What Affirma Consulting does

Affirma Consulting is a privately-held, full-service technology and digital consulting firm operating as Affirma, LLC., founded in 2003 and headquartered in Bellevue, Washington, with delivery presence in Seattle, Dallas, Dublin (Ireland), and India. The firm serves enterprise and mid-market clients across healthcare, government, manufacturing, finance, retail, technology, entertainment, and travel, with named engagements including NBC Universal, Expedia Group Media Solutions, Unisys, City of Seattle, Paragon Medical, Orange County Health Care Agency, Guild Mortgage, Acumatica, Ascensus, Infovista, Nice North America, Aloe Care Health, Aftra Retirement Fund, and Indiana Family Health Council. Affirma reports more than 5,000 completed engagements and 501–1,000 employees. Leadership comprises CEO Anthony Maytone, President Rob Campbell, and COO Monica Schneider, supported by SVPs and VPs across strategy, customer engagement, data analytics, software development, and outsourced operations.

The firm's service portfolio spans three pillars: Technology Consulting (AI, application and software development, data and analytics, and IT infrastructure including cloud, security, and DevOps); Advisory and Outsourcing (BPO, IT help desk and customer support outsourcing, change management, project management outsourcing, and research services); and Marketing and Design (digital marketing, content, design, and business and marketing transformation). Core technology capabilities include AI agent development, generative AI, machine learning, predictive analytics, process automation, and a differentiated Private AI Agents offering that runs entirely on client-owned infrastructure for regulated industries. Adjacent capabilities cover custom mobile, web, and cloud-native application development, application modernization, data engineering and visualization on Power BI, Tableau, Alteryx, Amazon Redshift, and Matillion, cloud consulting on Azure and AWS, IT security and compliance consulting, and DevOps and automation. Affirma maintains HIPAA, GDPR, and SOC 2 Type 2 compliance frameworks as a foundation for regulated-industry work.

Affirma generates revenue primarily through professional services engagements billed on a project or ongoing advisory basis, with custom-quoted pricing determined by scope, duration, team composition, and complexity. Recurring managed-services revenue is layered in through BPO and IT helpdesk outsourcing, and an affiliate commission stream flows from the Technology Advisor Program, a referral channel paying external advisors 10% commission on closed deals. Go-to-market is enterprise field sales supplemented by the Technology Advisor referral network. The company is independently owned with no disclosed outside funding or acquisition history.

Name

Affirma Consulting

Legal name

Affirma, LLC.

Website

https://affirma.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Affirma Consulting is a privately-held, full-service technology and digital consulting firm serving enterprise and mid-market clients across healthcare, government, manufacturing, finance, and technology with AI, cloud, software development, data analytics, and BPO services, headquartered in Bellevue, WA.

Ownership category

akta.pro rank

Product category

Technology Consulting Services

NAICS

Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169), Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

Keywords

• Technology consulting services
• AI consulting services
• Cloud migration consulting
• Data analytics consulting
• Business process outsourcing

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Technology Consulting: Affirma generates revenue through consulting engagements across AI, cloud, data analytics, software development, IT infrastructure, and security. Engagements are typically project-based or ongoing advisory relationships with enterprise and mid-market clients. The firm delivers end-to-end solutions and charges for the expertise, implementation, and managed services provided.
2. Business Process Outsourcing (BPO): Revenue from BPO services including customer support outsourcing, IT help desk outsourcing (Tier 1 & Tier 2), administrative functions, and data entry/analysis. Can be delivered on-shore, near-shore, or off-shore with multilingual, multi-channel support.
3. Referral Commission (Technology Advisor Program): The Technology Advisor Program generates revenue through referrals. External partners (consultants, executives, entrepreneurs) earn 10% commission on closed deals they refer to Affirma. This is a cost-acquisition channel for the firm.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Affirma Consulting is a full-service technology, digital marketing, and business strategy consulting firm that delivers consulting engagements across AI, cloud infrastructure, data analytics, custom software development, IT security, business process outsourcing, change management, and digital marketing. The firm sells project-based and ongoing advisory engagements to mid-market and enterprise clients across North America, Europe, and Asia, leveraging partnerships with major enterprise platforms including Microsoft, AWS, Salesforce, Tableau, Power BI, HubSpot, and ServiceNow.

Product overview

Affirma Consulting is a full-service technology, digital marketing, and business strategy consulting firm that operates as a platform-plus-services model. The core service portfolio spans three major areas: (1) Technology Consulting covering AI and automation, software development, data and analytics, and IT infrastructure; (2) Advisory and Outsourcing covering BPO, IT help desk, change management, and project management; and (3) Marketing and Design covering digital marketing, content, visual design, and UX/UI. The AI services stack includes AI Consulting Services as the umbrella offering, with specific sub-products for AI Agent Development, Private AI Agents, Generative AI, Process Automation, Machine Learning, Predictive Analytics, and AI-Powered Content Creation. The Data & Analytics practice includes Data Visualization and Data Engineering as distinct service lines alongside marketing analytics. The BPO services encompass Help Desk Outsourcing and Customer Support Outsourcing as separate offerings. The company also offers a Technology Advisor Program for external referral partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Consulting Services Comprehensive AI consulting covering strategy, implementation, and enterprise-scale deployment across AI agent development, generative AI, process automation, machine learning, predictive analytics, and AI-powered content creation for enterprise and mid-market clients.
• Software & Application Development Custom software and application development encompassing mobile applications, web applications, cloud applications, and application modernization services for enterprise and mid-market clients.
• Data & Analytics Consulting Services Enterprise data analytics consulting covering AI and predictive analytics, customer and marketing analytics, data engineering, and data visualization to help organizations turn raw data into actionable intelligence.
• Cloud Consulting Services Cloud consulting covering managed cloud services, DevOps and automation, cloud strategy and adoption, cloud security and compliance, cloud migration, infrastructure setup and management, and cloud analytics and AI integration.
• Business Process Outsourcing (BPO) Services Custom BPO solutions including customer and partner support, Tier 1 and Tier 2 IT helpdesk, administrative functions, and data entry and analysis; supports on-shore, near-shore, and off-shore delivery models with HIPAA and GDPR compliance.
• Change Management Consulting Services Change management consulting for organizational transformation including AI adoption, change planning and strategy, organizational readiness assessment, platform and technology migration, sustainment planning, and training and enablement.
• Project Management Outsourcing Services Project Management Office (PMO) services including agile and hybrid delivery, change management, PMO development and optimization, program and portfolio management, project controls and reporting, project leadership, consulting and advisory, and staff augmentation.
• Digital Marketing Services Digital marketing services encompassing marketing automation, audio and video production, social media marketing, customer engagement, product marketing, content services, SEO, and paid search advertising.
• Design Services Design services including visual design, branding, animation, UX/UI design, and event design.
• IT Security & Compliance Consulting Security and compliance consulting including cloud security architecture, compliance framework implementation, identity and access management, IT security assessments, and security policy and governance.
• DevOps Consulting Services DevOps consulting for software delivery pipeline modernization including automation and scripting, CI/CD pipeline development, cloud infrastructure management, DevOps strategy, disaster recovery, monitoring and logging, security and compliance integration, and training.

Named customers14 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability8 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft partnership spanning Azure cloud, Microsoft 365, Power Platform (Power BI, Power Apps), SharePoint, Teams, Dynamics 365, and Intune. Affirma delivers cloud migrations, M365 implementations, data analytics, and Power Platform solutions leveraging this partnership.
• AWScoreTechnology or IntegrationAmazon Web Services partnership for cloud infrastructure, cloud-native application development, cloud migrations, and cloud analytics/AI integration. Affirma architects and deploys solutions on AWS.
• SalesforcecoreTechnology or IntegrationSalesforce partnership covering CRM implementation, Salesforce Marketing Cloud, and Dynamics 365 integrations. Affirma provides marketing automation, CRM support, and custom development.
• TableaucoreTechnology or IntegrationTableau partnership for data visualization consulting. Affirma builds custom, interactive dashboards and provides BI tool implementation and optimization services.
• Power BIcoreTechnology or IntegrationMicrosoft Power BI partnership for business intelligence, data visualization, and analytics dashboards. Affirma delivers Power BI architecture, deployment, and migration services.
• HubSpotcoreTechnology or IntegrationHubSpot partnership for marketing automation, inbound marketing, and CRM integration. Affirma provides marketing automation implementation and ongoing support.
• ServiceNowcoreTechnology or IntegrationServiceNow partnership for enterprise workflow automation, IT service management, and platform consulting. Affirma delivers implementation and integration services.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Slalom: Slalom is a mid-sized technology and business consulting firm with comparable AI, cloud, data, and digital transformation services for mid-market and enterprise clients. Its full-service model, geographic spread, and Microsoft/AWS/Salesforce partnership focus closely mirror Affirma's positioning, making it the most directly comparable peer.
• West Monroe: West Monroe is a digital services firm combining management consulting, technology, and data/analytics work for mid-market and enterprise clients. Its industry-segmented approach and full-service delivery model overlap meaningfully with Affirma's vertical-led structure.
• Perficient: Perficient (now part of IBM Consulting) is a digital consultancy delivering strategy, AI, cloud, data, and enterprise application services across similar verticals to Affirma. Its broad technology partnership ecosystem and full-lifecycle consulting offerings make it a directly comparable peer for Affirma's enterprise practice.
• Centric Consulting: Centric Consulting is a mid-sized full-service business and technology consultancy offering cloud, data, ERP/CRM, and managed services to mid-market and enterprise clients. Its size, service breadth, and consulting-led delivery model closely parallel Affirma's operating profile.
• Avanade: Avanade is a Microsoft-focused digital and cloud consulting firm (joint venture between Accenture and Microsoft) delivering Azure, Dynamics 365, Power Platform, and AI implementation services. Affirma's deep Microsoft partnership and Azure-centric delivery make Avanade a directly comparable peer for the same enterprise buyer.
• Hitachi Solutions: Hitachi Solutions is a mid-sized consulting firm specializing in Microsoft, Dynamics 365, Power Platform, and cloud ERP implementations. Its close Microsoft platform alignment and comparable mid-market to enterprise delivery focus make it a directly relevant peer to Affirma's Microsoft practice.

Broad incumbents

• Infosys: Infosys is a global IT services and consulting company delivering AI, cloud, data, digital marketing, and BPO services at scale. It competes for similar enterprise modernization mandates as Affirma and has substantially larger delivery capacity, particularly through its India footprint that mirrors Affirma's India Services division.
• Accenture: Accenture is a global consulting and technology services leader with overlapping capabilities across AI, cloud, data, application development, digital marketing, and BPO. While far larger, it competes for the same enterprise RFPs as Affirma and increasingly bundles adjacent services that Affirma sells individually.
• Cognizant: Cognizant is a global IT services and consulting firm with comparable AI, cloud, data analytics, application development, and BPO offerings. It competes with Affirma for enterprise digital transformation mandates and has the scale to undercut pricing on large multi-year engagements.
• Deloitte Digital: Deloitte Digital is the digital transformation arm of Deloitte, offering strategy, creative, technology, and operations services that overlap with Affirma's full-service portfolio. It competes for the same Fortune 500 and large enterprise transformation budgets at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AffirmaConsult
• LinkedInlinkedin.com/company/affirma-consulting
• Xx.com/affirmaconsult

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affirma Consulting