What Berbay Marketing & PR does

Berbay Marketing & PR is a full-service marketing and public relations agency founded in the mid-1990s and headquartered in Los Angeles, California. The firm specializes in serving professional services clients, with law firms as its dominant vertical (boutique practices through multi-office AmLaw firms, across practice areas including litigation, IP, employment, personal injury, real estate, and family law) and secondary service lines for real estate and financial services firms. The company offers an integrated suite of services including public relations, litigation PR, nominations and rankings (Chambers & Partners, Best Lawyers, Super Lawyers, Daily Journal), speaking engagements, social media marketing, email marketing, website design, digital marketing/SEO, and content marketing. There is no proprietary technology platform; the firm leverages standard tools including call tracking, Google Analytics, and cookie-based tracking, with its core differentiation rooted in three decades of legal industry specialization, established media relationships with top-tier outlets (WSJ, Bloomberg Law, Reuters, CNN, NYT), and the ability to translate complex legal concepts into resonant messaging.

Berbay operates on a custom quote-based, project and retainer pricing model with no publicly disclosed rates or packaged tiers, targeting enterprise law firm clients through direct sales, referrals, and website inquiry. The firm is independently owned, with Megan Braverman as Owner and Principal following the passing of founder Sharon Berman, and currently maintains a staff of approximately 9-10 named personnel plus additional support. Distribution is sales-led with a national reach across major U.S. legal markets including New York, Chicago, and Washington D.C., conducted via remote and in-person engagement from its single Los Angeles office at 2001 S. Barrington Ave. The company has marketed over 300 law firms cumulatively and secured thousands of media placements, industry awards, and speaking engagements for clients, with no external funding, parent company, or M&A activity disclosed.

Name

Berbay Marketing & PR

Legal name

Berbay Marketing & PR

Website

https://berbay.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Berbay Marketing & PR is a Los Angeles-based, full-service marketing and public relations agency founded in the mid-1990s that specializes in serving law firms (primary), real estate, and financial services firms with integrated PR, litigation communications, digital marketing, and website design services.

Ownership category

akta.pro rank

Product category

Legal Marketing & Public Relations

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Litigation PR & Legal Communications (MPAAAOAH), Reputation Management & Online PR (BPAFADAN)

Keywords

• Law firm marketing
• Legal public relations
• Litigation communications
• Professional services marketing
• Legal directory submissions

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing & PR Retainer and Project Fees: Berbay generates revenue through ongoing retainer agreements and project-based engagements for law firm marketing and public relations services. As a professional services agency, fees are quoted based on scope of work, scope of services, and engagement duration. The firm offers a comprehensive suite of services including public relations, litigation PR, nominations and rankings, speaking engagements, social media marketing, email marketing, website design, content marketing, and digital marketing/SEO, all billed through custom engagement structures rather than standardized product tiers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Berbay Marketing & PR is a full-service marketing and public relations agency that delivers integrated marketing, communications, and business development services to professional services firms—primarily U.S. law firms, with additional practices in real estate and financial services. Core engagements span Public Relations, Litigation PR, Nominations & Rankings (Chambers & Partners, Best Lawyers, Super Lawyers, Daily Journal), Speaking Engagements, Social Media Marketing, Email Marketing, Website Design, Digital Marketing/SEO, and Content Marketing, sold as custom retainer or project-based engagements rather than standardized packages.

Product overview

Berbay Marketing & PR is a full-service marketing and public relations agency specializing in professional services, primarily serving law firms, real estate, and financial services sectors. The company offers a comprehensive suite of services including Public Relations, Litigation PR, Nominations & Rankings, Speaking Engagements, Social Media Marketing, Email Marketing, Website Design, and Digital Marketing & SEO. These services work together as an integrated marketing approach, combining traditional PR tactics with digital marketing strategies to build visibility, credibility, and business growth for clients. The agency positions itself as a strategic partner that can serve as a fully outsourced marketing department or collaborate with specific offices and practice groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services for Law Firms Strategic public relations services for law firms including media outreach, press releases, and thought leadership positioning to build visibility and credibility.
• Litigation PR Strategic communications for high-stakes litigation cases, managing public narratives around significant legal matters while supporting legal strategy.
• Nominations and Rankings Submissions Expert assistance obtaining prestigious legal industry rankings and recognitions such as Chambers & Partners, Best Lawyers, Super Lawyers, and Daily Journal Top 100 Lawyers.
• Speaking Engagements Securing keynote and panel speaking engagements for lawyers at industry groups, professional associations, and business conferences to position attorneys as thought leaders.
• Social Media Marketing Social media strategy and content creation for law firms, crafting legally compliant content that resonates with target audiences across platforms.
• Email Marketing Email newsletter campaigns and client communication strategies that demonstrate expertise and maintain top-of-mind awareness with prospects and referral sources.
• Website Design for Law Firms Modern, professional website design for law firms that reflects expertise, builds trust, and converts visitors into consultations.
• Law Firm Marketing Comprehensive marketing services tailored specifically for law firms across practice areas including litigation, intellectual property, employment, personal injury, real estate, and family law.
• Real Estate Marketing Marketing and public relations services for real estate firms and professionals to build visibility and credibility within the real estate industry.
• Financial Services Marketing Marketing and PR services for financial services firms and banking firms to position them as credible authorities within their respective markets.

Quantifiable outcome

• Over 300 law firms marketed across major U.S. legal markets
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Largest global PR firm with extensive legal industry, B2B, and crisis practices. Competes for the largest legal and corporate clients and encroaches on Berbay's litigation PR and reputation management territory at the high end.
• Publicis Groupe: Global advertising and communications holding company with legal, financial services, and B2B practices. Competes for large-firm integrated marketing and digital transformation work that stretches beyond boutique legal agencies.
• 5W Public Relations: Mid-sized U.S. PR agency with a notable legal/professional services practice and crisis communications capabilities. Competes for larger AmLaw and corporate legal department work beyond Berbay's boutique footprint.
• FindLaw (Thomson Reuters): Established legal marketing platform within Thomson Reuters offering websites, directories, and content for law firms. Larger incumbent competitor with broader product portfolio for the same small and mid-sized law firm clients.

Direct peers

• Rankings.io: SEO agency exclusively serving law firms. Adjacent peer in legal digital marketing, frequently competing for the same paid search and SEO budgets that Berbay offers.
• KNB Communications: PR and marketing firm with deep legal industry practice providing media relations, thought leadership, and rankings work. Direct competitor for legal PR and rankings engagement budgets.
• Pinkston Group: Specialized crisis and litigation communications firm serving legal clients and corporations in high-stakes matters. Competes directly for litigation PR budgets that Berbay also targets.
• Greentarget: Strategic communications and marketing firm focused on professional services including legal, financial services, and B2B. Overlaps with Berbay's professional services focus areas and integrated marketing/PR model.
• Jaffe Communications: PR and marketing agency specializing in law firms with services including PR, digital, content, and crisis communications. Direct competitor for legal-vertical marketing and PR budgets.
• LawRank: Digital marketing agency dedicated to law firm SEO, PPC, and website design. Competes with Berbay's web design and digital marketing/SEO service line within the same law firm buyer persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BerbayCorp
• Facebookfacebook.com/berbaycorp
• LinkedInlinkedin.com/company/berbay-corp
• Instagraminstagram.com/berbaypr

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berbay Marketing & PR