What Roof Studio does

Roof Studio is a private, for-profit animation and production studio founded in 2013 and headquartered in New York. It specializes in motion graphics and digital illustration, operating in what it characterizes as a "whimsical" creative register — a positioning that suggests a boutique, style-led services firm rather than a volume-oriented production house. The company is led by co-founders Guto Terni (Partner/Co-Founder) and Vinicius Costa (co-founder & creative director), with the senior team concentrated at the top of the organization.

The studio's core output is creative content production: motion graphics pieces and digital illustration assets produced for external clients. There is no indication in the input data of a proprietary software platform, a SaaS product, a marketplace, or a licensed IP library — the business model appears to be project-based creative services delivery. No pricing models, no publicly disclosed rate cards, and no productized offerings are documented. The website (roofstudio.tv) is the primary digital surface, and the only substantive third-party data source accessible returned a verification/loading page with no company content, leaving ownership, funding, and customer details undisclosed.

The firm's customer base, distribution channels, partnerships, and award history are not documented in the available source data. Headcount is listed in the 11–50 range, consistent with a small-to-mid boutique creative studio. No funding rounds, acquisitions, leadership changes beyond the founders, or regulatory actions are recorded. From an investment intelligence standpoint, the entity is best understood as a founder-led creative services business whose value rests on the artistic profile of its named principals and its portfolio track record rather than on technology, scale economics, or contractual lock-in.

Name

Roof Studio

Website

https://roofstudio.tv

Company type

Private

Founded year

2013

Headcount range

11–50 employees

Short description

Roof Studio is a New York-based private animation and production studio founded in 2013 that delivers motion graphics and digital illustration services. Co-founded by Guto Terni and Vinicius Costa, it operates as a boutique creative services firm serving external brand and agency clients.

Ownership category

akta.pro rank

Product category

Animation and Motion Graphics Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Motion graphics production
• Animation studio services
• Digital illustration
• Video content production
• Creative design studio

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

Roof Studio is a boutique animation and production studio that creates motion graphics and digital illustration content for commercial clients. The studio delivers hand-crafted animated video, illustration, and related creative assets on a project basis, drawing on a whimsical visual style developed since its 2013 founding.

Differentiator

Problem solved

Functional benefit

Products and services

• Motion Graphics and Animation Production Bespoke motion graphics and animation production delivered as creative services for brand, agency, and commercial clients needing animated video content.
• Digital Illustration Digital illustration work produced for commercial clients, complementing the studio's animation output with custom-drawn visuals and characters.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Not To Scale: Not To Scale is an animation and motion graphics studio with a director-led roster producing commercials and branded content. It is a direct peer to Roof Studio given shared boutique scale, motion-led service mix, and advertising-client focus.
• Tendril: Tendril is a design and animation studio producing motion graphics and digital content for global brands. It is a direct peer given comparable boutique scale, motion-led service offering, and brand-driven project work similar to Roof Studio.
• Golden Wolf: Golden Wolf is an animation and motion design studio with a distinctive stylized aesthetic. It is a direct peer to Roof Studio given shared focus on characterful animation, motion graphics, and a similar boutique studio model serving brand and agency clients.
• Giant Ant: Giant Ant is a boutique animation and motion graphics studio known for character-driven and stylized content. It directly parallels Roof Studio in terms of boutique scale, whimsical aesthetic positioning, and project-based motion design services for advertising clients.
• Block & Tackle: Block & Tackle is a Brooklyn-based animation studio producing work for advertising and entertainment clients. It is a direct peer given its NYC location, animation-focused production model, and project-based work with brands — closely mirroring Roof Studio's positioning.
• Buck: Buck is a New York-based motion design and animation studio producing work for major brands and agencies. It is a direct peer to Roof Studio given its shared focus on motion graphics, digital illustration, and brand-driven animation for similar agency and brand clients.
• Ordinary Folk: Ordinary Folk is a motion design and creative studio producing brand-driven animation and visual content. It is a direct peer given overlapping motion graphics service offering, boutique studio structure, and similar target customer base of brands and agencies.
• Psyop: Psyop is a hybrid animation, design, and live-action production studio with offices including New York. It is a direct peer to Roof Studio as both operate in the motion graphics and animation production space serving advertising and entertainment clients.
• Hype: Hype is an animation and motion graphics studio producing commercial and entertainment content. It is a direct peer to Roof Studio in terms of boutique motion-led production services, stylistic creative work, and project-based engagement model.

Broad incumbents

• B-Reel: B-Reel is a larger, multi-office creative agency and production company with significant motion graphics and digital content capabilities. It is a broad incumbent peer — overlapping with Roof Studio in motion-led brand work, but operating at greater scale with a wider service portfolio beyond pure animation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/roofstudionyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roof Studio