Wholesale Payments

What Wholesale Payments does

Wholesale Payments (legal name: The Credit Wholesale Company, Inc.) is a Lubbock, Texas-based Independent Sales Organization (ISO) founded in 2007 by CEO Mark Hodges that provides electronic payment processing and merchant services to small and mid-sized businesses across the United States. The company is registered as an ISO of Wells Fargo Bank, N.A. and Merrick Bank, distributing processing services through a network of 300+ independent sales representatives and 20+ sales managers operating across all 50 states, supported by satellite offices in Dallas, Fort Worth, and San Antonio and approximately 80 W2 back-office employees.

The company's core technology stack includes proprietary POS software (Basil POS, plus a Wholesale Payments-branded restaurant POS with 200+ customizable features), multi-brand terminal distribution (Dejavoo, Pax, Clover, Valor, Swipe Simple), the WPI Rewards loyalty platform, and — following the November 2025 acquisition of textLIVING — a SaaS marketing, loyalty, and SMS engagement platform. The company serves six primary verticals: retail, restaurants, e-commerce/phone orders, wireless/mobile merchants, petroleum (pay-at-pump and fleet cards), and B2B Level 3 processing.

Wholesale Payments monetizes through multiple streams: a flat $45 monthly program fee per merchant regardless of processing volume, residual income on transaction processing as an ISO, equipment sale and lease revenue (sometimes via approved Financing Partners), subscription fees for POS and loyalty software, and cash advance products that convert merchant transactions into working capital. The go-to-market is sales-led via local ISO agents, with digital support through an Agent Portal, YouTube channel, and careers website. The company is privately held and founder-owned, with no external institutional funding disclosed, and reported 500%+ growth over the prior three years under the current leadership team.

Name

Wholesale Payments

Legal name

The Credit Wholesale Company, Inc.

Website

https://wholesalepayments.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Wholesale Payments is a privately held Independent Sales Organization founded in 2007 that provides electronic payment processing, POS systems, and merchant services to SMBs across the United States through a 300+ agent ISO network.

Ownership category

akta.pro rank

Product category

Merchant Payment Processing

akta.pro primary industry

Merchant & Commercial Acquiring (POS/eCommerce acquiring for corporates) (FSABAIAH)

akta.pro secondary industries

POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)

Keywords

• Merchant payment processing
• Credit card processing
• POS systems
• Independent sales organization
• Payment terminals

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Infrastructure

Revenue model

1. Transaction Processing Fees: Monthly program fee of $45 for credit card processing with no volume-based rate changes or hidden fees. Revenue generated from transaction processing across retail, restaurant, e-commerce, wireless, and petroleum merchant segments.
2. Equipment Sales and Leasing: Sale and lease of payment terminals, POS systems, card readers, and related transaction equipment. Financed products remain property of Wholesale Payments or Financing Partners with security interest provisions.
3. Subscription Services: Auto-renewing subscriptions for POS products and services with monthly, annual, or multi-year terms. Free trial periods available for certain products.
4. Cash Advances: Alternative to business loans, turning transactions into capital for merchants. Revenue generated from providing this financing product.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wholesale Payments is a registered Independent Sales Organization that provides electronic payment processing and merchant services to businesses across retail, restaurant, e-commerce, wireless, petroleum, and B2B verticals. Merchants pay a flat $45 monthly program fee regardless of volume, with no rate changes or hidden fees, and gain access to credit/debit/EBT/gift card processing, POS systems (including the proprietary Basil POS), payment terminals, equipment, loyalty programs, and merchant cash advances. The company sells and distributes these services through a nationwide network of 300+ local independent sales representatives operating across all 50 states.

Product overview

Wholesale Payments is a payment processing platform offering a portfolio of products including its core processing platform, proprietary POS software (Basil POS), and acquired customer engagement tools (textLIVING). The company provides terminal equipment from third-party brands (Dejavoo, Pax, Clover, Valor, Swipe Simple) alongside software solutions like WPI Rewards loyalty platform and dual pricing programs. Processing solutions span retail, restaurant, e-commerce, wireless, and petroleum verticals with a $45 monthly program fee model and local representative support.

Differentiator

Problem solved

Functional benefit

Brands

• Basil POS: POS software brand mentioned in the Terms of Service as one of the Wholesale Payments Products.

Products and services

• Wholesale Payments Merchant Processing Platform Full-service electronic payment processing for merchants across retail, restaurant, e-commerce, wireless, petroleum, and B2B verticals, supporting credit, debit, EBT, ATM, electronic gift cards, loyalty, private label, and smart card technologies at a flat $45 monthly program fee.
• Basil POS Proprietary point-of-sale software brand offered by Wholesale Payments, supporting stand-alone and integrated POS needs including restaurant-focused features such as tip editing and tab forwarding.
• Merchant Cash Advances Cash advance financing for merchants, positioning transactions as a source of working capital and serving as an alternative to traditional business loans.
• Equipment Sales and Leasing Sale and lease of payment terminals, POS systems, card readers, and related transaction equipment (including Dejavoo, Pax, Clover, and Valor devices), with financing available through approved Financing Partners and a Next Day Replacement service for orders placed before 5PM Eastern.
• WPI Rewards Loyalty and rewards platform integrated with Wholesale Payments merchant accounts, enabling merchants to run customer loyalty programs tied to their payment processing relationship.
• textLIVING Customer Engagement Platform SaaS marketing, loyalty, and SMS engagement platform acquired by Wholesale Payments to provide advanced customer engagement solutions including marketing automation, loyalty programs, and SMS messaging for merchants and partners.
• Dual Pricing Program Pricing program that enables cash discount functionality for merchants, allowing them to offset card processing costs by offering a discount to cash-paying customers.
• E-Commerce and MO/TO Card-Not-Present Processing Card-not-present payment processing for online merchants and mail order/telephone order businesses, including internet merchant accounts, gateway integration, and shopping cart integration.

Quantifiable outcome

• 500%+ growth over past three years
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered major, core, minor and supporting.

• textLIVINGmajorStrategic or Co-development Partner · 4 November 2025Wholesale Payments acquired textLIVING, a SaaS marketing, loyalty, and SMS engagement platform, in an eight-figure strategic deal. The acquisition aims to transform Wholesale Payments into a more comprehensive fintech provider by integrating advanced customer engagement solutions for its merchants and partners.
• Wells Fargo Bank, N.A.coreChannel Partner/ Reseller/ DistributorThe Credit Wholesale Company, Inc. is a registered Independent Sales Organization of Wells Fargo Bank, N.A., Concord, CA, enabling Wholesale Payments to offer payment processing services under the Wells Fargo umbrella.
• Merrick BankcoreChannel Partner/ Reseller/ DistributorThe Credit Wholesale Company, Inc. is a registered Independent Sales Organization of Merrick Bank, South Jordan, UT, providing another banking partnership for merchant services.
• Wholesale Payments Partner Food VendorsminorChannel Partner/ Reseller/ DistributorRestaurants and food vendors utilizing Wholesale Payments applications, products, and services. When merchants order menu items, Wholesale Payments transmits orders to designated Partner Food Vendor locations.
• Approved Financing PartnerssupportingChannel Partner/ Reseller/ DistributorThird-party financing/rental companies approved by Wholesale Payments for equipment leasing and financing. These partners pay Wholesale Payments directly while merchants pay the Financing Partner under separate agreements.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Square (Block): Block's Square subsidiary is the dominant SMB payments and POS competitor. It targets the same small-merchant base as Wholesale Payments with card readers, POS software, and processing, but at vastly greater scale and with first-party proprietary technology rather than an ISO model.
• Clover Network (Fiserv): Clover is Fiserv's SMB POS and payments platform. Wholesale Payments actually resells Clover hardware alongside Dejavoo, Pax, and Valor terminals, making it simultaneously a partner and a competitor for the underlying processing relationship.
• Global Payments: Global Payments is a large public payments processor with a substantial SMB ISO channel. It competes for the same merchant accounts and is one of the bank-sponsor acquirers whose technology often powers smaller ISOs like Wholesale Payments.
• Fiserv: Fiserv is a major merchant acquirer and POS technology provider (Clover, Carat). It competes in the same SMB payments space and provides processing rails and equipment that smaller ISOs like Wholesale Payments often rely on or resell.

Direct peers

• Toast: Toast is a leading restaurant-focused POS and payments platform that bundles software with payment processing. It directly competes with Wholesale Payments' restaurant vertical where the company offers its 200+ feature POS and Basil POS system.
• North American Bancard: North American Bancard is one of the largest independent ISOs in the United States, offering flat-rate and interchange-plus payment processing to SMBs through a direct and agent sales force, comparable in go-to-market and product mix to Wholesale Payments.
• Payment Depot: Payment Depot is a membership-based ISO that sells payment processing at wholesale interchange rates to SMBs. Its subscription/wholesale pricing model is the closest analog to Wholesale Payments' flat $45/month no-fee structure.
• Stax (by Fattmerchant): Stax offers subscription-based payment processing with no per-transaction markup, similar to Wholesale Payments' transparent pricing. It targets SMB and mid-market merchants through direct and partner channels with omnichannel POS support.

Emerging players

• Helcim: Helcim is a Canadian-headquartered payments processor that has expanded into the US market with transparent interchange-plus pricing and integrated POS tools. It competes for the same SMB merchant seeking clarity on processing fees.

Regional players

• Merchant Lynx Services: Merchant Lynx is a regional ISO offering card processing and POS to SMBs with transparent pricing and agent-driven sales. It is comparable in size and model to Wholesale Payments, focused on the Southeastern US merchant market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WholesalePayments
• Facebookfacebook.com/wholesalepaymentscorporate

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wholesale Payments