Claros Farm

What Claros Farm does

ClarosFarm is a US-domiciled private consumer packaged goods brand operating in the premium organic freeze-dried fruit category, founded in 2023 and headquartered in Wilmington. Its current commercial footprint is built on a two-SKU product line (whole freeze-dried strawberries and tangerines) plus bundle configurations (5-pack, 10-pack, variety pack), sold direct-to-consumer via a Shopify storefront at clarosfarm.com and on Amazon, with wholesale inquiries accepted via email. The brand is USDA Organic certified by QAI, markets a single-ingredient clean-label positioning, and has accumulated 426 Amazon reviews averaging 4.3/5 across consumer use cases including family snacking, cereal and yogurt toppings, baking, and pet/baby treats.

Underlying the CPG layer is a forward-looking agricultural technology platform branded "Generative Nature," which the company describes as an AI-powered soilless farming system using hydroponic technology, with 14 autonomous AI agents monitoring 21 real-time climate, nutrient, light, and air-quality parameters. The company claims 80% less water usage, 4x higher yield per square foot, 95% less pesticide, and zero herbicide use versus conventional farming. Today this technology operates only at a partner greenhouse in Türkiye that functions as both R&D lab and primary production source; ClarosFarm's stated Phase 2 (2025-2026) is to break ground on its first US hydroponic facility on the East Coast, followed by Phase 3 (2026+) distributed regional growing hubs each serving a 500-mile radius, in order to vertically integrate from seed to shelf.

The business model is asset-light CPG today (no disclosed capital raised, 1-10 employees, single CFO executive disclosed) using DTC and marketplace distribution to generate revenue that is reinvested into the planned US farm build. Customer segments include health-conscious families, wellness and nutrition enthusiasts, pet owners and parents of young children, and emerging B2B retail/wholesale buyers. Geographic reach is US-only, with international shipping listed as a future expansion. Key risks include supply concentration on a single partner greenhouse, dependence on long Mediterranean-to-US transit (the company cites 4,000+ miles and 14-day transit), execution risk on the capital-intensive US hydroponic build, and the absence of validated proprietary IP around the Generative Nature AI system.

Name

Claros Farm

Legal name

ClarosFarm

Website

https://clarosfarm.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Organic Freeze-Dried Fruit

NAICS

Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

akta.pro secondary industries

Dried & Dehydrated Fruit & Vegetables (Freeze-Dried, Air-Dried, Powders) (AFAKAFAE), Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL), Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM), Dried & Dehydrated Foods Manufacturing (AFAKACAK)

Keywords

• Organic freeze-dried fruit
• Hydroponic farming
• AI agriculture
• Premium organic snacks
• Direct-to-consumer CPG

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct-to-Consumer E-commerce: Selling premium organic freeze-dried fruit directly to consumers through their e-commerce website clarosfarm.com. Products include whole strawberries, tangerines, and bundled packs.
2. Amazon Marketplace Sales: Products sold through Amazon marketplace, reaching customers through Amazon's e-commerce infrastructure. Customer reviews indicate subscription options are available.
3. Wholesale Distribution: Company mentions wholesale inquiries via their contact email, indicating B2B wholesale distribution as a revenue channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ClarosFarm sells premium USDA Certified Organic (QAI-certified) freeze-dried whole fruit — currently whole strawberries and tangerines — direct to consumers through its Shopify e-commerce site and Amazon storefront. Products are single-ingredient with no sugar, preservatives, or additives, hand-picked at peak ripeness and freeze-dried whole. The company currently sources from a partner greenhouse in Türkiye using its proprietary Generative Nature AI-powered soilless farming technology, and is building US-based hydroponic farms to vertically integrate production.

Product overview

ClarosFarm is a CPG brand selling premium USDA Certified Organic freeze-dried fruit. Their product line consists of whole freeze-dried strawberries and tangerines as core offerings, available individually or in bundle configurations (5-pack, 10-pack, variety pack). All products are single-ingredient with no additives, sourced from Mediterranean organic farms. The company is building AI-powered hydroponic farms in the US as part of their Generative Nature initiative.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 97% nutrients retained vs fresh fruit
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Partner Greenhouse (Türkiye)coreStrategic or Co-development Partner · 23 February 2026Partner greenhouse facility in Türkiye serves as ClarosFarm's R&D lab and primary sourcing partner. The facility uses AI-powered soilless technology and produces premium organic strawberries at scale. Mineral-rich soil and ideal Mediterranean growing conditions. This partnership enables the company to learn the food system from the inside before building their own US farms. All current fruit products are sourced from this facility.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crispy Green: Single-ingredient freeze-dried fruit snack brand sold through grocery and online. Direct competitor on clean-label, no-added-sugar freeze-dried fruit positioning across multiple fruit types.
• Made in Nature: Organic dried and freeze-dried fruit CPG brand sold through DTC, Amazon, and natural food retail. Most direct comparator to ClarosFarm on organic certification, single-ingredient positioning, and freeze-dried fruit SKU mix.
• Crunchies Natural Food Co. All-natural freeze-dried fruit and vegetable snacks brand. Closely comparable on clean-label freeze-dried fruit positioning and use of freeze-drying as the primary preservation method.
• Bare Snacks: One of the largest freeze-dried fruit snack brands in the US, distributed through mainstream grocery and club channels. Comparable on freeze-dried fruit core product, premium positioning, and broad omnichannel distribution model.
• Natierra (Nature's Turn): Premium organic freeze-dried fruit and superfood brand with broad global retail distribution. Comparable on organic and single-ingredient freeze-dried fruit claims and DTC + retail omnichannel strategy.
• Brothers All Natural: Freeze-dried fruit and vegetable snack brand sold through grocery, club, and DTC channels. Direct peer in single-ingredient freeze-dried fruit category with overlapping target consumer (families, health-conscious shoppers).

Broad incumbents

• Sunsweet Growers: Large established dried-fruit CPG brand with broad retail distribution. Comparable on the dried/dehydrated fruit consumer category, but at much greater scale and without a freeze-dried / organic / single-ingredient premium niche focus.

Emerging players

• Plenty: Tech-forward indoor vertical farm operator with proprietary growing systems. Comparable to ClarosFarm's vision for AI-controlled, high-yield, low-water soilless farming at commercial scale.
• AeroFarms: US-based indoor vertical farming operator using controlled-environment agriculture and proprietary technology stacks. Most relevant peer for ClarosFarm's planned Generative Nature AI-powered hydroponic farm business in Phase 2/3.
• Bowery Farming: US indoor vertical farming company with proprietary software-controlled growing systems and grocery distribution. Comparable to ClarosFarm's Generative Nature tech thesis and DTC/retail distribution ambitions for produce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/clarosfarm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Claros Farm