ProHealth Care

What ProHealth Care does

ProHealth Care is a nonprofit integrated regional health system founded in 1914 and headquartered in Waukesha, Wisconsin, serving patients across southeastern Wisconsin — primarily Waukesha County and surrounding communities. It operates 87+ facilities including four hospitals (ProHealth Waukesha Memorial Hospital, ProHealth Waukesha Memorial Hospital-Mukwonago, ProHealth Oconomowoc Memorial Hospital, and ProHealth Rehabilitation Hospital of Wisconsin), ten urgent care centers, multiple primary and specialty medical group clinics, cancer centers, heart and vascular, neuroscience and orthopedic centers, pharmacies, senior living communities, a freestanding imaging center, and AngelsGrace Hospice. The clinical workforce comprises more than 1,000 medical providers (766 listed physicians plus advanced practice providers), with subspecialty depth in oncology, cardiology, cardiothoracic surgery, neurosurgery, and orthopedics.

The underlying technology platform is centered on Epic Systems' MyChart patient portal for records access, scheduling, messaging, billing, and virtual visits, supplemented by a telemedicine stack (Virtual Urgent Care available 8 a.m. to midnight within 10 minutes, asynchronous E-Visits priced at $29, MyChart-driven telehealth) and CMS-compliant price transparency tooling. Clinical technology investments include all-digital cardiac catheterization labs, Ion robotic bronchoscopy for early lung cancer diagnosis, advanced neuroimaging (CT, MRI including diffusion tensor imaging and MR spectroscopy), and disease-modifying biologic therapy such as Leqembi for early-stage Alzheimer's. ProHealth partners with UW Health to deliver cancer services at three UW Health Cancer Center at ProHealth Care locations, granting community access to Wisconsin's only NCI-designated comprehensive cancer center, clinical trials, and upright proton therapy scheduled for 2026.

The business model is a fee-for-service nonprofit community health system: revenue derives from patient care services across the continuum — primary care, urgent care, specialty care, surgical, inpatient, emergency, rehabilitation, hospice, and senior living — reimbursed through commercial insurance, Medicare, and patient self-pay, with documented financial assistance programs. Direct-to-consumer acquisition runs through owned facilities, walk-in urgent care, MyChart online scheduling, a provider referral line, and virtual care channels. The marketing mix includes content marketing via Healthy Directions, social channels, community classes, and an in-house ProWellness newsletter. Revenue is not publicly disclosed; headcount and footprint imply a regional-scale system in the $500M-$1B revenue band. No parent company, private equity sponsor, or external investor is identified in the source data.

Name

ProHealth Care

Legal name

ProHealth Care

Website

https://prohealthcare.org

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ProHealth Care is a nonprofit integrated regional health system founded in 1914 in Waukesha, Wisconsin, operating 87+ facilities and 1,000+ providers across southeastern Wisconsin, delivering primary, specialty, cancer, cardiac, neuroscience, and senior care through Epic MyChart and an in-person/virtual hybrid network.

Ownership category

akta.pro rank

Product category

Integrated Healthcare Delivery

NAICS

Ambulatory Health Care Services (621), Home Health Care Services (621610), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Hospitals (8060), Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), Palliative Care Clinics & Outpatient Programs (HLADAHAF)

Keywords

• Integrated healthcare system
• Primary care services
• Cancer care treatment
• Heart vascular care
• Orthopedic surgery

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices34 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Patient Care Services: Revenue from medical services provided to patients including hospital stays, clinic visits, procedures, diagnostics, and treatments. Billed as standard office visits for urgent care. Accepts insurance plans, Medicare, and offers financial assistance programs.
2. Virtual Care Services: Telemedicine visits billed at $45 per visit; e-visits at $29; not charged if condition requires in-person visit
3. Specialty Care and Procedures: Specialized medical services including cancer treatment, cardiovascular procedures, orthopedic surgery, neuroscience interventions with varying reimbursement rates based on insurance contracts
4. Ancillary Services: Revenue from pharmacies, imaging services, rehabilitation services, laboratory tests, and medical equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels11 records

Core offering

ProHealth Care operates an integrated community health system delivering hospital, clinic, urgent care, specialty, rehabilitation, pharmacy, hospice, and senior living services across southeastern Wisconsin. Its core clinical portfolio spans primary care, cancer care, heart and vascular care, neuroscience, orthopedics, behavioral health, and women's and senior services, with care accessed in person or virtually via MyChart, telemedicine, and E-visits.

Product overview

ProHealth Care is a regional health system operating hospitals, clinics, and specialized care facilities across southeastern Wisconsin (primarily Waukesha County). Its digital health offering is centered on Epic MyChart as the unified patient portal, supplemented by Virtual Urgent Care telehealth and E-visits for on-demand care. The clinical portfolio spans primary care (ProHealth Medical Group), urgent care, cancer care, heart and vascular care, orthopedic care, neuroscience care, behavioral health, rehabilitation, pharmacy, hospice, senior living, occupational health, sleep medicine, wound care, pain management, and diagnostic imaging (breast imaging, general imaging center). ProHealth Care partners with UW Health for cancer and specialty services, and provides a Price Estimation Tool for patient cost transparency. Services are delivered across 4 hospitals, 15+ clinics, 10 urgent care locations, rehabilitation facilities, a fitness center, and senior living communities.

Differentiator

Problem solved

Functional benefit

Products and services

• MyChart Patient Portal Epic Systems' patient portal branded as ProHealth Care's online access point. Allows patients to view medical records, schedule appointments, message care teams, access test results, pay bills, and participate in telehealth/virtual visits.
• Virtual Urgent Care On-demand telehealth service delivering same-day virtual physician visits via video. Available daily 8 a.m. to midnight, with patients seen within 10 minutes of registration or able to schedule a same-day/next-day appointment.
• E-visits Asynchronous online symptom questionnaire that delivers a diagnosis and treatment plan for minor conditions. Available 8 a.m. to midnight, priced at $29 per visit.
• ProHealth Medical Group (Primary Care) Network of primary care providers offering family medicine, internal medicine, pediatrics, and Medicare wellness visits at clinic locations across southeastern Wisconsin. In-person and virtual visit options available.
• ProHealth Urgent Care Walk-in and reservation-based urgent care services at multiple locations throughout Waukesha County. Staffed by physicians and advanced practice providers, open Monday-Friday 8 a.m.-8 p.m. and weekends 8 a.m.-4 p.m.
• ProHealth Cancer Care Nationally accredited oncology program offering medical and radiation oncology, surgery, genetic counseling, clinical trials, precision medicine, and supportive services. Partnership with UW Health Cancer Center provides access to NCI-designated cancer center resources.
• ProHealth Heart & Vascular Care Comprehensive heart and vascular services including cardiology, electrophysiology, cardiothoracic surgery, interventional cardiology, vascular surgery, cardiac rehabilitation, and remote patient monitoring. Includes all-digital cardiac catheterization labs.
• ProHealth Orthopedic Care Orthopedic surgery and rehabilitation services including joint replacement (hip, knee, shoulder, ankle, elbow), minimally invasive procedures, sports medicine, and physical therapy. Joint replacement program at Oconomowoc Memorial Hospital holds Joint Commission Advanced Total Hip and Total Knee Replacement certification.
• ProHealth Neuroscience Care Neurology and neurosurgery services treating brain, spine, and nervous system conditions including stroke, concussion, epilepsy, multiple sclerosis, Parkinson's disease, and brain/spine tumors. Offers advanced neuroimaging (CT, MRI, perfusion imaging, diffusion tensor imaging), neurosurgery, and neurological rehabilitation.
• ProHealth Pharmacy On-site and outpatient pharmacy services located within ProHealth Waukesha Memorial Hospital, Oconomowoc Memorial Hospital, Mukwonago hospital, and the Pewaukee clinic.
• ProHealth Rehabilitation Services Physical, occupational, and speech therapy services plus cancer rehabilitation, lymphedema therapy, cardiac rehabilitation, and pediatric rehabilitation at multiple clinic and hospital locations.
• ProHealth Regency Senior Communities Assisted living and senior housing communities in Brookfield, Muskego, and New Berlin, Wisconsin, providing residential care for seniors within the ProHealth Care network.
• ProHealth AngelsGrace Hospice Hospice care services in Oconomowoc offering grief support, bereavement counseling, and end-of-life care to the broader community regardless of prior ProHealth Care affiliation.
• ProHealth Moreland Surgery Center Ambulatory surgery center operated by ProHealth Care in Waukesha providing outpatient surgical procedures.
• ProHealth Care's Behavioral Health Services Inpatient and outpatient behavioral health and mental health services including psychiatry, clinical psychology, psychotherapy, and child/adolescent psychiatry, located on the Waukesha Memorial Hospital campus.
• ProHealth Care's Occupational Health Services Occupational health services including work injury treatment, pre-employment screenings, drug testing, and workplace health programs offered at multiple clinic locations.
• ProHealth Care's Pain Management Services Interventional and medication-based pain management for chronic pain conditions, offered at Mukwonago, Oconomowoc, and Waukesha Memorial Hospital locations.
• ProHealth Imaging Center Freestanding advanced imaging center in Brookfield offering comprehensive diagnostic imaging services beyond breast imaging.
• ProHealth Care Breast Imaging Services Breast cancer screening and diagnostic imaging services (mammography) offered at multiple clinic and hospital locations across the ProHealth Care network.
• ProHealth Care's Wound Services Specialized wound care and hyperbaric medicine services for chronic and non-healing wounds, available at Oconomowoc and Waukesha Memorial Hospital locations.
• ProHealth West Wood Health & Fitness Center Health and fitness center in Pewaukee offering exercise classes, family programs, spa services, and rehabilitation facilities, affiliated with ProHealth Care.
• ProHealth Care's Sleep Center Sleep medicine diagnostic and treatment services for sleep disorders, staffed by sleep medicine specialists within the ProHealth Care provider network.
• ProHealth Care Price Estimation Tool Online self-service tool enabling patients to estimate out-of-pocket costs for common tests, procedures, clinic visits, and hospital services at ProHealth facilities.
• Hispanic Health Resource Center Bilingual (English/Spanish) health resource center in Waukesha providing health care navigation, medical interpreter services, chronic disease management support, and community health programs for the Hispanic community.

Quantifiable outcome

• Blue Distinction Center for cardiac care - demonstrated improved patient outcomes and lower complication rates following certain heart procedures and surgeries
• +4 more outcomes

Named customers3 records

Segments10 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature8 records

Partnerships

One partnership is on record.

• UW HealthcoreStrategic or Co-development PartnerPartnership providing access to UW Health Cancer Center at ProHealth Care locations. Patients gain access to clinical trials, advanced treatments including upright proton therapy (available 2026), and connection to Wisconsin's only NCI-designated comprehensive cancer center. The partnership combines local ProHealth Care services with UW Health's academic medical center expertise for cancer care.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gundersen Health System: Gundersen Health System is a nonprofit regional health system based in La Crosse, Wisconsin, with hospitals, clinics, and integrated services across western Wisconsin, Iowa, and Minnesota. It is comparable in scale and integrated community-system model to ProHealth Care.
• Bellin Health: Bellin Health is a nonprofit regional health system based in Green Bay, Wisconsin, operating hospitals, clinics, and a health plan. Comparable to ProHealth Care as a similarly sized community-integrated nonprofit with primary care, hospital, and specialty service lines in Wisconsin.
• Aspirus Health: Aspirus Health is a nonprofit regional health system headquartered in Wausau, Wisconsin, operating hospitals, clinics, and senior living across northern and central Wisconsin. It is comparable to ProHealth Care as a similarly sized integrated nonprofit community system with comparable service line breadth.
• Marshfield Clinic Health System: Marshfield Clinic Health System is a large physician-led integrated delivery network serving northern, central, and western Wisconsin. It overlaps ProHealth Care in primary care, specialty care, hospital, and integrated-clinic delivery across the Wisconsin market.
• Mercyhealth: Mercyhealth is a nonprofit regional health system serving southern Wisconsin and northern Illinois with hospitals, clinics, and senior services. Comparable to ProHealth Care as a community-based integrated system operating across a similar scale and care continuum.
• Ascension Wisconsin: Ascension Wisconsin operates hospitals, clinics, and senior services across the Milwaukee metropolitan area and broader state. It directly competes with ProHealth Care for primary care, inpatient, and senior living demand in overlapping Waukesha-area zip codes.
• SSM Health Wisconsin: SSM Health operates acute hospitals, clinics, and specialty services across southern Wisconsin including the Madison area. It overlaps ProHealth Care's integrated delivery model and competes for Wisconsin-wide specialty referrals and employed-physician talent.
• UW Health: UW Health is the University of Wisconsin–Madison affiliated academic health system and ProHealth Care's Core strategic partner for cancer care. It is also a competitor for complex specialty referrals in southern Wisconsin, particularly for oncology, proton therapy, and clinical trials.
• Froedtert ThedaCare Health: Froedtert ThedaCare Health is a southeastern Wisconsin integrated delivery network anchored by academic medical center Froedtert Hospital and the Medical College of Wisconsin. It directly competes with ProHealth Care for tertiary referrals, specialty care, and commercial payer contracts in the Milwaukee and Waukesha markets.

Broad incumbents

• Advocate Health: Advocate Health (formed by the Advocate-Aurora-Atrium combination) operates one of the largest nonprofit health systems in the U.S., with extensive Wisconsin operations historically anchored by Aurora Health. It is a much broader incumbent overlapping ProHealth's primary care, urgent care, and hospital service lines across southeastern Wisconsin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prohealthcare
• YouTubeyoutube.com/user/prohealthcare
• Facebookfacebook.com/ProHealthCareWisconsin
• LinkedInlinkedin.com/company/prohealth-care

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProHealth Care