deduplication across standard and custom Salesforce objects, with real-time matching (Live Dedupe), Agentic Enrichment via natural language prompts, and pre-built integrations with ZoomInfo, Apollo, Dun & Bradstreet, and other enrichment providers. The platform is sold as a tiered annual subscription (Baseline, Custom/Advanced, Enterprise) with an additional standalone Verify App for email, address, and phone verification.
Product overview
DataGroomr is an AI-powered Salesforce data quality platform marketed primarily as a unified, cloud-based SaaS solution with modules that cover the full data quality lifecycle. The core DataGroomr Platform serves as the unified hub, providing AI-powered deduplication through the Dedupe Module (including Live Dedupe for real-time detection) and data cleansing via the Cleanse Module (which houses the Enrichment Workspace with native ZoomInfo and Apollo integrations). Supporting modules include the Verify App (standalone email/address/phone verification) and the Import/Transfer Module (pre-import duplicate screening and enrichment). The platform's Matching Models engine powers both Classic rule-based and ML-based duplicate detection across standard and custom Salesforce objects. The Data Quality Dashboard / Health KPIs (Summer '26) added org-wide and per-object health scorecards. All capabilities are available via a web application connected to Salesforce, with pricing tiers at Baseline, Custom/Advanced, and Enterprise levels, plus a free 14-day trial.
Differentiator
Problem solved
Functional benefit
Products and services
- DataGroomr Platform The unified, AI-powered Salesforce data quality platform providing deduplication, cleansing, verification, standardization, import management, and enrichment for Salesforce orgs of all sizes. Sold as tiered annual subscriptions (Baseline, Custom/Advanced, Enterprise) targeting Salesforce administrators, RevOps teams, and IT/security stakeholders.
- Verify App
Quantifiable outcome
- Installation takes minutes with immediate duplicate detection capability
- +2 more outcomes
Companies that use DataGroomr
Customer profileNamed customers17 records
Segments10 records
Ideal customer profiles3 records
DataGroomr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature8 records
DataGroomr partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Amazon Web Services (AWS) / BedrockcoreAWS Bedrock is the default AI provider for DataGroomr's enrichment workflows. Claude on Amazon Bedrock is set as the default model. AWS infrastructure used for secure cloud analysis without consuming Salesforce org resources.
- SalesforcecoreDataGroomr is a Salesforce partner listed on Salesforce AppExchange. The platform connects to Salesforce orgs via OAuth, processes data in secure AWS cloud, and supports Salesforce MCP protocol for enrichment workflows. Native Salesforce duplicate management limitations addressed by DataGroomr.
- ApollocoreApollo is integrated as a third-party data enrichment provider in DataGroomr's enrichment workflow. Organizations can orchestrate GenAI and Apollo enrichment through AI-powered workflows with natural language prompts, enabling sales and marketing teams to improve targeting and pipeline generation.
- Dun & Bradstreet (D&B)coreDun & Bradstreet is integrated as a third-party data enrichment provider in DataGroomr's Summer '26 release. Provides authoritative firmographic and business intelligence data for enrichment workflows. Organizations can connect with their own credentials or through DataGroomr-managed connection.
- ZoomInfocoreDataGroomr joined ZoomInfo's ecosystem as a Powered-by-ZoomInfo Partner App, integrating with GTM.AI. The integration allows DataGroomr's machine learning matching engine to ground deduplication, cleansing, and enrichment decisions in ZoomInfo's continuously updated data graph covering 100 million companies and 500 million contacts. The partnership is now generally available to mutual customers through the ZoomInfo App Marketplace. OAuth integration enables customers to connect their own ZoomInfo accounts directly.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
DataGroomr competitors and assessment
Company assessmentEmerging players
- Openprise: Openprise is a RevOps-focused data automation platform that handles dedupe, normalization, and enrichment across go-to-market stacks including Salesforce. Comparable in target buyer (RevOps) and enrichment orchestration approach.
- Leapfin: Leapfin is a revenue automation platform focused on data transformation, normalization, and enrichment for finance and RevOps teams. Partial overlap with DataGroomr's enrichment and standardization modules.
- Census: Census provides reverse-ETL and data activation from warehouses into operational systems including Salesforce. Adjacent in CRM data synchronization; partial overlap with DataGroomr's import/transfer and enrichment-to-Salesforce workflows.
Broad incumbents
- Talend (Qlik): Talend offers enterprise data quality, integration, and governance as part of the Qlik portfolio. Overlaps at the data quality layer but operates at a much larger, IT-led scale rather than Salesforce-admin PLG.
- Informatica (Data Quality): Informatica is a large enterprise data quality, MDM, and governance vendor with Salesforce connectivity. Competes in the broader data quality category but lacks Salesforce-native, ML-driven dedupe focus and PLG onboarding.
Direct peers
- Validity (DemandTools): Validity's DemandTools is the most established Salesforce-native deduplication and data quality tool, with deep enterprise penetration and a long AppExchange history. Directly competes with DataGroomr on dedupe, merge, and import cleansing for Salesforce admins.
- Plauti: Plauti (DupeCatcher, RecordValidator, DemandTools-alternative) is a Salesforce AppExchange-native data quality suite covering dedupe, validation, and standardization. Overlaps directly with DataGroomr's Dedupe, Verify, and Cleanse modules.
- Scribe / Cloudingo: Cloudingo (now part of Scribe) provides Salesforce dedupe, data migration, and cleansing tools. Direct overlap with DataGroomr's dedupe, merge, and import-cleansing capabilities.
- Melissa Data (Melissa Cleanse): Melissa provides address, email, and phone verification plus Salesforce data quality APIs. Directly comparable to DataGroomr's Verify App and standardized cleansing capabilities.
Others
- ZoomInfo (OperationsOS): ZoomInfo is both a partner (Powered-by-ZoomInfo Partner App) and a potential competitor via its own data quality and enrichment suite (OperationsOS). Comparability: shared enrichment data layer for B2B GTM, but ZoomInfo is upstream data, not a Salesforce-native data quality tool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DataGroomr social profiles
Digital presenceDataGroomr compliance and trust
Trust signalCompliance3 records
DataGroomr financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataGroomr leadership team
Management profileNumber of profiles
Profiles3 records
DataGroomr funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataGroomr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataGroomr
What does DataGroomr do?
DataGroomr is an AI-powered Salesforce data quality SaaS platform that automatically detects and eliminates duplicate records, verifies contact data, standardizes formats, and orchestrates third-party enrichment within Salesforce orgs. It uses machine learning to deliver no-code, no-setup deduplication across standard and custom Salesforce objects, with real-time matching (Live Dedupe), Agentic Enrichment via natural language prompts, and pre-built integrations with ZoomInfo, Apollo, Dun & Bradstreet, and other enrichment providers. The platform is sold as a tiered annual subscription (Baseline, Custom/Advanced, Enterprise) with an additional standalone Verify App for email, address, and phone verification.
Is DataGroomr a public or private company?
DataGroomr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DataGroomr founded?
DataGroomr was founded in 2018. It employs 11 to 50 people.
Where is DataGroomr based?
DataGroomr is headquartered in Philadelphia, United States, in the North America region.
How does DataGroomr make money?
Three revenue lines are on record. Subscription Licensing is the primary driver. The others are verification Credits and free Trial.
Who are DataGroomr's main competitors?
Emerging players on record are Openprise, Leapfin and Census. Broad incumbents are Talend (Qlik) and Informatica (Data Quality). Direct peers are Validity (DemandTools), Plauti, Scribe / Cloudingo and Melissa Data (Melissa Cleanse). ZoomInfo (OperationsOS) is listed as an others.
Does DataGroomr have an API?
Yes. DataGroomr exposes a public REST API for real-time duplicate checking. Customers can submit records via POST request to check against a Live Dedupe dataset index and receive confidence scores and likely master records in response. This is useful for custom ingestion pipelines, middleware validations, or pre-save checks in external systems. API documentation is available via Postman. Additionally, Salesforce connectivity via MCP protocol is available, allowing enrichment workflows to reference data and business logic from the customer's Salesforce instance directly inside enrichment prompts. Developer documentation is at documenter.getpostman.com/view/4088897/2s9YXe7jM4#306b875b-4c9c-4a10-bf84-c1af1c60d020.
What industry is DataGroomr in?
DataGroomr's product category is Salesforce Data Quality Software. Its primary akta.pro industry code is HDAEADAB, Data Governance Platforms (Policies, Stewardship, Workflows). Its NAICS code is 5132 and its SIC code is 7372.