Salt Studios
Salt Studios operates Make Agency, a London-based digital creative agency founded in 2013 that delivers web design and build, AI-informed digital marketing, and data-driven creative content services to enterprise clients across hospitality, fintech, sports betting, consumer goods, and technology.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Salt Studios does
Salt Studios' operating business is Make Agency Limited (UK, Company Number 08834390), a London-based digital creative agency founded in 2013 by Anthony Purkiss and Tom Witcherley. The firm delivers full-service digital solutions spanning three pillars — web design and build, AI-informed social media and digital marketing, and data-driven creative content — to enterprise clients across hospitality (Mollie's/Soho House, Accor/ALL.com), sports, sports betting and iGaming (via acquired subsidiary Two-Up serving Stats Perform, At The Races, NewsUK), energy (ENGIE UK), fintech (Soldo, GB Bank), transportation (Addison Lee, Virgin Racing), consumer goods (Air Up), and technology (Asana, IBM, Klarity/Nordcloud, Boxpark). The underlying technology stack combines WordPress, WooCommerce, and custom web development with bespoke AI workflow configuration under the 'Make Way' framework, used to automate content production and campaign optimisation.
The business runs a project-based professional services model with bespoke pricing, no publicly disclosed rate cards, and an enterprise field-sales plus consultative sales-led go-to-market. Distribution is driven by a content-marketing engine (LinkedIn, Instagram, TikTok, YouTube, blog, case studies), PR placements (Net Magazine, University of Oxford teaching), and inbound from the website. Recognition includes 2025 WebAwards Best Energy Website (ENGIE UK), 2025 Awwwards wins, The Times Future of Advertising (2025), Clutch Top-100 (2023), Clutch 100 Fastest-Growing (2022), and Awwwards honourable mentions (2022). In May 2025 the group expanded into sports betting/iGaming by acquiring Two-Up Agency through subsidiary Two Up Investments, Ltd in conjunction with DXG Group, adding Polish delivery capacity and broadening the addressable vertical mix.
Headcount is in the 11-50 band, with explicit references to approximately 12 people and active senior hiring across marketing, development, and project management. Operations are primarily based in Shoreditch, London, with engineering and product delivery extending to Warsaw, Poland, via the Two-Up subsidiary. The legal entity is privately held with no disclosed institutional funding rounds, consistent with a bootstrapped, founder-led growth profile.
Salt Studios firmographics
Firmographics- Name
- Salt Studios
- Legal name
- Make Agency Limited
- Website
- https://salt-studios.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Salt Studios operates Make Agency, a London-based digital creative agency founded in 2013 that delivers web design and build, AI-informed digital marketing, and data-driven creative content services to enterprise clients across hospitality, fintech, sports betting, consumer goods, and technology.
- Ownership category
- akta.pro rank
Salt Studios industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Graphic Design Services (54143), Motion Picture and Sound Recording Industries (512), Photographic Services (54192)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Creator Content Production & Co-Creation Studios (BPAFAHAD)
Keywords
Where Salt Studios is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Salt Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Creative Services: Full-service digital agency offering web design & build, AI-informed social media & digital marketing, and data-driven creative content. Revenue generated through project-based work and ongoing client engagements.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
Salt Studios product offering
Product offeringCore offering
Salt Studios (operating as Make Agency) is a London-based digital creative agency delivering web design and build, AI-informed social media and digital marketing, and data-driven creative content production. The firm serves enterprise clients across hospitality, sports betting, fintech, consumer goods, energy, and professional services, blending creative design, technology development, and marketing under a single integrated offering.
Product overview
Make Agency is a London-based digital creative agency offering a unified portfolio of services centred on web design and build, AI-informed social media and digital marketing, and data-driven creative content production. The agency operates as a single integrated offering rather than a modular product platform, combining its technology, marketing, and creative departments to deliver end-to-end digital solutions for clients across industries including hospitality, sports betting, fintech, and consumer goods. Services span the full project lifecycle from discovery and strategy through design, development, and ongoing optimisation.
Differentiator
Problem solved
Functional benefit
Brands
- Two-Up (acquired brand): Digital product agency specializing in sports, sports betting, and iGaming sectors with technical solutions for online gaming brands including Stats Perform, At The Races, and NewsUK
- Two Up Investments, Ltd
Products and services
- Web Design & Build Full-service website design and development including custom builds, redesigns, and ongoing maintenance for enterprise clients.
- AI-Informed Social Media & Digital Marketing Data-driven social media management, paid advertising, and content creation across Meta, Google, TikTok, and Instagram, enhanced with proprietary AI tools for optimization.
- Data-Driven Creative Content Production of creative assets including photography, videography, influencer content, and multi-language advertising materials tailored to campaign goals.
- Technology & Digital Products Bespoke digital product development covering discovery, design, development, delivery, and maintenance of digital solutions including sportsbook and e-commerce platforms.
- Growth Marketing Performance-driven marketing including PPC, paid social, and influencer marketing strategies focused on driving measurable business growth.
- UX/UI Design User experience and interface design services, particularly for complex platforms such as sportsbooks and e-commerce sites.
Quantifiable outcome
- 200% increase in first-time bookings for Addison Lee
- +6 more outcomes
Companies that use Salt Studios
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles6 records
Salt Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Salt Studios partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Two-Up AgencycoreMake Agency (in conjunction with DXG Group), through its subsidiary Two Up Investments, Ltd, acquired the assets of Two-Up Agency, a specialist digital product business renowned for its work within sports, sports betting, and iGaming sectors. Based in London and Poland, Two-Up provides technical solutions to prominent online gaming brands including Stats Perform, At The Races, and NewsUK.
- DXG GroupcoreParent company working with Make Agency on the Two-Up acquisition through subsidiary Two Up Investments, Ltd.
- Robbie MorrisminorFormer CEO of Two-Up joining Make Agency family as part of the acquisition. Brings expertise in sports betting and iGaming digital products.
- Eugene DelaneyminorCOO of Make Agency taking on additional role as Managing Director for Two-Up. Led the acquisition integration of Two-Up into Make Agency.
Scale indicators12 records
Recent moves5 records
Expansion highlights6 records
Salt Studios competitors and assessment
Company assessmentRegional players
- The Mill: London-headquartered production and creative content studio with strong video and post-production capabilities. Comparable on data-driven creative content production for enterprise brands.
- Amplify: UK-based creative agency with brand, content, and digital marketing capabilities. Comparable in size and full-service creative model, primarily serving UK enterprise clients.
Direct peers
- Code Computerlove: Manchester-based digital product and experience agency building bespoke platforms, websites, and digital services. Closely comparable on web design/build and product engineering capabilities.
- Born Social: UK social-media-first agency with creative content production and influencer capabilities. Comparable to Make Agency's social and influencer services and similar mid-market positioning.
- Dept Agency: Global full-service digital creative and technology agency offering web design & build, performance marketing, and content production. Closely comparable to Make Agency in integrated digital model, though operating at significantly larger scale.
- Rehab: London-based creative digital agency specialising in design, content, and performance marketing with a focus on tech-forward clients. Comparable boutique model and full-service offering to Make Agency.
- AnalogFolk: Independent London creative agency combining brand, digital experience, and performance marketing. Direct comparable on integrated services, client mix, and boutique scale.
Broad incumbents
- Huge: Global digital experience agency offering design, technology, and marketing at scale. Overlaps Make's web design, UX, and performance marketing at the enterprise tier.
- We Are Social: Global social media and creative agency with deep influencer marketing and content production practices. Overlaps Make's social and creator services as a larger, broader incumbent.
- AKQA: Global design and innovation agency (part of WPP) with web, content, and performance marketing services. Represents the holding-company incumbent benchmark that Make Agency competes against for enterprise mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Salt Studios social profiles
Digital presenceSalt Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salt Studios leadership team
Management profileNumber of profiles
Profiles5 records
Salt Studios subsidiaries and ownership
Company hierarchySubsidiaries1 record
Salt Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salt Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salt Studios
What does Salt Studios do?
Salt Studios (operating as Make Agency) is a London-based digital creative agency delivering web design and build, AI-informed social media and digital marketing, and data-driven creative content production. The firm serves enterprise clients across hospitality, sports betting, fintech, consumer goods, energy, and professional services, blending creative design, technology development, and marketing under a single integrated offering.
Is Salt Studios a public or private company?
Salt Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salt Studios founded?
Salt Studios was founded in 2013. It employs 11 to 50 people.
Where is Salt Studios based?
Salt Studios is headquartered in New York, United States, in the North America region.
How does Salt Studios make money?
One revenue line is on record: digital Creative Services.
Who are Salt Studios's main competitors?
Regional players on record are The Mill and Amplify. Direct peers are Code Computerlove, Born Social, Dept Agency, Rehab and AnalogFolk. Broad incumbents are Huge, We Are Social and AKQA.
Does Salt Studios have an API?
No public API is recorded for Salt Studios.
What industry is Salt Studios in?
Salt Studios's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 54143 and its SIC code is 7330.