Blue Rabbit
Blue Rabbit is an online veterinary pharmacy and home delivery platform, operated under Wedgewood Pharmacy, that serves veterinary practices and pet owners by dispensing branded and compounded medications with PIMS-integrated workflow automation.
- Company typePrivate
- Founded2023
- HeadquartersPortland, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Blue Rabbit does
Blue Rabbit is an online veterinary pharmacy and home delivery platform that operates as a wholly-owned brand under Wedgewood Pharmacy following a June 2023 merger. The platform serves veterinary practices and pet owners by enabling prescription dispensing of branded pharmaceuticals, compounded medications from Wedgewood's 46,000+ formulation library, diets, supplements, and preventatives, with fulfillment shipped directly to pet owners' homes. The company is headquartered in Swedesboro, New Jersey alongside Wedgewood Pharmacy, with a disclosed headcount of 51-100 employees.
The core technology stack combines a PIMS (Practice Information Management System) integration layer with read-and-write-back capability, automatically syncing client and patient information between the practice management software and the pharmacy platform to reduce duplicate data entry. Surrounding features include AutoShip automated refill tooling, step-by-step order tracking via email, and a white-label client portal that lets practices brand the experience with their own logo and colors. Underlying fulfillment leverages Wedgewood's PCAB-accredited compounding operations and a registered 503B outsourcing facility, giving the platform pharmaceutical production capacity and accreditation credentials (PCAB, LegitScript, BBB) that are difficult for new entrants to replicate quickly.
The business model is transaction-fee based on prescription dispensing and home delivery, with quote-based pricing and no publicly disclosed tiers. Go-to-market is sales-led, combining direct enterprise sales with demo booking via Calendly, channel partnerships (notably The Veterinary Cooperative, with nearly 4,000 member practices), and integrations with veterinary practice-management platforms such as ezyVet. Customer segments include companion-animal veterinary practices (primary), multi-clinic veterinary groups, equine practices, and individual pet owners as end beneficiaries of dispensed prescriptions.
Blue Rabbit firmographics
Firmographics- Name
- Blue Rabbit
- Legal name
- Wedgewood Pharmacy
- Website
- https://bluerabbit.vet
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Blue Rabbit is an online veterinary pharmacy and home delivery platform, operated under Wedgewood Pharmacy, that serves veterinary practices and pet owners by dispensing branded and compounded medications with PIMS-integrated workflow automation.
- Ownership category
- akta.pro rank
Blue Rabbit industry classification
Industry- Product category
- Veterinary Pharmacy Software
- NAICS
- Veterinary Services (541940)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- E‑prescribing, Pharmacy Ordering & Medication Management (Rx, Refills, Home Delivery Integrations) (HLAMAGAF)
Keywords
Where Blue Rabbit is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Rabbit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Prescription and Medication Dispensing: Blue Rabbit generates revenue through dispensing prescription medications to pet owners via its online pharmacy platform. The platform serves as an intermediary between veterinary practices and pet owners, fulfilling prescriptions with both compounded and commercially available pharmaceuticals, diets, and supplements.
- Home Delivery Services: Revenue generated from shipping and home delivery services of veterinary pharmaceuticals directly to pet owners' homes. The platform offers fast shipping with instant rebates and competitive pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing model |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Blue Rabbit product offering
Product offeringCore offering
Blue Rabbit is an online pharmacy and home delivery platform for veterinary practices that integrates with Practice Information Management Systems (PIMS) via read-and-write-back technology to sync client and patient data automatically. Practices use the platform to prescribe 46,000+ compounded medications plus commercially branded pharmaceuticals, diets, and supplements, with home delivery, AutoShip refill tools, step-by-step order tracking, and a customizable branded client portal.
Product overview
Blue Rabbit is a unified online veterinary pharmacy platform operated by Wedgewood Pharmacy. The core offering consists of the Blue Rabbit platform which integrates with veterinary practice management systems (PIMS) to enable prescription writing and filling, combined with Wedgewood's compounding pharmacy services providing 46,000+ customized medications. The platform includes a home delivery module (Blue Rabbit Home Delivery) with AutoShip tools, real-time tracking, and customer management features. Wedgewood also operates a 503B Outsourcing Facility for office-use medications. The platform's formulary includes commercially branded pharmaceuticals, diets, preventatives, and compounded medications with various formulation and flavor options.
Differentiator
Problem solved
Functional benefit
Products and services
- Blue Rabbit Online Veterinary Pharmacy Platform An online pharmacy and home delivery platform for veterinary practices that integrates with Practice Information Management Systems (PIMS) via read-and-write-back technology, providing 46,000+ compounded medications, branded pharmaceuticals, diets, and supplements with automated shipping and client management features.
- Blue Rabbit Home Delivery Prescription home delivery service for pet owners with AutoShip automated refill tools, step-by-step order tracking emails, instant rebates, and competitive pricing.
- Wedgewood Pharmacy Compounding Services Veterinary compounding pharmacy providing 46,000+ customized medications in various formulations including quad tabs, transdermal gels, and ophthalmic solutions for companion animals, equine, and wildlife.
- 503B Outsourcing Facility Registered 503B outsourcing facility providing human-grade compounded medications for office use by veterinary practices.
Quantifiable outcome
- Reduction in data entry errors through PIMS integration
- +2 more outcomes
Companies that use Blue Rabbit
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Blue Rabbit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Blue Rabbit partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- The Veterinary Cooperative (TVC)coreThe Veterinary Cooperative (TVC) with nearly 4,000 member-owners nationwide announced a partnership with Blue Rabbit to offer best-in-class veterinary home delivery services. TVC is a buying group for independent veterinary practices. This partnership extends Blue Rabbit's distribution reach to TVC's extensive network of member practices.
- ezyVetcoreBlue Rabbit enhanced its veterinary pharmacy platform with ezyVet integration. ezyVet is a cloud-based practice management software for veterinary clinics. The integration allows seamless data synchronization between ezyVet and Blue Rabbit's online pharmacy.
- Heart + PawminorHeart + Paw expanded client services to include Blue Rabbit's online pharmacy and teletriage services. Heart + Paw is a veterinary group operating multiple clinics.
- Wedgewood Pharmacy (Parent Company)coreBlue Rabbit merged with Wedgewood Pharmacy in June 2023. Wedgewood Pharmacy is one of the largest veterinary compounding pharmacies in the US. The merger combined Blue Rabbit's online pharmacy platform with Wedgewood's compounding expertise and 46,000+ medication formulary.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Blue Rabbit competitors and assessment
Company assessmentBroad incumbents
- Wedgewood Pharmacy: Blue Rabbit's parent and one of the largest veterinary compounding pharmacies in the U.S. Operates the same compounding infrastructure underlying Blue Rabbit's 46,000+ formulary and serves overlapping veterinary customers through compounding fulfillment.
- Chewy Pharmacy: Consumer-direct online pet pharmacy from a major pet-specialty retailer. Competes for the end-prescription at the pet-owner level, even though not positioned to practices the way Blue Rabbit is.
- Covetrus (now part of various animal-health distributors): Animal health distribution and pharmacy services provider with deep veterinary practice relationships. Could bundle pharmacy fulfillment with broader practice supply, creating channel conflict with Blue Rabbit.
- PetMed Express (1-800-PetMeds): Long-standing online pet pharmacy serving pet owners with prescription and OTC medications. Competes on price and brand recognition with Blue Rabbit's consumer-facing delivery layer.
- Patterson Veterinary Supply: Major distributor to veterinary practices with pharmacy and practice-management adjacencies. Another channel competitor for the practice software and fulfillment ecosystem.
- Cardinal Health Animal Health: Large-scale animal-health distributor with growing pharmacy and practice-management offerings. A potential consolidator that could bundle pharmacy fulfillment at scale against standalone platforms like Blue Rabbit.
Emerging players
- Vetcove: Online procurement/marketplace platform for veterinary practices. Competes less on pharmacy fulfillment and more for the practice's broader purchasing workflow, intersecting with Blue Rabbit's practice-side footprint.
Others
- Dechra Pharmaceuticals: Specialty animal-health pharmaceutical manufacturer. Adjacent rather than directly competitive, but Dechra products flow through veterinary pharmacies like Blue Rabbit, making it an ecosystem participant rather than a direct peer.
Direct peers
- Allivet: Online veterinary pharmacy serving both pet owners and veterinary practices with prescription fulfillment and compounding. Direct competitor in the same B2B-and-B2C pharmacy niche.
- VetSource: VetSource is a B2B online pharmacy and home-delivery platform for veterinary practices with PIMS integration, making it the closest direct competitor to Blue Rabbit — same customer (veterinary practices), same model (script writing + home delivery), same integration playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Rabbit social profiles
Digital presenceBlue Rabbit compliance and trust
Trust signalCompliance3 records
Blue Rabbit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Rabbit leadership team
Management profileNumber of profiles
Blue Rabbit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Rabbit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Rabbit
What does Blue Rabbit do?
Blue Rabbit is an online pharmacy and home delivery platform for veterinary practices that integrates with Practice Information Management Systems (PIMS) via read-and-write-back technology to sync client and patient data automatically. Practices use the platform to prescribe 46,000+ compounded medications plus commercially branded pharmaceuticals, diets, and supplements, with home delivery, AutoShip refill tools, step-by-step order tracking, and a customizable branded client portal.
Is Blue Rabbit a public or private company?
Blue Rabbit is a private company. It is classified as corporate owned and is currently operating.
When was Blue Rabbit founded?
Blue Rabbit was founded in 2023. It employs 51 to 100 people.
Where is Blue Rabbit based?
Blue Rabbit is headquartered in Portland, United States, in the North America region.
How does Blue Rabbit make money?
Two revenue lines are on record. Prescription and Medication Dispensing is the primary driver. The others are home Delivery Services.
Who are Blue Rabbit's main competitors?
Broad incumbents on record are Wedgewood Pharmacy, Chewy Pharmacy, Covetrus (now part of various animal-health distributors), PetMed Express (1-800-PetMeds), Patterson Veterinary Supply and Cardinal Health Animal Health. Vetcove is listed as an emerging player. Dechra Pharmaceuticals is listed as an others. Direct peers are Allivet and VetSource.
Does Blue Rabbit have an API?
No public API is recorded for Blue Rabbit.
What industry is Blue Rabbit in?
Blue Rabbit's product category is Veterinary Pharmacy Software. Its primary akta.pro industry code is HLAMAGAF, E‑prescribing, Pharmacy Ordering & Medication Management (Rx, Refills, Home Delivery Integrations). Its NAICS code is 541940 and its SIC code is 5122.