What textLIVING does

textLIVING is a Nashville-based SaaS provider founded in 2011 that operates a customer engagement platform centered on SMS marketing, loyalty program management, and marketing automation for merchants and business partners (B2B). The platform enables merchants to run text-message-driven customer outreach campaigns, manage loyalty programs, and improve customer retention through integrated engagement workflows, with white-label deployment options that allow partners to resell the experience under their own brand. Core technology comprises an SMS engagement engine, loyalty program tooling integrated with the SMS layer, and campaign management/automation features, with differentiators cited as domain specialization in text marketing, integration interoperability with complementary ecosystems, and ease of implementation. Public technical artifacts are limited: no documented public API, SDK, or AI/ML components are described in the available data.

The company's go-to-market is sales-led and B2B, selling subscriptions to merchants and partners who in turn deploy it against their own end customers. Pricing is not publicly disclosed and the revenue model is recurring SaaS subscriptions. textLIVING had 11–50 employees at the time of its acquisition and operated as an independent private company until November 4, 2025, when it was acquired by Wholesale Payments in an eight-figure strategic transaction; the stated intent is to integrate textLIVING's marketing, loyalty, and SMS engagement capabilities into Wholesale Payments' fintech offerings for merchants and partners. As of the acquisition date, textLIVING operates as a subsidiary of Wholesale Payments.

Name

textLIVING

Website

https://textliving.com

Company type

Private

Founded year

2011

Operating status

Acquired

Headcount range

11–50 employees

Short description

textLIVING is a Nashville-based SaaS company, founded in 2011, that provides merchants and partners with an SMS marketing, loyalty program, and customer engagement platform with white-label deployment, now operating as a subsidiary of Wholesale Payments following a November 2025 acquisition.

Ownership category

akta.pro rank

Product category

SMS Marketing & Loyalty Software

NAICS

Software Publishers (513210)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), SMS/RCS Messaging Platforms (BPAMACAF), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• SMS marketing platform
• Customer loyalty software
• Text message marketing
• Merchant engagement tools
• Marketing automation SaaS

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Revenue generated through SaaS subscriptions for marketing, loyalty, and SMS engagement services provided to merchants

Go-to-market motion1 record

Core offering

textLIVING sells a SaaS platform that enables merchants and business partners to run SMS-based marketing campaigns, customer loyalty programs, and automated customer engagement initiatives. The platform is offered as white-label software with comprehensive support, helping merchants drive repeat purchases and retain customers through text messaging. Following its acquisition by Wholesale Payments in November 2025, the platform is positioned as a customer-engagement layer within Wholesale Payments' fintech merchant offering.

Product overview

textLIVING offers a unified SaaS platform that combines marketing, loyalty, and SMS engagement capabilities. The platform enables businesses to connect with their customers through text messaging campaigns and loyalty programs. Based on the acquisition by Wholesale Payments, the platform appears to serve merchants and partners seeking customer engagement solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• textLIVING Platform A SaaS marketing, loyalty, and SMS engagement platform that enables merchants and business partners to connect with their customers through text messaging campaigns and loyalty programs. It supports SMS marketing, customer retention initiatives, and white-label deployment for partners.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Iterable: Iterable is a cross-channel marketing automation platform (email, SMS, push, in-app) for consumer brands. It competes with textLIVING's marketing automation layer, especially for larger merchants needing multi-channel orchestration.
• Twilio: Twilio provides the underlying communications APIs (SMS, voice, email) used to power most engagement platforms including textLIVING. As the broad incumbent in messaging infrastructure, it is comparable as an upstream platform and adjacent competitor for enterprise-grade customers.
• HubSpot: HubSpot is a broad CRM and marketing automation suite used by SMBs and mid-market businesses. Its marketing hub and commerce tools overlap with textLIVING on engagement, automation, and customer retention workflows at a much larger scale.

Direct peers

• Yotpo: Yotpo is an ecommerce marketing platform combining SMS, loyalty, reviews, and customer data for merchants. Its loyalty-plus-SMS overlap makes it one of the closest functional analogs to textLIVING's unified offering.
• Postscript: Postscript is an SMS marketing and conversational commerce platform focused on Shopify merchants. It competes in the same niche as textLIVING: enabling merchants and partners to drive retention through text-messaging campaigns.
• Attentive: Attentive is a leading SMS-first marketing platform for retailers and direct-to-consumer brands. It overlaps closely with textLIVING on SMS engagement, segmentation, and loyalty-style retention workflows targeting merchants.
• Klaviyo: Klaviyo is a SaaS marketing and SMS engagement platform built primarily for ecommerce merchants and DTC brands. Like textLIVING, it combines messaging, automation, and retention tools for B2B customers selling to end consumers, making it the most directly comparable peer in the space.
• Smile.io: Smile.io is a loyalty and rewards platform for ecommerce merchants, covering points, referrals, and VIP programs. It overlaps directly with textLIVING's loyalty program tools, even if it does not own the SMS layer end-to-end.
• Emotive: Emotive is a conversational SMS and lifecycle marketing platform built for ecommerce brands. It targets the same merchant pain points (retention, loyalty-style repeat purchase, two-way text engagement) as textLIVING.

Emerging players

• Stamped.io: Stamped.io is a merchant-focused reviews, loyalty, and referral platform. It overlaps with textLIVING on retention and loyalty, particularly for Shopify merchants, and represents an emerging competitor in unified retention stacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/textLIVINGsms
• Facebookfacebook.com/textlivingWLP
• LinkedInlinkedin.com/company/textliving-wl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about textLIVING