Zhuge

What Zhuge does

Zhuge (诸葛智能 / 诸葛io), founded in 2015 and headquartered in Beijing, is an agile, open, scenario-based data intelligence service provider operating as a wholly-owned subsidiary of Ronglian Cloud (容联云). The company provides an integrated one-stop platform covering full-channel data collection, unified customer data management, user behavior analytics, customer engagement, and business intelligence, with additional offices in Shanghai, Shenzhen, and Wuhan.

The product portfolio comprises ZhugeCDP for customer data management and ID mapping, ZhugeIO for user behavior analysis across the full user lifecycle, ZhugeCEP for customer engagement and real-time data application, ZhugeBI for business intelligence and reporting, and the SMART Data Middle Platform for agile deployment. The platform is differentiated by a proprietary AI self-service analytics engine powered by Ronglian Cloud's self-developed 'Chitu' (赤兔) large language model, which delivers conversational natural-language data queries, anomaly root-cause analysis, trend prediction, and one-click report generation with claimed 95% intent recognition accuracy. Underlying technology supports multi-platform SDK data collection (60+ mainstream SDKs), real-time processing at billion-event scale, and 500 million+ daily new data volumes, with integration into MySQL, MongoDB, Oracle, HBase, Hive, SQL Server, PostgreSQL, CRM, OA, customer service, and order management systems. The platform achieved Domestic Trust (信创) compatibility certification with Kylin V10, Hygon CPU, and OceanBase in 2022.

Zhuge serves 1000+ enterprise customers across financial services (Industrial Bank, Bank of China, China Merchants Bank, Bank of Sichuan, Jiangxi Bank, Nanjing Bank, China Life, Sunlife), automotive (Mercedes-Benz, Dongfeng Motor), retail and consumer (Amway, Panasonic, Haidilao), e-commerce (江小白), energy (Xinao Group), and internet companies. Revenue is generated through tiered SaaS subscriptions (Basic up to 5千万 events / 5万 MAU; Professional up to 3亿 events / 30万 MAU), annual private deployment licenses (5亿–100亿 events), and SMART perpetual unlimited licenses, with professional services for custom implementations. Distribution is sales-led for enterprise accounts complemented by self-serve SaaS onboarding through the website.

Name

Zhuge

Legal name

北京诸葛云游科技有限公司

Website

https://zhugeio.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Zhuge (诸葛智能) is a Beijing-based subsidiary of Ronglian Cloud providing an integrated data intelligence platform — including CDP, user behavior analytics, engagement, BI, and an AI self-service analytics engine powered by the proprietary Chitu LLM — to 1000+ enterprise customers across banking, insurance, automotive, retail, e-commerce, and internet industries in China.

Ownership category

akta.pro rank

Product category

Customer Data & Marketing Intelligence Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industries

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), AutoML & Low-Code ML Platform Operations (HDAAABAL)

Keywords

• Customer data platform
• User behavior analytics
• Marketing automation software
• AI data analytics
• Business intelligence platform

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Cloud-based SaaS subscription model with tiered pricing based on event volume and monthly active users. Includes basic, professional, and advanced tiers.
2. Private Deployment (On-premise): Private deployment licensing model including annual fee version for larger data volumes (5亿-100亿 events) and permanent SMART version with unlimited users and events.
3. Professional Services: Customized solution development and implementation services for enterprise clients requiring tailored data intelligence platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Zhuge provides an integrated one-stop data intelligence platform for enterprises, combining customer data management (ZhugeCDP), user behavior analytics (ZhugeIO), customer engagement and marketing automation (ZhugeCEP), business intelligence reporting (ZhugeBI), and an AI-powered self-service analytics engine. The platform enables full-channel data collection across app, web, mini-program, H5, and PC; unified customer profiling through ID mapping and tagging; real-time data processing at billion-event scale; and AI-driven insights including natural-language queries, anomaly detection, trend forecasting, and automated report generation.

Product overview

Zhuge Intelligence is an agile, open scene-based data intelligence service provider under Ronglian Cloud. The platform operates as a unified platform with multiple integrated modules including ZhugeCDP (customer data management), Zhugeio (user behavior analytics), ZhugeCEP (user engagement), and ZhugeBI (business intelligence). The portfolio also includes an AI Self-Service Analytics Engine powered by the self-developed Chitu Large Model. Together, these products provide end-to-end capabilities from data collection and user behavior analysis to customer data management, personalized marketing automation, and AI-powered data insights, serving industries including banking, securities, insurance, automotive, and retail e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• 诸葛CDP: Customer Data Platform - a full-scene dynamic real-time customer data management platform for multi-channel data integration, ID mapping, and label systems.
• 诸葛CEP
• 诸葛BI
• 诸葛AI自助分析引擎
• 诸葛AI

Products and services

• ZhugeCDP (Customer Data Platform) Customer Data Platform (CDP) that aggregates all customer data into unified storage, enables multi-department access, ID-mapping-based unified customer profiles, comprehensive tag management, and powers data-driven marketing and customer insights across the enterprise.
• ZhugeIO (User Behavior Analytics) User Behavior Analytics platform providing full-lifecycle user insights, supporting marketing channel optimization, operational growth strategies, and data-driven product decisions for business users across digital products.
• ZhugeCEP (Customer Engagement Platform) Customer Engagement Platform providing user data collection, unified user data, user tag systems, and real-time data application capabilities to drive engagement, personalized messaging, and automated marketing operations.
• ZhugeBI (Business Intelligence) Business Intelligence and reporting platform delivering data visualization, reporting, and business-metrics analysis for data-driven decision making across the organization.
• AI Self-Service Analytics Engine Dialogue-based AI analytics platform that enables natural-language data queries, automatic PDF report generation, deep insights, anomaly detection, root-cause analysis, trend prediction, and decision recommendations. Users query data conversationally and receive analysis within approximately 1 minute, with claimed 95% intent recognition accuracy and 90% result readability.
• SMART Data Middle Platform Agile data middle-platform deployment option available as a perpetual SMART license with unlimited monthly active users and event volumes, supporting unlimited application numbers and rapid deployment. Offered alongside SaaS tiers for small-to-large enterprise customers who require private deployment or unlimited usage.

Quantifiable outcome

• 安利 (Amway) MAU increased from 0 to 4 million, personalized push conversion rate improved from 40% to 100%
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• 容联云 (Ronglian Cloud)coreStrategic or Co-development PartnerZhuge is a subsidiary of Ronglian Cloud, operating as the agile and open scene-based data intelligence service brand under the Ronglian Cloud Group. The parent company provides the underlying AI technology infrastructure including the proprietary 'Chitu' large language model that powers Zhuge's AI analytics engine.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sensors Data (神策数据): Sensors Data is a leading Chinese user behavior analytics and CDP platform serving similar enterprise customers (financial, retail, internet) with overlapping product surface (analytics, CDP, engagement). It is the most direct head-to-head competitor in the Chinese market.
• GrowingIO: GrowingIO provides user behavior analytics, marketing automation, and customer data platform capabilities to Chinese enterprises. It targets similar buyer personas (CMO, growth, data teams) and competes in financial services and retail verticals.
• Hypers (海贝): Hypers is a Chinese marketing analytics and CDP vendor with a comparable product surface spanning data collection, identity resolution, and engagement. Direct overlap in retail and consumer verticals.

Broad incumbents

• Aliyun (Alibaba Cloud) Data Analytics: Aliyun offers Quick BI, DataV, and CDP-style services as part of its broader cloud platform. It competes indirectly by bundling analytics with cloud infrastructure at lower incremental cost, especially for Alibaba-ecosystem clients.
• Tencent Analytics (腾讯分析) / Tencent Cloud CDP: Tencent provides analytics and CDP offerings as part of its enterprise cloud stack. Comparable as a broad incumbent with overlapping capabilities, especially for internet and consumer clients within the Tencent ecosystem.
• Huawei Cloud DataArts: Huawei Cloud DataArts provides data governance, analytics, and integration capabilities for large enterprises, including strong domestic-trust (信创) compliance. Overlaps with Zhuge in regulated, large-enterprise deployments.
• Salesforce Data Cloud (formerly CDP): Salesforce Data Cloud is a global CDP with integrated AI (Einstein) for enterprise customer data unification and analytics. Comparable as a broad incumbent with deeper CRM integration, though typically competes for multinational Chinese subsidiaries rather than domestic SOE accounts.
• Adobe Experience Platform / Real-Time CDP: Adobe Experience Platform and Real-Time CDP provide enterprise customer data unification, analytics, and activation with strong AI features. Comparable as a broad incumbent serving enterprise marketing and analytics use cases, though focused on international and multinational accounts.

Emerging players

• Mixpanel: Mixpanel is a product-analytics platform offering event-based user behavior analysis with growing AI features. Comparable technology approach (event-based analytics + AI-assisted insights) but primarily serves global/international internet and SaaS customers.
• Amplitude: Amplitude is a leading product analytics platform with AI-powered insights. Comparable in user behavior analytics and AI-driven analysis functionality, primarily serving international digital-first enterprises.

Market position

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhuge