What Bauman's Cider does

Bauman's Cider Company is a family-owned craft cidery headquartered in Gervais, Oregon, with a DTC retail tasting room in Portland. The company produces hard cider from estate-grown apples and other fruits cultivated on the Bauman Century Farm — a homestead established in 1895 by Elizabeth Bauman and her sons Stephen and Leo — and the cidermaking operation was commercially launched in 2016 by Christine Walter, a fifth-generation farmer and Head Cidermaker. Production blends heritage methods dating to Stephen Bauman's early-1900s cider recipes with modern techniques, using fresh-pressed juice, whole fruits, and natural ingredients; the resulting ciders are positioned as 100% gluten-free and vegan and described as internationally award-winning, though no specific awards are listed.

The product portfolio centers on bottled and canned hard cider sold direct-to-consumer through three owned channels: Bauman's on Oak (a Portland tasting room with food service and private events), an e-commerce shop on the company website, and a two-tier Cider Club subscription (Farmer's Choice at 12 bottles per quarter and Orchard Select at 6 bottles per quarter of small-batch ciders). Pricing is not publicly disclosed. Distribution beyond DTC is regional — confined to Oregon and the Pacific Northwest — through a "Find Our Cider" retail locator referencing third-party retail availability, supplemented by an Airbnb Experiences listing for farm-based agritourism at the Gervais property.

Revenue mechanics are a mix of one-time retail (tasting room, online shop), recurring subscription (Cider Club), professional services (private event bookings), and ancillary agritourism. The customer base is a horizontal persona of general cider enthusiasts and gluten-free/vegan consumers; no enterprise or named-account customers are referenced. The company is privately held with no disclosed external funding, no parent company, and ownership concentrated within the Walter/Bauman family lineage. Headcount is reported in the 11–50 range across the Gervais production facility and the Portland tasting room.

Name

Bauman's Cider

Legal name

Bauman's Cider Company

Website

https://baumanscider.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Bauman's Cider Company is a family-owned Oregon craft cidery that produces award-winning, estate-grown hard ciders from a fifth-generation Gervais farm, selling direct-to-consumer through a Portland tasting room, an e-commerce shop, and a quarterly Cider Club subscription.

Ownership category

akta.pro rank

Product category

Craft Hard Cider

NAICS

Wineries (312130), Apple Orchards (111331), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080)

akta.pro primary industry

Cider & Perry Production (AFAFAAAD)

akta.pro secondary industries

Cider & Perry Producers & Brands (CRADAIAE), Cideries & Meadery Tasting Rooms (THAFALAI), Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ)

Keywords

• Craft hard cider
• Estate-grown cider
• Cider subscription club
• Cidery tasting room
• Farm-to-glass cider

Headquarters

HQ city

Gervais

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Cider Sales: Direct retail sales of bottled and canned cider to consumers through on-site tasting room and e-commerce storefront.
2. Cider Club Subscription: Quarterly subscription boxes featuring curated selections of year-round favorites, seasonal releases, first runs of new recipes, and small batch exclusives. Two subscription tiers available: Farmer's Choice (12 bottles/quarter) and Orchard Select (6 bottles/quarter).
3. Tasting Room Sales: On-site cider sales and food service at Bauman's on Oak tasting room in Portland, OR. Happy hour promotions daily from 4-5pm.
4. Event Hosting: Private event bookings at tasting room location through private party request form.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bauman's Cider Company produces and sells internationally award-winning hard cider made from estate-grown apples and fruit harvested on its Century Farm in Gervais, Oregon (homesteaded 1895). The company offers a core line of bottled and canned hard ciders (100% gluten-free and vegan), two Cider Club quarterly subscription tiers (Farmer's Choice and Orchard Select), an on-site tasting room (Bauman's on Oak) in Portland, and on-farm experiences.

Product overview

Bauman's Cider is a family-owned cidery producing award-winning hard ciders from estate-grown apples and fruit harvested on their Century Farm in Gervais, Oregon (homesteaded 1895). The product portfolio centers on their core hard cider offering, supplemented by two Cider Club subscription tiers: the Farmer's Choice (12 bottles quarterly of year-round favorites and seasonals) and the Orchard Select (6 bottles quarterly of small batch harvest series ciders). The company also operates Bauman's on Oak, a tasting room in Portland, and offers on-farm experiences through Bauman's Farm & Garden. All products are gluten-free and vegan.

Differentiator

Problem solved

Functional benefit

Products and services

• Bauman's Hard Cider Internationally award-winning hard cider made from estate-grown apples and fruit using fresh-pressed juice, whole fruits, and natural ingredients; 100% gluten-free and safe for celiac, completely vegan; sold in bottles and cans through tasting room, e-commerce, and wholesale retailers to adult consumers.
• Cider Club - Farmer's Choice Subscription Quarterly Cider Club subscription tier containing a selection of 12 bottles and cans of year-round favorites along with newest seasonals, first runs of new recipes, and small batch exclusives (2 of each cider variety per box); designed for cider enthusiasts who want broader variety and sharing-friendly quantities.
• Cider Club - Orchard Select Subscription Quarterly Cider Club subscription tier featuring six small batch harvest series ciders including single varietals and heritage apple blends; designed for enthusiasts seeking limited, small-batch and heritage cider releases.
• Bauman's on Oak (Tasting Room & Private Events) Owned tasting room and taproom at 930 SE Oak Street, Portland, OR 97214, offering cider by the glass/bottle, a food menu, daily happy hour (4–5pm), and private event hosting. Open Wed–Fri 4–9pm, Sat 12–9pm, Sun 12–7pm; all ages welcome; serves as the brand's primary on-premise consumer experience and event venue.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Portland Cider Company: Portland-based craft cidermaker operating its own taprooms and producing a range of heritage and modern ciders. Directly comparable as a regional Oregon craft cidery competing for the same DTC, tasting-room, and Pacific Northwest retail consumer.
• 2 Towns Ciderhouse: Oregon-based craft cidery with a broad year-round and seasonal lineup, taproom, and regional/national distribution. Highly comparable on product format, Oregon provenance, and multi-channel go-to-market, though at materially larger scale.
• Schilling Cider: Pacific Northwest craft cidery with a dedicated taproom and broad cider portfolio. Comparable in craft positioning, regional distribution, and DTC-plus-taproom business model.
• Reverend Nat's Hard Cider: Portland, OR-based craft cidery focused on small-batch, experimental ciders with a taproom presence. Comparable as a same-city craft peer competing for overlapping craft cider enthusiasts and on-premise traffic.
• Virtue Cider: Michigan-based craft cidery emphasizing estate-grown apples, heritage orchard sourcing, and traditional European-style methods. Comparable on the estate-grown, heritage-recipe value proposition Bauman's uses.
• Stem Ciders: Denver-based craft cidery with a taproom and a focus on dry, heritage-style ciders. Comparable in craft positioning, taproom-led DTC strategy, and award-winning product positioning.

Broad incumbents

• Angry Orchard Hard Cider: National flagship craft cider brand owned by Boston Beer Company, distributed broadly through beer wholesalers. Comparable as a cider category incumbent competing for the same retail shelf and consumer occasion, though at vastly greater scale.
• Crispin Cider: National hard cider brand with broad distribution and a portfolio spanning traditional and fruit-forward ciders. Comparable as a mass-market cider competitor in retail and on-premise channels.
• Wyder's Cider: Established North American cider brand with broad grocery and on-premise distribution. Comparable as a category competitor, particularly in retail and packaged cider.

Regional players

• Square Mile Cider: Pacific Northwest craft cidery with a taproom and DTC focus. Comparable as a regional craft cider peer operating in adjacent Oregon/Washington markets with similar DTC-and-taproom model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/bauman_cider

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bauman's Cider