What b2match does

b2match is a Vienna-headquartered SaaS provider of an AI-enabled event networking and matchmaking platform, founded in 2013 by Kurt, Thomas and Mirza and bootstrapped since inception. The platform supports in-person, virtual and hybrid B2B events through a modular product suite spanning registration, ticketing (with native Stripe integration), session/agenda management, marketplace, messaging, email campaigns, surveys, real-time analytics and reporting, complemented by a mobile event app for iOS/Android, a QR-based check-in app (b2match Entrance) and dedicated customer success services.

The platform's distinctive technical layer is an AI Matchmaking recommender that processes participant profile data and behavioral signals (profile views, messages, meeting requests, relevance feedback) to surface meeting suggestions and improve over time, alongside an AI Meeting Generator for automated scheduling and a ChatGPT-API-based organization description generator. Data and AI run on EU-only Google Cloud infrastructure, with the company holding ISO/IEC 27001:2022 certification and full GDPR compliance as a data processor.

Commercially, b2match sells tiered annual subscriptions — Starter from €699/year for up to 100 participants, with Basic, Professional, Professional Plus and Enterprise tiers priced on a quote basis — through a sales-led motion targeted at event organizers, conference managers, professional associations, government trade bodies, and research and innovation institutions. The company serves over 8,500 cumulative events, 1.7M participant accounts and 1.3M matchmaking meetings globally across offices in Vienna and Zagreb, with more than 40 employees and no disclosed external funding.

Name

b2match

Legal name

b2match

Website

https://b2match.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

b2match is a Vienna-based SaaS provider of an AI-powered event networking and matchmaking platform, serving event organizers, associations, government trade bodies and research institutions with modular tools for registration, ticketing, scheduling, analytics and B2B matchmaking across in-person, virtual and hybrid events.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Annual Subscription Licenses: b2match generates revenue through annual subscription licenses with tiered pricing based on participant capacity (up to 100, 200, 500, 1000, or more than 1000 participants). Licenses can be purchased for single events or multiple events within a 12-month period. The Starter tier starts at €699/year with higher tiers (Basic, Professional, Professional Plus) requiring custom pricing discussions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

b2match sells an AI-powered, all-in-one SaaS event networking platform that enables organizations to plan, run, and analyze in-person, virtual, and hybrid events. Its core functionality combines event management (registration, ticketing, agenda, payments) with B2B matchmaking, supported by native mobile apps, a check-in application, real-time analytics, and a year-round community platform. Revenue is generated primarily through tiered annual subscription licenses priced by participant capacity, with custom pricing for enterprise clients.

Product overview

b2match is an all-in-one event networking platform designed specifically for B2B matchmaking events. The platform operates as a modular architecture comprising the core Event Networking Platform, Event Management Software solution, and Event Community Platform, supplemented by value-add modules including the AI-powered Mobile Event App, AI Matchmaking, Check-in App (b2match Entrance), and Event Customer Support. The product portfolio includes specialized sub-brands for Enterprise Europe Network (b2match for EEN), year-round communities (b2match for Communities), and enterprise custom solutions. Core platform features are delivered as integrated modules including Registration, Session Management, Ticketing & Payments, B2B Meetings, Messaging, Email Marketing Tool, Reporting & Analytics, Survey Builder, Meeting Scheduler, Event Website Builder, Rich Profiles, Modular Agenda, and Marketplace. The platform supports in-person, virtual, and hybrid event formats with AI-powered matchmaking using machine learning recommendation algorithms.

Differentiator

Problem solved

Functional benefit

Products and services

• b2match Event Networking Platform All-in-one event management and networking platform that enables organizers to create events with registration, agenda building, ticketing, AI-powered matchmaking, meeting scheduling, messaging, and analytics. Supports in-person, virtual, and hybrid event formats and is sold to event organizers, conference managers, associations, and government trade bodies.
• b2match Mobile Event App AI-powered mobile event networking application for iOS and Android that guides participants through every step of the event, including personalized home screen, marketplace access, real-time messaging, AI-driven matchmaking suggestions, QR code lead capture, personalized agenda, and push notifications. Sold to event organizers as a branded or white-label mobile companion to their event.
• AI Matchmaking Machine-learning based matchmaking module that analyzes participant profile data and behavior (profile visits, messages, meeting requests) to generate personalized profile and meeting recommendations, increasing meeting quality and reducing manual matchmaking effort at networking events. Sold as part of the platform offering to event organizers.
• b2match Entrance (Check-in App) Mobile check-in application for managing in-person and hybrid networking events, featuring QR code scanning for fast participant check-in and check-out, multi-location support, real-time participant synchronization, wireless badge printing, and offline mode for venues with limited connectivity. Sold to event organizers managing on-site registrations.
• Event Customer Support Premium customer success service providing interactive onboarding, pre-event quality checks, live-event support via chat, email, phone, and on-site presence, and post-event analytics and feedback collection. Sold to event organizers who require hands-on operational support in addition to the software.
• Event Management Software Core event management solution for organizing in-person, virtual, and hybrid networking events, including customizable landing pages, dynamic registration forms, ticketing, interactive agenda builder, integrated virtual meetings, built-in video conferencing, messaging, check-in app, badge printing, and team organizer roles. Sold to event organizers and conference managers.
• Event Community Platform Year-round community management platform for building and engaging member communities, supporting research partnering, innovation partnering, investor-startup connections, buyer-seller matching, supply chain collaboration, and recruiting. Features member profiles, business opportunities marketplace, matchmaking, messaging, email campaigns, webinars, and a website builder (CMS). Sold to associations, networks, and recurring community operators.
• b2match for EEN (Enterprise Europe Network) Tailored event solution customized for the Enterprise Europe Network (EEN), including a customized feature package, 2 hours of onboarding and consulting, and access to the web, iOS, and Android apps. Sold specifically to EEN and similar EU partnership programs.
• b2match for Communities Community platform solution available for 365 days with the cloud-based web platform and 3 hours of onboarding and consulting for building, growing, and engaging communities through ongoing collaboration. Sold to associations, networks, and membership organizations needing a year-round community product.
• b2match for Custom Solutions Custom solutions designed for large-scale, complex events or enterprise needs, supporting high-volume matchmaking, internal and external collaboration, and full customization of the participant experience. Sold via multi-year contracts to enterprise and government clients.

Quantifiable outcome

• 650+ B2B meetings booked before event through platform matchmaking
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature5 records

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Pathable: Event app and community platform for conferences and trade shows with networking and matchmaking capabilities. Comparable feature set, especially around year-round community engagement.
• Bizzabo: All-in-one event experience platform with registration, networking, and analytics for in-person, virtual, and hybrid events. Overlaps with b2match across event management and attendee engagement.
• Swapcard: AI-powered event and matchmaking platform with virtual, hybrid, and in-person networking features. Closest direct peer because of its strong focus on AI-driven participant matchmaking and similar event-organizer customer base.
• Brella: Event networking platform specialized in 1:1 matchmaking and virtual/hybrid events. Directly comparable to b2match's B2B matchmaking focus and target customer (conference and expo organizers).
• Whova: Event management platform with community, networking, and matchmaking features widely used by conferences and association events. Comparable mid-market positioning with strong networking emphasis.
• Hopin: Virtual and hybrid event platform that pioneered networking features during the pandemic. Comparable technology stack and customer segment, though broader in scope than b2match.
• EventMobi: Event app and engagement platform offering registration, networking, and live event features. Direct competitor for mid-market conferences and association events similar to b2match's customer base.

Broad incumbents

• Eventbrite: Consumer and SMB-focused event ticketing and management marketplace. Overlaps with b2match at the small-event end (Starter tier equivalent) but lacks specialized B2B matchmaking depth.
• Cvent: Large enterprise event management suite covering venue sourcing, registration, and on-site solutions. Wider portfolio than b2match but competes for the same enterprise event-organizer budget.

Emerging players

• Hubilo: Event experience platform with networking and AI matchmaking for virtual and hybrid events. Emerging competitor with overlapping AI-driven attendee matching capabilities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/b2match
• Facebookfacebook.com/b2matchglobal
• LinkedInlinkedin.com/company/b2match

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about b2match