AWOL Vision
AWOL Vision, a US-facing brand of Shenzhen-based Haigao Te Technology, designs and sells 4K RGB triple-laser ultra-short-throw projectors and a bundled home theater ecosystem of ALR screens, surround audio, and motorized furniture for sports, gaming, and home cinema consumers.
- Company typePrivate
- Founded2017
- HeadquartersDelray Beach, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What AWOL Vision does
AWOL Vision is a US-facing premium home theater projection brand, operating as a label of Shenzhen-based Haigao Te Technology, with operational headquarters in Delray Beach, Florida. The company designs, manufactures, and sells 4K RGB triple-laser ultra-short-throw (UST) projectors alongside a complementary ecosystem of ambient-light-rejecting (ALR) screens, wireless surround audio (ThunderBeat 4.1.2 and 4.2.2 systems), motorized furniture (Smart Station, Vanish TV Cabinet, motorized floor-rising screens), and accessories. Its flagship 2026 lineup includes the Aetherion Max (MSRP $4,499) and Aetherion Pro (MSRP $3,499), with the LTV-3000 Pro at $2,999 and the premium Valerion sub-brand targeting dedicated home theater installations. Core technology centers on a DLP 0.47-inch DMD chipset driven by a pure RGB triple-laser light engine, delivering up to 110% Rec.2020 color coverage, 6,000:1 native contrast, 1ms input lag at 240Hz, and proprietary features including PixelLock optical alignment, Anti-RBE rainbow-effect elimination, the EBL algorithm, NoirScene system, and an industry-first DLC-coated lens.
The company sells primarily direct-to-consumer through its own e-commerce storefront and Kickstarter launch campaigns, complemented by retail distribution through Amazon, Best Buy, and Walmart, a US community showroom network, and localized storefronts in the UK, Germany, Japan, Canada, Australia, and UAE. Pricing follows a one-time perpetual hardware model with Affirm 0% APR financing, frequent promotional pricing (Prime Day discounts up to ~44%), and pre-configured home theater bundles averaging $5K-$9K. Revenue mechanics rest on hardware ASPs in the $1,959-$4,499 range, bundling to drive attach rate, and geographic expansion funded by a nearly 100M yuan Series B in April 2026.
AWOL Vision serves sports enthusiasts, home theater hobbyists, gamers, and families seeking large-screen living-room entertainment as a TV replacement. Brand and demand-gen are anchored by a Kirk Cousins ambassadorship debuted at CES 2026, influencer partnerships with tech YouTubers (The Hook Up, Joshua Valour, B the Installer, All Things Tech), CES/ISE tradeshow presence, and a record-setting $10M+ Aetherion Kickstarter raise within 12 hours. The company self-positions as the No.1 UST laser projector brand in the US and the most-funded projector in Kickstarter history.
AWOL Vision firmographics
Firmographics- Name
- AWOL Vision
- Legal name
- Elevation Technology Partners (AWOL Vision)
- Website
- https://awolvision.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AWOL Vision, a US-facing brand of Shenzhen-based Haigao Te Technology, designs and sells 4K RGB triple-laser ultra-short-throw projectors and a bundled home theater ecosystem of ALR screens, surround audio, and motorized furniture for sports, gaming, and home cinema consumers.
- Ownership category
- akta.pro rank
AWOL Vision industry classification
Industry- Product category
- Consumer Electronics - Home Theater Projectors
- NAICS
- Audio and Video Equipment Manufacturing (334310), Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)
- SIC
- Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Projectors & Projection Screens Retail (CRACAEAB)
- akta.pro secondary industry
- Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH)
Keywords
Where AWOL Vision is headquartered
LocationHeadquarters
- HQ city
- Delray Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AWOL Vision business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Projector Hardware Sales: Primary revenue from selling 4K RGB laser ultra-short-throw projectors including Aetherion Pro, Aetherion Max, LTV-3000 Pro, and LTV-3500 Pro models at retail prices ranging from $1,959 to $4,499
- Projection Screens: Sales of ALR (Ambient Light Rejecting) screens including Cinematic, Daylight, and Matte White variants in sizes from 100 to 150 inches
- Audio Systems: Sales of ThunderBeat wireless surround sound systems (4.1.2CH and 4.2.2CH configurations) and subwoofers
- Accessories and Furniture: Sales of Smart Stations, Vanish TV Cabinets, motorized floor-rising screens, HDMI cables, 3D glasses, and mounting accessories
- Bundles and Packages: Pre-configured home theater bundles combining projectors, screens, audio systems, and accessories at discounted package pricing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Aetherion Max - Flagship projector with highest brightness |
| One time/ perpetual license | Pay-as-you-go | Aetherion Pro - Premium projector for movie nights and gaming |
| One time/ perpetual license | Pay-as-you-go | LTV-3000 Pro - 4K 3D RGB laser projector |
| One time/ perpetual license | Pay-as-you-go | Bundles - Complete home theater setups |
| One time/ perpetual license | Pay-as-you-go | ThunderBeat Audio Systems |
| Unit Pricing | Pay-as-you-go | ALR Projection Screens |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
AWOL Vision product offering
Product offeringCore offering
AWOL Vision designs, manufactures, and sells 4K RGB triple-laser ultra short throw (UST) home theater projectors under the Aetherion, LTV, and premium Valerion sub-brand lines, complemented by ambient light rejecting (ALR) projection screens, ThunderBeat wireless surround sound systems, motorized furniture (Smart Stations, Vanish TV Cabinets), and accessories. The offering is positioned as a complete premium home cinema ecosystem for consumer households, with pricing from $1,959 to $4,499 per projector and bundles combining projector, screen, audio, and furniture solutions.
Product overview
AWOL Vision is a high-end intelligent projection brand offering a portfolio of RGB laser ultra short throw (UST) projectors and complementary home theater ecosystem products. The core product line includes the Aetherion series (Aetherion Max and Aetherion Pro flagship 4K triple laser projectors), the LTV-3000 Pro 4K 3D RGB laser projector, and the premium Valerion sub-brand for dedicated home theater applications. Supporting the projectors, AWOL offers a complete ecosystem including ThunderBeat wireless surround sound systems (4.1.2 and 4.2.2 channel configurations), ALR projector screens (Cinematic, Daylight, and Motorized Floor Rising variants), Smart Station and Vanish TV Cabinet furniture solutions, and accessories such as 3D glasses, HDMI cables, and floor stands. The company positions these as integrated solutions for shared living room viewing, dedicated home theater, sports/game day entertainment, and gaming applications.
Differentiator
Problem solved
Functional benefit
Brands
- Valerion: Premium sub-brand for cinematic, intentional viewing in dedicated home theater and design-led spaces.
- AWOL Theater
Products and services
- Aetherion Max RGB Laser UST Projector Flagship 4K RGB triple laser ultra short throw projector delivering 3,300 ISO lumens, 6,000:1 native contrast, and PixelLock technology for edge-to-edge sharpness up to 200 inches, with VRR, ALLM, 1ms input lag, and Dolby Vision Gaming support. Designed for premium home cinema and gaming enthusiasts.
- Aetherion Pro RGB Laser UST Projector 4K RGB triple laser ultra short throw projector delivering 2,600 ISO lumens, 6,000:1 native contrast, PixelLock technology, and Anti-RBE technology for both 2D and 3D viewing. Designed for movie nights and gaming rooms.
- LTV-3000 Pro 4K 3D RGB Laser Projector 4K 3D RGB laser ultra short throw projector with 2,000 ISO lumens, 107% BT.2020 color gamut, Dolby Vision, HDR10+, 2500:1 contrast ratio, and CenterSync technology that turns the projector into a center channel speaker.
- Valerion VisionMaster (Max and Pro2/Pro) Projectors Premium sub-brand of cinematic-grade 4K RGB triple laser projectors (VisionMaster Max and VisionMaster Pro2/Pro) designed for dedicated home theater and design-led spaces, positioned for more cinematic, intentional viewing.
- ThunderBeat Wireless Surround Sound System Wireless surround sound systems available in 4.1.2 channel (2x 120W subwoofers, 4x 60W satellites) and 4.2.2 channel (2x 120W subwoofers, 4x 63W satellites) configurations with Dolby Atmos, DTS:X, and CenterSync technology for integration with AWOL UST projectors as center channel speaker.
- 120''-150'' Lenticular Cinematic ALR Screen Ambient Light Rejecting screen optimized for ultra short throw projectors with serriform optical surface rejecting 95% of overhead lighting and offering 170-degree viewing angle, available in 120 to 150-inch sizes.
- 120''-150'' New Gen Daylight ALR Screen Fresnel PET Daylight ALR screen rejecting 90% of ambient light with 1.5 peak gain, designed for bright-room viewing and daytime entertainment, available in 120 to 150-inch sizes.
- 100''-130'' Cinematic+ ALR Motorized Floor Rising Screen Motorized floor-rising screen with HBSI TPU material offering 0.8dB gain and 95% ambient light rejection, rising for showtime and retracting when not in use, available in 100 to 130-inch sizes.
- AWOL Vision Smart Station Modern furniture centerpiece combining projector storage, ambient lighting, and cable management for clean, clutter-free living room UST projector setups.
- Vanish TV Cabinet (Motorized) Premium motorized cabinet with automatic deploy/retract mechanism for UST projectors, available in Shadowed Chestnut finish.
Quantifiable outcome
- First UST projector brand to achieve $10M+ Kickstarter in 12 hours
- +4 more outcomes
Companies that use AWOL Vision
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
AWOL Vision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability12 records
Feature8 records
AWOL Vision partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- KickstartercoreCrowdfunding platform partner for Aetherion series product launches, having previously hosted $10M+ Valerion campaign and enabling fastest-ever $10M hardware project milestone for Aetherion
- Kirk CousinsflagshipNFL quarterback Kirk Cousins serves as brand ambassador for AWOL Vision and its premium sub-brand Valerion, debuting at CES 2026. The partnership positions Kirk's values of accuracy, preparation, and leadership alongside AWOL's focus on breakthrough home audiovisual technology, targeting sports enthusiasts with stadium-scale home viewing experiences.
- Google (Android TV)coreGoogle TV/Android TV operating system integration in AWOL projectors providing streaming capabilities, smart home integration with Google Home, and voice assistant support
- Dolby LaboratoriescoreDolby Vision, Dolby Atmos, and Dolby Vision Gaming support in AWOL projectors, with AWOL being the only RGB UST projector offering Dolby Vision alongside HDR10+ and Active 3D
- AffirmminorFinancing partner offering 0% APR payment plans for projector purchases, making premium products more accessible through installment payments
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
AWOL Vision competitors and assessment
Company assessmentDirect peers
- Hisense: Hisense is one of the largest UST laser TV/projector competitors globally (L9H, PX3 series) and a major threat in the same premium home theater category AWOL targets. It competes on similar specs at competitive price points and has far stronger retail relationships.
- LG Electronics: LG's HU series (HU85LA, HU915QE) and CineBeam line are direct UST laser projector competitors, sold through LG's premium retail and installer networks. LG competes with AWOL on brightness, smart TV integration, and brand prestige in the home theater category.
- Samsung: Samsung's The Premiere series (LSP7T, LSP9T, Premiere 9) is a flagship UST laser projector line directly competing with AWOL's Aetherion and Valerion. Samsung brings global brand strength, retail scale, and Tizen smart platform integration.
- XGIMI: XGIMI's Aura and Horizon Ultra series compete head-to-head with AWOL in the UST and premium portable projector category, with overlapping DLP-based product positioning and similar crowdfunding-to-retail commercialization model.
- Epson: Epson's EpiqVision LS series (LS800, LS650) and Pro Cinema 4K projectors are established UST and home theater laser projector competitors with deep retail and integrator distribution in the U.S.
- BenQ: BenQ's V series (V7050i, V5000i) are UST laser TVs with comparable 4K HDR and smart features. BenQ is well-established in the home cinema and gaming projector category where AWOL competes.
- VAVA: VAVA's Chroma and 4K UST projectors are direct competitors in the premium UST laser projector space, particularly via Amazon and DTC channels where AWOL also sells.
- Formovie (Xiaomi ecosystem): Formovie (backed by Xiaomi) competes in the UST laser projector category with Theater and C3 models, with strong Chinese and growing global reach overlapping AWOL's premium positioning.
- JMGO: JMGO is a Shenzhen-based Chinese UST and lifestyle projector brand with comparable triple-laser product positioning, similar supply chain base, and growing international expansion that parallels AWOL's trajectory.
- Optoma: Optoma's CinemaX P series (P1, P2, P5) competes directly in the UST 4K laser home theater category, with established integrator and ProAV channels that overlap AWOL's premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AWOL Vision social profiles
Digital presenceAWOL Vision compliance and trust
Trust signalCompliance2 records
AWOL Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
AWOL Vision leadership team
Management profileNumber of profiles
Profiles1 record
AWOL Vision subsidiaries and ownership
Company hierarchySubsidiaries1 record
AWOL Vision funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AWOL Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AWOL Vision
What does AWOL Vision do?
AWOL Vision designs, manufactures, and sells 4K RGB triple-laser ultra short throw (UST) home theater projectors under the Aetherion, LTV, and premium Valerion sub-brand lines, complemented by ambient light rejecting (ALR) projection screens, ThunderBeat wireless surround sound systems, motorized furniture (Smart Stations, Vanish TV Cabinets), and accessories. The offering is positioned as a complete premium home cinema ecosystem for consumer households, with pricing from $1,959 to $4,499 per projector and bundles combining projector, screen, audio, and furniture solutions.
Is AWOL Vision a public or private company?
AWOL Vision is a private company. It is classified as venture growth investor backed and is currently operating.
When was AWOL Vision founded?
AWOL Vision was founded in 2017. It employs 51 to 100 people.
Where is AWOL Vision based?
AWOL Vision is headquartered in Delray Beach, United States, in the North America region.
How does AWOL Vision make money?
Five revenue lines are on record. Projector Hardware Sales are the primary driver. The others are projection Screens, audio Systems, accessories and Furniture and bundles and Packages.
Who are AWOL Vision's main competitors?
Direct peers on record are Hisense, LG Electronics, Samsung, XGIMI, Epson, BenQ, VAVA, Formovie (Xiaomi ecosystem), JMGO and Optoma.
Does AWOL Vision have an API?
No public API is recorded for AWOL Vision.
What industry is AWOL Vision in?
AWOL Vision's product category is Consumer Electronics - Home Theater Projectors. Its primary akta.pro industry code is CRACAEAB, Projectors & Projection Screens Retail, with a secondary code of CRACANAH, Home Theater Audio Systems (AV Receivers, Speaker Packages). Its NAICS code is 334310 and its SIC code is 3651.