What Fallen Media does

Fallen Media is a privately held short-form video content studio founded in 2020 in New York City (legal entity: FALLEN MEDIA ENTERPRISES LLC) that produces serialized, Gen-Z-oriented video programming distributed exclusively through TikTok, Instagram Reels, and YouTube Shorts. The company operates with a TV-studio-style model applied to short-form digital content: rather than licensing third-party IP, Fallen Media develops and owns its own proprietary show formats, including 'What's Poppin? with Davis!' (500K+ avg views per episode), 'Street Hearts', 'Subway Oracle', 'Thrift Wars' (40M views), 'Bite Me', 'Step to the Mike', '15 Second Film', 'Love Train', 'Unaware', and 'Satan's Twerk'. Production assets are designed for rapid, repeatable filming cycles in NYC street settings. The company is led by founder Sol Betesh and 21-year-old co-founder/Chief Social Officer Rowan Winch, who provide the cultural positioning that underwrites the format's audience targeting.

The business is organized around three revenue mechanics: (1) branded content partnerships in which enterprises integrate messaging into owned shows (documented clients include Cash App, Nike, Prime Video, Aritzia, Disney, Tinder, McDonald's, GM, Warner Music Group, Live Nation, Expedia, Shopify, and SeatGeek); (2) platform revenue share via TikTok, YouTube, and Instagram creator programs tied to viewership and engagement; and (3) creator development through a 'Pitch Your Show' intake that recruits external talent to produce under the Fallen Media umbrella. Pricing for branded integrations is quote-based and not publicly disclosed. Distribution to consumers runs entirely through owned social platform accounts; there is no direct-to-consumer app, no published API, and no disclosed AI/ML capability. Scale signals include 2.8M+ total followers, 200M+ cumulative likes, and 7-12% engagement rates on branded campaigns.

Name

Fallen Media

Legal name

FALLEN MEDIA ENTERPRISES LLC

Website

https://fallenmedia.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Fallen Media is a privately held NYC-based short-form video studio that develops and owns proprietary Gen-Z show formats distributed on TikTok, Instagram Reels, and YouTube Shorts, monetizing through branded content integrations with enterprises such as Cash App, Nike, Prime Video, and Aritzia.

Ownership category

akta.pro rank

Product category

Digital Video Content Production

NAICS

Motion Picture and Video Industries (5121), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Short-Form Video Advertising & Brand Collaboration Platforms (MPACAHAH)

Keywords

• Short-form video production
• Branded content studio
• Social media content
• Digital media production
• Creator-driven shows

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Branded Content Partnerships: Fallen Media creates branded content integrations within their original shows for major brands like Cash App, Nike, Prime Video, and Aritzia. These partnerships generate revenue through sponsored content, product placements, and dedicated brand episodes. Performance metrics include view counts, engagement rates (7-12%), and impressions.
2. Platform Revenue Share: As a digital content studio producing high-viewership content on TikTok, YouTube Shorts, and Instagram Reels, Fallen Media likely benefits from platform creator funds and revenue share programs based on content performance and engagement metrics.
3. Creator Development and Format Licensing: The company recruits creators through their 'Pitch Your Show' program and develops original programming, potentially generating licensing and development fees from successful show formats.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fallen Media is a social content studio that develops, produces, and distributes original serialized short-form video shows for Gen-Z audiences across TikTok, Instagram Reels, and YouTube Shorts. The company also operates a branded content studio that integrates brands such as Cash App, Nike, and Prime Video into its original programming, and runs a creator program ('Pitch Your Show') that onboards external talent to develop new show formats under its IP umbrella.

Product overview

Fallen Media is a social content studio that creates thumb-stopping, culture-defining short-form video content for Gen-Z audiences. The company's portfolio consists of original serialized shows designed for algorithmic distribution across TikTok, Instagram Reels, and YouTube Shorts, including What's Poppin? with Davis!, Street Hearts, Subway Oracle, Bite Me, Step to the Mike, 15 Second Film, Love Train, Unaware, Thrift Wars, and Satan's Twerk. Fallen Media operates with traditional TV studio-like infrastructure, owning its IP and developing proprietary formats. The company also offers a branded content studio service integrating brand partnerships into original series, and a creator program enabling external talent to pitch and produce shows under the Fallen Media umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• What's Poppin? with Davis! A daily street-interview show hosted by Davis Burleson in NYC, interviewing New Yorkers about pop culture, fashion, and life. It averages 500K+ views per episode and targets Gen-Z viewers on social platforms.
• Street Hearts A dating series in which matchmaker Tiff Baira pairs two strangers from the streets of Manhattan to discover whether a genuine connection forms or things go wrong. Averages 400K+ views per episode.
• Subway Oracle A street-interview series following Morris Cornbread as he interviews wild and interesting characters who frequent the NYC Subway System. Averages 200K+ views per episode.
• Bite Me A bold and unfiltered cooking show hosted by Chef Bruja, inviting celebrity guests into the Bite Me Kitchen for comfort food and candid conversations. Averages 100K+ views per episode.
• Step to the Mike A high-energy street-level music series hosted by R&B artist Michael Minelli, featuring original song performances with dedicated open-verse sections for guest artists. Averages 150K+ views per episode.
• 15 Second Film A comedy-reality series where random people are challenged to direct a 15-second short film on the spot with no script and no prep.
• Love Train A subway spin-off of Street Hearts in which two strangers go on a blind date to see if it's a match or if one of them gets off the train. Averages 50K+ views per episode.
• Unaware A street-interview series hosted by Max Battle in which unsuspecting NYC strangers are asked anything and everything. Averages 100K+ views per episode.
• Thrift Wars A fashion competition show in which Adrienne Reau challenges strangers to create the perfect outfit with just $100 and 10 minutes. Averages 150K+ views per episode.
• Satan's Twerk A comedic show about embracing failure, commiserating over rejection, and laughing through the pain. Averages 200K+ views per episode.
• FM Branded Content Studio A branded content production service partnering with brands such as Cash App, Nike, Prime Video, and Aritzia to create integrated short-form video content within Fallen Media's original series, delivering 7-12% engagement rates on average.
• Creator Program (Pitch Your Show) A program that helps external creators take their shows to the next level through pitch submissions, production support, and distribution across Fallen Media's social platforms, onboarding new talent into the studio's IP umbrella.

Quantifiable outcome

• 500K+ average views per episode across flagship shows
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• Cash AppflagshipGTM or Marketing PartnerFallen Media partnered with Cash App on their hit show 'What's Poppin? with Davis!' for a 6-week campaign featuring 'Wheel of Blessings' live events in NYC where winners received up to $500 via Cash App. The campaign generated millions of views and became an NYC summer spectacle with lines around the park. Metrics: 2.3M+ impressions, 12% engagement rate.
• NikecoreGTM or Marketing PartnerNike collaborated with 'Subway Oracle' show to promote Nike AirMax Dn's through branded content integration. The ad featured wholesome vibes, emotional resonance, and product giveaways. Campaign achieved 1.5M+ impressions and 102K+ engagements with 7% engagement rate.
• Prime VideocoreGTM or Marketing PartnerPrime Video partnered with 'Street Hearts' dating series to promote their movie 'Red, White, and Royal Blue'. Campaign achieved 8% engagement rate, demonstrating strong alignment between dating show format and streaming movie promotion.
• AritziacoreGTM or Marketing Partner'What's Poppin? with Davis!' partnered with Aritzia to promote their world's warmest puffer jacket. The campaign included product integration and a major Aritzia giveaway at the end, driving fan engagement. Campaign achieved 10% engagement rate.
• DisneyminorGTM or Marketing PartnerBrand partnership and content collaboration, logo displayed in partner section of website.
• TinderminorGTM or Marketing PartnerBrand partnership on dating-focused content series leveraging the platform's connection to the dating/relationship theme of some Fallen Media shows.
• McDonald'sminorGTM or Marketing PartnerBrand partnership and content collaboration, logo displayed in partner section of website.
• GMminorGTM or Marketing PartnerBrand partnership and content collaboration, logo displayed in partner section of website.
• Warner Music GroupminorGTM or Marketing PartnerMusic industry partnership supporting music-related content collaborations, logo displayed in partner section.
• Live NationminorGTM or Marketing PartnerEntertainment industry partnership for content collaborations, logo displayed in partner section of website.
• ExpediaminorGTM or Marketing PartnerBrand partnership and content collaboration, logo displayed in partner section of website.
• ShopifyminorGTM or Marketing PartnerBrand partnership and content collaboration, logo displayed in partner section of website.
• SeatGeekminorGTM or Marketing PartnerBrand partnership and content collaboration, logo displayed in partner section of website.
• OgilvyminorStrategic or Co-development PartnerMajor advertising and communications services company with partnership relationship, logo displayed in partner section of website.
• Publicis GroupeminorStrategic or Co-development PartnerMajor global advertising and marketing communications company with partnership relationship, logo displayed in partner section of website.
• CPB GroupminorStrategic or Co-development PartnerAdvertising agency with partnership relationship, logo displayed in partner section of website.
• WPPminorStrategic or Co-development PartnerMajor global communications services company with partnership relationship, logo displayed in partner section of website.
• WhalarminorChannel Partner/ Reseller/ DistributorCreator economy and influencer marketing company with partnership relationship, logo displayed in partner section of website.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tinysidedaily: Digital soccer/lifestyle media brand producing short-form vertical video content for Gen-Z audiences with major brand partnerships. Comparable in platform-native short-form production and youth-audience brand monetization.
• Brat TV: Gen-Z-focused digital content studio producing original scripted and unscripted short-form series for social platforms, with brand integrations. Comparable in targeting Gen-Z with serialized short-form IP, though more scripted-leaning than Fallen Media's street-format approach.
• Chicken Shop Date (Amelia Dimoldenberg): Creator-led street interview/dating show distributed primarily on YouTube and TikTok, with high-profile brand and celebrity integrations (e.g., Amazon, music promotions). Closely matches Fallen Media's Street Hearts / What's Poppin? format DNA at the single-show level.

Direct peers

• Kin Community: Multi-platform digital lifestyle and entertainment media company producing short-form video for Gen-Z and millennial audiences with brand integrations. Directly comparable in target demo, platform mix, and advertiser-funded model.
• Studio71: Multi-platform digital media company and creator network that produces original short- and long-form video, podcasts, and branded content with major advertisers. Same combination of owned original IP, creator talent, and brand partnership monetization as Fallen Media.
• Jellysmack: Creator-economy content studio that helps digital video creators grow, distribute, and monetize across TikTok, YouTube, Instagram, and Facebook. Closely comparable model of operating original creator-led video IP and selling brand integrations at scale, though at significantly larger size.
• Barstool Sports: Digital sports and culture media company producing short-form video, social content, and podcasts targeting a young, brand-friendly audience. Comparable in audience demo, social-first distribution, and brand partnership monetization.
• Whistle (formerly Whistle Sports): Digital media company producing original short-form sports and lifestyle video for Gen-Z audiences across social platforms, with brand partnership revenue. Directly comparable audience, format, and monetization model.

Others

• Whalar Group: Creator-economy company representing creators, producing branded content, and operating a creator network. Listed as a Fallen Media partner, and a comparable adjacent player that monetizes creators and brand integrations at greater scale.

Broad incumbents

• Fullscreen (now part of AT&T): Long-established creator network and content studio producing original short-form video for major brands and platforms. Comparable business model (owned IP + brand integrations) but operates at much larger scale and as part of a parent media ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/whatspoppin
• Xx.com/FallenMediaTV
• LinkedInlinkedin.com/company/fallenmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fallen Media