What New Wave Toys does

New Wave Toys, LLC is a privately held, Los Angeles-based design and manufacturing company founded in 2016 that produces premium 1:6 scale recreations of iconic arcade machines and vintage consumer technology for the collector and enthusiast market. The company operates three sub-brands: RepliCade (fully playable arcade machine replicas featuring original arcade ROMs, proprietary CRT-FX lens technology, working mini coin-operated mechanisms, illuminated marquees, and HDTV connectivity), MINIPIN (non-playable but interactive 1:6 scale pinball replicas), and RepliTronics (functional consumer electronics such as USB charging stations and cassette-player-form-factor power banks). Manufacturing is anchored by official licensing agreements with Atari, Capcom, Gottlieb, Incredible Technologies, Bay Tek Entertainment, and Characters Unlimited, plus creator collaborations with original game designers (Warren Davis, Franz Lanzinger, Jonathan Hurd) and artists (Dirty Donny, BUA, Slick Rick).

The company sells exclusively through its own Shopify-hosted direct-to-consumer e-commerce storefront at newwavetoys.com, with no third-party marketplace or retail distribution. Products are priced from $5.99 (mini accessories) to $399.99 (premium bundles), with individual arcade machines typically priced $119.99-$249.99 and produced in limited numbered runs of 3,000-4,000 units. A pre-order model is used for products in development. Shipping is primarily US and Canada with select international support; customers are responsible for duties and taxes. The catalog spans 125+ active SKUs across arcade machines, accessories, vintage tech, books, and artist collaborations.

Revenue is generated entirely through hardware sales and accessory attach (consumables, controllers, stools, micro posters). The company operates with fewer than 10 employees, appears to be bootstrapped with no disclosed external funding, and emphasizes authenticity, materials quality (wood, diecast metal, authentic vinyl overlays), and functional fidelity over mass-market pricing. Target customers are 1:6 scale figure collectors, retro arcade enthusiasts, and home game-room builders; the brand is reinforced through earned media (e.g., Stranger Things association), a Journal blog, YouTube channel, and a collector email list.

Name

New Wave Toys

Legal name

New Wave Toys, LLC

Website

https://newwavetoys.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

New Wave Toys is a Los Angeles-based manufacturer and DTC retailer of officially licensed 1:6 scale miniature arcade machine replicas and vintage technology collectibles, serving hobbyist collectors and retro gaming enthusiasts through its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Collectible Miniature Arcade Machines

NAICS

Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (33993)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Miniatures Games & Tabletop Skirmish Games Retail (CRALALAH)

Keywords

• Miniature arcade replicas
• Collectible arcade machines
• Scale model collectibles
• Vintage technology replicas
• Retro gaming memorabilia

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Hardware / Physical Product Sales: Direct-to-consumer sale of miniature arcade machine replicas, vintage technology collectibles, and accessories through the company's e-commerce platform. Revenue is generated through one-time product purchases with prices ranging from under $10 to nearly $50,000 for premium bundles. Products are sold both from stock and via pre-order for items in development.
2. Accessories and Consumables: Sale of complementary products including replacement/refill items (fortune ticket rolls, tokens), accessories (arcade stools, UV base pads, micro posters), and add-on controllers (Real Arcade Trak-Ball Stick, mini arcade sticks).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

New Wave Toys designs, develops, and manufactures faithful 1:6 scale miniature replicas of classic arcade machines, pinball machines, and vintage technology collectibles, including working coin-operated mechanisms, original arcade ROMs, and authentic materials (wood, diecast metal, plastic, rubber). The company sells exclusively direct-to-consumer through its own e-commerce storefront (newwavetoys.com), offering over 125 products across officially licensed Atari, Capcom, Gottlieb, Incredible Technologies, Bay Tek Entertainment, and Characters Unlimited franchises.

Product overview

New Wave Toys is a premium collectibles company specializing in faithful 1:6 scale recreations of iconic arcade machines and vintage technology. The core product line consists of RepliCade Amusements - fully functioning arcade machine replicas featuring original arcade ROMs, authentic cabinet details, illuminated marquees, coin-operated features, and HDTV connectivity. The portfolio also includes MINIPINS (non-playable but interactive pinball replicas), standalone vintage tech products (Zoltar fortune teller, boombox power banks, USB charging stations), and themed accessories (arcade stools, UV posters, playsets). Products are officially licensed by Atari, Capcom, Gottlieb, Incredible Technologies, Bay Tek Entertainment, Characters Unlimited, and others. The company was founded in 2016 and celebrated its 10th anniversary in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• RepliCade: Miniature 1:6 scale fully playable arcade machine replicas featuring authentic details and original arcade ROMs
• MINIPIN
• RepliTronics

Products and services

• Centipede x RepliCade 1:6 scale replica of the Centipede arcade machine, the first product in New Wave Toys' RepliCade line that established the company's approach to authentic miniature recreations. Designed for collectors and arcade enthusiasts.
• Tempest x RepliCade 1:6 scale replica of Atari's Tempest arcade machine, introducing the company's philosophy of preserving original design while improving gameplay where it enhances the experience. Officially licensed by Atari.
• Street Fighter II x RepliCade 1:6 scale replica of Capcom's Street Fighter II arcade cabinet featuring multiple ROMs and introducing the Mini USB Fight Stick accessory. Officially licensed by Capcom.
• Hotline 16000 Power Bank 16,000 mAh portable power bank (59.2Wh rated energy) housed in iconic personal cassette player form factor, featuring USB-A QC3.0, USB-C, and 10W wireless charging for Qi-enabled devices. Lab tested and UL certified with LED flashlight. Priced at $24.99 (sale) / $39.99 (regular).
• Asteroids x RepliCade 40th Anniversary limited edition 1:6 scale replica of 1979 Atari Asteroids arcade machine, featuring high-resolution vector-enhanced screen, Atari Owl Eyes diecast coin door, and limited production of 3,500 individually numbered upright units. Officially licensed by Atari.
• Asteroids x RepliCade Overhaul Edition Interpretive variant representing a 40-year-old well-worn Asteroids cabinet that has been refreshed, featuring aged patinated bezel, cigarette burns, replacement blue T-molding, and battle-scarred coin door. Limited to 500 individually numbered units. Officially licensed by Atari.
• 1942 x RepliCade 1:6 scale replica of ROMSTAR/Capcom 1942 Lowboy arcade machine featuring two playable games (1942 and 1943: Battle of Midway), Japanese-style diecast metal coin mechanism, HDTV connectivity, and bonus 1943 Mini Arcade Stick for two-player gameplay. Officially licensed by Capcom.
• 1943 x RepliCade Overhaul Edition 1:6 scale replica of Capcom Dynamo 1943 arcade machine featuring weathered styling, diecast metal coin door, security bar and padlock, microswitch bat-top joystick, and yellow T-molding. Limited to 3,000 individually numbered units. Officially licensed by Capcom.
• Q*bert x RepliCade 1:6 scale replica of Q*bert arcade machine including a Field-Test Edition collaboration with creator Warren Davis faithfully recreating the weathered prototype machine that had sat in his home for over 40 years. Features the original gibberish marquee, unique side art, and control panel.
• M90 Mini Boombox 1:6 scale authentic recreation of JVC RC-550 era boombox, representing the company's first vintage technology expansion beyond arcade machines. Features RepliCade Signature Amplified Stereo Audio with volume control.
• Missile Command x RepliCade 1:6 scale replica of Atari's Missile Command arcade machine featuring the first CRT-FX lens technology with depth and curvature of a vintage CRT display. Officially licensed by Atari.
• Food Fight x RepliCade 1:6 scale replica of Food Fight arcade machine with Field-Test Edition collaboration with creator Jonathan Hurd featuring alternate artwork and a replica of the original banana-top joystick used during game development.
• Coke Machine Mini Fridge 1:6 scale fully functional mini refrigerator with coin-operated can dispenser. The first functional coin-operated product in the New Wave Toys line, gaining additional brand visibility through association with the Stranger Things TV show.
• Ghosts 'n Goblins and Ghouls 'n Ghosts x RepliCade 1:6 scale replicas of Capcom's Ghosts 'n Goblins and Ghouls 'n Ghosts arcade machines, the first RepliCade products with Functional Token Operation. Companion titles released side by side. Officially licensed by Capcom.
• Berzerk x RepliCade 1:6 scale replica of Stern Berzerk arcade machine featuring working faux PCB board drawer, oversized joystick top accessory, detachable metal security bar, and coin-operated simulation. Approximately 39,000 upright cabinets were originally manufactured.
• Replica Zoltar Speaks Fortune Teller Machine 1:6 scale animatronic fortune teller replica featuring animated head, eyes, and arm movements, 16 recorded voice messages, fortune card dispenser with 55 cards, multi-color LED lighting, and mini-coin operation. Officially licensed by Characters Unlimited.
• Ciggie Machine (USB Cigarette Machine and Art-o-mat Edition) 1:6 scale USB cigarette machine replicas inspired by Clark Whittington's Art-o-mat project, released in both traditional cigarette machine and Art-o-mat editions celebrating the machine's history and second act.
• Golden Tee x RepliCade Standard Edition 1:6 scale fully playable replica of Golden Tee Golf arcade machine celebrating 35th anniversary, featuring 6 classic game variations spanning 1995-2001, CRT-FX 2.0 display technology, mini coin-op operation, and official licensing by Incredible Technologies. Includes premium 4.3" IPS color screen and HDTV connectivity. Priced at $199.99 USD.
• Golden Tee x RepliCade + Real Arcade Trak-Ball Stick Bundle Bundled offering of Golden Tee x RepliCade with wireless Real Arcade Trak-Ball Stick controller featuring GRS Arcade Track-Ball, Happ Buttons with Cherry Micro switches, 2.4GHz wireless technology, and HDMI connectivity. Includes Golden Tee DMD Topper. Priced at $399.99 USD.
• Skee-Ball x RepliCade 1:6 scale playable Skee-Ball replica officially licensed by Bay Tek Entertainment, featuring authentic scoring, mini-coin operation or free play, digital scoreboard, and premium materials including wood, metal, and rubber. SKEE-BALL is a registered trademark of Bay Tek Entertainment, Inc.
• Black Hole x RepliCade MINIPIN 1:6 scale non-playable pinball replica of Gottlieb Black Hole (1981), featuring attract mode, coin-op action simulation, 1-4 player simulated gameplay with Super Attract Mode, rotating galaxy motorized disc, OLED score displays, and Neon Vapor blacklight illumination. Officially licensed by Gottlieb.
• Crystal Castles x Replicade 1:6 scale fully playable Atari Crystal Castles replica featuring illuminated red Trak-ball, original arcade ROM, HDTV connectivity, and officially licensed by Atari. Approximately 4,880 upright cabinets were originally manufactured. Priced at $249.99 USD.
• Crystal Castles x Replicade + Real Arcade Trak-Ball Stick Bundle Bundled offering of Crystal Castles x Replicade with GRS Illuminated Arcade Track-Ball controller developed by Glen's Retro Show, featuring red LED illumination color-matched to original machine, 3-inch heavy-duty track-ball with upgraded sensor, premium smooth rolling ball bearings, and 2.4GHz wireless technology.
• USB Charge Machine Fully functional USB charging station (6 ports: 2x USB-C, 4x USB-A, 60W total) built into miniaturized replica arcade change machine. Features 'Temporarily Out of Service' LED indicator and advanced safety protections including surge and overheating protection. Part of the RepliTronics brand. Priced at $79.99 USD.

Quantifiable outcome

• RepliCade products are sized to match 1:6 scale action figures, allowing collectors to integrate them into existing figure displays
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Incredible TechnologiescoreOEM/ Whitelabel/ Licensing PartnerNew Wave Toys produces officially licensed Golden Tee x RepliCade arcade machines in 1:6 scale, celebrating Golden Tee Golf's 35th Anniversary. The partnership includes 6 classic Golden Tee arcade games spanning 1995-2001. Incredible Technologies owns the Golden Tee franchise.
• Characters UnlimitedcoreOEM/ Whitelabel/ Licensing PartnerNew Wave Toys produces officially licensed miniature replicas of the Zoltar Speaks Fortune Teller Machine under license from Characters Unlimited. The replica includes all the same features as the full-size animatronic fortune teller found in arcades, theme parks, and attractions worldwide.
• CapcomcoreOEM/ Whitelabel/ Licensing PartnerNew Wave Toys produces officially licensed RepliCade arcade machines featuring Capcom IP including 1942 (ROMSTAR/Capcom Lowboy), 1943: The Battle of Midway, and Street Fighter II. Products include original arcade ROMs and authentic cabinet artwork.
• AtaricoreOEM/ Whitelabel/ Licensing PartnerNew Wave Toys produces officially licensed RepliCade machines featuring Atari IP including Asteroids, Tempest, Crystal Castles, and Missile Command. All products include original arcade ROMs and officially licensed cabinet artwork.
• GottliebcoreOEM/ Whitelabel/ Licensing PartnerNew Wave Toys produces officially licensed Black Hole x RepliCade MINIPIN in collaboration with Gottlieb. The Black Hole pinball machine (originally released October 1981, model WIDE BODY) is miniaturized in 1:6th scale as a non-playable but interactive collectible.
• Bay Tek EntertainmentcoreOEM/ Whitelabel/ Licensing PartnerNew Wave Toys produces officially licensed Skee-Ball x RepliCade featuring the Skee-Ball Classic. SKEE-BALL is a registered trademark of Bay Tek Entertainment, Inc. The replica is in 1/6 scale with fully playable authentic scoring.
• Bitmap Books UKminorOthersBitmap Books UK teamed up with Tim Nicholls to publish Artcade, a book about classic arcade game art restoration. New Wave Toys distributes the ARTCADE Extended Edition — The Book of Classic Arcade Game Art through its store. The book is authored by Tim Nicholls with new content contributed by collectors, restorers, and fans, including an interview with Larry Day.
• Glen's Retro Show (GRS)coreTechnology or IntegrationGlen's Retro Show developed the GRS Illuminated Arcade Track-Ball specifically for Crystal Castles x RepliCade, featuring a red color matched to the original Crystal Castles trackball, LED illumination, 3-inch heavy-duty trackball with upgraded sensor, and premium smooth rolling ball bearings. Bundled together with Crystal Castles x RepliCade as the Real Arcade Trak-Ball Stick.
• Franz Lanzinger (Crystal Castles Designer)minorStrategic or Co-development PartnerFranz Lanzinger, designer of Crystal Castles, signed select preorder cabs as a Super Special Edition. Preorder customers are eligible to receive a randomly selected cabinet signed by Lanzinger.
• Warren Davis (Q*bert Creator)minorStrategic or Co-development PartnerNew Wave Toys collaborated with Warren Davis to create the Q*bert Field-Test Edition, faithfully recreating the weathered prototype machine that had sat in his home for over 40 years. Features the original gibberish marquee, unique side art, and control panel.
• Jonathan Hurd (Food Fight Creator)minorStrategic or Co-development PartnerNew Wave Toys worked with Jonathan Hurd to celebrate Food Fight's early history with a Field-Test Edition featuring alternate artwork and a replica of the original banana-top joystick used during game development.
• Slick Rick and BUA (Berzerk & Frenzy Collaborators)minorStrategic or Co-development PartnerSlick Rick M90 was a limited-edition collaboration with legendary rapper Slick Rick and artist BUA, transforming the M90 boombox replica with original artwork, custom colorways, and voice prompts recorded by Slick Rick himself.
• Clark Whittington / Art-o-matminorStrategic or Co-development PartnerThe USB Cigarette Machine project was inspired by Clark Whittington's Art-o-mat project, which transformed retired cigarette machines into art dispensers. New Wave released both a traditional cigarette machine and an Art-o-mat edition.
• Escape Pod (Arcade Art Restoration)minorStrategic or Co-development PartnerEscape Pod, a leading creator of high-quality restored arcade artwork, contributed an in-depth 'how-to' chapter to the Artcade book and provided professional reproduction cabinet art for Asteroids x RepliCade.
• Dirty Donny (Artist)minorStrategic or Co-development PartnerDirty Donny is the artist behind original artwork featured on SLURP VIDEO ARCADE CUP and multiple UV Micro Posters (Arcade Beyond, Sweet Dreams, Satans Slingshot, Acid Eaters).

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Numskull Designs: UK-based designer and retailer of officially licensed retro gaming collectibles, merchandise, and miniature replica gaming hardware. Direct comparable to New Wave Toys in targeting adult nostalgia gamers with officially licensed miniature products sold direct-to-consumer.
• Super7: Premium pop-culture collectibles brand producing reaction figures, retro-inspired toys, and licensed merchandise. Comparable to New Wave Toys in premium collectible positioning, licensed IP strategy, and adult-collector target demographic.
• Kidrobot: Designer toy and collectibles brand producing limited-edition vinyl figures, art toys, and licensed collectibles. Comparable to New Wave Toys in limited-edition scarcity model, designer-collector audience, and direct-to-consumer specialty retail.
• The Wand Company: UK maker of officially licensed replica prop and technology collectibles (Star Trek communicators, Star Wars lightsabers, etc.) with functional electronics. Direct peer to New Wave Toys in miniature functional replica electronics for adult nostalgia collectors.
• Hot Toys: Hong Kong-based premium 1:6 scale action figure and collectible manufacturer, the dominant brand in the 1:6 scale collector space that New Wave Toys specifically targets with its arcade cabinet sizing. Highly comparable in 1:6 scale premium positioning and adult collector base.
• NECA (National Entertainment Collectibles Association): US-based manufacturer of licensed pop-culture collectibles, action figures, and retro-gaming merchandise. Comparable to New Wave Toys in officially licensed IP strategy across nostalgia/gaming franchises and collector-focused retail model.
• Mezco Toyz: US premium collectible toy company producing limited-edition action figures and pop-culture collectibles. Comparable to New Wave Toys in premium collectible positioning, limited-run production, and adult collector demographic.

Broad incumbents

• Funko: Large public collectibles company producing Funko Pop! vinyl figures, games, and licensed merchandise across virtually every entertainment IP. Comparable to New Wave Toys in licensed-IP collectible model and adult nostalgia consumer base, but operates at vastly greater scale across a much broader product portfolio.
• Arcade1Up: Mass-market home arcade cabinet brand producing full-size replica arcade machines at consumer-friendly price points ($300–$800). Competes with New Wave Toys for the same retro-arcade nostalgia consumer but at full scale and lower price point rather than 1:6 scale collectible.

Others

• Stern Pinball: Largest manufacturer of pinball machines and operator of pinball IP (including licensed Gottlieb titles like Black Hole that New Wave Toys miniaturizes). Ecosystem partner/adjacent rather than direct competitor — Stern's full-size pinball machines inform and inspire NWT's MINIPIN product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NewWaveToys

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Wave Toys