DELVE

What DELVE does

DELVE (Delve Deeper) is an independent performance media agency founded in 2008 by CEO Greg Sobiech and headquartered in Boulder, Colorado. The company manages over $250 million in client media investment across four global offices in the USA (Boulder, New York), Poland (Warsaw), and Belarus (Minsk), employing 150+ specialists including data scientists, media traders, adtech engineers, and ad managers working asynchronously across four time zones.

The agency's core offering is integrated digital marketing services spanning strategic consulting, campaign management, media buying, data activation, and technology integration across major advertising platforms — Google Marketing Platform (DV360, Search Ads 360, Campaign Manager 360, Google Analytics, BigQuery), Amazon DSP and Performance+, Meta Ads, The Trade Desk, and Microsoft Advertising. DELVE differentiates through proprietary methodologies including the Audience-First Giving Pyramid framework (for non-profit donor lifecycle optimization), Start/Stop/Continue Optimization, and Asset Group Strategy for PMax campaigns. Complementary offerings include Platform Licensing technology access, the annual Digital Fundraising Report, and the Giving Growth Podcast hosted by the CEO.

The revenue model is managed services with management fees or retainers tied to media spend, supplemented by consulting and platform licensing. The customer base spans enterprise brands (PepsiCo, AT&T, Wynn Resorts, Capital One Shopping, Gerber Life Insurance, Virgin Voyages, The Wonderful Company) and non-profit organizations (UNICEF USA, CARE, The Salvation Army, UNFPA). Distribution runs through direct enterprise sales backed by preferred partnerships with Google, Amazon, Meta, and Microsoft. DELVE is founder-owned with no disclosed external institutional investors.

Name

DELVE

Legal name

DELVE PARTNERS INC

Website

https://delvedeeper.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

DELVE (Delve Deeper) is a Boulder-based independent performance media agency managing over $250 million in client media investment for enterprise brands and non-profit organizations. Founded in 2008, the firm operates from four global offices with 150+ specialists leveraging Google, Amazon, Meta, and proprietary optimization methodologies.

Ownership category

akta.pro rank

Product category

Performance Media Agency Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Software Publishers (513210)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Performance Marketing Audits & Account Recovery (MPAAACAN)

Keywords

• Performance media agency
• Programmatic advertising
• Digital fundraising services
• Campaign management consulting
• Media buying optimization

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Media Management Services: Agency manages over $250 million in media investment for clients. Revenue derived from management fees, typically a percentage of media spend managed, or retainer-based arrangements for performance media services including campaign management, consulting, and platform licensing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

DELVE (Delve Deeper) is a B2B performance media agency that provides integrated digital marketing services, including strategic consulting, programmatic campaign management, media buying across Google Marketing Platform, Amazon DSP, Meta, and The Trade Desk, data activation, and technology platform licensing. The agency manages over $250 million in client media investment and serves enterprise brands and non-profit organizations seeking measurable ROAS and revenue growth.

Product overview

DELVE operates as a performance media agency offering integrated digital marketing services to brands and non-profit organizations. The core offering is campaign management and strategic consulting across major advertising platforms (Google, Amazon, Meta, DV360, The Trade Desk), supported by proprietary research methodologies and data activation capabilities. DELVE's service portfolio includes Platform Licensing (technology access), the Giving Growth Podcast (thought leadership content), and the annual 2025 Digital Fundraising Report (industry research). The company manages over $250 million in media investment with a team of 150+ specialists across four global offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Media Agency Services Integrated digital marketing service for enterprise brands and non-profit organizations, encompassing strategic consulting, campaign management, media buying across major advertising platforms, data activation, and technology integration. DELVE manages over $250 million in client media investment and has delivered outcomes such as 2x ROAS for Wynn Resorts and 437% revenue increase for CARE.
• Platform Licensing

Quantifiable outcome

• 2x RoAS achieved for Wynn Resorts in 6 months
• +5 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationPreferred partner to Google with access to Google Marketing Platform tools including Analytics, BigQuery, Campaign Manager 360, Search Ads 360, and Display & Video 360. Enables advanced programmatic capabilities and early access to new features for client campaigns.
• AmazoncoreTechnology or IntegrationAmazon partner and advisor with early access to Amazon advertising technologies including Amazon Performance+ and Amazon DSP. Enables lookalike audience targeting based on first-party shopping and entertainment data.
• MetacoreTechnology or IntegrationPreferred partner with access to Meta advertising platforms including Conversions API and Meta Ads for campaign management and optimization.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PMG: Independent performance media agency delivering integrated media planning, buying, and analytics across Google, Amazon, Meta, and programmatic. Similar in scale, channel breadth, and emphasis on proprietary technology and data-driven optimization.
• MuteSix: Performance marketing agency focused on paid media, programmatic, and creative across Google, Meta, Amazon, and TikTok. Closely comparable on agency-of-record performance-media services for DTC and enterprise brands.
• Adtaxi: Digital media agency offering programmatic, paid search, paid social, and data-driven campaign management with strong Google and DV360 capabilities. Comparable mid-market independent performance-media positioning.
• Wpromote: Mid-to-large independent performance marketing agency with comparable Google Premier Partner status, programmatic buying capabilities, and enterprise brand focus. Closely matches Delve on integrated tech-data-media positioning and customer-acquisition focus.
• Channel Bakers: Performance marketing agency specializing in Amazon, Walmart, and programmatic advertising with analytics-driven optimization. Comparable on platform-certification depth and managed-services performance media model.
• Rise Interactive: Performance marketing agency specializing in media buying, programmatic, search, and analytics for mid-market and enterprise brands. Comparable on integrated paid-media services and cross-channel campaign execution.
• Tinuiti: Largest US independent performance media agency holding similar Google, Amazon, Meta, and Microsoft preferred-partner certifications. Directly comparable on managed-media scale, multi-channel programmatic buying, and B2B performance marketing services for enterprise brands.

Broad incumbents

• iProspect: Global performance digital media agency within Dentsu, operating at much larger scale across the same walled-garden platforms. Comparable on performance media services for enterprise brands but as part of a holding-company portfolio.
• Publicis Media: Holding-company media network (Publicis Groupe) spanning programmatic, search, social, and commerce media at global scale. Provides competing preferred-partner-driven performance services but as part of a much broader portfolio.
• GroupM: World's largest media investment group (WPP). Operates overlapping programmatic, paid search, paid social, and data capabilities through agencies like Wavemaker and Essence. Represents the holding-company incumbent competition for enterprise performance-media budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Delve-Deeper-Official
• LinkedInlinkedin.com/company/delvedeeper

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DELVE